10.02.2016 Views

The Future of Packaging Market for Brand Impact and Shelf Presence

Big Market Research announces addition of report “The Future of Packaging for Brand Impact and Shelf Presence” Get Report Copy @ http://www.bigmarketresearch.com/the-future-of-packaging-for-brand-impact-and-shelf-presence-market Summary In a world of ever-more fragmented advertising media and retail outlets, packaging has become a brand's most important consumer touchpoint for a food, drink or personal care product. Packaging is the component of the marketing mix that has the most intimate connection with consumers, because they touch it, squeeze it, carry it and drink from it.

Big Market Research announces addition of report “The Future of Packaging for Brand Impact and Shelf Presence”

Get Report Copy @
http://www.bigmarketresearch.com/the-future-of-packaging-for-brand-impact-and-shelf-presence-market

Summary
In a world of ever-more fragmented advertising media and retail outlets, packaging has become a brand's most important consumer touchpoint for a food, drink or personal care product. Packaging is the component of the marketing mix that has the most intimate connection with consumers, because they touch it, squeeze it, carry it and drink from it.

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Report Description<br />

Synopsis<br />

- Underst<strong>and</strong> how to differentiate a br<strong>and</strong> from competitors to influence br<strong>and</strong> switching.<br />

- Identify ways to communicate something about the nature <strong>of</strong> the product <strong>and</strong> its<br />

benefits.<br />

- Use case studies <strong>of</strong> successful innovations, which explain how <strong>and</strong> why innovation led to<br />

increased sales.<br />

- Consider major technologies expected to influence the future <strong>of</strong> packaging design.<br />

- Look to other categories <strong>for</strong> packaging design ideas that, while common in that category,<br />

will st<strong>and</strong> out in yours.

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