Little Book of OneE Cartoons.compressed(9)
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How do we communicate?<br />
We need to convey <strong>OneE</strong>’s personality and<br />
our values in a clear and consistent way,<br />
channelling our expertise across all our<br />
communication channels.<br />
Our audience is smart, so think pr<strong>of</strong>essional<br />
tone. However, we don’t want to come<br />
across as being overly formal or staid.<br />
CREDIBLE EXPERTS / TRUSTED PARTNER<br />
Think authoritative expert, but not arrogant or overbearing.<br />
We listen to pr<strong>of</strong>essional advisors’ needs and want them to<br />
feel that we’re a seamless extension <strong>of</strong> their team.<br />
INNOVATIVE, FORWARD-THINKERS<br />
Think agile and creative. We don’t stay with the norm, or<br />
follow the pack. We lead the way.<br />
INTEGRITY<br />
Think honest, approachable and helpful. We do the right<br />
thing at the right time.
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