The Future of Packaging Market for Brand Impact and Shelf Presence
Big Market Research announces addition of report “The Future of Packaging for Brand Impact and Shelf Presence” Get Report Copy @ http://www.bigmarketresearch.com/the-future-of-packaging-for-brand-impact-and-shelf-presence-market Summary In a world of ever-more fragmented advertising media and retail outlets, packaging has become a brand's most important consumer touchpoint for a food, drink or personal care product. Packaging is the component of the marketing mix that has the most intimate connection with consumers, because they touch it, squeeze it, carry it and drink from it.
Big Market Research announces addition of report “The Future of Packaging for Brand Impact and Shelf Presence”
Get Report Copy @
http://www.bigmarketresearch.com/the-future-of-packaging-for-brand-impact-and-shelf-presence-market
Summary
In a world of ever-more fragmented advertising media and retail outlets, packaging has become a brand's most important consumer touchpoint for a food, drink or personal care product. Packaging is the component of the marketing mix that has the most intimate connection with consumers, because they touch it, squeeze it, carry it and drink from it.
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Report Description<br />
Key Highlights<br />
• As technology brings the cost down, <strong>and</strong> consumers become familiar with its<br />
advantages, aluminum is poised to replace glass as the favored material <strong>for</strong> beer<br />
bottles; <strong>for</strong> beverages where less expensive packaging options are st<strong>and</strong>ard, aluminum<br />
bottles are increasingly popular as a premium or promotional option.<br />
• Translating a br<strong>and</strong>'s key attributes or ingredients directly into the package shape can<br />
not only make a br<strong>and</strong> st<strong>and</strong> out on the shelf, but also help tell the br<strong>and</strong> story at a<br />
glance <strong>and</strong> enhance the br<strong>and</strong> usage experience, as in the case <strong>of</strong> Mio liquid water<br />
enhancer <strong>and</strong> Holika Holika aloe vera products.<br />
• Shape is one <strong>of</strong> the most powerful attributes in packaging design. Neuroscience<br />
researchers have shown how a particular package shape, texture or color may actually<br />
influence a consumer's perception <strong>of</strong> the product's feel, flavor or scent.
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