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sbcf partnership proposal - Scotiabank Caribbean Carnival Toronto ...

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Age 45 - 54<br />

> 14.2%<br />

Age 55 +<br />

> 10.7%<br />

Age 35 - 44<br />

> 12.4%<br />

VISITOR EXPENDITURES<br />

AUDIENCE BY AGE<br />

* Average age is 32 Years<br />

Accommodation<br />

> 23%<br />

Age 17 & Under<br />

> 16.5%<br />

Age 18 - 24<br />

> 23.7%<br />

Age 25 - 34<br />

> 22.5%<br />

Retail (Clothing and Other)<br />

> 18%<br />

Food and Beverage<br />

> 29%<br />

www.caribanafestival.com<br />

Female<br />

> 51%<br />

Transportation<br />

> 15%<br />

Entertainment and<br />

Pleasure<br />

> 15%<br />

*$438 million total expenditure<br />

AUDIENCE BY GENDER<br />

Male<br />

> 49%<br />

demogrpahics<br />

05

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