MM Media Kit 2012 - Metalmecánica

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OUR AUDIENCE 4 ONLINE AUDIENCE The online media solutions of METALMECANICA offer an array of dynamic and interactive communication tools that grant Latin American metalworking professionals unlimited access to the latest technological innovations of industry suppliers. The two-way communication offered by our digital media promotes trade between global technology suppliers and the Latin American metalworking industry. 4• 6 issues per year ONLINE MEDIA SUBSCRIBERS WEB PORTAL E-NEWSLETTER DIGITAL MAGAZINE •27,347 Average page views / month •11,754 Average visits / month •10,644 Average unique visitors / month • 25 – Bi-weekly issues per year • 19,270 Average e-mails sent/edition • 86% Average delivery rate/edition • 6,219 Average opens/edition • 3,837 Average unique opens/edition • 1,348 Average clicks/edition • 22% Clicks through rate (CTR) • 37,363 Average page views /edition • 1,483 Average visits /edition • 1,376 Average unique visitors/edition • 1,020 Average clicks/edition • 3% Clicks through rate (CTR) PORTAL SUBSCRIBERS DIGITAL EDITION E-NEWSLETTER 12,308 20,196 19,270
PRINT CIRCULATION BY BPA WORLDWIDE OUR AUDIENCE 5 BPA Qualified Percent 29 6,088 A. Corporate and Executive Management 6,117 51% B. Operations Management C. Operations Personnel 11 D. Administrative Management 22 E. Other Functions/ Government/ Library Copies 7 TOTAL 40 0.3% 48 28 47 8 2 5 A. Furniture and Fixtures 138 1.2% B. Primary Metal Industry 1,907 C. Fabricated Metal Products 45 D. Machinery, Except Electrical 100 E. Electric and Electronic Equipment 314 F. Transportation Equipment 1,527 G. Instruments and Related Equipment 139 H. Miscellaneous Manufacturing Industries 8 I. Machinery Supplier 1,351 J. Education Center, Association and Libraries 66 TOTAL 248 5,705 12,000 100% Metalmecanica magazine reaches 12,000 metalworking professionals across 20 countries in Latin America. Its audience is the only one audited by BPA Worldwide in the region, enabling advertisers to evaluate in detail the demographic composition of the audience, while guaranteeing that the readers and distribution numbers are “real”. Trust your advertising investment to our BPA Worldwide audited publication! COUNTRY BREAKDOWN NORTH AMERICA United States Mexico SUB TOTAL CARIBBEAN Cuba Dominican Republic Puerto Rico SUB TOTAL CENTRAL AMERICA Costa Rica El Salvador Guatemala Honduras Nicaragua Panama SUB TOTAL SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela SUB TOTAL 47.5% TOTAL QUALIFIED CIRCULATION REGISTERED COUNT FOR E-MAIL PROMOTION Print & Digital: 20,196 TITLE BREAKDOWN Per June ’11 audit TOTAL PERCENT QUALIFIED OF TOTAL 2,695 22.5 % 4,588 38.2 % 2,122 17.7 % 2,447 20.4 % 148 1.2 % 12,000 100.0% BUSINESS AND INDUSTRY BREAKDOWN TOTAL QUALIFIED 183 434 1,613 3,804 672 1,637 361 1,303 1,719 274 12,000 PERCENT OF TOTAL 1.5% 3.6% 13.5% 31.7% 5.6% 13.6% 3.0% 10.9% 14.3% 2.3% 100% 5
Page 1 and 2: 1Total access to the top metalworki
Page 3: LATIN AMERICAN IMPORTS BY PRODUCT C
Page 7 and 8: 2012 CAPITAL INVESTMENT SURVEY RESU
Page 9 and 10: SEMINARS & WEBINARS SEMINARS Auto-P
Page 11 and 12: 12 RATE CARD PRINT RATES (GROSS) 4
Page 13 and 14: PRINT MAGAZINES MECHANICAL SPECS 14
Page 15: ABOUT THE PUBLISHER Carvajal Inform

MM Media Kit 2012 - Metalmecánica

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