07.12.2012 Views

partners for growth - Apata

partners for growth - Apata

partners for growth - Apata

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

apata<br />

<strong>partners</strong> <strong>for</strong> <strong>growth</strong><br />

annual report 2007 08


Highlights<br />

• Record net profi t (be<strong>for</strong>e rebates and tax) of $2,622,529, an increase of 6% on 2006/07<br />

• Gross dividend of 24.9 cents per share resulting in a dividend yield of 12.2%<br />

• Fully shared suppliers will receive a gross return of 46.66 cents per share including a rebate<br />

of 5 cents per tray, providing an investment yield of 22.8%<br />

• Kiwifruit orchard gate returns: GOLD $4.34, GREEN $3.24, ORGANIC $5.20<br />

• Excellent onshore fruit loss per<strong>for</strong>mance in kiwifruit: GOLD 2.11%, GREEN 4.45%, ORGANIC 0.92%<br />

• Avocado export volumes increase 40% (industry average 10%)<br />

• Industry best OGR <strong>for</strong> avocados<br />

Our Vision<br />

Grow shareholder value by helping<br />

our growers achieve the highest<br />

possible returns.<br />

Our Mission<br />

To offer our growers and marketers a<br />

range of innovative, cost competitive<br />

and value adding services.<br />

Our Goals<br />

1 Help our growers grow lots of high<br />

value fruit<br />

2 Harvest our growers fruit at the<br />

optimum condition with utmost<br />

care and diligence<br />

3 Pack <strong>for</strong> the best value, locking in<br />

quality and minimising waste<br />

4 Support our marketers to achieve<br />

the highest possible returns<br />

<strong>Apata</strong> employees at Turntable Road


Contents<br />

The year in review: Chairman and CEO’s report 2<br />

Financial per<strong>for</strong>mance 4<br />

Investing in people 6<br />

Kiwifruit 8<br />

Avocados 14<br />

<strong>Apata</strong> strategic review; a plan in motion 17<br />

<strong>Apata</strong> Board of Directors 20<br />

<strong>Apata</strong> Executive team 22<br />

Corporate governance statement 24<br />

2007/08 fi nancial statements 25<br />

Security Act Exemption Notice 47<br />

Company details 49<br />

apata (annual report 2007/08)<br />

1


apata (annual report 2007/08)<br />

2<br />

The year in review<br />

While much of the industry turns inwards and<br />

slows, waiting <strong>for</strong> signs of recovery, <strong>Apata</strong> holds<br />

the strong view that its future success is reliant<br />

on <strong>for</strong>ward-planning, investment and innovation.<br />

2007 strategic review<br />

Formulated between April and August 2007, the <strong>Apata</strong><br />

strategic review assessed all aspects of the Company’s functions,<br />

resulting in a clarity of vision and a clear path <strong>for</strong>ward.<br />

Key areas of strategic focus we identifi ed included:<br />

• Improved service delivery<br />

• Material lift in operational effi ciency<br />

• Maintenance of our focus on quality<br />

• ‘Top-end’ volume <strong>growth</strong>


Chairman and CEO’s report<br />

On behalf of the <strong>Apata</strong> Limited Board of Directors, we<br />

are proud to present our 24th Annual Report <strong>for</strong> the year<br />

ended 31 March 2008.<br />

Once again, <strong>Apata</strong> has built on its reputation <strong>for</strong><br />

operational excellence by focusing on delivering powerful<br />

results in inventory management, quality delivery to market<br />

and healthy grower returns. The strong fi nancial results<br />

presented here are especially satisfying when we consider<br />

the signifi cant structural changes the Company has<br />

been undertaking.<br />

Committed to the development and implementation of<br />

our comprehensive strategic review, the Board and senior<br />

management have <strong>for</strong>ged ahead with organisational,<br />

structural and per<strong>for</strong>mance-related initiatives.<br />

People remain the difference in delivering quality<br />

New <strong>Apata</strong> Board Member, Tony Marks<br />

The appointment of <strong>for</strong>mer<br />

ZESPRI CEO Tony Marks to<br />

the <strong>Apata</strong> Board of Directors is<br />

a key investment in the critical<br />

governance and management<br />

skills the Board knows are<br />

vital to drive <strong>Apata</strong>’s planned<br />

positive <strong>growth</strong>.<br />

Tony brings invaluable industry knowledge and<br />

business acumen to the <strong>Apata</strong> Board that is<br />

determined to see through its strategy.<br />

<strong>Apata</strong> CEO Todd Muller and Chairman Dave Goodwin<br />

This <strong>for</strong>ward-thinking is enabling us to focus on the hard<br />

work we need to undertake now to reap future rewards.<br />

We are committed to the success of the kiwifruit and<br />

avocado industries in New Zealand, and fi rmly believe<br />

that our medium and long-term goals will be achieved if<br />

we do not focus on short-term industry negativity.<br />

We are seeing parts of both industries struggling, but<br />

we acknowledge the many innovative growers who are<br />

succeeding regardless.<br />

Constantly looking to drive up yields and quality, and<br />

reduce on-orchard costs, these are the growers who<br />

need to be partnered with a post-harvest company with<br />

future vision.<br />

We are gratifi ed to be real ‘<strong>partners</strong> <strong>for</strong> <strong>growth</strong>’ alongside<br />

growers who are up to the challenge of working smarter to<br />

achieve greater results, and to be given the opportunity<br />

to improve our per<strong>for</strong>mance to support their ambitions.<br />

This level of introspection and focus on our own processes<br />

hasn’t been allowed to distract us from the fact that we live<br />

and work in the food production industry, and the fi nal grower<br />

return will always be in the hands of the end-consumer and<br />

their enjoyment of our growers fruit. This focus overarches<br />

everything else we are working to achieve.<br />

<strong>Apata</strong> trays packed : % of national export crop<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

Avos GOLD GREEN GREEN<br />

Organic<br />

apata (annual report 2007/08)<br />

3


apata (annual report 2007/08)<br />

4<br />

Increased profi tability on increased<br />

overall volume<br />

The Group net profi t (be<strong>for</strong>e rebates) <strong>for</strong> the year in<br />

review was $2,622,529, an increase of 6% over the<br />

previous year.<br />

The tax paid surplus was $1,551,212, an increase of 4%.<br />

This record profi t was the result of strong volume <strong>growth</strong><br />

and gains in productivity. The Turntable Road site<br />

throughput was up 19% on the season prior and Pyes<br />

Pa ran to full capacity <strong>for</strong> the entire kiwifruit season; a<br />

testament to their cohesive and well-managed team.<br />

Group net profit be<strong>for</strong>e tax and rebates<br />

$ millions<br />

Financial per<strong>for</strong>mance<br />

“Record profi ts, strong volume <strong>growth</strong> and productivity gains<br />

all add up to an excellent result <strong>for</strong> <strong>Apata</strong> shareholders.”<br />

Volume increase was also aided by the Turntable Road<br />

‘coolstore 7’ development, which came into service in April<br />

2007. Fully utilised, it supported an increased bin store<br />

programme, effectively extending our packing season<br />

and making more effi cient use of our existing plant.<br />

Increased kiwifruit and avocado volumes refl ect the<br />

strong grower support of the <strong>Apata</strong> business philosophy,<br />

our operational per<strong>for</strong>mance over a sustained period<br />

and our positive view of the future.<br />

Capital expenditure in the year in review focused on<br />

increasing effi ciencies and upgrading facilities within our<br />

existing quality plant.<br />

3.0<br />

2.5<br />

2.0<br />

1.5<br />

1.0<br />

0.5<br />

0<br />

2003/04 2004/05 2005/06 2006/07 2007/08<br />

Rebates Net profit be<strong>for</strong>e tax<br />

Dave Goodwin, Chairman, <strong>Apata</strong> Board of Directors<br />

<strong>Apata</strong> profit distribution (2003 - 2008)<br />

$ millions<br />

3.0<br />

2.5<br />

2.0<br />

1.5<br />

1.0<br />

0.5<br />

0<br />

2003/04 2004/05 2005/06 2006/07 2007/08<br />

Rebates Dividends Retentions Taxation<br />

Each column represents total profit <strong>for</strong> each year. Final dividends<br />

are included in the profit year from which they were allocated.


Throughput at Turntable Rd increased by 19%<br />

Healthy shareholder dividends<br />

During the year in review the Company paid <strong>Apata</strong><br />

shareholders a gross divdend of 24.9 cents per share (fully<br />

imputed 16.7 cents per share), representing a healthy<br />

percentage yield of 12.16%. The share price fi nished the<br />

year at $2.05 and the total value of dividends distributed<br />

was $750,859.<br />

Retention <strong>for</strong> <strong>growth</strong><br />

Strong fi nancial per<strong>for</strong>mance allows us to pay excellent<br />

shareholder dividends and still retain signifi cant tax paid<br />

profi ts <strong>for</strong> Company use during the 2008/09 year.<br />

The net profi t after tax and rebates of $1,551,212 will be<br />

distributed as follows:<br />

– Interim dividend $360,379<br />

– Provision <strong>for</strong> fi nal dividend $444,241<br />

– Retained in Company $746,592<br />

Future capital expenditure is directly tied to our strategic<br />

review process and our continuing investment in<br />

operational capacity and effi ciency.<br />

Share Price<br />

<strong>Apata</strong> investor returns<br />

$2.25<br />

$0.45<br />

$2.00<br />

$0.40<br />

$1.75<br />

$0.35<br />

$1.50<br />

$0.30<br />

$1.25<br />

$0.25<br />

$1.00<br />

$0.20<br />

$0.75<br />

$0.15<br />

$0.50<br />

$0.10<br />

$0.25<br />

$0.05<br />

$0.00<br />

2003/04 2004/05 2005/06 2006/07 2007/08<br />

$0.00<br />

Share Price at 31 March Cash dividends per share<br />

Earnings (profit after tax) per share<br />

Dividends & Earnings<br />

Coolstore 8 and reinvestment in our GOLD processing<br />

capabilities is planned <strong>for</strong> our Turntable Road site, and<br />

the Company is investigating opportunities to extend<br />

their operational scope beyond the Pyes Pa site.<br />

Share transactions<br />

The Company successfully completed the sale of all<br />

treasury stock shares held as at 31 March 2007 (45,167<br />

shares) that were originally acquired as Tranche Two of the<br />

December 2005 non pro-rata share buy back scheme.<br />

The Company then acquired Tranche Three (see Note<br />

15 to the fi nancial statements) and successfully placed<br />

all of those shares prior to 31 March 2008. There was no<br />

treasury stock remaining as at 31 March 2008.<br />

During the past three years, over one million <strong>Apata</strong><br />

Limited shares have been acquired by new shareholders<br />

or existing shareholders increasing their holdings. The<br />

strong demand achieves greater alignment between<br />

suppliers of fruit and shareholders and is a refl ection of<br />

the tremendous confi dence shareholders have in the<br />

future of the Company.<br />

Per-tray rebates<br />

The Board continues to reward all grower shareholders <strong>for</strong><br />

the trays they have supplied. Increased rebates totaling<br />

$288,499 have been distributed in the year in review<br />

(2007: $235,053). On the basis of the interim dividend,<br />

rebate paid and the fi nal dividend recommended, fully<br />

shared <strong>Apata</strong> suppliers will receive a gross return of 46.66<br />

cents (2007: 44.93) per share, a yield of 22.8% (2007:<br />

25.0%) on the current share price of $2.05 (2007:$1.80).<br />

As always, the Board encourages all <strong>Apata</strong> grower<br />

suppliers to maximise their rebates and returns by<br />

maintaining a ‘one share to four trays supplied’ ratio.<br />

<strong>Apata</strong> will continue to allocate shares in lieu of cash<br />

rebates to shareholders needing to increase their<br />

holdings to the recommended ratio.<br />

apata (annual report 2007/08)<br />

5


apata (annual report 2007/08)<br />

6<br />

People have been the critical component of our year<br />

in review.<br />

Restructuring of the Executive team and solutions to<br />

seasonal labour were initiatives vital to the success of the<br />

ongoing strategic review process and the future strength<br />

of the organisation.<br />

The Company invested signifi cantly in key personnel,<br />

fi lling important new appointments and addressing<br />

company structure from the top down.<br />

The Executive consolidated to an effi cient central<br />

team, with the chief executive now leading three<br />

experienced divisional heads. The company identifi ed<br />

technical services, communications, grower payments<br />

Investing in people<br />

<strong>Apata</strong> employs world-leading technical expertise<br />

Dr Nigel Banks (<strong>for</strong>merly of ZESPRI Innovation) is working with<br />

<strong>Apata</strong> to jointly develop a fruit inventory model that investigates the<br />

relationship between fruit attributes and their storage behaviour.<br />

Our aim is to build a model that will predict storability and support<br />

optimsed inventory management <strong>for</strong> <strong>Apata</strong> growers.<br />

and operational supervision as important areas <strong>for</strong><br />

personnel development and have promoted, employed<br />

and restructured to put the right people into these<br />

critical roles.<br />

<strong>Apata</strong> used data and per<strong>for</strong>mance results from the year<br />

in review to construct a comprehensive bonus scheme <strong>for</strong><br />

employees, based on key per<strong>for</strong>mance indicators (KPIs)<br />

specifi c to their roles and site function. The per<strong>for</strong>mance<br />

based scheme was successfully introduced to all sites<br />

at the beginning of the most recent kiwifruit period to<br />

support and reward individual and team per<strong>for</strong>mance.<br />

Mindful of the looming seasonal labour crises, the<br />

Company quickly took hold of the opportunities offered<br />

by the Department of Labour’s Recognised Seasonal<br />

Employment (RSE) scheme.


During 2007/08 <strong>Apata</strong> undertook all the groundwork<br />

necessary to ensure the company complied and was<br />

ready to implement the scheme at the beginning of the<br />

2008 kiwifruit packing season.<br />

Seventy internationally sourced RSE workers began work<br />

at the Turntable Road site in April 2008. The Company is<br />

very pleased with the systems success, and the tangible<br />

results in increased productivity and effi ciencies out of<br />

the packhouses. <strong>Apata</strong> packhouses now host workers<br />

representing more than thirty countries. The cultural<br />

diversity builds the strength of our labour pool, adds<br />

vibrancy to our work environment and offers a clear<br />

refl ection of our increasingly global industry.<br />

apata (annual report 2007/08)<br />

7


apata (annual report 2007/08)<br />

8<br />

2007/08 season:<br />

<strong>Apata</strong> packed 6,335,134 and cooled 7,206,355 trays of<br />

Class 1 kiwifruit across four payment pools during the<br />

year in review, 27% more than the season be<strong>for</strong>e. 835,929<br />

tray equivalents of non standard supply (NSS) fruit was<br />

processed across 12 categories, an increase of 22%.<br />

<strong>Apata</strong>’s organic fl agship, the Pyes Pa site, fl ew through<br />

their biggest ever season, showcasing the ever-increasing<br />

strength of this niche market. The Turntable Road site<br />

per<strong>for</strong>med well, despite dealing with a tough inventory,<br />

and Whangarei site returned solid kiwifruit results and a<br />

smooth operational report.<br />

Kiwifruit<br />

“High reject rates in the 2007 season resulted in many <strong>Apata</strong><br />

growers recognising the value of cleaner fruit. A focus on quality,<br />

coupled with hard work by growers and support from the <strong>Apata</strong> Grower<br />

Services team, has resulted in a considerably cleaner crop in 2008.”<br />

Higher than expected reject rates proved a challenge to<br />

overall operating effi ciency, but <strong>Apata</strong> delivered another<br />

solid onshore inventory management per<strong>for</strong>mance,<br />

building on our consistent record <strong>for</strong> excellence against<br />

all industry measurements.<br />

Marilyn Haywood, Global Inventory Manager<br />

<strong>Apata</strong> supply group : Class 1 kiwifruit trays packed<br />

Millions<br />

9<br />

8<br />

7<br />

6<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

2003/04 2004/05 2005/06 2006/07 2007/08<br />

GREEN Organic GOLD<br />

The <strong>Apata</strong> supply group comprises <strong>Apata</strong> (the Group) and four<br />

affiliate post-harvest service providers.


GOLD kiwifuit fruit loss<br />

18%<br />

13%<br />

8%<br />

3%<br />

0%<br />

GREEN kiwifruit fruit loss<br />

12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

0%<br />

The Grower Services team’s hard work throughout<br />

the year is rewarded by strong results at harvest time<br />

Fruit loss statistics were excellent in GOLD and<br />

exceptional in ORGANIC.<br />

Although well clear of the industry average, GREEN<br />

losses were higher than we have historically expected<br />

and <strong>Apata</strong> has used this as the impetus to invest and<br />

build tangible improvements into our long-term fruit<br />

storage systems and technical expertise.<br />

2004/05 2005/06 2006/07 2007/08<br />

Average of all other suppliers <strong>Apata</strong> Limited<br />

2004/05 2005/06 2006/07 2007/08<br />

Average of all other suppliers <strong>Apata</strong> Limited<br />

The lower the fruit loss, the higher the return to growers through<br />

exported fruit value and coolstore incentives.<br />

GREEN Organic kiwifruit fruit loss<br />

12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

0%<br />

2004/05 2005/06 2006/07 2007/08<br />

Average of all other suppliers <strong>Apata</strong> Limited<br />

Our fruit loss was again less than that incurred elsewhere in<br />

the industry.<br />

apata (annual report 2007/08)<br />

9


apata (annual report 2007/08)<br />

10<br />

DIFOTIS results refl ected our consistently solid per<strong>for</strong>mance,<br />

but our desire to achieve supply excellence resulted in<br />

the <strong>for</strong>mation of Southlink Supply Limited, a joint venture<br />

between <strong>Apata</strong>, EastPack and Aerocool, which was <strong>for</strong>med<br />

to corrall 30% of the industry supply and ensure the market<br />

was always delivered what they requested.<br />

The 2008/09 season is the inaugural season <strong>for</strong> the new<br />

Southlink Supply Limited.<br />

GREEN % DIFOTIS<br />

(Deliveries in full, on time and in specification)<br />

Rank = 5 out of 10 based on in spec<br />

% DIFOTIS<br />

160%<br />

120%<br />

80%<br />

40%<br />

0%<br />

95% 101%<br />

101%<br />

90% 94% 95%<br />

<strong>Apata</strong> Lowest Average Highest<br />

% In spec % Quantity<br />

GREEN Organic % DIFOTIS<br />

(Deliveries in full, on time and in specification)<br />

97% 105%<br />

Rank = 2 out of 8 based on in spec<br />

260%<br />

240%<br />

200%<br />

160%<br />

120%<br />

80%<br />

40%<br />

94%<br />

0%<br />

Current Period Lowest Average Highest<br />

104%<br />

67% 69%<br />

101%<br />

87%<br />

100%<br />

% DIFOTIS<br />

% In spec % Quantity<br />

GOLD % DIFOTIS<br />

(Deliveries in full, on time and in specification)<br />

250%<br />

Rank = 5 out of 9 based on in spec<br />

200%<br />

160%<br />

120%<br />

80%<br />

40%<br />

74%<br />

0%<br />

% In spec % Quantity<br />

88%<br />

69%<br />

52%<br />

82% 99% 100%<br />

200%<br />

<strong>Apata</strong> Lowest Average Highest<br />

% DIFOTIS<br />

Strong grower relationships are built on-orchard and in the fi eld


Fruit coring, just one phase of the successful packing and storing of quality kiwifruit<br />

While orchard gate returns were very pleasing per tray,<br />

they were only average per hectare, indicating yields<br />

are not where they should be <strong>for</strong> some of our growers.<br />

Increasing ‘yield per hectare’ is a priority <strong>for</strong> <strong>Apata</strong><br />

grower services and technical teams.<br />

Orchard gate return: per tray submitted<br />

$ OGR per tray<br />

8<br />

7<br />

6<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

2005/06<br />

2006/07<br />

<strong>Apata</strong><br />

Industry<br />

2007/08<br />

2005/06<br />

2006/07<br />

2007/08<br />

2005/06<br />

2006/07<br />

2007/08<br />

GREEN GREEN Organic GOLD<br />

Orchard gate return: per hectare<br />

$,000 OGR per hectare<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

2005/06<br />

<strong>Apata</strong><br />

Industry<br />

2006/07<br />

2007/08<br />

2005/06<br />

2006/07<br />

2007/08<br />

2005/06<br />

2006/07<br />

2007/08<br />

GREEN GREEN Organic GOLD<br />

<strong>Apata</strong> believes that supporting growers to continually<br />

lower their reject rates and increase their yields pays<br />

dividends in the packhouse, through increased OGR and<br />

shareholder returns.<br />

Y Fruit as % of total submit<br />

<strong>Apata</strong> compared to average of all other suppliers<br />

80%<br />

60%<br />

40%<br />

20%<br />

0%<br />

2006/07 2007/08 2008/09 2006/07 2007/08 2008/09<br />

<strong>Apata</strong> Limited Industry GREEN Industry GOLD<br />

apata (annual report 2007/08)<br />

11


apata (annual report 2007/08)<br />

12<br />

High taste profiles again demonstrated <strong>Apata</strong> growers’<br />

commitment to delivering quality fruit to end markets.<br />

<strong>Apata</strong> believes that commercial quality-based incentives<br />

are imperative if New Zealand kiwifruit is to remain the<br />

premium consumer choice.<br />

Onshore politics and pragmatism can not be used as a<br />

front <strong>for</strong> rewarding the average at the expense of the<br />

excellent grower, and <strong>Apata</strong> urges ZESPRI to continue<br />

their focus on quality, regardless of influence from industry<br />

power brokers with differing per<strong>for</strong>mance priorities and<br />

commercial agendas.<br />

2008/09 Season – Crop cleanliness and productivity jumps<br />

<strong>Apata</strong> finished harvesting 2008/09 kiwifruit in ISO Week<br />

24, one week earlier than last year.<br />

The Company has submitted over seven million tray<br />

equivalents from 81,000 harvested bins, a 10% lift in<br />

volume partly driven by <strong>Apata</strong>’s new grower contract,<br />

introduced in February 2008. Simple, transparent and<br />

cost effective, it has been well received by growers.<br />

The season’s low reject rates are a tribute to the hard<br />

work done on orchard by <strong>Apata</strong> growers. At only 12% <strong>for</strong><br />

GREEN and 16% <strong>for</strong> GOLD, the overall crop quality has<br />

shown a considerable improvement.<br />

<strong>Apata</strong> has again effectively managed the constrained<br />

industry packing window resulting from product and<br />

market supply caps. The successful initiation of a new<br />

Turntable Road-based harvest operations centre and a<br />

dedicated harvest co-ordinator has provided an excellent<br />

model <strong>for</strong> seasons to come.<br />

New Zealand fruit was early into all key markets and<br />

reports on the eating quality of ZESPRI TM<br />

GREEN and<br />

GOLD Kiwifruit from customers and consumers has been<br />

very good. The ZESPRI <strong>for</strong>ecast of increased grower<br />

returns of between $0.45 and $0.95 per tray, including<br />

an improving <strong>for</strong>eign exchange situation, point to a<br />

turnaround season <strong>for</strong> those industry stakeholders who<br />

are focused on quality delivery.


Focus on the future<br />

<strong>Apata</strong> is confi dent we have the right strategies and<br />

structure to capitalise on the opportunities the kiwifruit<br />

industry will offer in the coming years.<br />

At a time when many post-harvest operators are<br />

rationalising or downsizing, <strong>Apata</strong> has its sights fi rmly<br />

trained on delivery <strong>for</strong> the burgeoning end markets and<br />

meeting consumer demands in the future.<br />

Our view of the onshore industry includes the continued<br />

<strong>growth</strong> of GOLD and the plateauing of GREEN, pending<br />

the release of new cultivars from the world-leading ZESPRI<br />

/ HortResearch natural kiwifruit breeding programme.<br />

Per<strong>for</strong>mance-based incentives and dedicated management teams are lifting per<strong>for</strong>mance in every packhouse<br />

Organics will continue to fl ourish, becoming a viable,<br />

sustainable niche and a sensible dual solution to meet the<br />

needs of both commercial growers and consumer choice.<br />

Long-term success <strong>for</strong> post-harvest operators and <strong>for</strong><br />

growers will be doing what we already do, but doing it<br />

increasingly smarter, more effi ciently and with our eyes<br />

fi rmly on the end result; exceptional fruit being enjoyed<br />

by world-wide customers willing to pay a premium.<br />

“Asian consumers value quality and service and are<br />

prepared to pay <strong>for</strong> it. I commend <strong>Apata</strong> growers<br />

<strong>for</strong> consistently growing a high taste product –<br />

keep it up! I can assure you that taste is a key driver<br />

<strong>for</strong> the tremendous results the Asian markets have<br />

been returning to New Zealand growers over the<br />

last few years.”<br />

Yu-Jan Chen, ZESPRI GM Asia<br />

apata (annual report 2007/08)<br />

13


apata (annual report 2007/08)<br />

14<br />

<strong>Apata</strong> harvested and packed 1,290,970 trays of<br />

avocados during the six-month avocado export season,<br />

representing 25% of the overall market, an increase<br />

in market share of 4% over the previous fi nancial year.<br />

650,000 trays of avocados were exported to Australia,<br />

the United States and Asia, with the balance marketed<br />

locally through a disciplined supply chain.<br />

<strong>Apata</strong>’s exclusive relationship with its marketing partner<br />

Primor stands as the industry’s most unifi ed model,<br />

enabling smooth supply chain integration and swift,<br />

knowledgeable decision-making. Avocado export <strong>growth</strong><br />

has been exceptional and <strong>Apata</strong> fruit has per<strong>for</strong>med<br />

well in all markets. <strong>Apata</strong> was able to deliver the fruit<br />

where and when Primor required it, exceeding offshore<br />

customer expectations.<br />

Avocados<br />

“There are an abundance of avocado customers world-wide, but we’re<br />

choosing to build strong relationships with the best of them; those who<br />

reward excellent quality, clear communication and commitment.”<br />

John Carroll, General Manager, Primor<br />

Change<br />

<strong>Apata</strong> avocado grower returns<br />

IMAGES<br />

$<br />

20<br />

18<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

2005/06 2006/07 2007/08<br />

Average OGR/tray - export Average OGR/tray - domestic<br />

Returns are generally higher in a low volume year and lower in a<br />

high volume year.<br />

Avocado production in New Zealand grew from two<br />

million tray equivalents in 2006/07 to very close to fi ve<br />

million in 2007/08.<br />

The huge crop presented considerable logistics and<br />

operational challenges across the industry.<br />

Harvesting <strong>for</strong> the domestic market will not end until the<br />

new season starts in July 2008. This, and a huge export<br />

season, put considerable pressure on <strong>Apata</strong> people and<br />

systems to remain consistent and focused throughout.<br />

<strong>Apata</strong> has responded with a completely new business<br />

plan and a clear focus on the additional resources and<br />

better processes required to manage 2008 and beyond.


<strong>Apata</strong> has grown to be New Zealand’s largest avocado packer<br />

Supported by the strong <strong>Apata</strong> Growers’ Committee,<br />

the Company introduced a new and simpler service<br />

offering and achieved its goal of having all 256 exporting<br />

growers committed to supplying <strong>Apata</strong> by 1 July; a<br />

critical strategy <strong>for</strong> early season planning.<br />

<strong>Apata</strong>’s pre-season focus on crop estimation yielded<br />

exceptionally accurate results and <strong>for</strong>med the basis on a<br />

robust fl ow plan. The fi nal export estimate, <strong>for</strong>warded to<br />

Primor in September, was within 1% of the actual.<br />

The decision to harvest and pack through the Christmas<br />

and New Year period, when other packhouses were<br />

closed, reaped tangible rewards on the local market in<br />

an otherwise diffi cult year <strong>for</strong> Class 2 fruit and maintained<br />

export fruit volumes at a critical time.<br />

Total NZ avocado crop & <strong>Apata</strong> market share<br />

2004/05 to 2007/08<br />

Millions of trays<br />

6<br />

30%<br />

5<br />

25%<br />

4<br />

20%<br />

3<br />

15%<br />

2<br />

10%<br />

1<br />

5%<br />

0<br />

0%<br />

2004/05 2005/06 2006/07 2007/08<br />

Total avocado crop <strong>Apata</strong> market share<br />

The industry-wide negative impacts of poor mid-season<br />

domestic prices and lower than expected export packouts<br />

were balanced <strong>for</strong> <strong>Apata</strong> growers by industry-best<br />

orchard gate returns and the most competitive pack<br />

price in the industry.<br />

The pleasing OGR is the result of a united commitment<br />

to the Primor export fl ow plan, coupled with multitudes<br />

of small, good decisions made throughout the nine<br />

month long export season.<br />

apata (annual report 2007/08)<br />

15


apata (annual report 2007/08)<br />

16<br />

For the future<br />

Committed to the future of this rapidly maturing industry,<br />

<strong>Apata</strong> is aware that the biennial nature of avocados,<br />

and the subsequent wildly fl uctuating crops, presents a<br />

signifi cant challenge to all industry stakeholders.<br />

Combining what we learned from the monumental<br />

2007/08 season with the overall company strategic<br />

review, <strong>Apata</strong> has built a clear avocado business plan <strong>for</strong><br />

the coming season and beyond.<br />

Robust cost and service modeling, dedicated teams and<br />

facilities and a focus on clear lines of communications are<br />

keys to the coming season.<br />

We will continue to partner with the best specialists the<br />

industry offers, to ensure professional and responsive<br />

services are delivered and to build our ultimate goal of<br />

better returns <strong>for</strong> all.<br />

The powerful “Grower – <strong>Apata</strong> – Primor” relationship<br />

has stood the test of time, but we are never complacent<br />

and our focus is now fully trained on the season to come.<br />

<strong>Apata</strong> and Primor will continue to search <strong>for</strong> new market<br />

opportunities over and above our current supply levels.<br />

As a <strong>partners</strong>hip we are completely focused on providing<br />

a stable plat<strong>for</strong>m of services that growers can depend<br />

on, regardless of the volume of crop in any given year.<br />

<strong>Apata</strong> is looking <strong>for</strong>ward to working with committed<br />

avocado growers and our proven in-market <strong>partners</strong> to<br />

drive consumption and value to deliver maximum return.<br />

“The importance of the interests of growers in the<br />

<strong>Apata</strong> / Primor <strong>partners</strong>hip is demonstrated at our<br />

<strong>Apata</strong> Avocado Growers’ Committee meetings; a<br />

powerful <strong>for</strong>um <strong>for</strong> frank discussion between all<br />

parties. This openness is critical during the more<br />

challenging times in our industry.”<br />

Rodger Bagshaw,<br />

Chairman of the <strong>Apata</strong> Avocado Growers’ Committee<br />

Avocado harvesting needs skilled operators and specialist equipment

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!