CSFD Resume Portfolio

CREATIVE INNOVATIONS 

TECHNOLOGY 

DESIGN 

Resume Portfolio 

GRAPHIC WEB DESIGN ASSOCIATE 

By Cynthia Fletcher-Dustin 

FEBRUARY 2016

INTRODUCTION 

CYNTHIA FLETCHER-DUSTIN 

GRAPHIC AND WEB DESIGNER, ART DIRECTOR, DIGITAL SPECIALIST 

February 2016 

Dear Employer, 

Thank you for taking the time to connect with me and learn how I can bring value to your company, team 

and department. I am currently doing Graphic/Web Design/Art Direction/Digital Printing for Hazelden 

Betty Ford Foundation for the past 8.5 years. 

My projects come from a wide variety of clients and vary from small to full out advertising campaigns. 

As you will see on my resume, I’ve worn a lot of different hats. Current and past design projects that I 

have worked on are corporate marketing pieces for B2B and C2C, ads, brochures, postcards, large and 

small format signage, website layouts, email marketing, mailers and more from concept to creation or as 

production artist. I thrive on the excitement of working with a marketing team, attending photo shoots, 

press checks, radio and TV campaigns or just laying out and creating the next design. 

PLANNING ~ VISUALIZING ~ CREATING ~ MANAGING ~ COMMUNICATING ~ SUCCESS 

With several years of experience in the marketing and communication fields, I would be an asset to your 

team. My background includes art direction, graphic/web creative design, brand marketing, web content 

management and advertising, production art/electronic and preflight/prepress. These skills include 

extensive experience in several web, graphic, programs such as Adobe Creative Suite, included Flash, 

Dreamweaver, Illustrator, Photoshop. Along with experience in web coding, multimedia, social media, 

email marketing and digital strategy. 

As you will see on my enclosed resume, I have been affiliated with a highly regarded design/advertising 

firm. My job duties included creating and implementing graphics that align with our clients branding 

and graphics standards, while delivering a consistent look and feel, that is usable in various print and 

electronic formats. 

Something my resume will not tell you is that I am hard working and have a fun, creative, quirky personality 

that works well with a team. Left to my own devices I can complete independent projects and tasks in a 

highly efficient manner within budget requirements. I pride myself on making the client happy! 

In addition my background includes a bachelor’s degree from Metro State U in Business, Art and Computers 

as well as a Web-Graphic Design degree from the Hennipen Technical College with a 3.9-4.0 average. 

I believe that I am particularly well qualified for art direction, web and graphic design, and/or digital strategy 

marketing. If do find a position that you feel I would be qualified for please contact me at 651-271-7597 or 

by email at cynthafletcherdustin@gmail.com. 

Thank you most sincerely for your time and consideration. 

Cordially, 

Cynthia Fletcher-Dustin 

Graphic/Web Design/Digital Printing Specialist/Prepress/Art Director 

CELL Phone: 651-271-7597 EMAIL: cynthiafletcherdustin@gmail.com

MAILING ADDRESS: 

6125 GOODVIEW TRAIL COURT NORTH, HUGO, MN 55038 

Skills, Background, Knowledge, and Experience I possess 

• Creative Art Director Design background 

18+ years experience 

• Graphic Design 

(various advertising and mail pieces) 

• Web Design 

(wireframing page layout, planning, 

structure and strategies) 

• Web Content Management 

• EBook Creation, Tablet & Phone screen 

creation skills 

• Front End Web Development 

(light web coding abilities in HTML, 

Javascript & CSS) 

• Digital Design 

• Multimedia (Flash & Gif Animation, 

video/movies, sound recording) 

• Social Media 

(Twitter, Facebook, Google+ Pinterest ~ 

account setup, daily posting updates & 

infographics) 

• Email marketing skills (SEO/SEM) 

• Preflight/Prepress 

• Digital print skills and knowledge 

• Art Production 

• Illustrations 

• Project Management 

• Database and computer maintenance 

• Client negotiation skills 

• Photography and Photoshop skills 

(taking photos, manipulating and cleaning 

them up) 

• An art portfolio that shows working with 

Marketing and Publishing design teams 

on various projects meeting brand 

standards and policies 

• Knowledge of various job tracking systems, 

OnBase systems, Central Supply systems, 

multiple server systems, along with working 

with various processes, procedures, and 

departmental rules & guidelines 

• Financial and Admin skills for job tracking, 

documenting, and financial worksheets 

• BA degree in Web and Graphic Design, 

Business, Computers and Music 

• Desktop Publishing and File Proofing 

The next few pages show 

you what value I can bring 

¸¸.•*¨*•☞ 

to your company ............... 



GRAPHIC AND WEB DESIGNER, ART DIRECTOR, DIGITAL SPECIALIST 

PORTFOLIO SAMPLES 

PROJECTS COMPLETED FOR 

HAZELDEN BETTY FORD 

SOME OF THE PROJECTS I HAVE COMPLETED AS A XEROX ASSOCIATE 

SMALL BOOKLET 

INSPIRATIONS : 

This is a project that the Hazeden Publishing Marketing 

department had me create. It is a small 20 page booklet 

that they have me recreate every year. 

Q & P I 

QUALITY & PROCESS IMPROVEMENT 

TEAM LOGO 

QUALITY & PROCESS IMPROVEMENT : 

This logo was created for the Hazelden Betty Ford 

Quality & Process Improvement department for thier 

materials and webpages. 

CALENDAR 

B2B MAILER 

2016 20+ COMMEMORATIVE : LIFELINES : 

This calendar was created for the Hazelden Betty Ford 

Foundation Human Resources department. It was given 

as a gift to all employees who have worked with HBFF 

for over 20 years. 

The Hazelden Publishing department had me create a 4 

page mailer for thier Lifelines products. 

SEE FULL PORTFOLIO HERE: http://cynthiafletcherdus.wix.com/artsamples 


VALUE ADDED SERVICES 



VALUE ADDED KEY POINTS 

DESIGN SERVICES & SUPPORT 

DESIGN & SUPPORT VALUE 1 

VALUE I BRING : 

• Experience in digital media, proven knowledge of 

creative strategy, vision, identity and rebranding 

• Giving 110% to the client when working with them 

while deliverying cheerful attitude 

• Creative team and agency experience 

• Several years of proven skill with various 

systems and software programs 

• Content development and management 

• Williness to challenge myself and try new ideas 


GOALS THAT I CONTINUE TO WORK ON : 

• Observe and suggest to expand and increase 

services that have benefited Xerox and the client 

Hazelden Betty Ford Foundation 

• Continue to work on eliminating excess expenseS 

• Cultivating cultivating and growing client relationships 

• Continue to learn tools and update skills that will 

benefit all clients 


ACCOMPLISHMENTS & SUCCESSES : 

• Trained and experience inGraphic & Web design from 

concept to finalization, prepress and digital printing 

• Success in managing and delivering multiple projects 

within various timelines 

• Continousious client approval and praising of my work 

• The clients are continously praising my work 

• 8.75+ Years of experience and expertise with HBFF 

and their complicated systems and procedures 

(this includes 3 different data entry systems and 9 

servers and numerous departments with different 

modes of operation and procedures to follow) 

• Success in creating 100+ page intranet website with 

department policies, procedures and examples all 

hand coded 

• Success in designing several websites from concept 

to completion 

• Success in several types of Marketing Designs 


Cynthia S. Fletcher-Dustin 

RESUME 

6125 Goodview Trail Court North, Hugo, Minnesota 55038 

651.271.7597 


Email: cynthiafletcherdustin@gmail.com 

https://www.linkedin.com/in/cynthiafletcherdustin GRAPHIC AND WEB DESIGNER, ART DIRECTOR, • http://cynthiafletcherdus.wix.com/artsamples 

DIGITAL SPECIALIST 

Experienced, Knowledgeable, Creative 

AREAS OF EFFECTIVENESS 

Creative Layout, Design and Art Direction 

Professional Graphic/Website Design 

Database/Computer Maintenance 

Website & Google Analytics/SEO Best Practices 

Marketing Communications Coordinator 

Multimedia~Flash/Animation/Computer Specialist 

Web Content Management 

Mac Production Artist 

Digital Photography 

Digital Print Specialist 

Prepress Production Artist 

Web Site Planning & Renovation 

CAREER HIGHLIGHTS 

• Art direction in the development of various sales driven strategy designs for various marketing campaigns 

collaborating with marketing teams to define branding and advertising pieces 

• Visualize, design, and produce high impact B2B and B2C marketing and follow up materials targeting 

specific audiences that meet and support client business concepts, standards, branding and specs 

including graphic and web images, logos and layouts, customer proofs, storyboards and mockups 

• Work with Content Management Systems, Digital Marketing Strategies, Google Analytics & Google 

webmaster tools, Social Media, SEO, email marketing 

• Planned, organized, produced, implemented, coordinated, and followed-up on various advertising pieces 

and magazine layouts, press releases, radio/newspaper advertising with the Marketing Management 

• Create designs for web layouts to meet client standards, branding and concepts using Dreamweaver, 

Flash and Photoshop incorporating CSS/style sheets and various programming languages 

• Digital page assembly using Adobe Creative Suite (InDesign, Dreamweaver, Illustrator, Photoshop for 

PDF workflow 

• Communicate to the public through various advertising and marketing pieces such as: eBlasts/Fax Blasts, 

YouTube Video streaming, Web Banners, 2D/3D Ad Pieces, HTML Mail Pieces, high impact interactive 

ebooks/flipbooks, Marketing Promo pieces (Billboards, Signs, Flyers, Brochures, Direct Mail Pieces) 

• Efficiently managed multiple, concurrent projects in different stages from short to long turnaround times 

• Coordinate photo/studio sessions with clients/artists, press checks and creative meetings 

• Manage marketing technology with a strategic viewpoint to track and analyze for web sites, digital 

advertising, social media, email, TV and Radio campaigns 

• Designed and maintained 100 page Intranet site for department policies and procedures 

• Generation of dynamic webpages incorporation for ecommerce and data-based websites 

• Ability to conceptualize and produce compelling visual presentations in a variety of media to convey 

complex messages as well as personal expression to a wide variety of audiences and advertising pieces 

• Develop visual presence and advertising strategies on Wordpress, eBlogger, Twitter, Facebook, LinkedIn 

• Web programming and maintenance using HTML and other web languages and hand coding 

• Fluent in strategic brand marketing, digital marketing vehicles, website operations 

• Assist clients and project analysts in the design of aesthetically pleasing and functional websites, 

advertising pieces, graphics, images, layouts and presentations meeting their corporate standards 

• Site administration and management, domain name registration and management 

• Design stand alone, multimedia and PowerPoint CD/DVD presentations with video and sound 

• Create budgets, proposals, pricelists, and estimates for various projects from customer specs 

• Image manipulation/creation, optimization and web conversion with Photoshop and Illustrator 

• Incorporate text style sheets, printer marks, color separations, templates, master pages within projects 

• Digital prepress, printing, production art, preflight and customer file preparation for print and the web 

• Setup, stage and coordination of props, signs, banners, materials for corporate functions and trade shows 

• Supervised and train production graphic artists and print specialists 

• Ability to learn and adapt new technologies and software 


Cynthia S. Fletcher-Dustin cont. (Page Two) 

EXPERIENCE 

Hazelden Foundation/Xerox/Westaff – Graphic/Web Design/Digital Printing (Currently since 5/07) 

Creative Group/Digital People (Graphic/Web Design~Marketing Communications Coordinator) (Until 3/07) 

Musigraph Designs (Web/Graphic/Multimedia) (PT Freelance – over 18 yrs) 

ITT College (Graphic Multimedia Instructor) (Until 6/07) 

Vertis Corporation (Mac Production Artist) ~ Meyers Printing (Prepress/Graphic Artist) (9 yrs) 

No Man’s Land Band/Life After Dark Band (Art Director/Musical Artist/Band Manager) (7 yrs) 

PORTFOLIO 

Online Resume/Portfolio ~ http://cynthiafletcherdus.wix.com/artsamples ~ 

~ http://www.designwithcynthia.com/CFD_banners.htm ~ 

~ http://photos.musigraphdesigns.com/GalleryThumbnails.aspx?gallery=200520 ~ 

Websites/Banners 

Newspaper/Magazine/Catalog 

Radio/Cable Advertising 

Business Ad pieces 

Brand/Logo Design 

Brochures/Flyers/Postcards 

Book Layouts/flipbooks/ebooks 

eBlasts for Web/Fax Blasts 

KNOWLEDGE EXPERTISE 

Banners/Signs 

Corporate Staging 

PowerPoint Presentations 

Multimedia CD/DVDs 

Marketing Pieces 

Digital Photography 

Sound/Video Production 

News Bulletins/Billboards 

TECHNICAL SKILLS & EXPERTISE 



Clients/Companies: 

Hazelden Betty Ford Foundation 

Cub/Supervalu, Vertis, Dairy 

Queen, Meyers Printing, 

American Express, Target, 3M, 

IDline, Rivers End Trading Co., 

Nike, Tommy Hilfiger 

Graphic Programs 

Adobe Creative Suite 

Photoshop/Illustrator 

Golive/LiveMotion 

InDesign/QuarkXpress 

PageMaker/Freehand 

Acrobat Distiller/Exchange 

Suitcase/Streamline 

Web/Multimedia Programs 

Macromedia Studio 

Adobe Flash & Director 

Dreamweaver/Fireworks 

Quicktime Pro/iMovie/iPhoto 

Adobe Premier/After Effects 

Adobe Muse/Soundedit 

Audioshop/Videoshop 

Adobe Audition/Animate 

AutoCAD LT 

3ds Max/Adobe After Effects 

Digital Photography and 

Presentation: 


Multimedia CD/DVD 

Video/Sound/Youtube/SoundCloud 

eBooks/flipbooks 

Prepress/Production Art: 

Xerox Presses & Servers 

Flightcheck/Pitstop 

Creo Plate Server 

Imposition/Preps/RIP Processes 

Database Design/Maintenance 

OnBase/ SQL/MySQL 

Access/FileMaker Pro 

Social Media 

(Twitter, Pintrest, Facebook, 

Bloggers) 

Office Programs 

Microsoft Office Suite 

(Excel, Word, Publisher) 

Simple Web Programming: 

HTML/DHTML/XHTML 

SEO/Google Analytics & Webtools 

Textpad/Notepad 

CSS/JavaScript 

Basic Web coding Skills: 

ActionScript/AppleScript 

ColdFusion 

Dynamic/Databased/Ecom 

XML/ASP/CGI/Perl/PHP 

Utilities/Systems: 

FTP/TCP/IP/LAN/ protocols 

System Utilities/Backups 

Windows/Mac OS X 

Apache/Unix Server 

EDUCATION 

CYNTHIA 

YOUR TEAM 

Hennepin Technical & St. Paul College - Degree (Grade Point Average 3.9-4.0) 

Web/Graphic Design & Simple Web Programming/Electronic~Publishing/Multimedia/Prepress 

Metro State University ~ General Business BA (Business/Computers/Music/Art) 

Century College ~ General Studies (Music/Art/English/Business) 

Lynda.com/Easel Training • Online Training Center • Science Museum • Class Partners/Open U 

CELL Phone: 651-271-7597Web Design and Web EMAIL: Programming cynthiafletcherdustin@gmail.com 

Studies 

ACCOMPLISHMENTS/CERTIFICATES

Graphic Programs 

Adobe Creative Suite Cloud 

Photoshop/Illustrator 

Golive/LiveMotion 

InDesign/QuarkXpress 

PageMaker/Freehand 

Acrobat Distiller/Exchange 

Suitcase/Streamline 

Web/Multimedia Programs 

Macromedia Studio 

Adobe Flash & Director 


Dreamweaver/Fireworks 

6125 GOODVIEW TRAIL COURT NORTH 

Quicktime Pro/iMovie/iPhoto 

HUGO, MN 55038 

Adobe Premier/After Effects 

Adobe Muse/Soundedit 

Audioshop/Videoshop 

Adobe Audition/Animate 

AutoCAD LT 

3ds Max/Adobe After Effects 

Digital Photography and 

Presentation: 


Multimedia CD/DVD 

Video/Sound/Youtube/SoundCloud 

eBooks/flipbooks 

Database Design/Maintenance 

OnBase/ SQL/MySQL 

Access/FileMaker Pro 

Social Media 

Twitter, Pintrest, Facebook, 

WordPress, Blogging, SEO, 

Digital Marketing Strategy, 

ADDITIONAL Google ACCOMPLISHMENTS 

Analytics 

Office Programs 

Microsoft Office Suite 

(Excel, Word, Publisher) 

Simple Web Programming: 


HTML/DHTML/XHTML 

SEO/Google Analytics & Webtools 

GRAPHIC AND WEB DESIGNER, Prepress/Production ART DIRECTOR, DIGITAL Art: SPECIALIST 

Xerox Presses & Servers 

Flightcheck/Pitstop 

Creo Plate Server 

Imposition/Preps/RIP Processes 

EDUCATION 

Textpad/Notepad 

CSS/JavaScript 

Basic Web coding Skills: 

ActionScript/AppleScript 

ColdFusion 

Dynamic/Databased/Ecom 

XML/ASP/CGI/Perl/PHP 

Utilities/Systems: 

FTP/TCP/IP/LAN/ protocols 

System Utilities/Backups 

Windows/Mac OS X 

Apache/Unix Server 

Hennepin Technical & St. Paul College - Degree (Grade Point Average 3.9-4.0) 

Web/Graphic Design & Simple Web Programming/Electronic~Publishing/Multimedia/Prepress 

Metro State University ~ General Business BA (Business/Computers/Music/Art) 

Century College ~ General Studies (Music/Art/English/Business) 

Udemy.com • Lynda.com • Easel Training • Online Training Center • Science Museum • Class Partners/Open U 

Marketing, Web and Graphic Design, Digital Marketing Strategies, Illustration and Web Programming Studies 

ACCOMPLISHMENTS/CERTIFICATES 

Honorary Member of Phi Theta Kappa ~ Member of ColdFusion and Flash User Group 

I GRATEFULLY 

THANK YOU 

FOR YOUR TIME AND 

CONSIDERATION 

Phone CELL Phone: : 651-213-4823 651-271-7597 WORK 

EMAIL: CFletcher-Dustin@hazeldenBettyFord.org cynthiafletcherdustin@gmail.com WORK 

651-271-7597 CELL 

cynthiafletcherdustin@gmail.com HOME

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