Little Book of OneE.compressed
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How do we<br />
communicate?<br />
We need to convey the <strong>OneE</strong> personality<br />
and values in a clear and consistent way,<br />
channelling our expertise across all <strong>of</strong> our<br />
communication channels.<br />
Our audience is smart, so think pr<strong>of</strong>essional<br />
tone. However, we don’t want to come<br />
across as being overly formal or staid.<br />
CREDIBLE EXPERTS / TRUSTED PARTNER<br />
Think authoritative expert, but not arrogant<br />
or overbearing. We listen to pr<strong>of</strong>essional<br />
advisors’ needs and want them to feel that<br />
we’re a seamless extension <strong>of</strong> their team.<br />
INNOVATIVE, FORWARD-THINKERS<br />
Think agile and independent. We don’t stay<br />
with the norm, or follow the pack. We lead<br />
the way.<br />
INTEGRITY<br />
Think honest, approachable and helpful. We<br />
do the right thing.<br />
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