MM Media Kit 2012 - Metalmecánica

1Total access to the top
metalworking industry
decision-makers in
Latin America
PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS
MEDIA PLANNER 2012
www.metalmecanica.com/mediakit

2
PRODUCT DESCRIPTION
METALMECANICA (MM) is a 16-year old pan-regional multimedia marketing solution that promotes trade
between suppliers of technologies (sellers) and Latin American metalworking professionals (buyers), who need
these technologies to remain competitive in the global marketplace. MM is the only multimedia solution that
targets key metalworking industry decision makers in 20 countries in Latin America and the Spanish-speaking
Caribbean, making it your one-stop marketing communications tool for the entire region.
2
WHY INVEST IN LATIN AMERICA?
THE LATIN AMERICAN METALWORKING
SECTOR IN NUMBERS
Through a single and focused multimedia investment strategy in MM, you can Reach 12,000 BPA Worldwide
audited print subscribers and over 20,000 digital subscribers, across a vast array of metalworking segments,
including professionals working on transportation equipment, machinery manufacturing, machinery supplies,
fabricated metal products and electric and electronic equipment among others.
The Latin American metalworking industry community trusts METALMECANICA as their primary source of
information for new technology and the companies that supply them, giving MM advertisers a unique
competitive advantage to increase their brand recognition and market share throughout the region.
Latin America has a population of over 590 million! (Almost twice the US)
The region’s combined GDP is USD 5.16 trillion
The World Bank projects a solid growth of 4.5% for 2011, 4.1% for 2012 and 4.0% for 2013 in the region.
The World Economic Forum’s 2011-12 Global Competitiveness Report said: “With a growth rate of around 6
percent in 2010 and expected rates of 4.75 percent in 2011 and 4.25 percent in 2012, the region has closed the
output gap and the excess of capacity generated during the recession years, outperforming most advanced
economies. The region has managed to weather the global recession relatively well and has been growing
steadily ever since”.
The Mexican automotive sector generates 17% of the manufacturing GDP and 15% of all the jobs in the
manufacturing industry. Mexico is ranked globally as the ninth vehicle manufacturer and the sixth largest
exporter. Source: Felipe Calderón, President of Mexico.
The subsector of Primary Metal Manufacturing in Chile continues leading the recuperation figures showed by
the metalworking industry during 2010, by registering an increase of 70.5% in the first semester, and
contributing with 10.1 points of increase to the sector. Source: Chilean Association of Metallurgical and
Metalworking Industries, Asimet.
In Colombia, the steel and metalworking industry is the third of the total Colombian manufacturing GDP, and
represents 11.6% of the entire manufacturing production.
Source: Industrials National Association, Fedemetal Chamber.
According to data provided by the Association of Automotive Plants, in August 2011, the ten manufacturing
plants installed in Argentina manufactured 84,655 vehicles (17.9% more than a year ago), exported 54,955
units (an increase of 29.2%) and sold 81,130 domestic and imported cars (31.7%) to dealers.

LATIN AMERICAN IMPORTS BY PRODUCT CATEGORY
THE LATIN AMERICAN MARKET
Latin America imported USD 3.58 billion in 2010 worth of metalworking machinery and parts based on the 10 key product categories
included in this report. Imports grew 10% in 2010 vs. 2009, ending the declining trend of 2008-2009 due to the global recession.
HARMONIZED CODES AND PRODUCT DESCRIPTIONS FIGURES IN USD (’000)
2008 2009 2010
8462 - Presses, bending, folding, punching, shearing Mach.
$1,066,226 $854,909 $808,795
8466 - Parts and accessories for machine tools
$867,950 $523,825 $664,013
8515 - Welding equipment
$716,062 $503,744 $633,665
8457 - Machining Centers
$608,666 $371,202 $354,919
8458 - Lathes (Incl. Turning Centers)
$481,681 $284,675 $319,806
8456 - Laser, Ultra-sonic, EDM, Ionic, Plasma arc
$307,700 $155,080 $239,986
8459 - Drilling, Boring, Milling Mach.
$227,345 $152,169 $159,901
8463 - Draw-benches, thread rolling, wire worling Mach.
$214,639 $145,023 $144,186
8460 - Deburring, Shaping, 3Grinding Mach.
$251,691 $173,228 $139,410
8461 - Planing, shaping, slotting, broaching Mach.
$194,677 $98,324 $121,795
TOTAL
$4,936,637 $3,262,179 $3,586,476
Variation -18.4% 28.0%
• Figures represent thousands of USD Cost, Insurance, Freight (CIF).• Source: ALADI (The Latin American Integration Association)
COUNTRY USD (’000) SHARE
TOP EXPORTERS BY COUNTRY
USA
The USA is the top single country supplying metalworking
$913,152 25.5%
technologies to Latin America with a 25.5% share, followed
Germany
$533,797 14.9%
by Germany, Japan and Italy. These 4 countries have the
Others Europe
$455,556 12.7% largest impact in the region, representing 61% of the total
Italy
$391,318 10.9% import share.
Japan
$359,246 10.0%
China
$351,006
9.8% As a region, Europe leads as the top Latin American supplier
Taiwan
$229,407
6.4% with 38,5% of the total import share (i.e. Germany, Italy &
South Korea
$107,228
3.0% Other Europe).
Others
$88,638
2.5%
Notes:
Others North America $75,660
2.1%
Source: ALADI (The Latin American Integration Association).
Figures represent thousands of USD Cost, Insurance, Freight (CIF).
Brazil
$30,697
0.9%
Figures include exports to: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru &
Others Asia
$18,183
0.5%
Venezuela.
Other LA
$16,422
0.5%
Other Asia Includes: Singapur and Thailand.
Other Europe Includes: Austria, Belgium, Denmark, Spain, France, Greece, Hungary,
Mexico
$10,556
0.3%
Luxembourg, Norway, Poland, Portugal, United Kingdom, Czech Republic, Russia, Sweden,
India
$5,610
0.2%
Switzerland.
Other Latin America Includes: Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El
TOTAL $3,586,476 100%
Salvador, Guatemala, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay
& Venezuela.
Other North America includes: Canada and Puerto Rico.
TOP LATIN AMERICAN BUYERS
COUNTRY USD (’000) SHARE
Mexico is the largest single importing country in Latin
Mexico
$1,601,657 44.7%
America, with a significant share of 44.7% of the total,
Brazil
$1,358,858 37.9%
followed by Brazil's 37.9% share.
Argentina
$182,407
5.1%
Chile
$123,324
3.4%
The Spanish-speaking Latin America imported over USD 2.2
Colombia
Venezuela
$109,070
$90,870
3.0%
2.5%
billion of metalworking technologies, representing 62.1% of
the total import share in 2010.
Peru
$76,563
2.1%
Ecuador
$43,727
1.2%
TOTAL $3,586,476 100%
Notes:
Source: ALADI (The Latin American Integration Association)
Figures represent thousands of USD Cost, Insurance, Freight (CIF.)
Figures include imports from: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru
& Venezuela.
No data was reported for Bolivia, Paraguay & Uruguay.
Targeting Latin America throughout the pan-regional reach of Metalmecanica maximizes your marketing dollars ROI!
3

OUR AUDIENCE
4
ONLINE AUDIENCE
The online media solutions of METALMECANICA offer an array of dynamic and interactive communication tools
that grant Latin American metalworking professionals unlimited access to the latest technological innovations of
industry suppliers. The two-way communication offered by our digital media promotes trade between global
technology suppliers and the Latin American metalworking industry.
4• 6 issues per year
ONLINE MEDIA SUBSCRIBERS
WEB PORTAL
E-NEWSLETTER
DIGITAL MAGAZINE
•27,347 Average page views / month
•11,754 Average visits / month
•10,644 Average unique visitors / month
• 25 – Bi-weekly issues per year
• 19,270 Average e-mails sent/edition
• 86% Average delivery rate/edition
• 6,219 Average opens/edition
• 3,837 Average unique opens/edition
• 1,348 Average clicks/edition
• 22% Clicks through rate (CTR)
• 37,363 Average page views /edition
• 1,483 Average visits /edition
• 1,376 Average unique visitors/edition
• 1,020 Average clicks/edition
• 3% Clicks through rate (CTR)
PORTAL SUBSCRIBERS DIGITAL EDITION E-NEWSLETTER
12,308 20,196
19,270

PRINT CIRCULATION BY BPA WORLDWIDE
OUR AUDIENCE
5
BPA Qualified Percent
29
6,088
A. Corporate and Executive Management
6,117 51%
B. Operations Management
C. Operations Personnel
11
D. Administrative Management
22
E. Other Functions/ Government/ Library Copies
7
TOTAL
40 0.3%
48
28
47
8
2
5
A. Furniture and Fixtures
138 1.2%
B. Primary Metal Industry
1,907
C. Fabricated Metal Products
45
D. Machinery, Except Electrical
100
E. Electric and Electronic Equipment
314
F. Transportation Equipment
1,527
G. Instruments and Related Equipment
139
H. Miscellaneous Manufacturing Industries
8
I. Machinery Supplier
1,351
J. Education Center, Association and Libraries
66
TOTAL
248
5,705
12,000 100%
Metalmecanica magazine reaches 12,000 metalworking professionals across 20 countries in Latin America.
Its audience is the only one audited by BPA Worldwide in the region, enabling advertisers to evaluate in detail
the demographic composition of the audience, while guaranteeing that the readers and distribution numbers
are “real”. Trust your advertising investment to our BPA Worldwide audited publication!
COUNTRY BREAKDOWN
NORTH AMERICA
United States
Mexico
SUB TOTAL
CARIBBEAN
Cuba
Dominican Republic
Puerto Rico
SUB TOTAL
CENTRAL AMERICA
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama
SUB TOTAL
SOUTH AMERICA
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Paraguay
Peru
Uruguay
Venezuela
SUB TOTAL 47.5%
TOTAL QUALIFIED CIRCULATION
REGISTERED COUNT FOR E-MAIL PROMOTION
Print & Digital: 20,196
TITLE BREAKDOWN
Per June ’11 audit
TOTAL PERCENT
QUALIFIED OF TOTAL
2,695 22.5 %
4,588 38.2 %
2,122 17.7 %
2,447 20.4 %
148 1.2 %
12,000 100.0%
BUSINESS AND INDUSTRY
BREAKDOWN
TOTAL
QUALIFIED
183
434
1,613
3,804
672
1,637
361
1,303
1,719
274
12,000
PERCENT
OF TOTAL
1.5%
3.6%
13.5%
31.7%
5.6%
13.6%
3.0%
10.9%
14.3%
2.3%
100%
5

OUR AUDIENCE
6
2012 CAPITAL INVESTMENT SURVEY RESULTS:
WHAT LATIN AMERICAN PROFESSIONALS PLAN TO BUY!
Which industry classification describes your company?
Metallic fabrication products: metal structures, pre manufactured
products, valves, tubes, pipes, tools, etc. - 34%
Machinery and components for general machinery
(excluding agricultural and construction equipment) - 29%
Molds, dies or tooling - 26%
Automobiles and autoparts - 22%
23%
Agricultural and construction machinery and equipment - 18%
Electric and electronic equipment (including appliances) - 14%
Other transportation equipment and components - 10%
3%
Instruments/devices: electric, photographic, watch parts,
laboratory, measurement, etc (excluding medical equipment) - 5%
Medical Equipment (optical, surgical and dental) - 3%
Aerospace - 3%
Others - 23% *BASE: 1,044 Participants
Machining Centers - 33.5%
Turn Machines - 18.7%
Turning Centers - 13.7%
Milling Machines - 12.7%
Transfer Machines - 9.8%
Grinding Machines - 9.7%
Sawing and Cut-Off machines - 7.4%
EDM Machines (wire/penetration) - 7.2%
Boring machines/threading machines - 4.0%
2.0%64.0%
7.2%
7.4%
33.5%
9.7% 9.8%
*BASE: 795 Participants
3%
5%
10%
18.7%
13.7%
12.7%
Welding Machines and equipment - 20.1%
20.1%
Presses - 14.6%
14.6%
Roll Forming Machines - 8.0%
2.0%
Plasma cutting Equipment/oxicutting - 7.9%
Laser cutting equipment - 7.9%
Punches and Shears - 7.0%
Press breaks - 6.2%
3.2%
8.0%
Wire forming machines - 3.2%
6.2%
7.9%
Waterjet cutting Equipment - 7.0%
7.9%
In which equipment/machinery (chip-making) do you plan to invest in 2012 ? (Multiple Selection)
What kind of equipment/machinery (forming and fabricating) do you plan to purchase in 2012?
(Multiple Selection)
*BASE: 597 Participants
Survey administered to subscribers of METALMECANICA in September 2011.
34%
29%
14%
18%
26%
22%
• Machining Centers reported
the highest buying intention
with 33.5% of the sample.
• Turn Machines (18.7%),
Turning Centers (13.7%) and
Milling Machines (12.7%)
also showed positive
numbers.
• Welding Machines and
Equipment (20.1%) and
Presses (14.6%) showed the
highest buying intentions
among the respondents.

2012 CAPITAL INVESTMENT SURVEY RESULTS:
WHAT LATIN AMERICAN PROFESSIONALS PLAN TO BUY!
9.1%
*BASE: 906 Participants
OUR AUDIENCE
In which auxiliary equipment does your company plan to invest during 2012? (Multiple Selection)
55.6%
Cutting tools is the largest
7
buying intention category
Cutting Tools - 55.6%
38.6%
(55.6% of the sample)
Inspection and measurement equipment - 38.6%
followed by Inspection and
9.0%
CAD/CAM Software - 27.3%
Measurement equipment
Tool holders and Workholding systems - 26.9%
(38.6%). Nevertheless the
other equipments also
Automation Equipment - 25.5%
25.5%
showed a strong buying
Finishing Equipment
27.3% intention from the
(Mass, thermal, chemical) - 9.0%
respondents.
26.9%
*BASE: 726 Participants
How will your investments change in 2012 compared to 2011?
54%
54% of the participating
Will increase - 54%
companies plan to INCREASE
Will be the same - 43%
their investment in 2012!!
Will decrease - 3%
43%
3%
*BASE: 1,044 Participants
In 2012, do you plan to invest in new, used and/or refurbished equipment?
48.0%
48.0% of the sample that
will invest in 2012 will
New - 48.0%
5.1%
acquire only “new”
New, Used, Refurbished - 29.8%
equipment vs. 3.6% that
New and Refurbished - 9.1%
Used - 3.6%
Used and Refurbished - 2.8%
Refurbished - 1.3%
Will not invest - 5.1%
1.3%
2.8%
3.6%
will buy only “used”
equipment.
29.8% of the sample will
invest a combination of new,
used and/or refurbished
equipment.
29.8%
Survey administered to subscribers of METALMECANICA in September 2011.
7

MULTI-PRODUCT VALUE OFFER
8
Maximize your ROI by devising integrated campaigns that exploit the
synergies of media, direct marketing and events, all working together!
Ask your Sales Representative for our special Multi-Product & Multi-Media Solutions
PRINT PROMOTION Branding, Online Traffic & Lead Generation
Print media generates loyal readers. Print media seeks readers and
prompts them to inquire on technologies they read about in the
magazine. Print media creates brand awareness, loyalty and is the
ultimate online media traffic generator, making it the building
platform of any successful multi-media program:
Magazine
8
Deep technical and business trend articles
Product and technology news
Special Latin American Industry Reports
Industry-Segment Supplements
Annual Buyer’s Guide
Reach internet savvy professionals via a media that enables online
readership and facilitate supplier-buyer interaction:
E-Newsletters
(NEW) Improved Global
General Edition
Search Engine capabilities:
Product Focus Edition
Now all Global Searches on the site
(NEW) All Newsletters and Supplier will render the information that
News Modules now have a dedicated potential buyers are looking for,
Directory in chronological order on classified in 5 main areas: Articles,
the site, facilitating multiple visits Showrooms, Product News,
from users to significantly improve Companies (Buyer’s Guide
the probabilities of Supplier contacts Listings), and Events. Enhanced
from potential buyers! Buyer’s Guide Listing, Showroom
and Supplier News Module
E-Buyer’s Guide
advertisers will enjoy a
• Basic listings
“preferential” position in our new
• Enhanced listings
Global Search engine, improving
• E-Showrooms
the probabilities of being
E- Magazines
contacted by potential buyers.
E-Banners in the portal and
newsletters
E-mail Advertising
ONLINE PROMOTION Product Accessibility & Lead Generation
DIRECT MARKETING SERVICES One-to-One Communication & Lead Generation
Survey our subscriber list or take advantage of one-to-one marketing solutions that allow you to interact with our
readers!
Instant Research
Develop and deploy customized market
surveys to identify and tackle unique market
opportunities for your business.
One-to-One Marketing (Print & Digital)
• Personalized Covers
• Personalized Info-Letters
• Industry Segment Report
• Product Catalog/Insert Mailings
• Wrap Around
• E-mail Advertising
Attn.
Mr. Edmundo Aragon
Director Técnico
Empresas ABC
A.v. Versalles Parque Empresarial 1
México DF. 03810. México
Sr. Aragon,

SEMINARS & WEBINARS
SEMINARS
Auto-Part Manufacturing Symposium
August, 2012, Mexico
MULTI-PRODUCT VALUE OFFER
Personal / Virtual Interaction & Lead Generation
Global and local leaders with Auto-Part Manufacturing trend knowledge will meet in
Mexico to promote and strengthen the development of the industry.
The 2nd Edition of the “Autopart
Manufacturing Seminar &
Exhibit Event” seeks to promote
the generation of new business
opportunities across the Mexican
9autopart manufacturing and
distribution value chain, by
bringing together Automakers,
Tier-1/2/3 Autopart Manufacturers
and Technology Suppliers to
present, evaluate and discuss
new business opportunities for
autopart manufacturers, based
on the following:
• Imports Substitution
Opportunities in Mexico
• New Buyer-Supplier Networking
• New Business Opportunities
from South American Assembly
Plants
The event includes a conference program where top automakers and top tier-1
suppliers will showcase a number of parts currently imported from abroad, with the
intention of substituting imports with local Mexican production. Also, top technology
supplier of machining centers, cutting tools, workholding tools, molds and software,
will present the technology solutions needed to manufacture these products. The
event will also include business roundtables where automakers and tier-1 suppliers, as
well as tier-1 and tier-2/3 suppliers, can discuss the opportunities presented in the
conference program. Finally, the event will include a show floor where automakers
and tier-1 suppliers will showcase their product needs for “local” manufacturing, and
technology suppliers their latest solutions to tackle these manufacturing challenges.
Our exclusive commercial exhibit includes a limited number of leading companies
100% aligned with the autopart value chain, giving you 100% focus on this key
sector of the Mexican manufacturing industry.
SUPPLIER SPONSORED WEBINARS
Keynote speakers from FORD, VW and
INA in the 1st edition of the event. In
the picture: Eduardo Tovar,
Metalmecánica magazine Content
Director; Rafael Bravo, Volkswagen
Supply Tower Manager; Leo Torres, Ford
Mexico Purchase Director; Agustín Ríos,
INA CEO; and Alfredo Domador,
B2Bportales Operations & Marketing VP.
The format of our seminars and
showrooms seeks attracting a highly
qualified number of exclusive industry
professionals.
In the previous edition of the event we
had the support of more than 15 sponsor
companies, including: Gühring, Siemens,
Centric – Hydromat, Iscar, Makino, Grob,
Hyundai-Wia, Tungaloy, Emuge, Llog,
Seco, Serviacero, SolidWorks, and Kaeser,
among others.
If your company is looking for an innovative way to present, position and sell a product or service, on-line seminars are the
ideal platform to meet and exceed your company’s objectives.
Metalmecanica magazine has the technical platform, the logistical support and the audience you need to effectively and
successfully present products/services to market, through this innovative and effective marketing tool.
Suppliers interested in this opportunity only need to prepare the PPT presentation, select their speaker (in Spanish
language) and the date of the Webinar. We will train the speaker and manage the Webinar and the promotion needed to
meet your goals. Contact your Sales Rep for more info.
For more information on the sponsorship opportunities, please refer to page 13.
Contact your sales representative ASAP to book the limited number of available sponsorships: www.metalmecanica.com/mediakit/sales_reps
9

EDITORIAL CALENDAR
P E R M A N E N T C O N T E N T F E E D
10
Machining
Moldmaking
CAD/CAM
• Medical Machining
• Turn/Milling Machining
• Aerospace Machining
• Machining for Oil-Field
Components
• Autoparts Machining
• EDM for the mold and die industry
• Sinking-EDM with 4 or more axes
for micromachining
• Automation for EDM machines
• Alternative materials in the mold
manufacturing
• Off-Line Programming with
CAD/CAM
• CAD/CAM for Moldmakers
• CAD Review
• CAM Review
• CAM: Reducing Cycle Time and
Improving Quality
MEDIA MIX
Month /
Issue
Feb/Mar
Vol. 17
Issue 1
Apr/May
Vol. 17
Issue 2
Jun/Jul
Vol. 17
Issue 3
Aug/Sep
Vol. 17
Issue 4
Oct/Nov
Vol. 17
Issue 5
Dec 12/
Jan 13
Vol. 17
Issue 6
Closing
Date
Jan 16
Mar 05
May 07
Jul 09
Sep 17
Nov 19
Technical Focus
Feature Articles
• Multitasking
Machines
• Large Parts
Machining
• Measurement &
Inspection
• Micro Machining
• EDM Machining
• Grinding
• Turning
• CNC & Controls
• Hole Making
• Aerospace
Machining
Special Reports &
Directories
•
Directory of Distributors:
Listing of Agents,
Distributors and Local
Offices for direct contact
between buyers & local
suppliers
Mexican Autopart
Industry: Overview of
Tiers1 Suppliers
Latin American
Moldmakers
Industry Performance,
Technology and
Market Trends
Argentinean Autopart
Industry:
Overview of Tiers1
Suppliers
Latin American Autopart
Manufacturers
Industry Performance,
Technology and Market
Trends
Product Focus
Product Information
Turn/Mill Machines CAM Software
Cutting Tools
Turning and
Machining Centers
IMTS 2012 Preview
Tool Holders /
Workholding
Systems
PRINT MAGAZINE
CAD/CAM Software
Software Reviews
and Shop Users
Shop Management
& Manufacturing
Software
CAD Software
Multiple-Axis
Machining Software
PLM Software
ONLINE MEDIA
Format Description Frequency
Web Portal News, technical articles, product releases, events and industry update Daily updates
Digital Magazine Same as print publication in an easy to navigate and fully-interactive online format Every other month (6X per year)
Industry E-Newsletter Latest news and technical articles for the metalworking industry
12X per year - once a month
Product Focus E-Newsletter Latest product and tradeshow technology preview for the metalworking industry 12X per year - once a month
Month / Issue Closing
FORMING & FABRICATING SECTION
Topic
Apr/May
Mar 05
Plasma and Welding
Jun/Jul
May 07
Laser and Waterjet
Aug/Sep
Jul 09
Punching and Shearing
Oct/Nov
Sep 17
Stamping & Bending
Show Specials
• Exhibitor Product
Showcase:
Expomanufactura
2012
• Preview:
FIMAQH '12
• Exhibitor Product
Showcase:
Mecanica '12
• Report:
Mecanica' 12
• Preview:
IMTS '12
• Report:
IMTS '12
Show Coverage and/or
Bonus Distribution
Expomanufactura '12
Monterrey, Mexico
Mar 6-8
Mecanica '12
Sao Paulo, Brazil
May 22-26
FIMAQH 12
Buenos Aires, Argentina
May 29 - Jun 2
IMTS '12
Chicago, IL, USA
September 10-15
Autopart Manufacturing
Seminar & Exhibit
Mexico, August 2012
Euroblech
Hanover, Germany
October 23-27
Fabtech '12
Las Vegas, Nevada
November 12-14
2013 Source Book/Buyer's Guide & 2013 Industry Forecast.
Directory of machinery, equipment and consumables for the Latin American Metalworking Industry Contact your sales
representative for information regarding special advertising packages designed to highlight your company in the various
product-category sections for which your company qualifies
For more information contact our editorial department:
Editor-in-Chief: Eduardo Tovar
e-mail: etovar@metalmecanica.com

12
RATE CARD
PRINT RATES (GROSS)
4 COLOR DISPLAY RATES 4-6X 1-3X
1 Full page
$ 4,370 $ 4,680
2/3 Page
$ 3,520 $ 3,770
1/2 Page Island
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1/2 Page
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1/3 Page
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1/4 Page
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1/6 Page
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2 Page Spread
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OTHER COLOR COMBINATIONS PMS 3C or less
12
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4-6X 1-3X
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Inside Back Cover
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Back Cover
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Other positions (Earned rate plus)
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1 2 3 4
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each
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EPS: Equivalent to a 1/4-page 4C ad
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2. Product Category Listings (Price per Unit)
Price/Unit
Platinum Listing Package
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1X
Includes sponsorship mention, logo, first full-page 4C ad in the section
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DIRECT MARKETING PROGRAMS
Price/Unit
INCLUDING LIST RENTAL
"Personalized" Twin Magazine Cover + Inside Front Cover ad
$ 2.50
"Personalized" Info-Letter (2-sided): Standard / 4C / 90-gram / 100%
variable printing & postage
$ 1.50
"Personalized" Info-Letter (1-sided): Standard / 4C / 90-gram / 100%
variable printing & postage
$ 0.90
Inserts (turn-key): 4-Page / 4C / 90-gram / standard / translation /
layout / printing / postage & handling
$ 1.00
Inserts (mailing only): 4-Page / 4C / 90 gram / standard /
postage & handling
$ 0.35
Personalized 1/2 wrap-around over cover glued to advertisers' ad
$ 1.00
1/2 wrap-around over cover glued to advertisers' ad
$ 0.65

INTERNET RATES (GROSS)
Setup fee basic showroom (1X charge)
Audio/Video Options (up to 5 mega - heavier
files require a customized quote)
WEBINARS
RATE CARD
DIGITAL MAGAZINE 4-6X 1-3X
Theme Tab
$ 140 $ 170
View Video Button (Audio/Video up to 5 mega -
heavier files require a customized quote)
$ 170 $ 200
View Presentation Button
$ 280 $ 330
Digital Magazine Sponsorship
$ 670 $ 700
BUYER'S GUIDE LISTINGS
12 Mo/each
Enhanced Listings (logo, 50 word description and preferential
search results to the basic listing)
Showrooms (includes logo, product catalog, related articles & news,
downloadable spec sheets per product,
supplier news and documents and preferential search results)
$ 190
$ 750
$ 330
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$ 100
Basic Fee x
Fee Visitor
$ 5,200 $ 12
24X/ 12 Mo/ 6Mo/ 3Mo/
each each each each
$ 390 $ 440 $ 510
$ 190 $ 250 $ 320
$ 510 $ 570 $ 640 $ 690
$ 250 $ 320 $ 390 $ 440
$ 520 $ 570 $ 630
$ 440 $ 510 $ 570 $ 640
1X
$ 100
$ 950 Includes setup
EVENTS
MEXICO
GROSS NET
$ 10,000
$ 8,500
$ 6,470
$ 5,500
$ 5,000
$ 4,000
Supplier Sponsored Webinars: Supplier provides speaker &
content/Publisher provides IT Platform & audience
BANNERS & SUPPLIER
NEWS MODULES (SNM)
Portal: Headline banner
(468x60 pixels / 12k Animated)
Portal: Standard banner
(150x60 pixels / 6k Animated / 3k Static)
Newsletters: Headline banner
(468x60 pixels / 12k Animated)
Newsletters: Standard banner
(150x60 pixels / 6k Animated / 3k Static)
Product Newsletters Only: Headline Section
banner (468x60 pixels/12k Animated)
Newsletters: Supplier News Modules
E-MAIL ADVERTISING
E-mail Advertising $ 0.45 Per e-mail delivered
Setup Fee (one-time):
Distributor e-mail blast
* ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCE OR IN 2 INSTALLMENTS - INTERNET ONLY ADVERTISING HAS A 25% SURCHARGE
SEMINAR & EXHIBIT EVENTS:
AUTOPARTS MANUFACTURING
Platinum sponsorship (includes 6x2 m booth, participation in
promotional program & speaking option)
Gold sponsorship (includes 3x2 m booth &0 participation
in promotional program)
Booth space (modules of 3x2 m each)
Directory sponsorship (includes branding on Directory cover +
Cover 4 full page ad + 3x4m booth)
Other sponsorships available (i.e. lanyard, lunch & coffee-break
sponsorships, conference room chair cover branding, etc.)
$ 6,470
$ 5,500
Ask you Sales Representative
13

PRINT MAGAZINES MECHANICAL SPECS
14
PRINT AD SPECS
PRINT DISPLAY AD SIZES
PDF Materials Ready For Print:
One Page (Trim Size)
Resolution: 300 ppi (pixels per inch)
Text Box
Color: CMYK Fonts: Subset Embedded 100%
OPI: Do not use OPI (Open Prepress Interface)
Text must also be at
least - 1/4” (or-5mm)
from trim size for
Distiller (Job Options): If you need assistance
about the configuration of the Distiller, contact
safety margins
Bleed Page
8 1/16” x 10 27/32”
20.5 cm x 27.5 cm
us: production@b2bportales.com
Increase at least +
1/4” (or +5mm)
from trim size on
Safety Margins for Full Page Bleed Ads:
all sides.
1/2 Page Horizontal
1/2 Page Vertical
Safety margins must be increased at least +1/4”
(3 columns)
(1.5 columns)
(or +5mm) from trim size on all sides. Text must
also be at least -1/4 (or -5mm) from the trim size.
7 1/16” X 5”
18.5 cm X 12.7 cm
3 3/8” X 10 1/32”
8.6 cm X 25.5 cm
Native Files:
Fonts: The native file should be sent with the
fonts used in the design or the fonts converted
into curves, should the design program allow this
feature (e.g. Illustrator)
1/3 Page Vertical
1/3 Page Horizontal
(1 column)
(3 columns)
Images and Logos: Should be sent with a
minimum resolution of 300 dpi and in CMYK
color. EPS or TIFF formats are acceptable.
21/4” X 10 1/32”
7 1/16” X 3 3/8”
Acceptable Software and File
5.7 cm X 25.5 cm
18.5 cm X 8.6 cm
Formats:14
Photoshop, InDesign, QuarkXpress, Page Maker,
Illustrator. You can send your files in DVD,
1/4 Page Vertical
1/4 Page Horizontal
CD-ROM or upload them onto our FTP site.
(1 column)
(3 columns)
Please compress the fonts. You can use .zip, .sit,
or DropZip. For FTP upload instructions contact:
production@b2bportales.com
2 1/4” X 7 1/2”
7 1/16” X 2 3/8”
5.7 cm X 19.1 cm
18.5 cm X 6.5 cm
CLASSIFIED AD SIZES
Classified cm Inches
1 1 col. X 1 inches 5.5 cm x 2.5 cm 2 3/16” x 1”
2 1 col. X 2 inches 5.5 cm x 5.1 cm 2 3/16” x 2”
3 1 col. X 3 inches 5.5 cm x 7.6 cm 2 3/16” x 3”
4 1 col. X 4 inches 5.5 cm x 10.1 cm 2 3/16” x 4”
5 2 col. X 1 inches 11.5 cm x 2.5 cm 4 9/16” x 1”
6 2 col. X 2 inches 11.5 cm x 5 cm 4 9/16” x 2”
7 3 col. X 1 inches 17.7 cm x 2.5 cm 7” x 1”
1/4 Page Vertical
(1.5 columns)
3 3/8” X 5”
8.6 cm X 12.7 cm
1/6 Page Horizontal
(2 columns)
4 5/8” X 2 3/8”
11.8 cm X 6.5 cm
Double Page Spread (Trim Size)
16 5/16” X 10 27/32”
41 cm X 27.5 cm
1/2 Page Island
4 5/8” x 7 1/2”
11.8 cm x 19.1 cm
1/3 Page Square
(2 columns)
4 5/8” X 5”
11.8 cm X 12.7 cm
1/4 Page Square
(2 columns)
4 5/8” X 3 9/16”
11.8 cm X 9 cm
1/6 Page Vertical
(1 column)
2 1/4” X 5”
5.7 cm X 12.7 cm

E-MAGAZINE
Our E-Magazines offer the same content available in the print magazine,
but with the added value of an expanded circulation that reaches
non-subscribers of the print version, as well as powerful audio, video and
animation tools that add life to your print ads.
Digital Magazine
Sponsorship
View Presentations
Buttons:
ELECTRONIC MEDIA SPECS
Trade show/event calendar: Submit a list containing the name of the
trade show, the dates, your booth number and the Latin American sales
contact name and email address.
Supplier news section:
Submit up to 5 press releases in 300
dpi PDF format.
All press releases must be submitted
in Spanish. Translation services are
available at $65 per letter-size page.
Live
links
Theme Tabs
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View Presentation button:
E-BANNERS - (portal and e-newsletters)
• Submit your presentation in PowerPoint (PPT) format.
• All PPT presentations will be converted into Flash files.
• PPT presentations limited to 7 slides.
• PPT presentations can include animations and links. If audio is required it
must be submitted as separate Wap., MP3 or MP4 files.
View Video button:
• Video messages must be submitted in .mpeg or .avi format.
• Voice messages are restricted to 50 words or less. Copy must be
submitted in Spanish.Translation services are available.
• Pre-recorded audio-only must be submitted in .wap or .mp3 format
• File sizes are limited to 5 mega. For larger sizes consult your sales
representative.
SHOWROOMS
Required Information:
SUPPLIER NEWS MODULE (SNM)
Primary contact information:
Contact name, company name, address, telephone, fax, email and web
Title (required): Up to 75 characters, spaces included.
site URL.
Secondary contact information:
List containing contact names, company names, addresses, telephones,
faxes, emails and web site addresses of the entire Latin American sales
network, including Agents, Representatives and local offices.
Product catalog information:
(submit files or URL address to procure the information)
The catalog section is limited to up to 30 products. The information
must be submitted in the order in which you want the products to
appear, meaning the first product included in your list will be the first
product shown in the Showroom, and so on. Changes in the product list
sequence will generate additional production charges to the client.
Please submit the information in digital files or indicate the URL
addresses to procure the following information for each featured
product:
Basic product description: Submit 150-200 words per product.
Two (2) photos of each product: First photo in 100 pixels wide,
second photo 400 pixels wide for zooming purposes Files must be
submitted in gif, tiff or jpg formats.
Spec-sheets: Ready to upload files must be submitted in 300 dpi PDF
files already translated into Spanish Translation and production
services are available at US $65.00 per letter-size page.
Create brand-awareness, and generate traffic through your site or
Showroom with our animated or static banners.
Headline banners
• 468 x 60 pixels, max weight 20K, animated (gif, tiff or jpg).
• Include “clicktag” and “getURL” codes.
Standard Banners
• 150 x 60 pixels, max weight 10K, animated (gif, tiff or jpg).
• Include “clicktag” and “getURL” codes.
Subtitle (optional): Up to 75 characters, spaces included.
Text (required): Minimum 150 words. Maximum 250 words.
Contact information (optional): Email address.
Logo (optional): JPG file to be published at a maximum of 230 pixels wide.
Photo (optional): JPG file to be published at a maximum of 230 pixels wide,
with a “zoom” optional of a maximum of 480 pixels wide.
15

ABOUT THE PUBLISHER
Carvajal Information SAS is a Latin American multinational publisher with operations in 9 countries and over 3,200 employees. It is one
of the leading publishers of yellow-pages and B2B media in Latin America. Its B2B branch is headquartered in Miami, Florida, with
in-country offices in Brazil and Colombia.
The B2B branch promotes trade between professionals in Latin America and global suppliers, through the generation of top quality
business and technology information and its distribution via a comprehensive platform of print and online multimedia solutions, which
are complemented with specialized events and direct marketing services.
B2B caters to the metalworking industry throughout Latin America via Metalmecanica. It also reaches various sectors in Latin America
through 10 other multimedia solutions.
Carvajal Information is part of an 108-year old Carvajal Group, a multinational organization, with presence in over 17 countries and more
than 23,000 employees worldwide.
16
CONTACT INFORMATION
HEADQUARTERS
B2Bportales
Terry Beirne
Alfredo Domador
6505 Blue Lagoon Drive, Ste. 430 VP-Group Publisher
VP-Marketing and Operations
Miami, FL 33126, USA
Tel: +1 (305) 448-6875 X 47311 Tel: +1 (305) 448-6875 X 47302
Tel: +1 (305) 448-6875
Toll Free: +1 (800) 622-6657 X 47311 Toll Free: +1 (800) 622-6657 X 47302
Toll Free: +1 (800) 622-6657 E-mail:
E-mail:
Fax: +1 (305) 448-9942
tbeirne@b2bportales.com
adomador@b2bportales.com
UNITED STATES & CANADA
MIDWEST (except Indiana, INDIANA, KENTUCKY,
Teri Rivas
Kentucky, Michigan & Ohio) MICHIGAN & OHIO
Associate Publisher
Dave Jones
Guillermo Fernandez
Tel: +1 (772) 219-7796
Account Manager
Sales Coordinator
Toll Free: +1 (800) 622-6657 X 47324
IL, IA, KS, MO, MN. NE, ND, SD, WI Tel: +1 (305) 448-6875 X 47307 E-mail: trivas@metalmecanica.com
Tel: +(708) 442-5633
Toll Free: +1 (800) 622-6657 X 47307
E-mail: dmj_jonesmedia@yahoo.com E-mail: gfernandez@b2bportales.com
LATIN AMERICA
BRAZIL
CENTRAL AND SOUTH
MEXICO
World Media Marketing
AMERICA (Except Mexico and Stella Rodríguez
International Ltda.
Brazil)
Tel: +52 (55) 5393-2028
Christian Banas
Publicar S.A.
E-mail: srodriguez@b2bportales.com
Tel: +55 (11) 2609-4053
Alejandro Pinto
E-mail: cmbanas@wmmi.com.br Tel: +57 (1) 646-5555 X 16840
E-mail: a-pinto@publicar.com
EUROPE
GERMANY, AUSTRIA,
NETHERLANDS, BELGIUM,
SWITZERLAND, FRANCE, ITALY, LUXEMBOURG (BENELUX),
SPAIN & PORTUGAL
SCANDINAVIA, FINLAND & U.K.
Eric Jund
Carel Letschert
Tel: +33 (0) 493-58-7743
Tel: +31 (20) 633-4277
Fax: +33 (0) 493-24-0072
E-mail: ejund@b2bportales.com
E-mail: cletschert@b2bportales.com
ASIA
TAIWAN
Ringier Trade Media Ltd.
Kelly Wong
Tel: +866 (4) 2329-7318 x 11
E-mail: kwong@ringier.com.hk
CHINA - SHANGHAI
Ringier Trade Media Ltd.
Marco Chang
Tel: +86 (21) 6289-5533 x 101
E-mail: marco@ringiertrade.com
HONG KONG
Ringier Trade Media Ltd.
Michael Hay
Tel: +85 (2) 2369-8788 x 11
E-mail: mchhay@ringier.com.hk
Juliana Ibañez
Marketing Manager
Tel: +57 (1) 646-5555 X 16845
E-mail: j-ibanez@publicar.com
Carmen Lake
Specific Account Manager
Tel: +1 (772) 344-6035
Toll Free: +1 (800) 622-6657 X 47313
E-mail: clake@b2bportales.com
FOR ADDITIONAL INFORMATION VISIT: www.metalmecanica.com/mediakit