MM Media Kit 2012 - Metalmecánica

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2 PRODUCT DESCRIPTION METALMECANICA (MM) is a 16-year old pan-regional multimedia marketing solution that promotes trade between suppliers of technologies (sellers) and Latin American metalworking professionals (buyers), who need these technologies to remain competitive in the global marketplace. MM is the only multimedia solution that targets key metalworking industry decision makers in 20 countries in Latin America and the Spanish-speaking Caribbean, making it your one-stop marketing communications tool for the entire region. 2 WHY INVEST IN LATIN AMERICA? THE LATIN AMERICAN METALWORKING SECTOR IN NUMBERS Through a single and focused multimedia investment strategy in MM, you can Reach 12,000 BPA Worldwide audited print subscribers and over 20,000 digital subscribers, across a vast array of metalworking segments, including professionals working on transportation equipment, machinery manufacturing, machinery supplies, fabricated metal products and electric and electronic equipment among others. The Latin American metalworking industry community trusts METALMECANICA as their primary source of information for new technology and the companies that supply them, giving MM advertisers a unique competitive advantage to increase their brand recognition and market share throughout the region. Latin America has a population of over 590 million! (Almost twice the US) The region’s combined GDP is USD 5.16 trillion The World Bank projects a solid growth of 4.5% for 2011, 4.1% for 2012 and 4.0% for 2013 in the region. The World Economic Forum’s 2011-12 Global Competitiveness Report said: “With a growth rate of around 6 percent in 2010 and expected rates of 4.75 percent in 2011 and 4.25 percent in 2012, the region has closed the output gap and the excess of capacity generated during the recession years, outperforming most advanced economies. The region has managed to weather the global recession relatively well and has been growing steadily ever since”. The Mexican automotive sector generates 17% of the manufacturing GDP and 15% of all the jobs in the manufacturing industry. Mexico is ranked globally as the ninth vehicle manufacturer and the sixth largest exporter. Source: Felipe Calderón, President of Mexico. The subsector of Primary Metal Manufacturing in Chile continues leading the recuperation figures showed by the metalworking industry during 2010, by registering an increase of 70.5% in the first semester, and contributing with 10.1 points of increase to the sector. Source: Chilean Association of Metallurgical and Metalworking Industries, Asimet. In Colombia, the steel and metalworking industry is the third of the total Colombian manufacturing GDP, and represents 11.6% of the entire manufacturing production. Source: Industrials National Association, Fedemetal Chamber. According to data provided by the Association of Automotive Plants, in August 2011, the ten manufacturing plants installed in Argentina manufactured 84,655 vehicles (17.9% more than a year ago), exported 54,955 units (an increase of 29.2%) and sold 81,130 domestic and imported cars (31.7%) to dealers.
LATIN AMERICAN IMPORTS BY PRODUCT CATEGORY THE LATIN AMERICAN MARKET Latin America imported USD 3.58 billion in 2010 worth of metalworking machinery and parts based on the 10 key product categories included in this report. Imports grew 10% in 2010 vs. 2009, ending the declining trend of 2008-2009 due to the global recession. HARMONIZED CODES AND PRODUCT DESCRIPTIONS FIGURES IN USD (’000) 2008 2009 2010 8462 - Presses, bending, folding, punching, shearing Mach. $1,066,226 $854,909 $808,795 8466 - Parts and accessories for machine tools $867,950 $523,825 $664,013 8515 - Welding equipment $716,062 $503,744 $633,665 8457 - Machining Centers $608,666 $371,202 $354,919 8458 - Lathes (Incl. Turning Centers) $481,681 $284,675 $319,806 8456 - Laser, Ultra-sonic, EDM, Ionic, Plasma arc $307,700 $155,080 $239,986 8459 - Drilling, Boring, Milling Mach. $227,345 $152,169 $159,901 8463 - Draw-benches, thread rolling, wire worling Mach. $214,639 $145,023 $144,186 8460 - Deburring, Shaping, 3Grinding Mach. $251,691 $173,228 $139,410 8461 - Planing, shaping, slotting, broaching Mach. $194,677 $98,324 $121,795 TOTAL $4,936,637 $3,262,179 $3,586,476 Variation -18.4% 28.0% • Figures represent thousands of USD Cost, Insurance, Freight (CIF).• Source: ALADI (The Latin American Integration Association) COUNTRY USD (’000) SHARE TOP EXPORTERS BY COUNTRY USA The USA is the top single country supplying metalworking $913,152 25.5% technologies to Latin America with a 25.5% share, followed Germany $533,797 14.9% by Germany, Japan and Italy. These 4 countries have the Others Europe $455,556 12.7% largest impact in the region, representing 61% of the total Italy $391,318 10.9% import share. Japan $359,246 10.0% China $351,006 9.8% As a region, Europe leads as the top Latin American supplier Taiwan $229,407 6.4% with 38,5% of the total import share (i.e. Germany, Italy & South Korea $107,228 3.0% Other Europe). Others $88,638 2.5% Notes: Others North America $75,660 2.1% Source: ALADI (The Latin American Integration Association). Figures represent thousands of USD Cost, Insurance, Freight (CIF). Brazil $30,697 0.9% Figures include exports to: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru & Others Asia $18,183 0.5% Venezuela. Other LA $16,422 0.5% Other Asia Includes: Singapur and Thailand. Other Europe Includes: Austria, Belgium, Denmark, Spain, France, Greece, Hungary, Mexico $10,556 0.3% Luxembourg, Norway, Poland, Portugal, United Kingdom, Czech Republic, Russia, Sweden, India $5,610 0.2% Switzerland. Other Latin America Includes: Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El TOTAL $3,586,476 100% Salvador, Guatemala, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay & Venezuela. Other North America includes: Canada and Puerto Rico. TOP LATIN AMERICAN BUYERS COUNTRY USD (’000) SHARE Mexico is the largest single importing country in Latin Mexico $1,601,657 44.7% America, with a significant share of 44.7% of the total, Brazil $1,358,858 37.9% followed by Brazil's 37.9% share. Argentina $182,407 5.1% Chile $123,324 3.4% The Spanish-speaking Latin America imported over USD 2.2 Colombia Venezuela $109,070 $90,870 3.0% 2.5% billion of metalworking technologies, representing 62.1% of the total import share in 2010. Peru $76,563 2.1% Ecuador $43,727 1.2% TOTAL $3,586,476 100% Notes: Source: ALADI (The Latin American Integration Association) Figures represent thousands of USD Cost, Insurance, Freight (CIF.) Figures include imports from: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru & Venezuela. No data was reported for Bolivia, Paraguay & Uruguay. Targeting Latin America throughout the pan-regional reach of Metalmecanica maximizes your marketing dollars ROI! 3
Page 1: 1Total access to the top metalworki
Page 5 and 6: PRINT CIRCULATION BY BPA WORLDWIDE
Page 7 and 8: 2012 CAPITAL INVESTMENT SURVEY RESU
Page 9 and 10: SEMINARS & WEBINARS SEMINARS Auto-P
Page 11 and 12: 12 RATE CARD PRINT RATES (GROSS) 4
Page 13 and 14: PRINT MAGAZINES MECHANICAL SPECS 14
Page 15: ABOUT THE PUBLISHER Carvajal Inform

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