MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
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PRINT CIRCULATION BY BPA WORLDWIDE<br />
OUR AUDIENCE<br />
5<br />
BPA Qualified Percent<br />
29<br />
6,088<br />
A. Corporate and Executive Management<br />
6,117 51%<br />
B. Operations Management<br />
C. Operations Personnel<br />
11<br />
D. Administrative Management<br />
22<br />
E. Other Functions/ Government/ Library Copies<br />
7<br />
TOTAL<br />
40 0.3%<br />
48<br />
28<br />
47<br />
8<br />
2<br />
5<br />
A. Furniture and Fixtures<br />
138 1.2%<br />
B. Primary Metal Industry<br />
1,907<br />
C. Fabricated Metal Products<br />
45<br />
D. Machinery, Except Electrical<br />
100<br />
E. Electric and Electronic Equipment<br />
314<br />
F. Transportation Equipment<br />
1,527<br />
G. Instruments and Related Equipment<br />
139<br />
H. Miscellaneous Manufacturing Industries<br />
8<br />
I. Machinery Supplier<br />
1,351<br />
J. Education Center, Association and Libraries<br />
66<br />
TOTAL<br />
248<br />
5,705<br />
12,000 100%<br />
Metalmecanica magazine reaches 12,000 metalworking professionals across 20 countries in Latin America.<br />
Its audience is the only one audited by BPA Worldwide in the region, enabling advertisers to evaluate in detail<br />
the demographic composition of the audience, while guaranteeing that the readers and distribution numbers<br />
are “real”. Trust your advertising investment to our BPA Worldwide audited publication!<br />
COUNTRY BREAKDOWN<br />
NORTH AMERICA<br />
United States<br />
Mexico<br />
SUB TOTAL<br />
CARIBBEAN<br />
Cuba<br />
Dominican Republic<br />
Puerto Rico<br />
SUB TOTAL<br />
CENTRAL AMERICA<br />
Costa Rica<br />
El Salvador<br />
Guatemala<br />
Honduras<br />
Nicaragua<br />
Panama<br />
SUB TOTAL<br />
SOUTH AMERICA<br />
Argentina<br />
Bolivia<br />
Brazil<br />
Chile<br />
Colombia<br />
Ecuador<br />
Paraguay<br />
Peru<br />
Uruguay<br />
Venezuela<br />
SUB TOTAL 47.5%<br />
TOTAL QUALIFIED CIRCULATION<br />
REGISTERED COUNT FOR E-MAIL PROMOTION<br />
Print & Digital: 20,196<br />
TITLE BREAKDOWN<br />
Per June ’11 audit<br />
TOTAL PERCENT<br />
QUALIFIED OF TOTAL<br />
2,695 22.5 %<br />
4,588 38.2 %<br />
2,122 17.7 %<br />
2,447 20.4 %<br />
148 1.2 %<br />
12,000 100.0%<br />
BUSINESS AND INDUSTRY<br />
BREAKDOWN<br />
TOTAL<br />
QUALIFIED<br />
183<br />
434<br />
1,613<br />
3,804<br />
672<br />
1,637<br />
361<br />
1,303<br />
1,719<br />
274<br />
12,000<br />
PERCENT<br />
OF TOTAL<br />
1.5%<br />
3.6%<br />
13.5%<br />
31.7%<br />
5.6%<br />
13.6%<br />
3.0%<br />
10.9%<br />
14.3%<br />
2.3%<br />
100%<br />
5
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