German Cycling - That's us!

Premium Partner of 

German Cycling 

German Cycling – That‘s us! 

Copyright © 2016 BDR All Rights Reserved.



Content 


Mission Headlines 

• Branding National Team Jersey 

• Cycling for all 

• Young people 

• Safe riding technique camps 

• Special events Olympic Team 

• Fairs and booth 

• Hospitality 

Media & Visitors 

Gefördert vom: 

© BDR, 2015; All Rights Reserved 1




- 

That‘s us! 





German Cycling – mission & tasks 

BDR… 

… is the non-profit organisation representing the 

interests of all cyclists in Germany 

Umbrella association of 17 regional cycling 

associations 

About 2600 clubs nationwide, over 138.000 

members in 2015 and 20.000 licensed athletes 

Represents the interests of all German cyclists – 

from ordinary rider to pro (42 million people) 

… is one of the most successful German sports 

associations 

 

German athletes are world-class in Olympic as 

well as non-Olympic disciplines. 

… key issues 

 

 

 

 

 

 

Talent scouting and promotion of talents 

Serving as basis for amateurs as well as 

high competitive sport athletes 

Support of cyclists for all/ „Jedermann“ 

Structured and continuous development of new 

talents as well as cycling in urban society 

Support and co-ordination of all national teams in 

8 disciplines (within the disciplines of track, road, 

MTB Cross Country und BMX four ones are 

Olympic). 

Fight against Doping 





German Cycling – cycling for all & youth 

Cycling for all 

For any age, gender & nationality 

Road 

Radtourenfahren, RadMarathonCup Deutschland, 

Volksradfahren, Radwandern, Jedermann 

MTB 

Countrytourenfahren, MTB Marathon Cup, 

Young people 

Fette Reifen Rennen, Bike Hero, First step races, safe riding 

technique camps 





German Cycling – highest level sport 

Road (Olympic) 

Time Trial & Individual Road Race 

MTB (Olympic) 

Cross Country,Marathon & MTB Orienteering, Downhill & 4x 

(Four Cross), Trials 

Track (Olympic) 

Short distance (Sprint, Keirin, Team Sprint, Time Trial) 

Long distance (Omnium, Team Pursuit, Single Pursuit, Points 

Race, Scratch) 

BMX 

Race (Olympic),BMX Freestyle 

Indoor Cycling 

Cycle Ball & Artistic Cycling 

Cyclocross 





Mission headlines 







Always knowing the latest news/Covering cyclists’ needs, 

BDR is providing unique and standardized cycling formats for 

clubs to offer interested cyclists for participation. 

Regarding road cycling, these are starting with the community 

driven “Radwandern”. Focused on families is “Volksradfahren” 

and with sportive character is “Radtourenfahren”. The bench 

for long distance riders is “Radmarathon” with 21 chosen 

events forming the “Radmarathon Cup Deutschland” Series. 

Offroad cycling format is the popular “Country-Tourenfahren”, 

the special interest on health and physical education lies at 

“Richtig fit Tag Radfahren”. 

Young people 

BDR‘s core issue is talent scouting in clubs and promotion of 

talents. To find and bound talents to clubs special events have 

been developped like „Fette-Reifen-Rennen“ with RadClub 

Deutschland and „Bike Hero“. The latter is a safe riding 

technique camp for talented kids accompanied by their 

families and friends. 






Safe riding technique 

The BDR has a strong connection with „Radparcours“, a 

portable tool to bring safe riding technique to schools, 

enterprises and clubs/organisations. 

Presentation events Olympic Team „Premium Partner Team 

for Rio“ 

The BDR will present its Olympic team powered by Premium 

Partner several times ahead the Olympic Games in Rio. He will 

present the different disciplines in different events integrated in 

top events like national Championships Road or MTB. 

Fairs and booth 

Premium Partner and BDR will be present together at fairs, 

high level german cycling events. 

Hospitality 

BDR will provide Premium Partner with the maximum of 

available tickets for national races and Championships or final 

Olympic athletes‘ Gala. 






Events in 2016 

1. 8 World Championships in 2016 

2. Presentation of Premium Partner Team Rio in 4 olympic 

disciplines 

3. 1500 cycling for all events 

4. Over 100 „Fette-Reifen-Rennen“ finishing with „Bike 

Hero“ 

5. Min. 4 special events, i.e. fairs 

6. Min. 8 high level road races with Premium Partner 

branded BDR booth 

7. Presentation of Premium Partner at Team Rio 

promotions in 4 Olympic disciplines 

8. Hospitality at minimum 4 national top level events 





Branding 

National Team Jersey 





Branding National Team Jersey – Highest level cycling! 





Branding National Team Jersey – pure emotions! 





Branding National Team Jersey – maximum success! 






& 

Young people 





Cycling for all – 1 million participants at every age 





Cycling for all –pure emotions! 





Team Presentation 

Olympic Team Rio 





Team Presentation Olympic Team Rio – special places! 





Team Presentation Olympic Team Rio – maximum audience! 





Fairs and booth 





Special Fair Events – German athletes at Premium 

Partner booth! 





BDR Booth highlighting Premium Partner 

BDR presenting at high level Road events 

BDR presents Premium Partner to thousands of spectators in the specific Race Fairs in 

Berlin, Hamburg, Frankfurt, Münster, Cologne, Göttingen, etc.. 





Hospitality 





Hospitality – Get together with partners & customers! 





Media & Visitors 





Media & Visitors – increasing media interest world wide 

TV broadcast of the world championship 2012 

Discipline Venue Broadcast (in hours) Viewers total (in million) 

Road Limburg (NL) 459 177 

Track Melbourne (AUS) 282 199 

MTB Leogang/Saalfelden (AT) 88 13,3 

BMX Birmingham (UK) 50 2,67 

Cyclo-Cross Koksijede (BEL) 40 45 

Total 919 426,97 



Road Florence (IT) 1211 182 

Track Minsk (BY) 143 103 

BMX Auckland (NZ) 106 3,1 

Cyclo-Cross Louisville (USA) n.s. 3,7 

Total 1460 291,8 



Road Ponferrada (ESP) 1330 185 (geschätzt) 

Track Cali (COL) 424 105 

BMX Rotterdam (NED) 171 14 

Total 1925 303 

Additional media and spectators 

- 915 hours of TV broadcast and 460.000 spectators at the Road World 

Championship 2015 in Richmond (USA) 

- Over 13.000 sepectators at the MTB World Championship 2014 in Hafjell 

(NOR) 

- More than 35.000 spectators at the World Championship in Tabor (CZE) 

- At least over 5.000 hours TV broadcast at the world championship in the 

last 4 years. 





We are looking forward 

to a successful 

cooperation in 2016 

Bund Deutscher Radfahrer e.V. 

Otto-Fleck-Schneise 4 | 60528 Frankfurt am Main 

Andreas Götz 

Referent Marketing & Kommunikation 

Fon: +49 (0) 69 967800-50 | Fax: +49 (0) 69 967800-80 

Mail: andreas.goetz@bdr-online.org 

Homepage: http://www.bdr-online.org/ 

https://www.facebook.com/bunddeutscherradfahrer 

Documentation mady by BDR/Andreas Goetz

German Cycling - That's us!

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