MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
MM Media Kit 2012 - Metalmecánica
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1Total access to the top<br />
metalworking industry<br />
decision-makers in<br />
Latin America<br />
PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS<br />
MEDIA PLANNER <strong>2012</strong><br />
www.metalmecanica.com/mediakit
2<br />
PRODUCT DESCRIPTION<br />
METALMECANICA (<strong>MM</strong>) is a 16-year old pan-regional multimedia marketing solution that promotes trade<br />
between suppliers of technologies (sellers) and Latin American metalworking professionals (buyers), who need<br />
these technologies to remain competitive in the global marketplace. <strong>MM</strong> is the only multimedia solution that<br />
targets key metalworking industry decision makers in 20 countries in Latin America and the Spanish-speaking<br />
Caribbean, making it your one-stop marketing communications tool for the entire region.<br />
2<br />
WHY INVEST IN LATIN AMERICA?<br />
THE LATIN AMERICAN METALWORKING<br />
SECTOR IN NUMBERS<br />
Through a single and focused multimedia investment strategy in <strong>MM</strong>, you can Reach 12,000 BPA Worldwide<br />
audited print subscribers and over 20,000 digital subscribers, across a vast array of metalworking segments,<br />
including professionals working on transportation equipment, machinery manufacturing, machinery supplies,<br />
fabricated metal products and electric and electronic equipment among others.<br />
The Latin American metalworking industry community trusts METALMECANICA as their primary source of<br />
information for new technology and the companies that supply them, giving <strong>MM</strong> advertisers a unique<br />
competitive advantage to increase their brand recognition and market share throughout the region.<br />
Latin America has a population of over 590 million! (Almost twice the US)<br />
The region’s combined GDP is USD 5.16 trillion<br />
The World Bank projects a solid growth of 4.5% for 2011, 4.1% for <strong>2012</strong> and 4.0% for 2013 in the region.<br />
The World Economic Forum’s 2011-12 Global Competitiveness Report said: “With a growth rate of around 6<br />
percent in 2010 and expected rates of 4.75 percent in 2011 and 4.25 percent in <strong>2012</strong>, the region has closed the<br />
output gap and the excess of capacity generated during the recession years, outperforming most advanced<br />
economies. The region has managed to weather the global recession relatively well and has been growing<br />
steadily ever since”.<br />
The Mexican automotive sector generates 17% of the manufacturing GDP and 15% of all the jobs in the<br />
manufacturing industry. Mexico is ranked globally as the ninth vehicle manufacturer and the sixth largest<br />
exporter. Source: Felipe Calderón, President of Mexico.<br />
The subsector of Primary Metal Manufacturing in Chile continues leading the recuperation figures showed by<br />
the metalworking industry during 2010, by registering an increase of 70.5% in the first semester, and<br />
contributing with 10.1 points of increase to the sector. Source: Chilean Association of Metallurgical and<br />
Metalworking Industries, Asimet.<br />
In Colombia, the steel and metalworking industry is the third of the total Colombian manufacturing GDP, and<br />
represents 11.6% of the entire manufacturing production.<br />
Source: Industrials National Association, Fedemetal Chamber.<br />
According to data provided by the Association of Automotive Plants, in August 2011, the ten manufacturing<br />
plants installed in Argentina manufactured 84,655 vehicles (17.9% more than a year ago), exported 54,955<br />
units (an increase of 29.2%) and sold 81,130 domestic and imported cars (31.7%) to dealers.
LATIN AMERICAN IMPORTS BY PRODUCT CATEGORY<br />
THE LATIN AMERICAN MARKET<br />
Latin America imported USD 3.58 billion in 2010 worth of metalworking machinery and parts based on the 10 key product categories<br />
included in this report. Imports grew 10% in 2010 vs. 2009, ending the declining trend of 2008-2009 due to the global recession.<br />
HARMONIZED CODES AND PRODUCT DESCRIPTIONS FIGURES IN USD (’000)<br />
2008 2009 2010<br />
8462 - Presses, bending, folding, punching, shearing Mach.<br />
$1,066,226 $854,909 $808,795<br />
8466 - Parts and accessories for machine tools<br />
$867,950 $523,825 $664,013<br />
8515 - Welding equipment<br />
$716,062 $503,744 $633,665<br />
8457 - Machining Centers<br />
$608,666 $371,202 $354,919<br />
8458 - Lathes (Incl. Turning Centers)<br />
$481,681 $284,675 $319,806<br />
8456 - Laser, Ultra-sonic, EDM, Ionic, Plasma arc<br />
$307,700 $155,080 $239,986<br />
8459 - Drilling, Boring, Milling Mach.<br />
$227,345 $152,169 $159,901<br />
8463 - Draw-benches, thread rolling, wire worling Mach.<br />
$214,639 $145,023 $144,186<br />
8460 - Deburring, Shaping, 3Grinding Mach.<br />
$251,691 $173,228 $139,410<br />
8461 - Planing, shaping, slotting, broaching Mach.<br />
$194,677 $98,324 $121,795<br />
TOTAL<br />
$4,936,637 $3,262,179 $3,586,476<br />
Variation -18.4% 28.0%<br />
• Figures represent thousands of USD Cost, Insurance, Freight (CIF).• Source: ALADI (The Latin American Integration Association)<br />
COUNTRY USD (’000) SHARE<br />
TOP EXPORTERS BY COUNTRY<br />
USA<br />
The USA is the top single country supplying metalworking<br />
$913,152 25.5%<br />
technologies to Latin America with a 25.5% share, followed<br />
Germany<br />
$533,797 14.9%<br />
by Germany, Japan and Italy. These 4 countries have the<br />
Others Europe<br />
$455,556 12.7% largest impact in the region, representing 61% of the total<br />
Italy<br />
$391,318 10.9% import share.<br />
Japan<br />
$359,246 10.0%<br />
China<br />
$351,006<br />
9.8% As a region, Europe leads as the top Latin American supplier<br />
Taiwan<br />
$229,407<br />
6.4% with 38,5% of the total import share (i.e. Germany, Italy &<br />
South Korea<br />
$107,228<br />
3.0% Other Europe).<br />
Others<br />
$88,638<br />
2.5%<br />
Notes:<br />
Others North America $75,660<br />
2.1%<br />
Source: ALADI (The Latin American Integration Association).<br />
Figures represent thousands of USD Cost, Insurance, Freight (CIF).<br />
Brazil<br />
$30,697<br />
0.9%<br />
Figures include exports to: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru &<br />
Others Asia<br />
$18,183<br />
0.5%<br />
Venezuela.<br />
Other LA<br />
$16,422<br />
0.5%<br />
Other Asia Includes: Singapur and Thailand.<br />
Other Europe Includes: Austria, Belgium, Denmark, Spain, France, Greece, Hungary,<br />
Mexico<br />
$10,556<br />
0.3%<br />
Luxembourg, Norway, Poland, Portugal, United Kingdom, Czech Republic, Russia, Sweden,<br />
India<br />
$5,610<br />
0.2%<br />
Switzerland.<br />
Other Latin America Includes: Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El<br />
TOTAL $3,586,476 100%<br />
Salvador, Guatemala, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay<br />
& Venezuela.<br />
Other North America includes: Canada and Puerto Rico.<br />
TOP LATIN AMERICAN BUYERS<br />
COUNTRY USD (’000) SHARE<br />
Mexico is the largest single importing country in Latin<br />
Mexico<br />
$1,601,657 44.7%<br />
America, with a significant share of 44.7% of the total,<br />
Brazil<br />
$1,358,858 37.9%<br />
followed by Brazil's 37.9% share.<br />
Argentina<br />
$182,407<br />
5.1%<br />
Chile<br />
$123,324<br />
3.4%<br />
The Spanish-speaking Latin America imported over USD 2.2<br />
Colombia<br />
Venezuela<br />
$109,070<br />
$90,870<br />
3.0%<br />
2.5%<br />
billion of metalworking technologies, representing 62.1% of<br />
the total import share in 2010.<br />
Peru<br />
$76,563<br />
2.1%<br />
Ecuador<br />
$43,727<br />
1.2%<br />
TOTAL $3,586,476 100%<br />
Notes:<br />
Source: ALADI (The Latin American Integration Association)<br />
Figures represent thousands of USD Cost, Insurance, Freight (CIF.)<br />
Figures include imports from: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru<br />
& Venezuela.<br />
No data was reported for Bolivia, Paraguay & Uruguay.<br />
Targeting Latin America throughout the pan-regional reach of Metalmecanica maximizes your marketing dollars ROI!<br />
3
OUR AUDIENCE<br />
4<br />
ONLINE AUDIENCE<br />
The online media solutions of METALMECANICA offer an array of dynamic and interactive communication tools<br />
that grant Latin American metalworking professionals unlimited access to the latest technological innovations of<br />
industry suppliers. The two-way communication offered by our digital media promotes trade between global<br />
technology suppliers and the Latin American metalworking industry.<br />
4• 6 issues per year<br />
ONLINE MEDIA SUBSCRIBERS<br />
WEB PORTAL<br />
E-NEWSLETTER<br />
DIGITAL MAGAZINE<br />
•27,347 Average page views / month<br />
•11,754 Average visits / month<br />
•10,644 Average unique visitors / month<br />
• 25 – Bi-weekly issues per year<br />
• 19,270 Average e-mails sent/edition<br />
• 86% Average delivery rate/edition<br />
• 6,219 Average opens/edition<br />
• 3,837 Average unique opens/edition<br />
• 1,348 Average clicks/edition<br />
• 22% Clicks through rate (CTR)<br />
• 37,363 Average page views /edition<br />
• 1,483 Average visits /edition<br />
• 1,376 Average unique visitors/edition<br />
• 1,020 Average clicks/edition<br />
• 3% Clicks through rate (CTR)<br />
PORTAL SUBSCRIBERS DIGITAL EDITION E-NEWSLETTER<br />
12,308 20,196<br />
19,270
PRINT CIRCULATION BY BPA WORLDWIDE<br />
OUR AUDIENCE<br />
5<br />
BPA Qualified Percent<br />
29<br />
6,088<br />
A. Corporate and Executive Management<br />
6,117 51%<br />
B. Operations Management<br />
C. Operations Personnel<br />
11<br />
D. Administrative Management<br />
22<br />
E. Other Functions/ Government/ Library Copies<br />
7<br />
TOTAL<br />
40 0.3%<br />
48<br />
28<br />
47<br />
8<br />
2<br />
5<br />
A. Furniture and Fixtures<br />
138 1.2%<br />
B. Primary Metal Industry<br />
1,907<br />
C. Fabricated Metal Products<br />
45<br />
D. Machinery, Except Electrical<br />
100<br />
E. Electric and Electronic Equipment<br />
314<br />
F. Transportation Equipment<br />
1,527<br />
G. Instruments and Related Equipment<br />
139<br />
H. Miscellaneous Manufacturing Industries<br />
8<br />
I. Machinery Supplier<br />
1,351<br />
J. Education Center, Association and Libraries<br />
66<br />
TOTAL<br />
248<br />
5,705<br />
12,000 100%<br />
Metalmecanica magazine reaches 12,000 metalworking professionals across 20 countries in Latin America.<br />
Its audience is the only one audited by BPA Worldwide in the region, enabling advertisers to evaluate in detail<br />
the demographic composition of the audience, while guaranteeing that the readers and distribution numbers<br />
are “real”. Trust your advertising investment to our BPA Worldwide audited publication!<br />
COUNTRY BREAKDOWN<br />
NORTH AMERICA<br />
United States<br />
Mexico<br />
SUB TOTAL<br />
CARIBBEAN<br />
Cuba<br />
Dominican Republic<br />
Puerto Rico<br />
SUB TOTAL<br />
CENTRAL AMERICA<br />
Costa Rica<br />
El Salvador<br />
Guatemala<br />
Honduras<br />
Nicaragua<br />
Panama<br />
SUB TOTAL<br />
SOUTH AMERICA<br />
Argentina<br />
Bolivia<br />
Brazil<br />
Chile<br />
Colombia<br />
Ecuador<br />
Paraguay<br />
Peru<br />
Uruguay<br />
Venezuela<br />
SUB TOTAL 47.5%<br />
TOTAL QUALIFIED CIRCULATION<br />
REGISTERED COUNT FOR E-MAIL PROMOTION<br />
Print & Digital: 20,196<br />
TITLE BREAKDOWN<br />
Per June ’11 audit<br />
TOTAL PERCENT<br />
QUALIFIED OF TOTAL<br />
2,695 22.5 %<br />
4,588 38.2 %<br />
2,122 17.7 %<br />
2,447 20.4 %<br />
148 1.2 %<br />
12,000 100.0%<br />
BUSINESS AND INDUSTRY<br />
BREAKDOWN<br />
TOTAL<br />
QUALIFIED<br />
183<br />
434<br />
1,613<br />
3,804<br />
672<br />
1,637<br />
361<br />
1,303<br />
1,719<br />
274<br />
12,000<br />
PERCENT<br />
OF TOTAL<br />
1.5%<br />
3.6%<br />
13.5%<br />
31.7%<br />
5.6%<br />
13.6%<br />
3.0%<br />
10.9%<br />
14.3%<br />
2.3%<br />
100%<br />
5
OUR AUDIENCE<br />
6<br />
<strong>2012</strong> CAPITAL INVESTMENT SURVEY RESULTS:<br />
WHAT LATIN AMERICAN PROFESSIONALS PLAN TO BUY!<br />
Which industry classification describes your company?<br />
Metallic fabrication products: metal structures, pre manufactured<br />
products, valves, tubes, pipes, tools, etc. - 34%<br />
Machinery and components for general machinery<br />
(excluding agricultural and construction equipment) - 29%<br />
Molds, dies or tooling - 26%<br />
Automobiles and autoparts - 22%<br />
23%<br />
Agricultural and construction machinery and equipment - 18%<br />
Electric and electronic equipment (including appliances) - 14%<br />
Other transportation equipment and components - 10%<br />
3%<br />
Instruments/devices: electric, photographic, watch parts,<br />
laboratory, measurement, etc (excluding medical equipment) - 5%<br />
Medical Equipment (optical, surgical and dental) - 3%<br />
Aerospace - 3%<br />
Others - 23% *BASE: 1,044 Participants<br />
Machining Centers - 33.5%<br />
Turn Machines - 18.7%<br />
Turning Centers - 13.7%<br />
Milling Machines - 12.7%<br />
Transfer Machines - 9.8%<br />
Grinding Machines - 9.7%<br />
Sawing and Cut-Off machines - 7.4%<br />
EDM Machines (wire/penetration) - 7.2%<br />
Boring machines/threading machines - 4.0%<br />
2.0%64.0%<br />
7.2%<br />
7.4%<br />
33.5%<br />
9.7% 9.8%<br />
*BASE: 795 Participants<br />
3%<br />
5%<br />
10%<br />
18.7%<br />
13.7%<br />
12.7%<br />
Welding Machines and equipment - 20.1%<br />
20.1%<br />
Presses - 14.6%<br />
14.6%<br />
Roll Forming Machines - 8.0%<br />
2.0%<br />
Plasma cutting Equipment/oxicutting - 7.9%<br />
Laser cutting equipment - 7.9%<br />
Punches and Shears - 7.0%<br />
Press breaks - 6.2%<br />
3.2%<br />
8.0%<br />
Wire forming machines - 3.2%<br />
6.2%<br />
7.9%<br />
Waterjet cutting Equipment - 7.0%<br />
7.9%<br />
In which equipment/machinery (chip-making) do you plan to invest in <strong>2012</strong> ? (Multiple Selection)<br />
What kind of equipment/machinery (forming and fabricating) do you plan to purchase in <strong>2012</strong>?<br />
(Multiple Selection)<br />
*BASE: 597 Participants<br />
Survey administered to subscribers of METALMECANICA in September 2011.<br />
34%<br />
29%<br />
14%<br />
18%<br />
26%<br />
22%<br />
• Machining Centers reported<br />
the highest buying intention<br />
with 33.5% of the sample.<br />
• Turn Machines (18.7%),<br />
Turning Centers (13.7%) and<br />
Milling Machines (12.7%)<br />
also showed positive<br />
numbers.<br />
• Welding Machines and<br />
Equipment (20.1%) and<br />
Presses (14.6%) showed the<br />
highest buying intentions<br />
among the respondents.
<strong>2012</strong> CAPITAL INVESTMENT SURVEY RESULTS:<br />
WHAT LATIN AMERICAN PROFESSIONALS PLAN TO BUY!<br />
9.1%<br />
*BASE: 906 Participants<br />
OUR AUDIENCE<br />
In which auxiliary equipment does your company plan to invest during <strong>2012</strong>? (Multiple Selection)<br />
55.6%<br />
Cutting tools is the largest<br />
7<br />
buying intention category<br />
Cutting Tools - 55.6%<br />
38.6%<br />
(55.6% of the sample)<br />
Inspection and measurement equipment - 38.6%<br />
followed by Inspection and<br />
9.0%<br />
CAD/CAM Software - 27.3%<br />
Measurement equipment<br />
Tool holders and Workholding systems - 26.9%<br />
(38.6%). Nevertheless the<br />
other equipments also<br />
Automation Equipment - 25.5%<br />
25.5%<br />
showed a strong buying<br />
Finishing Equipment<br />
27.3% intention from the<br />
(Mass, thermal, chemical) - 9.0%<br />
respondents.<br />
26.9%<br />
*BASE: 726 Participants<br />
How will your investments change in <strong>2012</strong> compared to 2011?<br />
54%<br />
54% of the participating<br />
Will increase - 54%<br />
companies plan to INCREASE<br />
Will be the same - 43%<br />
their investment in <strong>2012</strong>!!<br />
Will decrease - 3%<br />
43%<br />
3%<br />
*BASE: 1,044 Participants<br />
In <strong>2012</strong>, do you plan to invest in new, used and/or refurbished equipment?<br />
48.0%<br />
48.0% of the sample that<br />
will invest in <strong>2012</strong> will<br />
New - 48.0%<br />
5.1%<br />
acquire only “new”<br />
New, Used, Refurbished - 29.8%<br />
equipment vs. 3.6% that<br />
New and Refurbished - 9.1%<br />
Used - 3.6%<br />
Used and Refurbished - 2.8%<br />
Refurbished - 1.3%<br />
Will not invest - 5.1%<br />
1.3%<br />
2.8%<br />
3.6%<br />
will buy only “used”<br />
equipment.<br />
29.8% of the sample will<br />
invest a combination of new,<br />
used and/or refurbished<br />
equipment.<br />
29.8%<br />
Survey administered to subscribers of METALMECANICA in September 2011.<br />
7
MULTI-PRODUCT VALUE OFFER<br />
8<br />
Maximize your ROI by devising integrated campaigns that exploit the<br />
synergies of media, direct marketing and events, all working together!<br />
Ask your Sales Representative for our special Multi-Product & Multi-<strong>Media</strong> Solutions<br />
PRINT PROMOTION Branding, Online Traffic & Lead Generation<br />
Print media generates loyal readers. Print media seeks readers and<br />
prompts them to inquire on technologies they read about in the<br />
magazine. Print media creates brand awareness, loyalty and is the<br />
ultimate online media traffic generator, making it the building<br />
platform of any successful multi-media program:<br />
Magazine<br />
8<br />
Deep technical and business trend articles<br />
Product and technology news<br />
Special Latin American Industry Reports<br />
Industry-Segment Supplements<br />
Annual Buyer’s Guide<br />
Reach internet savvy professionals via a media that enables online<br />
readership and facilitate supplier-buyer interaction:<br />
E-Newsletters<br />
(NEW) Improved Global<br />
General Edition<br />
Search Engine capabilities:<br />
Product Focus Edition<br />
Now all Global Searches on the site<br />
(NEW) All Newsletters and Supplier will render the information that<br />
News Modules now have a dedicated potential buyers are looking for,<br />
Directory in chronological order on classified in 5 main areas: Articles,<br />
the site, facilitating multiple visits Showrooms, Product News,<br />
from users to significantly improve Companies (Buyer’s Guide<br />
the probabilities of Supplier contacts Listings), and Events. Enhanced<br />
from potential buyers! Buyer’s Guide Listing, Showroom<br />
and Supplier News Module<br />
E-Buyer’s Guide<br />
advertisers will enjoy a<br />
• Basic listings<br />
“preferential” position in our new<br />
• Enhanced listings<br />
Global Search engine, improving<br />
• E-Showrooms<br />
the probabilities of being<br />
E- Magazines<br />
contacted by potential buyers.<br />
E-Banners in the portal and<br />
newsletters<br />
E-mail Advertising<br />
ONLINE PROMOTION Product Accessibility & Lead Generation<br />
DIRECT MARKETING SERVICES One-to-One Communication & Lead Generation<br />
Survey our subscriber list or take advantage of one-to-one marketing solutions that allow you to interact with our<br />
readers!<br />
Instant Research<br />
Develop and deploy customized market<br />
surveys to identify and tackle unique market<br />
opportunities for your business.<br />
One-to-One Marketing (Print & Digital)<br />
• Personalized Covers<br />
• Personalized Info-Letters<br />
• Industry Segment Report<br />
• Product Catalog/Insert Mailings<br />
• Wrap Around<br />
• E-mail Advertising<br />
Attn.<br />
Mr. Edmundo Aragon<br />
Director Técnico<br />
Empresas ABC<br />
A.v. Versalles Parque Empresarial 1<br />
México DF. 03810. México<br />
Sr. Aragon,
SEMINARS & WEBINARS<br />
SEMINARS<br />
Auto-Part Manufacturing Symposium<br />
August, <strong>2012</strong>, Mexico<br />
MULTI-PRODUCT VALUE OFFER<br />
Personal / Virtual Interaction & Lead Generation<br />
Global and local leaders with Auto-Part Manufacturing trend knowledge will meet in<br />
Mexico to promote and strengthen the development of the industry.<br />
The 2nd Edition of the “Autopart<br />
Manufacturing Seminar &<br />
Exhibit Event” seeks to promote<br />
the generation of new business<br />
opportunities across the Mexican<br />
9autopart manufacturing and<br />
distribution value chain, by<br />
bringing together Automakers,<br />
Tier-1/2/3 Autopart Manufacturers<br />
and Technology Suppliers to<br />
present, evaluate and discuss<br />
new business opportunities for<br />
autopart manufacturers, based<br />
on the following:<br />
• Imports Substitution<br />
Opportunities in Mexico<br />
• New Buyer-Supplier Networking<br />
• New Business Opportunities<br />
from South American Assembly<br />
Plants<br />
The event includes a conference program where top automakers and top tier-1<br />
suppliers will showcase a number of parts currently imported from abroad, with the<br />
intention of substituting imports with local Mexican production. Also, top technology<br />
supplier of machining centers, cutting tools, workholding tools, molds and software,<br />
will present the technology solutions needed to manufacture these products. The<br />
event will also include business roundtables where automakers and tier-1 suppliers, as<br />
well as tier-1 and tier-2/3 suppliers, can discuss the opportunities presented in the<br />
conference program. Finally, the event will include a show floor where automakers<br />
and tier-1 suppliers will showcase their product needs for “local” manufacturing, and<br />
technology suppliers their latest solutions to tackle these manufacturing challenges.<br />
Our exclusive commercial exhibit includes a limited number of leading companies<br />
100% aligned with the autopart value chain, giving you 100% focus on this key<br />
sector of the Mexican manufacturing industry.<br />
SUPPLIER SPONSORED WEBINARS<br />
Keynote speakers from FORD, VW and<br />
INA in the 1st edition of the event. In<br />
the picture: Eduardo Tovar,<br />
<strong>Metalmecánica</strong> magazine Content<br />
Director; Rafael Bravo, Volkswagen<br />
Supply Tower Manager; Leo Torres, Ford<br />
Mexico Purchase Director; Agustín Ríos,<br />
INA CEO; and Alfredo Domador,<br />
B2Bportales Operations & Marketing VP.<br />
The format of our seminars and<br />
showrooms seeks attracting a highly<br />
qualified number of exclusive industry<br />
professionals.<br />
In the previous edition of the event we<br />
had the support of more than 15 sponsor<br />
companies, including: Gühring, Siemens,<br />
Centric – Hydromat, Iscar, Makino, Grob,<br />
Hyundai-Wia, Tungaloy, Emuge, Llog,<br />
Seco, Serviacero, SolidWorks, and Kaeser,<br />
among others.<br />
If your company is looking for an innovative way to present, position and sell a product or service, on-line seminars are the<br />
ideal platform to meet and exceed your company’s objectives.<br />
Metalmecanica magazine has the technical platform, the logistical support and the audience you need to effectively and<br />
successfully present products/services to market, through this innovative and effective marketing tool.<br />
Suppliers interested in this opportunity only need to prepare the PPT presentation, select their speaker (in Spanish<br />
language) and the date of the Webinar. We will train the speaker and manage the Webinar and the promotion needed to<br />
meet your goals. Contact your Sales Rep for more info.<br />
For more information on the sponsorship opportunities, please refer to page 13.<br />
Contact your sales representative ASAP to book the limited number of available sponsorships: www.metalmecanica.com/mediakit/sales_reps<br />
9
EDITORIAL CALENDAR<br />
P E R M A N E N T C O N T E N T F E E D<br />
10<br />
Machining<br />
Moldmaking<br />
CAD/CAM<br />
• Medical Machining<br />
• Turn/Milling Machining<br />
• Aerospace Machining<br />
• Machining for Oil-Field<br />
Components<br />
• Autoparts Machining<br />
• EDM for the mold and die industry<br />
• Sinking-EDM with 4 or more axes<br />
for micromachining<br />
• Automation for EDM machines<br />
• Alternative materials in the mold<br />
manufacturing<br />
• Off-Line Programming with<br />
CAD/CAM<br />
• CAD/CAM for Moldmakers<br />
• CAD Review<br />
• CAM Review<br />
• CAM: Reducing Cycle Time and<br />
Improving Quality<br />
MEDIA MIX<br />
Month /<br />
Issue<br />
Feb/Mar<br />
Vol. 17<br />
Issue 1<br />
Apr/May<br />
Vol. 17<br />
Issue 2<br />
Jun/Jul<br />
Vol. 17<br />
Issue 3<br />
Aug/Sep<br />
Vol. 17<br />
Issue 4<br />
Oct/Nov<br />
Vol. 17<br />
Issue 5<br />
Dec 12/<br />
Jan 13<br />
Vol. 17<br />
Issue 6<br />
Closing<br />
Date<br />
Jan 16<br />
Mar 05<br />
May 07<br />
Jul 09<br />
Sep 17<br />
Nov 19<br />
Technical Focus<br />
Feature Articles<br />
• Multitasking<br />
Machines<br />
• Large Parts<br />
Machining<br />
• Measurement &<br />
Inspection<br />
• Micro Machining<br />
• EDM Machining<br />
• Grinding<br />
• Turning<br />
• CNC & Controls<br />
• Hole Making<br />
• Aerospace<br />
Machining<br />
Special Reports &<br />
Directories<br />
•<br />
Directory of Distributors:<br />
Listing of Agents,<br />
Distributors and Local<br />
Offices for direct contact<br />
between buyers & local<br />
suppliers<br />
Mexican Autopart<br />
Industry: Overview of<br />
Tiers1 Suppliers<br />
Latin American<br />
Moldmakers<br />
Industry Performance,<br />
Technology and<br />
Market Trends<br />
Argentinean Autopart<br />
Industry:<br />
Overview of Tiers1<br />
Suppliers<br />
Latin American Autopart<br />
Manufacturers<br />
Industry Performance,<br />
Technology and Market<br />
Trends<br />
Product Focus<br />
Product Information<br />
Turn/Mill Machines CAM Software<br />
Cutting Tools<br />
Turning and<br />
Machining Centers<br />
IMTS <strong>2012</strong> Preview<br />
Tool Holders /<br />
Workholding<br />
Systems<br />
PRINT MAGAZINE<br />
CAD/CAM Software<br />
Software Reviews<br />
and Shop Users<br />
Shop Management<br />
& Manufacturing<br />
Software<br />
CAD Software<br />
Multiple-Axis<br />
Machining Software<br />
PLM Software<br />
ONLINE MEDIA<br />
Format Description Frequency<br />
Web Portal News, technical articles, product releases, events and industry update Daily updates<br />
Digital Magazine Same as print publication in an easy to navigate and fully-interactive online format Every other month (6X per year)<br />
Industry E-Newsletter Latest news and technical articles for the metalworking industry<br />
12X per year - once a month<br />
Product Focus E-Newsletter Latest product and tradeshow technology preview for the metalworking industry 12X per year - once a month<br />
Month / Issue Closing<br />
FORMING & FABRICATING SECTION<br />
Topic<br />
Apr/May<br />
Mar 05<br />
Plasma and Welding<br />
Jun/Jul<br />
May 07<br />
Laser and Waterjet<br />
Aug/Sep<br />
Jul 09<br />
Punching and Shearing<br />
Oct/Nov<br />
Sep 17<br />
Stamping & Bending<br />
Show Specials<br />
• Exhibitor Product<br />
Showcase:<br />
Expomanufactura<br />
<strong>2012</strong><br />
• Preview:<br />
FIMAQH '12<br />
• Exhibitor Product<br />
Showcase:<br />
Mecanica '12<br />
• Report:<br />
Mecanica' 12<br />
• Preview:<br />
IMTS '12<br />
• Report:<br />
IMTS '12<br />
Show Coverage and/or<br />
Bonus Distribution<br />
Expomanufactura '12<br />
Monterrey, Mexico<br />
Mar 6-8<br />
Mecanica '12<br />
Sao Paulo, Brazil<br />
May 22-26<br />
FIMAQH 12<br />
Buenos Aires, Argentina<br />
May 29 - Jun 2<br />
IMTS '12<br />
Chicago, IL, USA<br />
September 10-15<br />
Autopart Manufacturing<br />
Seminar & Exhibit<br />
Mexico, August <strong>2012</strong><br />
Euroblech<br />
Hanover, Germany<br />
October 23-27<br />
Fabtech '12<br />
Las Vegas, Nevada<br />
November 12-14<br />
2013 Source Book/Buyer's Guide & 2013 Industry Forecast.<br />
Directory of machinery, equipment and consumables for the Latin American Metalworking Industry Contact your sales<br />
representative for information regarding special advertising packages designed to highlight your company in the various<br />
product-category sections for which your company qualifies<br />
For more information contact our editorial department:<br />
Editor-in-Chief: Eduardo Tovar<br />
e-mail: etovar@metalmecanica.com
12<br />
RATE CARD<br />
PRINT RATES (GROSS)<br />
4 COLOR DISPLAY RATES 4-6X 1-3X<br />
1 Full page<br />
$ 4,370 $ 4,680<br />
2/3 Page<br />
$ 3,520 $ 3,770<br />
1/2 Page Island<br />
$ 3,200 $ 3,420<br />
1/2 Page<br />
$ 2,870 $ 3,070<br />
1/3 Page<br />
$ 2,160 $ 2,310<br />
1/4 Page<br />
$ 1,780 $ 1,900<br />
1/6 Page<br />
$ 1,530 $ 1,640<br />
2 Page Spread<br />
$ 7,930 $ 8,490<br />
OTHER COLOR COMBINATIONS PMS 3C or less<br />
12<br />
Applicable markup/discount +10% -10%<br />
SPECIAL POSITION RATES<br />
(Including 4-Color Charges)<br />
4-6X 1-3X<br />
Inside Front Cover<br />
$ 4,880 $ 5,510<br />
Inside Back Cover<br />
$ 4,500 $ 5,060<br />
Back Cover<br />
$ 5,080 $ 5,710<br />
Center Spread (Earned rate Plus)<br />
$ 590 $ 650<br />
Other positions (Earned rate plus)<br />
$ 200 $ 220<br />
CLASSIFIED RATES - B&W<br />
4-6X 1-3X<br />
1col x 1"<br />
$ 190 $ 210<br />
1col x 2"/ 2col x 1"<br />
$ 340 $ 390<br />
1col x 3"/ 3col x 1"<br />
$ 490 $ 600<br />
1col x 4"/ 2col x 2"<br />
$ 660 $ 700<br />
1 2 3 4<br />
CLASSIFIED RATES - COLOR<br />
Color Colors Colors Colors<br />
Applicable markup<br />
10% 15% 20% 25%<br />
INFO-FILES & EXHIBITOR<br />
each<br />
PRODUCT SHOWCASES<br />
I-F: Equivanlent to a 1/6 of a page 4C ad<br />
$ 790<br />
EPS: Equivalent to a 1/4-page 4C ad<br />
$ 1,090<br />
SPECIAL SOURCE BOOK/BUYER'S GUIDE ADS<br />
1. Alphabetical Listings<br />
1X<br />
Yellow Highlighting<br />
$ 140<br />
4-Color Logo<br />
$ 230<br />
2. Product Category Listings (Price per Unit)<br />
Price/Unit<br />
Platinum Listing Package<br />
$ 1,470<br />
Gold Listing Package<br />
$ 1,220<br />
Silver Listing Package<br />
$ 310<br />
SPECIAL INDUSTRY-SEGMENT REPORT SPONSORSHIP<br />
1X<br />
Includes sponsorship mention, logo, first full-page 4C ad in the section<br />
$ 5,710<br />
DIRECT MARKETING PROGRAMS<br />
Price/Unit<br />
INCLUDING LIST RENTAL<br />
"Personalized" Twin Magazine Cover + Inside Front Cover ad<br />
$ 2.50<br />
"Personalized" Info-Letter (2-sided): Standard / 4C / 90-gram / 100%<br />
variable printing & postage<br />
$ 1.50<br />
"Personalized" Info-Letter (1-sided): Standard / 4C / 90-gram / 100%<br />
variable printing & postage<br />
$ 0.90<br />
Inserts (turn-key): 4-Page / 4C / 90-gram / standard / translation /<br />
layout / printing / postage & handling<br />
$ 1.00<br />
Inserts (mailing only): 4-Page / 4C / 90 gram / standard /<br />
postage & handling<br />
$ 0.35<br />
Personalized 1/2 wrap-around over cover glued to advertisers' ad<br />
$ 1.00<br />
1/2 wrap-around over cover glued to advertisers' ad<br />
$ 0.65
INTERNET RATES (GROSS)<br />
Setup fee basic showroom (1X charge)<br />
Audio/Video Options (up to 5 mega - heavier<br />
files require a customized quote)<br />
WEBINARS<br />
RATE CARD<br />
DIGITAL MAGAZINE 4-6X 1-3X<br />
Theme Tab<br />
$ 140 $ 170<br />
View Video Button (Audio/Video up to 5 mega -<br />
heavier files require a customized quote)<br />
$ 170 $ 200<br />
View Presentation Button<br />
$ 280 $ 330<br />
Digital Magazine Sponsorship<br />
$ 670 $ 700<br />
BUYER'S GUIDE LISTINGS<br />
12 Mo/each<br />
Enhanced Listings (logo, 50 word description and preferential<br />
search results to the basic listing)<br />
Showrooms (includes logo, product catalog, related articles & news,<br />
downloadable spec sheets per product,<br />
supplier news and documents and preferential search results)<br />
$ 190<br />
$ 750<br />
$ 330<br />
13<br />
$ 100<br />
Basic Fee x<br />
Fee Visitor<br />
$ 5,200 $ 12<br />
24X/ 12 Mo/ 6Mo/ 3Mo/<br />
each each each each<br />
$ 390 $ 440 $ 510<br />
$ 190 $ 250 $ 320<br />
$ 510 $ 570 $ 640 $ 690<br />
$ 250 $ 320 $ 390 $ 440<br />
$ 520 $ 570 $ 630<br />
$ 440 $ 510 $ 570 $ 640<br />
1X<br />
$ 100<br />
$ 950 Includes setup<br />
EVENTS<br />
MEXICO<br />
GROSS NET<br />
$ 10,000<br />
$ 8,500<br />
$ 6,470<br />
$ 5,500<br />
$ 5,000<br />
$ 4,000<br />
Supplier Sponsored Webinars: Supplier provides speaker &<br />
content/Publisher provides IT Platform & audience<br />
BANNERS & SUPPLIER<br />
NEWS MODULES (SNM)<br />
Portal: Headline banner<br />
(468x60 pixels / 12k Animated)<br />
Portal: Standard banner<br />
(150x60 pixels / 6k Animated / 3k Static)<br />
Newsletters: Headline banner<br />
(468x60 pixels / 12k Animated)<br />
Newsletters: Standard banner<br />
(150x60 pixels / 6k Animated / 3k Static)<br />
Product Newsletters Only: Headline Section<br />
banner (468x60 pixels/12k Animated)<br />
Newsletters: Supplier News Modules<br />
E-MAIL ADVERTISING<br />
E-mail Advertising $ 0.45 Per e-mail delivered<br />
Setup Fee (one-time):<br />
Distributor e-mail blast<br />
* ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCE OR IN 2 INSTALLMENTS - INTERNET ONLY ADVERTISING HAS A 25% SURCHARGE<br />
SEMINAR & EXHIBIT EVENTS:<br />
AUTOPARTS MANUFACTURING<br />
Platinum sponsorship (includes 6x2 m booth, participation in<br />
promotional program & speaking option)<br />
Gold sponsorship (includes 3x2 m booth &0 participation<br />
in promotional program)<br />
Booth space (modules of 3x2 m each)<br />
Directory sponsorship (includes branding on Directory cover +<br />
Cover 4 full page ad + 3x4m booth)<br />
Other sponsorships available (i.e. lanyard, lunch & coffee-break<br />
sponsorships, conference room chair cover branding, etc.)<br />
$ 6,470<br />
$ 5,500<br />
Ask you Sales Representative<br />
13
PRINT MAGAZINES MECHANICAL SPECS<br />
14<br />
PRINT AD SPECS<br />
PRINT DISPLAY AD SIZES<br />
PDF Materials Ready For Print:<br />
One Page (Trim Size)<br />
Resolution: 300 ppi (pixels per inch)<br />
Text Box<br />
Color: CMYK Fonts: Subset Embedded 100%<br />
OPI: Do not use OPI (Open Prepress Interface)<br />
Text must also be at<br />
least - 1/4” (or-5mm)<br />
from trim size for<br />
Distiller (Job Options): If you need assistance<br />
about the configuration of the Distiller, contact<br />
safety margins<br />
Bleed Page<br />
8 1/16” x 10 27/32”<br />
20.5 cm x 27.5 cm<br />
us: production@b2bportales.com<br />
Increase at least +<br />
1/4” (or +5mm)<br />
from trim size on<br />
Safety Margins for Full Page Bleed Ads:<br />
all sides.<br />
1/2 Page Horizontal<br />
1/2 Page Vertical<br />
Safety margins must be increased at least +1/4”<br />
(3 columns)<br />
(1.5 columns)<br />
(or +5mm) from trim size on all sides. Text must<br />
also be at least -1/4 (or -5mm) from the trim size.<br />
7 1/16” X 5”<br />
18.5 cm X 12.7 cm<br />
3 3/8” X 10 1/32”<br />
8.6 cm X 25.5 cm<br />
Native Files:<br />
Fonts: The native file should be sent with the<br />
fonts used in the design or the fonts converted<br />
into curves, should the design program allow this<br />
feature (e.g. Illustrator)<br />
1/3 Page Vertical<br />
1/3 Page Horizontal<br />
(1 column)<br />
(3 columns)<br />
Images and Logos: Should be sent with a<br />
minimum resolution of 300 dpi and in CMYK<br />
color. EPS or TIFF formats are acceptable.<br />
21/4” X 10 1/32”<br />
7 1/16” X 3 3/8”<br />
Acceptable Software and File<br />
5.7 cm X 25.5 cm<br />
18.5 cm X 8.6 cm<br />
Formats:14<br />
Photoshop, InDesign, QuarkXpress, Page Maker,<br />
Illustrator. You can send your files in DVD,<br />
1/4 Page Vertical<br />
1/4 Page Horizontal<br />
CD-ROM or upload them onto our FTP site.<br />
(1 column)<br />
(3 columns)<br />
Please compress the fonts. You can use .zip, .sit,<br />
or DropZip. For FTP upload instructions contact:<br />
production@b2bportales.com<br />
2 1/4” X 7 1/2”<br />
7 1/16” X 2 3/8”<br />
5.7 cm X 19.1 cm<br />
18.5 cm X 6.5 cm<br />
CLASSIFIED AD SIZES<br />
Classified cm Inches<br />
1 1 col. X 1 inches 5.5 cm x 2.5 cm 2 3/16” x 1”<br />
2 1 col. X 2 inches 5.5 cm x 5.1 cm 2 3/16” x 2”<br />
3 1 col. X 3 inches 5.5 cm x 7.6 cm 2 3/16” x 3”<br />
4 1 col. X 4 inches 5.5 cm x 10.1 cm 2 3/16” x 4”<br />
5 2 col. X 1 inches 11.5 cm x 2.5 cm 4 9/16” x 1”<br />
6 2 col. X 2 inches 11.5 cm x 5 cm 4 9/16” x 2”<br />
7 3 col. X 1 inches 17.7 cm x 2.5 cm 7” x 1”<br />
1/4 Page Vertical<br />
(1.5 columns)<br />
3 3/8” X 5”<br />
8.6 cm X 12.7 cm<br />
1/6 Page Horizontal<br />
(2 columns)<br />
4 5/8” X 2 3/8”<br />
11.8 cm X 6.5 cm<br />
Double Page Spread (Trim Size)<br />
16 5/16” X 10 27/32”<br />
41 cm X 27.5 cm<br />
1/2 Page Island<br />
4 5/8” x 7 1/2”<br />
11.8 cm x 19.1 cm<br />
1/3 Page Square<br />
(2 columns)<br />
4 5/8” X 5”<br />
11.8 cm X 12.7 cm<br />
1/4 Page Square<br />
(2 columns)<br />
4 5/8” X 3 9/16”<br />
11.8 cm X 9 cm<br />
1/6 Page Vertical<br />
(1 column)<br />
2 1/4” X 5”<br />
5.7 cm X 12.7 cm
E-MAGAZINE<br />
Our E-Magazines offer the same content available in the print magazine,<br />
but with the added value of an expanded circulation that reaches<br />
non-subscribers of the print version, as well as powerful audio, video and<br />
animation tools that add life to your print ads.<br />
Digital Magazine<br />
Sponsorship<br />
View Presentations<br />
Buttons:<br />
ELECTRONIC MEDIA SPECS<br />
Trade show/event calendar: Submit a list containing the name of the<br />
trade show, the dates, your booth number and the Latin American sales<br />
contact name and email address.<br />
Supplier news section:<br />
Submit up to 5 press releases in 300<br />
dpi PDF format.<br />
All press releases must be submitted<br />
in Spanish. Translation services are<br />
available at $65 per letter-size page.<br />
Live<br />
links<br />
Theme Tabs<br />
15<br />
View Presentation button:<br />
E-BANNERS - (portal and e-newsletters)<br />
• Submit your presentation in PowerPoint (PPT) format.<br />
• All PPT presentations will be converted into Flash files.<br />
• PPT presentations limited to 7 slides.<br />
• PPT presentations can include animations and links. If audio is required it<br />
must be submitted as separate Wap., MP3 or MP4 files.<br />
View Video button:<br />
• Video messages must be submitted in .mpeg or .avi format.<br />
• Voice messages are restricted to 50 words or less. Copy must be<br />
submitted in Spanish.Translation services are available.<br />
• Pre-recorded audio-only must be submitted in .wap or .mp3 format<br />
• File sizes are limited to 5 mega. For larger sizes consult your sales<br />
representative.<br />
SHOWROOMS<br />
Required Information:<br />
SUPPLIER NEWS MODULE (SNM)<br />
Primary contact information:<br />
Contact name, company name, address, telephone, fax, email and web<br />
Title (required): Up to 75 characters, spaces included.<br />
site URL.<br />
Secondary contact information:<br />
List containing contact names, company names, addresses, telephones,<br />
faxes, emails and web site addresses of the entire Latin American sales<br />
network, including Agents, Representatives and local offices.<br />
Product catalog information:<br />
(submit files or URL address to procure the information)<br />
The catalog section is limited to up to 30 products. The information<br />
must be submitted in the order in which you want the products to<br />
appear, meaning the first product included in your list will be the first<br />
product shown in the Showroom, and so on. Changes in the product list<br />
sequence will generate additional production charges to the client.<br />
Please submit the information in digital files or indicate the URL<br />
addresses to procure the following information for each featured<br />
product:<br />
Basic product description: Submit 150-200 words per product.<br />
Two (2) photos of each product: First photo in 100 pixels wide,<br />
second photo 400 pixels wide for zooming purposes Files must be<br />
submitted in gif, tiff or jpg formats.<br />
Spec-sheets: Ready to upload files must be submitted in 300 dpi PDF<br />
files already translated into Spanish Translation and production<br />
services are available at US $65.00 per letter-size page.<br />
Create brand-awareness, and generate traffic through your site or<br />
Showroom with our animated or static banners.<br />
Headline banners<br />
• 468 x 60 pixels, max weight 20K, animated (gif, tiff or jpg).<br />
• Include “clicktag” and “getURL” codes.<br />
Standard Banners<br />
• 150 x 60 pixels, max weight 10K, animated (gif, tiff or jpg).<br />
• Include “clicktag” and “getURL” codes.<br />
Subtitle (optional): Up to 75 characters, spaces included.<br />
Text (required): Minimum 150 words. Maximum 250 words.<br />
Contact information (optional): Email address.<br />
Logo (optional): JPG file to be published at a maximum of 230 pixels wide.<br />
Photo (optional): JPG file to be published at a maximum of 230 pixels wide,<br />
with a “zoom” optional of a maximum of 480 pixels wide.<br />
15
ABOUT THE PUBLISHER<br />
Carvajal Information SAS is a Latin American multinational publisher with operations in 9 countries and over 3,200 employees. It is one<br />
of the leading publishers of yellow-pages and B2B media in Latin America. Its B2B branch is headquartered in Miami, Florida, with<br />
in-country offices in Brazil and Colombia.<br />
The B2B branch promotes trade between professionals in Latin America and global suppliers, through the generation of top quality<br />
business and technology information and its distribution via a comprehensive platform of print and online multimedia solutions, which<br />
are complemented with specialized events and direct marketing services.<br />
B2B caters to the metalworking industry throughout Latin America via Metalmecanica. It also reaches various sectors in Latin America<br />
through 10 other multimedia solutions.<br />
Carvajal Information is part of an 108-year old Carvajal Group, a multinational organization, with presence in over 17 countries and more<br />
than 23,000 employees worldwide.<br />
16<br />
CONTACT INFORMATION<br />
HEADQUARTERS<br />
B2Bportales<br />
Terry Beirne<br />
Alfredo Domador<br />
6505 Blue Lagoon Drive, Ste. 430 VP-Group Publisher<br />
VP-Marketing and Operations<br />
Miami, FL 33126, USA<br />
Tel: +1 (305) 448-6875 X 47311 Tel: +1 (305) 448-6875 X 47302<br />
Tel: +1 (305) 448-6875<br />
Toll Free: +1 (800) 622-6657 X 47311 Toll Free: +1 (800) 622-6657 X 47302<br />
Toll Free: +1 (800) 622-6657 E-mail:<br />
E-mail:<br />
Fax: +1 (305) 448-9942<br />
tbeirne@b2bportales.com<br />
adomador@b2bportales.com<br />
UNITED STATES & CANADA<br />
MIDWEST (except Indiana, INDIANA, KENTUCKY,<br />
Teri Rivas<br />
Kentucky, Michigan & Ohio) MICHIGAN & OHIO<br />
Associate Publisher<br />
Dave Jones<br />
Guillermo Fernandez<br />
Tel: +1 (772) 219-7796<br />
Account Manager<br />
Sales Coordinator<br />
Toll Free: +1 (800) 622-6657 X 47324<br />
IL, IA, KS, MO, MN. NE, ND, SD, WI Tel: +1 (305) 448-6875 X 47307 E-mail: trivas@metalmecanica.com<br />
Tel: +(708) 442-5633<br />
Toll Free: +1 (800) 622-6657 X 47307<br />
E-mail: dmj_jonesmedia@yahoo.com E-mail: gfernandez@b2bportales.com<br />
LATIN AMERICA<br />
BRAZIL<br />
CENTRAL AND SOUTH<br />
MEXICO<br />
World <strong>Media</strong> Marketing<br />
AMERICA (Except Mexico and Stella Rodríguez<br />
International Ltda.<br />
Brazil)<br />
Tel: +52 (55) 5393-2028<br />
Christian Banas<br />
Publicar S.A.<br />
E-mail: srodriguez@b2bportales.com<br />
Tel: +55 (11) 2609-4053<br />
Alejandro Pinto<br />
E-mail: cmbanas@wmmi.com.br Tel: +57 (1) 646-5555 X 16840<br />
E-mail: a-pinto@publicar.com<br />
EUROPE<br />
GERMANY, AUSTRIA,<br />
NETHERLANDS, BELGIUM,<br />
SWITZERLAND, FRANCE, ITALY, LUXEMBOURG (BENELUX),<br />
SPAIN & PORTUGAL<br />
SCANDINAVIA, FINLAND & U.K.<br />
Eric Jund<br />
Carel Letschert<br />
Tel: +33 (0) 493-58-7743<br />
Tel: +31 (20) 633-4277<br />
Fax: +33 (0) 493-24-0072<br />
E-mail: ejund@b2bportales.com<br />
E-mail: cletschert@b2bportales.com<br />
ASIA<br />
TAIWAN<br />
Ringier Trade <strong>Media</strong> Ltd.<br />
Kelly Wong<br />
Tel: +866 (4) 2329-7318 x 11<br />
E-mail: kwong@ringier.com.hk<br />
CHINA - SHANGHAI<br />
Ringier Trade <strong>Media</strong> Ltd.<br />
Marco Chang<br />
Tel: +86 (21) 6289-5533 x 101<br />
E-mail: marco@ringiertrade.com<br />
HONG KONG<br />
Ringier Trade <strong>Media</strong> Ltd.<br />
Michael Hay<br />
Tel: +85 (2) 2369-8788 x 11<br />
E-mail: mchhay@ringier.com.hk<br />
Juliana Ibañez<br />
Marketing Manager<br />
Tel: +57 (1) 646-5555 X 16845<br />
E-mail: j-ibanez@publicar.com<br />
Carmen Lake<br />
Specific Account Manager<br />
Tel: +1 (772) 344-6035<br />
Toll Free: +1 (800) 622-6657 X 47313<br />
E-mail: clake@b2bportales.com<br />
FOR ADDITIONAL INFORMATION VISIT: www.metalmecanica.com/mediakit