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MM Media Kit 2012 - Metalmecánica

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<strong>2012</strong> CAPITAL INVESTMENT SURVEY RESULTS:<br />

WHAT LATIN AMERICAN PROFESSIONALS PLAN TO BUY!<br />

9.1%<br />

*BASE: 906 Participants<br />

OUR AUDIENCE<br />

In which auxiliary equipment does your company plan to invest during <strong>2012</strong>? (Multiple Selection)<br />

55.6%<br />

Cutting tools is the largest<br />

7<br />

buying intention category<br />

Cutting Tools - 55.6%<br />

38.6%<br />

(55.6% of the sample)<br />

Inspection and measurement equipment - 38.6%<br />

followed by Inspection and<br />

9.0%<br />

CAD/CAM Software - 27.3%<br />

Measurement equipment<br />

Tool holders and Workholding systems - 26.9%<br />

(38.6%). Nevertheless the<br />

other equipments also<br />

Automation Equipment - 25.5%<br />

25.5%<br />

showed a strong buying<br />

Finishing Equipment<br />

27.3% intention from the<br />

(Mass, thermal, chemical) - 9.0%<br />

respondents.<br />

26.9%<br />

*BASE: 726 Participants<br />

How will your investments change in <strong>2012</strong> compared to 2011?<br />

54%<br />

54% of the participating<br />

Will increase - 54%<br />

companies plan to INCREASE<br />

Will be the same - 43%<br />

their investment in <strong>2012</strong>!!<br />

Will decrease - 3%<br />

43%<br />

3%<br />

*BASE: 1,044 Participants<br />

In <strong>2012</strong>, do you plan to invest in new, used and/or refurbished equipment?<br />

48.0%<br />

48.0% of the sample that<br />

will invest in <strong>2012</strong> will<br />

New - 48.0%<br />

5.1%<br />

acquire only “new”<br />

New, Used, Refurbished - 29.8%<br />

equipment vs. 3.6% that<br />

New and Refurbished - 9.1%<br />

Used - 3.6%<br />

Used and Refurbished - 2.8%<br />

Refurbished - 1.3%<br />

Will not invest - 5.1%<br />

1.3%<br />

2.8%<br />

3.6%<br />

will buy only “used”<br />

equipment.<br />

29.8% of the sample will<br />

invest a combination of new,<br />

used and/or refurbished<br />

equipment.<br />

29.8%<br />

Survey administered to subscribers of METALMECANICA in September 2011.<br />

7

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