The Future of Packaging Market for Brand Impact and Shelf Presence
Big Market Research announces addition of report “The Future of Packaging for Brand Impact and Shelf Presence” Get Report Copy @ http://www.bigmarketresearch.com/the-future-of-packaging-for-brand-impact-and-shelf-presence-market Summary In a world of ever-more fragmented advertising media and retail outlets, packaging has become a brand's most important consumer touchpoint for a food, drink or personal care product. Packaging is the component of the marketing mix that has the most intimate connection with consumers, because they touch it, squeeze it, carry it and drink from it.
Big Market Research announces addition of report “The Future of Packaging for Brand Impact and Shelf Presence”
Get Report Copy @
http://www.bigmarketresearch.com/the-future-of-packaging-for-brand-impact-and-shelf-presence-market
Summary
In a world of ever-more fragmented advertising media and retail outlets, packaging has become a brand's most important consumer touchpoint for a food, drink or personal care product. Packaging is the component of the marketing mix that has the most intimate connection with consumers, because they touch it, squeeze it, carry it and drink from it.
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<strong>The</strong> <strong>Future</strong> <strong>of</strong> <strong>Packaging</strong> <strong>for</strong> <strong>Br<strong>and</strong></strong> <strong>Impact</strong> <strong>and</strong> <strong>Shelf</strong> <strong>Presence</strong>
Report Description<br />
Summary<br />
• In a world <strong>of</strong> ever-more fragmented advertising media <strong>and</strong> retail outlets, packaging has<br />
become a br<strong>and</strong>'s most important consumer touchpoint <strong>for</strong> a food, drink or personal<br />
care product.<br />
• <strong>Packaging</strong> is the component <strong>of</strong> the marketing mix that has the most intimate<br />
connection with consumers, because they touch it, squeeze it, carry it <strong>and</strong> drink from it.<br />
Get Report Copy @<br />
http://www.bigmarketresearch.com/the-future-<strong>of</strong>-packaging-<strong>for</strong>-br<strong>and</strong>-impact-<strong>and</strong>shelf-presence-market
Report Description<br />
Synopsis<br />
- Underst<strong>and</strong> how to differentiate a br<strong>and</strong> from competitors to influence br<strong>and</strong> switching.<br />
- Identify ways to communicate something about the nature <strong>of</strong> the product <strong>and</strong> its<br />
benefits.<br />
- Use case studies <strong>of</strong> successful innovations, which explain how <strong>and</strong> why innovation led to<br />
increased sales.<br />
- Consider major technologies expected to influence the future <strong>of</strong> packaging design.<br />
- Look to other categories <strong>for</strong> packaging design ideas that, while common in that category,<br />
will st<strong>and</strong> out in yours.
Report Description<br />
Reasons To Buy<br />
- Where are the biggest opportunities <strong>for</strong> FMCG manufacturers to seize <strong>and</strong> adapt recent<br />
innovations in packaging <strong>for</strong> br<strong>and</strong> impact <strong>and</strong> shelf presence?<br />
- What can manufacturers do to attract consumer attention?<br />
- How can a package be made to translate a br<strong>and</strong>'s key attributes or ingredients?<br />
- What are some <strong>of</strong> the most interesting, game-changing examples <strong>of</strong> FMCG packaging?<br />
- What kind <strong>of</strong> return-on-investment can such packaging innovation bring?<br />
Inquire More Details @<br />
http://www.bigmarketresearch.com/report-enquiry/376808
Report Description<br />
Key Highlights<br />
• As technology brings the cost down, <strong>and</strong> consumers become familiar with its<br />
advantages, aluminum is poised to replace glass as the favored material <strong>for</strong> beer<br />
bottles; <strong>for</strong> beverages where less expensive packaging options are st<strong>and</strong>ard, aluminum<br />
bottles are increasingly popular as a premium or promotional option.<br />
• Translating a br<strong>and</strong>'s key attributes or ingredients directly into the package shape can<br />
not only make a br<strong>and</strong> st<strong>and</strong> out on the shelf, but also help tell the br<strong>and</strong> story at a<br />
glance <strong>and</strong> enhance the br<strong>and</strong> usage experience, as in the case <strong>of</strong> Mio liquid water<br />
enhancer <strong>and</strong> Holika Holika aloe vera products.<br />
• Shape is one <strong>of</strong> the most powerful attributes in packaging design. Neuroscience<br />
researchers have shown how a particular package shape, texture or color may actually<br />
influence a consumer's perception <strong>of</strong> the product's feel, flavor or scent.
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