2014 WBIS
Wine business international Summit january 2014 Munich
Wine business international Summit
january 2014
Munich
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about<br />
the second<br />
<strong>2014</strong><br />
When I first heard about the second <strong>WBIS</strong>, Wine Business Innovation Summit,<br />
I just found out that the first has been in the previous year in Brussels.<br />
Besides that I had some ?? But even more, quite some ¿¿¿<br />
The special offer price for WSET diploma holders still was at 149 Euro and in<br />
combination with ¿?¿?¿ that didn't sound tempting, at first.<br />
Being much into wine and being from Munich, I decided to go there and see what<br />
Faye, Marc and Jens had put up.<br />
Fortunately it was in Munich and so I went to experience two full days of getting<br />
fantastic seminars on many different subjects about the business of wine, how<br />
innovative one can start his own business in wine and meet interesting people from<br />
all parts of the industry.<br />
That really was great and worth every second but the best of all at that event was,<br />
especially for me, caught in a German business behaviour, the experience of how<br />
open everyone shared their ideas and even business models.<br />
Quite in the spirit of the first session I attended,<br />
" New Financing Options & Crowd-Funding Experiences"<br />
where Jan Kennedy started with his presentation and said "share your idea!"<br />
so did Marc Clemens, founder of "Sommelier Prive".
In this exact spirit, all two days went on and experts in their field shared most<br />
interesting insights in what looked like niches in the wine market, but isn't that how<br />
that fruit computer guy once started?<br />
I can not report about the content of all the seminars given, reaching a span from<br />
crowdsourcing, bloggers and their influence, branding, wine clubs, consumer<br />
treatment, marketing aspects of brand and place, new packaging, the Chinese<br />
market, consumer interaction and many more.<br />
But actually, it wouldn't even make any sense if I did so.<br />
As this event is all about sharing, the programme and sessions still can be found at<br />
http://wbis.eu/programme.<br />
Well, so what ? Right, so what if you also can see all the presenters, get their bio and<br />
background, and can look at every single presentation at "Slideshare" ?<br />
Well, then you see what sharing ideas is all about and <strong>WBIS</strong>s core competence is<br />
connecting sharing people.<br />
Another point at the programme was the #<strong>WBIS</strong> Business Award.<br />
Eight start ups presented their business and were judged.<br />
The winner was André Ribeirinhos "Smart wine Glass", a fantastic idea and a win win<br />
solution, giving the consumer a total review of all wines he tasted during an event<br />
and the exhibitor the contact of the visitor who liked his wine.<br />
If that, as I do hope, becomes a standard on all wine events, I will save tons of paper<br />
and time! Great Job !!<br />
Find further informations about the runner up and third place as well as for the<br />
"Smart Wine Glass" at http://wbis.eu/wbis-business-award/.<br />
If you should want to know, who participated at the event, well as you probably<br />
guessed, you can find the list at http://wbis.eu/participants/.<br />
Besides the two seminar rooms where sessions were held simultaneously, making it<br />
hard to decide which one to miss, there were fully catered coffee and lunch breaks<br />
and a full dinner at the Augustiner on Saturday evening.<br />
The relaxed atmosphere, great seminars with so much content, great people, being<br />
fully taken care of from A to Z, in short the entire <strong>WBIS</strong> <strong>2014</strong> in Munich to me was an<br />
outstanding event and an absolute success.<br />
Having said this, yes it absolutely is worth the money, and yes, I am looking forward<br />
to the <strong>WBIS</strong> 2015, wherever it may be.<br />
Finally, if you think of opening a new business in the wine industry, consider talking to<br />
some of the speakers of this event.<br />
Following the mind set of the entire event,<br />
please do not hesitate to share this article :-)<br />
Stefan Metzner