MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
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PRODUCT DESCRIPTION<br />
METALMECANICA (<strong>MM</strong>) is a 16-year old pan-regional multimedia marketing solution that promotes trade<br />
between suppliers of technologies (sellers) and Latin American metalworking professionals (buyers), who need<br />
these technologies to remain competitive in the global marketplace. <strong>MM</strong> is the only multimedia solution that<br />
targets key metalworking industry decision makers in 20 countries in Latin America and the Spanish-speaking<br />
Caribbean, making it your one-stop marketing communications tool for the entire region.<br />
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WHY INVEST IN LATIN AMERICA?<br />
THE LATIN AMERICAN METALWORKING<br />
SECTOR IN NUMBERS<br />
Through a single and focused multimedia investment strategy in <strong>MM</strong>, you can Reach 12,000 BPA Worldwide<br />
audited print subscribers and over 20,000 digital subscribers, across a vast array of metalworking segments,<br />
including professionals working on transportation equipment, machinery manufacturing, machinery supplies,<br />
fabricated metal products and electric and electronic equipment among others.<br />
The Latin American metalworking industry community trusts METALMECANICA as their primary source of<br />
information for new technology and the companies that supply them, giving <strong>MM</strong> advertisers a unique<br />
competitive advantage to increase their brand recognition and market share throughout the region.<br />
Latin America has a population of over 590 million! (Almost twice the US)<br />
The region’s combined GDP is USD 5.16 trillion<br />
The World Bank projects a solid growth of 4.5% for 2011, 4.1% for <strong>2012</strong> and 4.0% for 2013 in the region.<br />
The World Economic Forum’s 2011-12 Global Competitiveness Report said: “With a growth rate of around 6<br />
percent in 2010 and expected rates of 4.75 percent in 2011 and 4.25 percent in <strong>2012</strong>, the region has closed the<br />
output gap and the excess of capacity generated during the recession years, outperforming most advanced<br />
economies. The region has managed to weather the global recession relatively well and has been growing<br />
steadily ever since”.<br />
The Mexican automotive sector generates 17% of the manufacturing GDP and 15% of all the jobs in the<br />
manufacturing industry. Mexico is ranked globally as the ninth vehicle manufacturer and the sixth largest<br />
exporter. Source: Felipe Calderón, President of Mexico.<br />
The subsector of Primary Metal Manufacturing in Chile continues leading the recuperation figures showed by<br />
the metalworking industry during 2010, by registering an increase of 70.5% in the first semester, and<br />
contributing with 10.1 points of increase to the sector. Source: Chilean Association of Metallurgical and<br />
Metalworking Industries, Asimet.<br />
In Colombia, the steel and metalworking industry is the third of the total Colombian manufacturing GDP, and<br />
represents 11.6% of the entire manufacturing production.<br />
Source: Industrials National Association, Fedemetal Chamber.<br />
According to data provided by the Association of Automotive Plants, in August 2011, the ten manufacturing<br />
plants installed in Argentina manufactured 84,655 vehicles (17.9% more than a year ago), exported 54,955<br />
units (an increase of 29.2%) and sold 81,130 domestic and imported cars (31.7%) to dealers.