Little Book of OneE Cartoons.compressed(9)

The “Jimmy Carr” furore in 2012 was the beginning of a
profound shift in public sentiment towards the tax industry, and
in the Summer of 2013 the government duly announced plans to
introduce new measures in the form of a “General Anti
Avoidance Rule” (later renamed “General Anti Abuse Rule” and
referred to as the “GAAR”).
Even though OneE has never offered ‘abusive’ tax planning, the
changes brought in nevertheless affected the entire industry
including ourselves . We recognised a need to to diversify our
service offerings, with a focus on providing more bespoke tax
planning advice and also offering tax-efficient investment
opportunities to OMBs.
Whilst this mission was still in it’s early days, the introduction of
the Accelerated Payment Notice (“APN”) regime in the Summer
of 2014 forced us to fast-track our plans considerably.
The resulting brand makeover in late 2014 reflected the fact that
there was a new OneE in the marketplace offering a lot more
than it ever had before.
We feel proud that we have successfully managed over a pretty
short period to transition from offering a relatively narrow range
of services to small businesses and their owners to becoming a
holistic tax advisory service, helping our clients and their
professional advisors to grow and prosper.
This was no mean feat!
But it doesn’t end there. This hard work has taught us a lot and
put us in an great place to now embark on our next mission …
one of further growth and sustainability.
We want you to be a part of that mission.