241_lit_2016
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What have we been doing for your business in 2015?<br />
Brought to you by the team at Today’s Golfer, 2-FORE!-1 has been running successfully<br />
for over 10 years and we’re proud to be working along-side so many fantastic Clubs<br />
across the UK.<br />
2015: A fantastic year for 2-FORE!-1<br />
• We generated over 39,800 visitor rounds for our participating courses<br />
• Over 1,006,000 golfers viewed our course directory at www.todaysgolfer.co.uk<br />
• Over 12,500 golfers signed up to receive our courses newsletter each Wednesday<br />
• 114,678* unique users visited www.todaysgolferoffers.co.uk<br />
By being a part of 2-FORE!-1, your golf club benefits from the huge market reach of<br />
the Today’s Golfer brand. Today’s Golfer is the UKs best-selling Golf Magazine with a<br />
circulation of over 56,860.<br />
2-FORE!-1 customers are active and engaged golfers who play regularly.<br />
18.7%<br />
21% <br />
Male <br />
Female <br />
79% <br />
81.3%<br />
Turn over for information on how 2-FORE!-1 will help drive your customer acquisition strategy for 2015<br />
* Source: Google Analytics figures 2015.
<strong>2016</strong> GOLF SEASON<br />
Green fee saving schemes, are one of the ways that your potential customers<br />
are choosing to participate in golf. The key is grasping the opportunity that these<br />
prospect customers present; whether it is a potential membership, or the added<br />
value of year-round visitor foot-fall.<br />
You have complete control over your visitor rounds with 2-FORE!-1<br />
• Specific slots - You specify which days you accept 2-FORE!-1<br />
• Transparency – You specify clear terms and conditions for consumers<br />
when they play 2-FORE!-1<br />
Please regularly check your course details on our website<br />
www.<strong>241</strong>golf.com and let us know if you would like to make any<br />
changes to your course description, details or photos.<br />
2-FORE!-1 Marketing Plans for <strong>2016</strong> include:<br />
• Social Media promotion to 10,200 Facebook fans and 31,400 Twitter followers<br />
• Course newsletters to over 42,000 active golfers every week<br />
• Editorial features in Today’s Golfer magazine<br />
• Search Engine Optimisation for competitive Google search rankings<br />
• Google Adwords advertising<br />
• Online display advertising across a network of 45 Bauer Media brands<br />
• Plus, a range of incentives and promotions driven by our expert marketing<br />
team to encourage customers to pay you a visit<br />
Get Involved<br />
Tell us what’s going on at your Golf Club. If you’ve got some exciting news that<br />
our customers would like to hear about, then let us know, as we can feature this<br />
information quickly on our website. Special offers can also be promoted in our weekly<br />
emails on a first come, first served basis.
SUPPORT & MARKETING<br />
Our marketing team are always<br />
on hand should you have any<br />
questions for us, or wish to discuss<br />
how 2-FORE!-1 can further help<br />
your business development plans.<br />
Contact:<br />
Claire Ryder<br />
Senior Digital Marketing Executive<br />
2-FORE!-1<br />
Bauer Digital<br />
Media House<br />
Peterborough Business Park<br />
Lynchwood<br />
Peterborough<br />
PE2 6EA<br />
claire.ryder@bauermedia.co.uk
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