sbcf partnership proposal - Scotiabank Caribbean Carnival Toronto ...
sbcf partnership proposal - Scotiabank Caribbean Carnival Toronto ... sbcf partnership proposal - Scotiabank Caribbean Carnival Toronto ...
WHY PARTNER WITH CARIBANA? Because it’s a logical fit for Corporate Canada As a sponsor of Caribana, Toronto’s summer blockbuster tourist event, your brand will connect with more than a million of on-site attendees as well as millions more viewers of the televised parade and other mainstream media-covered events, both locally, regionally nationally and internationally. Caribana is an outstanding investment opportunity for corporations. As sponsor and driver of an event that injects $438 million into the local economy, your brand will be up front and centre with an on-site audience of more 1.2 million people. Co-op media promotion and advertising opportunities in conjunction with North America’s largest festival Achieve increased global brand awareness and focused market penetration in a short period of time. A partnership with Scotiabank Caribana presents the largest reach over the shortest period of time for the least investment. The mileage and leverage from this partnership can serve as a showcase and tangible demonstration of your company’s commitment to serving one of its diverse consumer bases. Multiple high profile events over a six-week period, including a sustained two-week period at the height of the summer tourist season will provide major marketing and promotional opportunities for your company and its brand to make connections with more than 20 million people. NOW is the time to make the commitment to the 2010 Caribana 43 rd Annual Celebration. THIS IS THE MOST IMPORTANT, SIGNIFICANT, BIGGEST AND BEST EVENT IN TORONTO. Caribana truly reflects who we are today…it is us.” DAVID MILLER MAYOR, CITY OF TORONTO www.caribanafestival.com why partner 03
demogrpahics 04 US and elsewhere > 28% REACH A DIVERSE AUDIENCE 58.6% of Caribana’s audience is between the ages of 18 and 45. Caribana attracts a young, diverse, and influential audience. 88% of attendees said they would purchase a product or service of an event sponsor over that of a non-sponsor. Two-thirds of visitors were able to recall (unaided) festival sponsors. 36% of people who attended the parade indicated they traveled to Toronto specifically for Caribana. Caribana patrons are loyal and brand savvy. Average per capita expenditure by visitors: $438.00 $30,000 - $70,000 > 51% Canada (GTA - 50%) > 72% www.caribanafestival.com $70,000+ > 15% GEOGRAPHIC ORIGIN Less than $30,000 > 34% INCOME
- Page 1 and 2: JULY 13 TH TO AUGUST 2 ND 2010 43rd
- Page 3: accomplishments 02 VERY FEW “BRAN
- Page 7 and 8: events 06 SCOTIABANK CARIBANA PRESE
- Page 9 and 10: y the numbers 08 millions IMAGINE T
demogrpahics<br />
04<br />
US and elsewhere<br />
> 28%<br />
REACH A DIVERSE AUDIENCE<br />
58.6% of Caribana’s audience is between the ages of 18 and 45. Caribana<br />
attracts a young, diverse, and influential audience.<br />
88% of attendees said they would purchase a product or service of an event<br />
sponsor over that of a non-sponsor. Two-thirds of visitors were able to recall<br />
(unaided) festival sponsors.<br />
36% of people who attended the parade indicated they traveled to<br />
<strong>Toronto</strong> specifically for Caribana. Caribana patrons are loyal and brand savvy.<br />
Average per capita expenditure by visitors: $438.00<br />
$30,000 - $70,000<br />
> 51%<br />
Canada (GTA - 50%)<br />
> 72%<br />
www.caribanafestival.com<br />
$70,000+<br />
> 15%<br />
GEOGRAPHIC ORIGIN<br />
Less than $30,000<br />
> 34%<br />
INCOME
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