MM Media Kit 2012 - Metalmecánica

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PRODUCT DESCRIPTION
METALMECANICA (MM) is a 16-year old pan-regional multimedia marketing solution that promotes trade
between suppliers of technologies (sellers) and Latin American metalworking professionals (buyers), who need
these technologies to remain competitive in the global marketplace. MM is the only multimedia solution that
targets key metalworking industry decision makers in 20 countries in Latin America and the Spanish-speaking
Caribbean, making it your one-stop marketing communications tool for the entire region.
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WHY INVEST IN LATIN AMERICA?
THE LATIN AMERICAN METALWORKING
SECTOR IN NUMBERS
Through a single and focused multimedia investment strategy in MM, you can Reach 12,000 BPA Worldwide
audited print subscribers and over 20,000 digital subscribers, across a vast array of metalworking segments,
including professionals working on transportation equipment, machinery manufacturing, machinery supplies,
fabricated metal products and electric and electronic equipment among others.
The Latin American metalworking industry community trusts METALMECANICA as their primary source of
information for new technology and the companies that supply them, giving MM advertisers a unique
competitive advantage to increase their brand recognition and market share throughout the region.
Latin America has a population of over 590 million! (Almost twice the US)
The region’s combined GDP is USD 5.16 trillion
The World Bank projects a solid growth of 4.5% for 2011, 4.1% for 2012 and 4.0% for 2013 in the region.
The World Economic Forum’s 2011-12 Global Competitiveness Report said: “With a growth rate of around 6
percent in 2010 and expected rates of 4.75 percent in 2011 and 4.25 percent in 2012, the region has closed the
output gap and the excess of capacity generated during the recession years, outperforming most advanced
economies. The region has managed to weather the global recession relatively well and has been growing
steadily ever since”.
The Mexican automotive sector generates 17% of the manufacturing GDP and 15% of all the jobs in the
manufacturing industry. Mexico is ranked globally as the ninth vehicle manufacturer and the sixth largest
exporter. Source: Felipe Calderón, President of Mexico.
The subsector of Primary Metal Manufacturing in Chile continues leading the recuperation figures showed by
the metalworking industry during 2010, by registering an increase of 70.5% in the first semester, and
contributing with 10.1 points of increase to the sector. Source: Chilean Association of Metallurgical and
Metalworking Industries, Asimet.
In Colombia, the steel and metalworking industry is the third of the total Colombian manufacturing GDP, and
represents 11.6% of the entire manufacturing production.
Source: Industrials National Association, Fedemetal Chamber.
According to data provided by the Association of Automotive Plants, in August 2011, the ten manufacturing
plants installed in Argentina manufactured 84,655 vehicles (17.9% more than a year ago), exported 54,955
units (an increase of 29.2%) and sold 81,130 domestic and imported cars (31.7%) to dealers.