sbcf partnership proposal - Scotiabank Caribbean Carnival Toronto ...

Recommendations

Info

SCOTIABANK CARIBANA Whether you’re looking to boost sales, bolster awareness or build customer relations, the Scotiabank Caribana Festival (SBCF) provides the ultimate opportunity for truly effective business-to-consumer relationship marketing. Beyond advertisements, exhibit booths, sampling opportunities and direct mail, SBCF delivers relevant interaction with more than 500,000 targeted individuals that build strong, lasting relationships. A full 88 percent of 1.2 million plus participants indicated that they would purchase a product of service of a SBCF event partner over that of a non-partner according to an audience survey. Our newly revamped Partnership package combines the collective assets and marketing strength of the entire SBCF organization to deliver direct, comprehensive presence to our participants through easy one-stop-shopping. SBCF partners receive proprietary activities at a variety of events, reaching a combined 1.2 million participants; interactive elements such as the official festival web site; cause overlays via the Arts Foundation, SBCF purchased advertising in excess of $200,000, and collateral materials, including the Official Festival Guide which boasts a readership of more then 200,000 people. More than 1.2 million people attended the 2009 Caribana parade, the Festivals marquee event. Caribana generates over $483 million plus in local economic activity. The Festival resulted in the creation of some 6,800 jobs – 83% of which were in the Toronto area. Total labor income generated by the festival exceeded $260 million in 2009. Caribana is recognized internationally. An estimated 20 million people (Canada, US, UK and Caribbean) were exposed to at least one story on the festival in 2009. Events that most draw visitors to the GTA: “Perhaps not surprisingly, Caribana - which pulls fans from across eastern Canada and the northeastern United States - led the "even cent) followed by Pride Week (23 per cen festival (16 per cent) and the Molson Grand Prix (14 per cent).” (Toronto Star/Decima Poll) TORONTONIANS AND VISITORS FROM AROUND THE WORLD HAVE BEEN FLOCKING to this cultural extravaganza that gets hands clapping, people dancing and spirits soaring like no other. DALTON MCGUINTY PREMIER, PROVINCE OF ONTARIO www.caribanafestival.com about 01
accomplishments 02 VERY FEW “BRANDS” OR ENTERTAINMENT PROPERTIES REACH 4OTH ANNIVERSARIES, LET ALONE WITH NEW ENERGY, STRENGTH AND INFLUENCE. - The Scotiabank Caribana Festival, now in its 43rd year, is an exception. Stronger than ever, its global reach and impact are setting standards for the future. Scotiabank Caribana Festival sponsors don’t just buy advertising at the event; they become partners in staging North America’s largest, most recognized and impressive event of its kind. - 2010 will be Caribana’s 43rd Celebration, which presents stability and longevity for partners. www.caribanafestival.com Major Sponsors in 2009
Page 1: JULY 13 TH TO AUGUST 2 ND 2010 43rd
Page 5 and 6: demogrpahics 04 US and elsewhere >
Page 7 and 8: events 06 SCOTIABANK CARIBANA PRESE
Page 9 and 10: y the numbers 08 millions IMAGINE T

sbcf partnership proposal - Scotiabank Caribbean Carnival Toronto ...

Create successful ePaper yourself

Delete template?

Save as template?