MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
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<strong>2012</strong> CAPITAL INVESTMENT SURVEY RESULTS:<br />
WHAT LATIN AMERICAN PROFESSIONALS PLAN TO BUY!<br />
9.1%<br />
*BASE: 906 Participants<br />
OUR AUDIENCE<br />
In which auxiliary equipment does your company plan to invest during <strong>2012</strong>? (Multiple Selection)<br />
55.6%<br />
Cutting tools is the largest<br />
7<br />
buying intention category<br />
Cutting Tools - 55.6%<br />
38.6%<br />
(55.6% of the sample)<br />
Inspection and measurement equipment - 38.6%<br />
followed by Inspection and<br />
9.0%<br />
CAD/CAM Software - 27.3%<br />
Measurement equipment<br />
Tool holders and Workholding systems - 26.9%<br />
(38.6%). Nevertheless the<br />
other equipments also<br />
Automation Equipment - 25.5%<br />
25.5%<br />
showed a strong buying<br />
Finishing Equipment<br />
27.3% intention from the<br />
(Mass, thermal, chemical) - 9.0%<br />
respondents.<br />
26.9%<br />
*BASE: 726 Participants<br />
How will your investments change in <strong>2012</strong> compared to 2011?<br />
54%<br />
54% of the participating<br />
Will increase - 54%<br />
companies plan to INCREASE<br />
Will be the same - 43%<br />
their investment in <strong>2012</strong>!!<br />
Will decrease - 3%<br />
43%<br />
3%<br />
*BASE: 1,044 Participants<br />
In <strong>2012</strong>, do you plan to invest in new, used and/or refurbished equipment?<br />
48.0%<br />
48.0% of the sample that<br />
will invest in <strong>2012</strong> will<br />
New - 48.0%<br />
5.1%<br />
acquire only “new”<br />
New, Used, Refurbished - 29.8%<br />
equipment vs. 3.6% that<br />
New and Refurbished - 9.1%<br />
Used - 3.6%<br />
Used and Refurbished - 2.8%<br />
Refurbished - 1.3%<br />
Will not invest - 5.1%<br />
1.3%<br />
2.8%<br />
3.6%<br />
will buy only “used”<br />
equipment.<br />
29.8% of the sample will<br />
invest a combination of new,<br />
used and/or refurbished<br />
equipment.<br />
29.8%<br />
Survey administered to subscribers of METALMECANICA in September 2011.<br />
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