sbcf partnership proposal - Scotiabank Caribbean Carnival Toronto ...

WHY PARTNER WITH CARIBANA?
Because it’s a logical fit for Corporate Canada
As a sponsor of Caribana, Toronto’s summer blockbuster tourist event,
your brand will connect with more than a million of on-site attendees as
well as millions more viewers of the televised parade and other mainstream
media-covered events, both locally, regionally nationally and internationally.
Caribana is an outstanding investment opportunity for corporations. As
sponsor and driver of an event that injects $438 million into the local
economy, your brand will be up front and centre with an on-site audience
of more 1.2 million people.
Co-op media promotion and advertising opportunities in conjunction with
North America’s largest festival
Achieve increased global brand awareness and focused market penetration
in a short period of time. A partnership with Scotiabank Caribana presents
the largest reach over the shortest period of time for the least investment.
The mileage and leverage from this partnership can serve as a showcase
and tangible demonstration of your company’s commitment to serving one
of its diverse consumer bases.
Multiple high profile events over a six-week period, including a sustained
two-week period at the height of the summer tourist season will provide
major marketing and promotional opportunities for your company and its
brand to make connections with more than 20 million people.
NOW is the time to make the commitment to the 2010 Caribana 43 rd Annual Celebration.
THIS IS THE MOST IMPORTANT, SIGNIFICANT, BIGGEST AND
BEST EVENT IN TORONTO. Caribana truly reflects who we are
today…it is us.”
DAVID MILLER
MAYOR, CITY OF TORONTO
www.caribanafestival.com
why partner
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