Research on Vegetable Protein Beverage Market in China, 2014-2018

<strong>Research</strong> on Vegetable Protein Beverage Market in China, 2014-2018

Report Description
• After the unveiling of The 12th Five Year Development Plan and Suggestions for
Vegetable Protein Beverage Industry in China, China’s vegetable protein beverage
industry has entered into a rapid development era. The total output value of China’s
vegetable protein beverage industry was about CNY 25.5 billion in 2013. And the major
production enterprises are Chengde LoLo, Coconut Palm, Yangyuan Zhihui, V V Food &
Beverage, and Dazhai Walnut Drink, etc.
• There is a prevalent saying in China’s vegetable protein beverage market that Coconut
Palm takes up the south market and LoLo leads the north market. Both of them are
universally believed as the forerunner and pioneer of the industry, leading the two
segmented markets--coconut juice and almond juice respectively.
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2014-2018-market

Report Description
• pioneer of the industry, leading the two segmented markets--coconut juice and almond
juice respectively. Since the Six Walnut (walnut juice) developed by Yangyuan Zhihui has
been put into market in 2006, the traditional concept that strong consumption ability of
vegetable protein beverage can only be achieved in local areas has been expanded, the
sales network of Six Walnut is covering the whole China by far. Yangyuan Zhihui has
successfully made itself a leading enterprise in China’s vegetable protein beverage
industry by 2012.
• Since 2006, influenced by favorable policies, China’s vegetable protein beverage market
ended its stagnating period which had lasted for seven years. And after that, the market
has stepped into rapid development period. The sudden occurrence of “melamine”
incident in China’s dairy industry in 2008 has aroused more awareness of food safety
and also generated development opportunity for vegetable protein beverage industry:
More and more consumers tend to a favor of natural, environmental protective and
healthy vegetable protein beverage, while as for carbonic acid beverage, due to its large
content of sugar which is apt to be overweight and undermining of the bones, has
become less popular than ever.

Table of Content:
1. Development Overview of Vegetable Protein Beverage Industry
1.1 Overview
1.1.1 Definition
1.1.2 Classification
2. Development Environment Analysis on Vegetable Protein Beverage Industry in China
2.1 Macroeconomic Development Environment
2.2 Policy Environment
2.2.1 The 12th Five Year Development Plan and Suggestions for Vegetable Protein
Beverage Industry in China
3. Development Analysis on Soft Drink Market in China
3.1 Current Status
3.1.1 Production Increase
3.1.2 Product Structure Changes Analysis

Table of Content:
4. Development Overview of Vegetable Protein Beverage Industry in China
4.1 Development Status
4.1.1 Development History
4.1.2 Current Status
5. Competition of Vegetable Protein Beverage Industry
5.1 Current Status
5.2 Competition Landscape
6. Major Enterprises of Vegetable Protein Beverage Market in China
6.1 Hebei Chengde LoLo Company Limited
6.1.1 Company Profile
6.1.2 Major Business

Table of Content:
7. Investment Analysis on Vegetable Protein Beverage Industry
7.1 Investment Opportunity
7.1.1 Customer Consuming Habits Get Fond of Vegetable Protein Beverage Consumption
7.1.2 Few Regional Limitations and More Acceptable to Customers
8. Development Trend and Suggestion of Vegetable Protein Beverage Industry
8.1 Development Trend
8.2 China Vegetable Protein Beverage Market Forecast, 2014-2018
8.3 China Vegetable Protein Beverage Marketing Suggestion
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