03.01.2016 Views

D&P BROCHURE 2015

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

DESIGN&<br />

PRINT SERVICE<br />

PROMOTIONAL CATALOGUE<br />

DESIGN PRINT WEB


1


WHAT’S INSIDE<br />

Page 1<br />

Page 2<br />

Page 3<br />

Page 4<br />

Page 5<br />

Page 6<br />

Page 7<br />

Page 8<br />

Page 9<br />

Page 10<br />

Page 11<br />

Page 12<br />

Page 13<br />

Page 14<br />

Page 15<br />

Page 16<br />

Page 17<br />

Page 18<br />

Page 19<br />

Page 20<br />

Page 21<br />

Page 22<br />

Page 23<br />

Page 24<br />

Page 25<br />

Page 26<br />

Page 27<br />

Page 28<br />

Page 29<br />

Page 30<br />

Page 31<br />

Page 32<br />

OUR WORK<br />

CONTENTS PAGE<br />

USING D&P<br />

OUR WORK<br />

OUR WORK<br />

OUR ARTWORK<br />

FOOD POS<br />

FOOD POS<br />

FOOD POSTERS<br />

FOOD BANNERS<br />

SUNDAY LUNCH POS<br />

SUNDAY LUNCH POS<br />

MERCHANDISING<br />

MERCHANDISING<br />

POSTERS<br />

OUR WORK<br />

BEER MATS<br />

BEER MATS<br />

BAR RUNNERS<br />

BAR RUNNERS<br />

MARKETING POS RULES<br />

OPPORTUNITIES<br />

DRINKS POS<br />

DRINKS POS<br />

DRINKS POS<br />

DRINKS POS<br />

BEER FESTIVALS<br />

OUR WORK<br />

STAFF CLOTHING<br />

STAFF CLOTHING<br />

POSTER EXAMPLES<br />

POSTER EXAMPLES<br />

Page 33<br />

Page 34<br />

Page 35<br />

Page 36<br />

Page 37<br />

Page 38<br />

Page 39<br />

Page 40<br />

Page 41<br />

Page 42<br />

Page 43<br />

Page 44<br />

Page 45<br />

Page 46<br />

Page 47<br />

Page 48<br />

Page 49<br />

Page 50<br />

Page 51<br />

Page 52<br />

Page 53<br />

Page 54<br />

Page 55<br />

Page 56<br />

Page 57<br />

Page 58<br />

Page 59<br />

Page 60<br />

Page 61<br />

Page 62<br />

Page 63<br />

Page 64<br />

POSTER EXAMPLES<br />

BANNER EXAMPLES<br />

CORREX BOARDS<br />

CORREX EXAMPLES<br />

EXTERNAL POS<br />

EXTERNAL POS<br />

CREATIVE HUB<br />

CREATIVE HUB<br />

VALUE STYLE POS<br />

VALUE STYLE POS<br />

FREE WIFI<br />

FREE WIFI<br />

CRAFT POS<br />

CRAFT POS<br />

COFFEE POS<br />

COFFEE POS<br />

COFFEE POS<br />

COFFEE POS<br />

COFFEE LOYALTY POS<br />

COFFEE LOYALTY POS<br />

SPORT POS<br />

SPORT POS<br />

SPORT POS<br />

SPORT POS<br />

SPORT LOYALTY POS<br />

SPORT LOYALTY POS<br />

MERCHANDISING PRODUCTS<br />

MERCHANDISING PRODUCTS<br />

MERCHANDISING PRODUCTS<br />

MERCHANDISING PRODUCTS<br />

MERCHANDISING EXAMPLES<br />

CHALKBOARDS<br />

Page 65<br />

Page 66<br />

Page 67<br />

Page 68<br />

Page 69<br />

Page 70<br />

Page 71<br />

Page 72<br />

Page 73<br />

Page 74<br />

Page 75<br />

Page 76<br />

Page 77<br />

Page 78<br />

Page 79<br />

Page 80<br />

Page 81<br />

Page 82<br />

Page 83<br />

Page 84<br />

Page 85<br />

Page 86<br />

CAFE BARRIERS<br />

CAFE BARRIERS<br />

BANNERS<br />

WINE LISTS<br />

MENU SHOP<br />

MENU SHOP<br />

MENU EXAMPLES<br />

MENU EXAMPLES<br />

MENU EXAMPLES<br />

MENU EXAMPLES<br />

MENU EXAMPLES<br />

SIZZLING MENUS<br />

MENU EXAMPLES<br />

MENU EXAMPLES<br />

MENU EXAMPLES<br />

MENU CLIP BOARDS<br />

MENU EXAMPLES<br />

MENU LAUNCH PACK<br />

CHILDREN’S MENUS<br />

CHILDREN’S MENUS<br />

CHILDREN’S MENUS<br />

BREAKFAST MENU<br />

Check out our<br />

websites on<br />

page 103<br />

Page 87 BREAKFAST MENU<br />

Page 88 DRINKS MENU<br />

Page 89 COCKTAIL POS<br />

Page 90 FLYERS<br />

Page 91 FLYERS<br />

Page 92 FLYERS<br />

Page 93 ACCOMMODATION POS<br />

Page 94 LOYALTY POS<br />

Page 95 LOYALTY POS<br />

Page 96 OUR WORK<br />

Page 97 FEEDBACK POS<br />

Page 98 FEEDBACK POS<br />

Page 99 SOCIAL MEDIA<br />

Page 100 HOW TO ORDER<br />

Page 101 PHOTOSHOOTS<br />

Page 102 PHOTOSHOOTS<br />

Page 103 WEBSITES<br />

Page 104 WEBSITES<br />

Page 105 WEBSITES<br />

Page 106 WEBSITES<br />

Page 107 WEBSITES<br />

Page 108 PAPER SIZES<br />

Page 109 PRICE LIST<br />

Page 110 PRICE LIST<br />

Page 111 PRICE LIST<br />

Page 112 PRICE LIST<br />

Page 113 PRICE LIST<br />

Page 114 OUR WORK<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

2


GETTING THE BEST OUT OF<br />

DESIGN AND PRINT<br />

Map it out<br />

Reference<br />

Format<br />

Think about what it is you want to communicate to your customers. Think about how you want to communicate the<br />

message and where you want to communicate it. Write down or even sketch out your thoughts. Double check all your<br />

dates, your prices, the finer details.<br />

How do you want your POS to look? If you have an existing brand design keep this. If you want something new have a<br />

look at what is out there. Check out your competitors, review other industry competitors and find an idea that you would<br />

like to emulate. Please be aware we cannot copy content or another design due to copyright licensing but we can use<br />

as reference to base your design on.<br />

If you are requesting a menu, please ensure this is supplied in MS Word or an equivalent format. Ensure that you spell<br />

check and read through to ensure you are happy with the grammar and spelling of your content. Please note that we will<br />

use the format of the text provided so if you supply all upper case this is what we will use.<br />

Double<br />

Check<br />

Before submitting your content to Design and Print have a member of your staff double check your content as errors in<br />

your material may lead to artwork charges.<br />

The Brief<br />

The most important part of using Design and Print is to supply a good brief. Our artworkers will not know your pub, they<br />

will not know your consumers or your aims. All request for artwork and print must be supplied by email. Always include<br />

the following information to ensure best results:<br />

Pub name, address, telephone number, website address<br />

What products you require, size and how many - refer to our price list at the back of this brochure.<br />

Your wording, we recommend supplying in ‘ Microsoft Word format’<br />

Any pub logos, images of your pub (high resolution if possible), your colour scheme, any preferred fonts to use<br />

Any reference material, examples that you would like to emulate<br />

The Proof<br />

Approval<br />

Thoroughly check your proof copies and make clear notes on anything that needs changing. Show the proof to one or<br />

two people, no more than two. Remember artwork is subjective and will not always be everyone’s cup of tea. Collate all<br />

feedback and provide in one email.<br />

Once happy with your artwork, email your approval to Design and Print. We cannot print your order without this email.<br />

Ensure you are completely happy with your artwork and content as once approved Design and Print will not be liable<br />

for any content errors.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

3


The Design and Print Service is an<br />

exclusive Punch Taverns service that<br />

offers you dedicated marketing POS<br />

support. We provide free of charge<br />

artwork * and industry standard quality<br />

printed materials that range from menus,<br />

banners, flyers to staff clothing and<br />

websites.<br />

The artwork provided is bespoke to your<br />

business which helps you stand out from<br />

the competition.<br />

Our art workers have years of experience<br />

producing eye catching artwork to help<br />

bring your offers and promotions to life.<br />

*<br />

Free of charge artwork is applicable if your artwork is sent to print and<br />

completed within the allocated amount of amendments. If your order does not go<br />

to print, an artwork charge will be applied. If you exceed the amount of allocated<br />

amendments additional artwork charges will be incurred.<br />

We have a wide range of<br />

products to help you market<br />

your pub and offering.<br />

THE DESIGN AND PRINT TEAM OFFER UNBEATABLE VALUE FOR MONEY.<br />

Receive an external 10x3ft banner artworked, printed, delivered with fixtures for only £26<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

4


60% OF CONSUMERS WON’T BUY WHAT THEY CAN’T SEE!<br />

THIS IS WHY MARKETING POS IS SO IMPORTANT<br />

(Source: Morning Advertiser 2006)<br />

EXTERNAL CORREX BOARDS FROM JUST £18.00<br />

POSTER FRAMES FROM JUST £6.50<br />

PROFESSIONAL MENUS FROM JUST £18.00<br />

TABLE TOP CHALK BOARDS FROM JUST £7.50 EXTERNAL A BOARDS FROM JUST £45.00<br />

BAR RUNNERS FROM JUST £68.00 FOR 5 BEER MATS FROM JUST £90.00 FOR 500 RANGE OF POSTERS FROM JUST £5.00<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

5


CONSISTENCY IS KEY...<br />

Creating a consistent suite of marketing point of sale portrays the perception of quality and professionalism.<br />

Consistency will provide comfort to consumers who feel they are in safe hands within a professional environment.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

6


EVERY DAY IS AN OPPORTUNITY<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 7


TO DRIVE YOUR FOOD SALES...<br />

MONDAY TUESDAY WEDNESDAY<br />

THURSDAY FRIDAY SATURDAY<br />

SUNDAY<br />

GREAT VALUE<br />

START PROMOTING YOUR OFFER FROM<br />

JUST £5.00<br />

8


POSTERS FROM JUST £5.00 PER PACK<br />

Promoting your food offering has never been easier. From JUST £5 FOR 10 x A5 POSTERS you can promote a new menu, a promotion or even a upcoming theme<br />

night using posters. To maximise the impact of your marketing externally promote your messages using 6x2ft banners at JUST £20.00. Take a look below at some<br />

examples of professional food related point of sale.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

9


PU11863<br />

PU08207<br />

BANNERS FROM JUST £20.00<br />

TOP<br />

TIP!<br />

KEEP YOUR MESSAGE SIMPLE!<br />

If you can’t read the message in 5 seconds you<br />

will miss your target customers passing by.<br />

GREAT<br />

PUB FOOD<br />

CAPPUCCINO & LATTES<br />

BEER GARDEN & CAR PARK<br />

Tel: 01684 566630<br />

GREAT<br />

NEW<br />

MENU<br />

SERvEd<br />

Tuesday-Saturday<br />

Sunday<br />

Roast dinners<br />

Mold Road | Buckley | Flintshire | CH7 2NJ | Tel: 01244 548502<br />

5<br />

Working days to<br />

receive your proofs.<br />

2<br />

Working days to<br />

amend your artwork<br />

if required.<br />

5<br />

Working days to<br />

receive your prints.<br />

We Cook<br />

You Carve!<br />

Parties of 4 or more. Booking essential!<br />

GREAT<br />

VALUE<br />

GREAT<br />

QUALITY<br />

Wow<br />

£26.00<br />

for 10x3ft<br />

banner<br />

PU12557<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

10


C U<br />

ON<br />

SUN<br />

DAY<br />

Enjoying Sunday Lunch in the pub remains one of the nation’s<br />

most favourite pastime - each week millions of families enjoy<br />

their roast meat served with roast potatoes, vegetables and<br />

gravy in the surroundings of the great British pub...<br />

HOW ARE YOU MARKETING YOUR SUNDAY LUNCH?<br />

11


1<br />

2<br />

4<br />

3<br />

1 A4 poster frames £9.20 2 A5 Hand held chalk boards just £7.50 3 External 6x2ft Banner just £20.00 4 External S/S A0 Landscape just £30.00 12


MERCHANDISING WITH GREAT EFFECT...<br />

By communicating your pub and its<br />

offers on the exterior you will increase<br />

your chances of attracting passing<br />

trade to visit you.<br />

“35% OF CUSTOMERS ARE INFLUENCED IN THEIR CHOICE OF DRINKS<br />

BY PRODUCT MERCHANDISING” Source (Morning Advertiser 2006)<br />

By merchandising your offers through<br />

professional POS you will increase the<br />

chances of increasing rates of sale in<br />

your pub.<br />

Think about the following in relation to<br />

your pub.<br />

HOT SPOTS<br />

Are prime areas your high GP products<br />

should be located to influence a customer’s<br />

purchasing decision.<br />

Eye level is buy level - displays positioned<br />

at a height of between 3ft and 7ft will be<br />

within the immediate focal point of your<br />

customers.<br />

Areas such as:<br />

• Above or beside your tills<br />

• Optics<br />

• Dedicated displays or shelves<br />

• Pillars<br />

• Entrance halls<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

13


NEARLY 59% OF ALL CUSTOMERS LOOK AT WHAT IS ON DISPLAY BEFORE ORDERING<br />

“ “<br />

So ensure your POS is professional, eye catching and appealing to your customers.<br />

To make any event, promotion or<br />

offer a success you need to promote<br />

it and using effective displays will<br />

encourage your customers to attend<br />

or spend.<br />

GOOD DISPLAYS:<br />

(Source Morning Advertiser 2006)<br />

• Are placed in prominent positions<br />

on the way to the bar.<br />

• Include posters, chalkboards, tent<br />

cards and themed displays<br />

• Attract interest through colour<br />

position and content<br />

• Provide customers with<br />

information on how to interact<br />

with the offering<br />

• Give sufficient information to new<br />

customers as well as regulars<br />

• Are removed as soon as the event<br />

has passed.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

14


POSTER PRICES<br />

10x A5 £5.00<br />

10x A4 £5.50<br />

10x A3 £7.00<br />

1x A2 £12.00<br />

1x A1 £19.00<br />

1x A0 £32.00<br />

ENCAPSULATED<br />

Encapsulation is a thin plastic coating<br />

over the poster which overhangs by<br />

approximately 3mm all round the poster<br />

POSTER PRICES<br />

1x A3 £18.00<br />

1x A2 £22.00<br />

1x A1 £34.00<br />

1x A0 £52.00<br />

WATERPROOF PVC<br />

POSTER PRICES<br />

1x A2 £15.00<br />

1x A1 £25.00<br />

1x A0 £45.00<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

15


GREAT EYE CATCHING POS AVAILABLE FROM DESIGN AND PRINT<br />

EXCLUSIVE PUNCH TAVERNS ARTWORK SERVICE<br />

A0 CORREX BOARD FROM £30<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

16


EYE CATCHING BEER MATS<br />

The beer mat is one of the most handled items<br />

within any pub. Marketing and promoting<br />

through a beer mat can send strong messages to<br />

customers without them even knowing it.<br />

FANTASTIC VALUE FOR MONEY<br />

500 BEER MATS FROM ONLY £90.00<br />

1000 BEER MATS FROM ONLY £139.00<br />

2000 BEER MATS FROM ONLY £256.00<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

17


A beer mat is so much<br />

more than a drinks mat to<br />

protect your tables, it’s an<br />

extension to your marketing<br />

messages.<br />

Beer mats are attractive,<br />

eye-catching consumer<br />

touch point which dominate<br />

the tables.<br />

Beer mats reach customers<br />

in a sociable setting,<br />

creating talk-ability.<br />

A beer mat is one of the<br />

most picked up items in a<br />

pub. Utilise this opportunity<br />

to communicate to your<br />

customers with key<br />

promotional messages.<br />

You won’t get a better<br />

opportunity to present a<br />

sales message in front of a<br />

customer.<br />

Ensure your message is<br />

short, snappy and colourful<br />

to attract the target<br />

customers.<br />

X500 D/S<br />

BEER MATS<br />

£90.00<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

18


FANTASTIC VALUE FOR MONEY<br />

5 PREMIUM SMALL BAR RUNNERS £68.00<br />

5 PREMIUM LARGE BAR RUNNERS £97.00<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

19


“There is a 10 to 30 second<br />

opportunity to influence<br />

customers’ spending behaviour at<br />

the bar” Making the most of this<br />

dwell time is important in<br />

increasing rate of sale.<br />

Bar runners are a great way to<br />

achieve this. They are a costeffective<br />

essential for your pub.<br />

Whether you are driving sales of<br />

a particular product or<br />

increasing awareness of an<br />

event. We have two sizes of<br />

high-quality bar runners that<br />

won’t go amiss in any pub.<br />

The bar runners are designed<br />

bespoke to your pub and offer so<br />

ensure you maximise this<br />

hot- spot opportunity to push your<br />

key USPs or messages.<br />

Have a look at some great<br />

examples of bar runners we have<br />

previously produced.<br />

£97.00<br />

for pack<br />

of 5<br />

894mm x 224mm<br />

430mm x 235mm<br />

£68.00<br />

for pack<br />

of 5<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

20


“EYE LEVEL” IS<br />

“BUY LEVEL”,<br />

Displays which are<br />

positioned at 3ft and 7ft will<br />

be in within your<br />

customers immediate focal<br />

point. Ensure whatever you<br />

are promoting gets noticed.<br />

EFFECTIVE MERCHANDISING WILL MAKE YOUR CUSTOMERS:<br />

• Feel more comfortable<br />

• Stay longer<br />

• Return more often<br />

IT WILL ALSO INFLUENCE YOUR CUSTOMERS TO:<br />

• Spend more<br />

• Buy your most profitable lines<br />

• Buy slow moving stock to improve stock turn<br />

DO NOT forget that your<br />

pub is predominately a retail<br />

outlet, a place which sells<br />

food and drinks – the detail<br />

that you apply to your<br />

back-bar and other displays<br />

will impact your sales<br />

volume.<br />

EFFECTIVE<br />

MERCHANDISING<br />

is about capturing the<br />

attention of customers to<br />

influence purchasing of<br />

promoted products.<br />

POINTS OF CONTACT<br />

<br />

Customers often approach<br />

a bar from different<br />

directions but arrive at the<br />

same point to be served.<br />

Other “points of contact”<br />

may include entrances,<br />

AWP’s, pool tables or<br />

specific areas where<br />

customers meet. These<br />

are all good places for<br />

merchandising.<br />

Displays and posters positioned en-route<br />

to the bar will help customers make up<br />

their minds faster when they reach the<br />

bar. This will help increase turnover<br />

especially during busy sessions.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

21


“84% of consumers do not<br />

know what they will buy<br />

before they enter a pub!”<br />

(Source: Morning Advertiser 2006)<br />

A great opportunity to<br />

influence buying<br />

behaviour. Use<br />

professional marketing<br />

POS to influence<br />

consumers’ buying<br />

behaviour.<br />

Bespoke menu materials are<br />

available. Speak to the Design<br />

and Print team to find out more.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

22


EVERY DAY IS AN OPPORTUNITY...<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 23


TO DRIVE YOUR DRINKS SALES...<br />

“35% OF CUSTOMERS<br />

ARE INFLUENCED<br />

IN THEIR CHOICE OF<br />

DRINKS BY PRODUCT<br />

MERCHANDISING”<br />

(Source: Morning Advertiser 2006)<br />

Customers’ expect promotional<br />

prices so you need to give them<br />

what they expect.<br />

Why not externally promote<br />

your lowest priced drinks to<br />

attract customers into the door.<br />

Once inside, all POS messaging<br />

should be aimed at more<br />

premium products, driving<br />

customers’ to increase their<br />

spend.<br />

Ensure any external message is<br />

clear, simple and easy to<br />

understand. You only have a 5<br />

second opportunity to capture<br />

passing customers’ attention.<br />

24


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

25


GREAT VALUE, POS DESIGNS<br />

A GREAT WAY TO PROMOTE A<br />

RANGE OF DRINKS PROMOTIONS<br />

PROMOTING YOUR OFFERS<br />

COULD NOT BE EASIER<br />

A0 LANDSCAPE D/S<br />

CORREX BOARD<br />

£45.00 FOR 1<br />

A3 POSTERS<br />

£7.00 FOR 10<br />

TENT CARDS<br />

£19.00 FOR 25<br />

10x3FT BANNER<br />

£26.00 FOR 1<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

26


Promoting<br />

YOUR BEER<br />

FESTIVAL<br />

STYLE<br />

ONE<br />

STYLE<br />

TWO<br />

GREAT VALUE<br />

10x A3 Posters<br />

1x 10x3ft Banner<br />

25x Tent Cards<br />

ALL THIS<br />

FOR JUST £45<br />

STYLE<br />

THREE<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

27


PU12263<br />

Name<br />

With chips and salad<br />

In a rich cheese sauce<br />

Station Rd<br />

Station Ln<br />

A523<br />

Served with homemade rye bread<br />

Served with toasted croute and homemade chutney<br />

A523<br />

A523<br />

In a white wine sauce<br />

Served with spinach and blue cheese<br />

PU12263<br />

A BEAUTIFUL COUNTRY PUB THAT FOCUSES ON GREAT QUALITY FOOD AND DRINK. A MARKETING<br />

SUITE WAS REQUIRED TO RELAUNCH THE PUB AND CAPTURE THE ESSENCE OF THE INVESTMENT.<br />

Welcome<br />

www.knotInnrushton.pub<br />

BRANDED BAR RUNNERS<br />

RE-OPENING<br />

1 st MAY FROM 12pm<br />

Your name:<br />

Phone:<br />

Email:<br />

Please take the time to complete, as your comments are very important to<br />

us. For your time and trouble, you will be entered into a monthly prize draw<br />

to win a meal for 2, check out our website to see if you have won<br />

Date of visit:<br />

Fill out this form to keep up to date with our latest events and offers.<br />

We will not pass your details on.<br />

your name:<br />

Join us for our Grand Opening Bank Holiday Weekend<br />

1 st - 4 th May <strong>2015</strong><br />

Rushton Spencer | Macclesfield | SK11 0QU<br />

PU12263<br />

Postcode:<br />

Askerbank Ln<br />

Rushton Spencer | Macclesfield | SK11 0QU<br />

www.knotInnrushton.pub<br />

LeveL oF SatiSFaCtion<br />

1 = Not Satisfied<br />

5 = Very Satisfied<br />

Mobile:<br />

A523<br />

Food Quality<br />

Menu Choice<br />

Speed of Service<br />

1<br />

2 3 4 5<br />

email:<br />

Postcode:<br />

OPENING FLYERS<br />

Quality of Service<br />

Bar Service & Choice<br />

Birthday:<br />

Staff Efficiency<br />

Cleanliness<br />

GeneraL CoMMentS<br />

Please tick the box if you do not wish to receive promotional material<br />

thank you For your tiMe<br />

BrUnCh<br />

served 11am until 12.30pm<br />

oatcaKes or toasted ciabatta £3.50<br />

With a choice of bacon, egg, sausage, mushrooms, tomato, cheese.<br />

Additional items 50p each<br />

Pasta<br />

all served with garlic bread<br />

starters<br />

souP of the day £4.50<br />

Served with tin loaf<br />

fish caKes £5.95<br />

Served with tomato and chi li relish<br />

seared goats cheese £5.50<br />

Served with sun blushed tomato and basil salad<br />

garlic wild mushrooms £4.95<br />

Served with toasted crostini<br />

Pasta<br />

a l served with garlic bread<br />

King Prawn, chorizo, chilli and sPinach £12.95<br />

In basil cream sauce<br />

Croi sants, Danish pastry, pan au chocolat<br />

chilli and sPinach<br />

selection of Pastries £2.00<br />

King Prawn, chorizo £12.95<br />

seafood cocKtail £4.95<br />

chicKen, chorizo and wild mushroom risotto £11.95<br />

www.knotInnrushton.pub<br />

Your Comments<br />

Station Road | Stoke-on-trent | ST12 9DH<br />

toasties £XX<br />

Bacon and cheese, sausage and cheese, ham and cheese,<br />

mushroom and cheese choice of white or granary bread<br />

toasted tea caKe £1.95<br />

toast £1.50<br />

White or granary<br />

BagUettes<br />

served with hand cut chips<br />

home cooKed ham and tomato £6.95<br />

chicKen chorizo & wild mushroom £11.95<br />

Pasta bolognaise £9.95<br />

wild mushroom and sPinach £8.95<br />

In a white wine sauce<br />

Vegetarian<br />

Vegetable curry £9.95<br />

Served with sticky coconut rice and a poppadum<br />

wild mushroom and sun blushed £9.95<br />

Pressed ham hocK £5.50<br />

mixed olives £4.95<br />

Served with bread and oils<br />

chicKen terrine £5.85<br />

Served with homemade pickles<br />

smoKey Pot £5.50<br />

Smoked haddock in a rich creamy ch ese sauce served with crusty bread<br />

sharing Platters<br />

seafood Platter £14.95<br />

Smoked salmon, fish goujons, cray fish tails, king prawns,<br />

tuna nicoi se tartar sauce and rye bread<br />

Pasta bolognaise £9.95<br />

wild mushroom and sPinach £8.95<br />

homemade lasagne £9.95<br />

Served with salad and garlic bread<br />

sides £2.50<br />

Chips, salad, onion rings, garlic bread, cheesy garlic bread,<br />

new potatoes, mash potatoes, vegetables<br />

light bites<br />

served 12.00 – 5.00pm<br />

ham, egg and chiPs £7.50<br />

tomato risotto<br />

Pressed ham hock, chicken terrine, selection of ch eses,<br />

selection of bread, homemade pickles and chutney<br />

the Knot Ploughman’s £14.95<br />

FEEDBACK CARDS<br />

tuna and cucumber £6.95<br />

cheese and chutney £6.95<br />

Pan fried field mushrooms £6.95<br />

With spinach and blue cheese<br />

beef and roQuette £6.95<br />

Vegetable wellington £9.95<br />

New potatoes and salad<br />

light bites<br />

served 12.00 – 5.00pm<br />

indian Platter £14.95<br />

Homemade curry, coconut rice, spicy b ef kofta,<br />

spiced spinach and potato, chutney and poppadum’s<br />

mediterranean Platter £14.95<br />

Selection of meats, sun blushed tomatoes, olives, bread and oils<br />

vegetarian Platter £14.95<br />

small fish and chiPs £7.50<br />

Quiche of the day £7.50<br />

scamPi, chiPs and Peas £7.50<br />

goats cheese and caramelised £7.50<br />

onion tart with salad<br />

Served with chips and salad<br />

Baguettes<br />

bacon and brie £6.95<br />

Served with homemade crisps, selection of ch eses, olives, homemade pickles,<br />

sun blushed tomatoes, bread and oils<br />

served with hand cut chips<br />

blt £6.95<br />

Prawn marie rose £6.95<br />

ham, egg and chiPs £7.50<br />

mains<br />

home cooKed ham<br />

and tomato £6.95<br />

beef and roQuette £6.95<br />

tuna and cucumber £6.95<br />

bacon and brie £6.95<br />

cheese and chutney £6.95<br />

egg mayonnaise and chiVe £5.95<br />

small fish and chiPs £7.50<br />

beer battered fish £10.95<br />

Served with homemade mushy peas, chips and homemade tartar sauce<br />

Pan fried field<br />

Quiche of the day £7.50<br />

chicKen breast £12.95<br />

Served with fondant potato, asparagus, wild mushroom and Madeira sauce<br />

mushrooms £6.95<br />

blt £6.95<br />

egg mayonnaise<br />

Prawn marie rose £6.95<br />

children’s menu £6.95<br />

scamPi, chiPs and Peas £7.50<br />

goats cheese and caramelised £7.50<br />

10oz ribeye steaK £16.95<br />

Served with herb gri led tomato, confit mushroom, chip salad and onion rings<br />

includes child’s drink and ice cream<br />

and chive £5.95<br />

onion tart with salad<br />

children’s menu £6.95<br />

Join us for our Re-Opening<br />

Thursday 30 th April 7pm<br />

INVITATIONS<br />

Station Road | Stoke-on-trent | ST12 9DH<br />

Email<br />

Mob No<br />

We would like to<br />

invite you to The Knot Inn<br />

Please present your invitation to redeem your<br />

free drink - and you will be entered into our<br />

prize draw - winner to receive dinner for two<br />

Rushton Spencer | Macclesfield | SK11 0QU<br />

www.knotInnrushton.pub<br />

Garden<br />

Menu<br />

Rushton Spencer | Macclesfield | SK11 0QU<br />

www.knotInnrushton.pub<br />

GARDEN MENUS<br />

sausage and chiPs with peas or beans<br />

fish and chiPs with peas or beans<br />

chicKen goujons with chips and peas or beans<br />

beef burger with chips, peas or beans<br />

sPaghetti bolognaise with garlic bread<br />

salads<br />

With new potatoes, French beans and a lemon dre sing<br />

fresh tuna nicoisse £12.95<br />

smoKed chicKen and bacon £12.95<br />

caesar salad £9.95<br />

With chicken breast, baby gem leaf, Caesar dressing<br />

and Parmesan shavings<br />

With a house dressing<br />

seared goats cheese salad £9.95<br />

rushton spencer | Macclesfield | sK11 0QU<br />

Please asK for dessert menu<br />

sides £2.50<br />

Chips, salad, onion rings, garlic bread,<br />

cheesy garlic bread, new potatoes, mash potatoes, vegetables<br />

Please see our great sPecials board<br />

for more wonderful delights<br />

Food Allergies and Intolerances: Before you order your food and drinks please<br />

speak to our sta f if wan to know about our ingredients *A l weights quoted are<br />

approximate, prior to cooking. Some fish dishes may contain bones. A l dishes are<br />

subject to availability. A l prices include VAT. Wholetail may contain one or more<br />

tails. All photography is for guidance only. Whilst we take every care to preserve the<br />

integrity of our vegetarian products, we must advise tha these products are handled<br />

in a multi-use kitchen environment.<br />

v Item suitable for vegetarians. GF Gluten Free.<br />

PU12263<br />

Main<br />

10oz rumP steaK £13.95<br />

Served with herb gri led tomato, confit mushroom, chip salad and onion rings<br />

10oz gammon steaK £11.95<br />

Served with egg, pineapple peas and chips<br />

Add a sauce for £1.50 Stilton, Diane or peppercorn<br />

PorK and chive sausages £9.95<br />

Served with creamy mash served with caramelised onion gravy<br />

Pan fried sea bass £15.95<br />

Served with king prawns served on a bed of rice noodles in a Thai broth<br />

homemade chicKen curry £10.95<br />

Served with sticky coconut rice, poppadom and mango chutney<br />

seared salmon £11.95<br />

Served with herb crushed potatoes, spinach, and lemon and chive sauce<br />

homemade Pie of the day £10.95<br />

Served with mash potato or chips and homemade mushy peas<br />

Vegetarian<br />

vegetable curry £9.95<br />

Served with sticky coconut rice and a poppadum<br />

wild mushroom and sun blushed tomato risotto £9.95<br />

vegetable wellington £9.95<br />

Served with new potatoes and salad<br />

salads<br />

Rushton Spencer | Macclesfield | SK11 0QU<br />

www.knotInnrushton.pub<br />

MAIN MENUS<br />

Menu<br />

fresh tuna nicoisse £12.95<br />

Served with new potatoes, French beans and a lemon dre sing<br />

smoKed chicKen and bacon salad £12.95<br />

served on a bed of leaves with garlic mayonnaise<br />

caesar salad £9.95<br />

Served with chicken breast, baby gem leaf, Caesar dre sing and Parmesan shavings<br />

seared goats cheese salad £9.95<br />

Served with a house dressing<br />

includes child’s drink and ice cream<br />

sausage and chiPs with peas or beans<br />

fish and chiPs with peas or beans<br />

chicKen goujons with chips and peas or beans<br />

beef burger with chips, peas or beans<br />

sPaghetti bolognaise with garlic bread<br />

brunch<br />

served 11am until 12.30pm<br />

oatcaKes or toasted ciabatta £3.50<br />

Served with a choice of bacon, egg, sausage, mushrooms, tomato, ch ese<br />

Additional items 50p each<br />

selection of Pastries croissants, £2.00<br />

danish Pastry, Pan au chocolat<br />

toasties £2.50<br />

Bacon and ch ese, sausage and ch ese, ham and ch ese, mushroom and cheese choice<br />

on white or granary bread<br />

toasted tea caKe £1.95<br />

toast £1.50<br />

White or granary<br />

rushton spencer | Macclesfield | sK11 0Qu<br />

Food A lergies and Intolerances: Before you order your food and drinks please speak to our staff if<br />

wan to know about our ingredients *A l weights quoted are approximate, prior to cooking. Some<br />

fish dishes may contain bones. All dishes are subject to availability. All prices include VAT. Wholetail<br />

may contain one or more tails. All photography is for guidance only. Whilst we take every care to<br />

preserve the integrity of our vegetarian products, we must advise tha these products are handled<br />

in a multi-use kitchen environment. v Item suitable for vegetarians. GF Gluten Free.<br />

PU1 263<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 28


PROFESSIONAL<br />

STAFF CLOTHING<br />

Using branded clothing as a uniform ensures that you<br />

have a image that you want your staff to portray which<br />

follows the theme of your pub. No more jeans and<br />

t-shirts that do not help to create the right ambience.<br />

Professionally presented staff will also help customers<br />

feel relaxed and give them the feeling that their needs<br />

will be taken care of and that they’ll receive excellent<br />

customer service.<br />

We offer both printed and embroidered options for<br />

text or logos, all prices are submitted on order. If using<br />

embroidery please be aware that there may be an<br />

initial disk set up cost required; this is a one off cost<br />

which means you own the stitching disk for future use.<br />

Our product range<br />

• T-shirts - round or v neck<br />

• Polo shirts<br />

• Staff work shirts - long or short sleeve<br />

• Short waist aprons<br />

• Long length aprons<br />

• Bib style apron<br />

29


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718<br />

30


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

31


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

32


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

33


REMEMBER THE FORMULA FOR<br />

CREATING GOOD POS MESSAGES:<br />

Grab the reader’s attention -<br />

ATTENTION<br />

Deepen the reader’s -<br />

INTEREST<br />

Increase the reader’s -<br />

DESIRE<br />

Motivate the reader to -<br />

ACTION<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

34


CORREX BOARDS<br />

Why would a customer choose your pub over a competitor?<br />

External POS messaging is crucial for driving footfall into your pub. When it comes to<br />

pubs to visit you need to be talking to passing customers from outside of your pub. The<br />

messages should be clearly telling a passer by what they can expect if they come inside.<br />

Would anyone know if you do food, if you have free wifi, if children are welcome and if<br />

you are showing the next live football match. If the answer is no, you need to think about<br />

improving your external messages.<br />

Use external correx frames for maximum impact or A Boards using eye catching posters<br />

inside to help sell the experience you are going to offer a customer.<br />

Our correx boards are available both single and double sided are available in a variety of sizes and are available from JUST £18.00<br />

35


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

36


EXTERNAL MARKETING IS YOUR OPPORTUNITY TO ENTICE CONSUMERS INTO YOUR PUB<br />

Attracting new customers is<br />

just as important as retaining<br />

existing ones. How can you<br />

influence new customers to<br />

come into your pub? Externally<br />

communicating what a<br />

customer would expect if they<br />

came through your door is<br />

essential to enticing footfall.<br />

Consumers will come into your<br />

pub if they feel their needs will<br />

be met. So ensure your key<br />

messages are clearly<br />

advertised to any passers by.<br />

Ensure your messages are constantly refreshed and relevant to each day. Don’t over<br />

advertise your offers: too many messages will just dilute your main USPs. Where<br />

possible use external correx frames which will require planning permission (speak to<br />

your Partnership Development Manager for information). These correx frames will add<br />

immediate impact to help communicate your messages. Keep your message short and<br />

snappy, remember you have a maximum of 5 seconds to capture attention.<br />

Your message should be concise.<br />

two or three lines of text should<br />

be enough on an external<br />

message. If incorporating a price<br />

point ensure this is prominent in<br />

the message.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

37


IF THE OUTSIDE OF YOUR PUB DOES NOT TELL CONSUMERS WHAT THEY CAN<br />

EXPECT IF THEY COME INSIDE, THEY WILL NOT COME THROUGH YOUR DOORS<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

38


DESIGN AND PRINT ONLINE<br />

The Design and Print Team have created an online ordering website which is exclusive to the Punch Buying Club. We know<br />

that sometimes you need to react to situations and need to promote last minute event bookings or offers. The Creative Hub<br />

is designed to support such situations allowing you to personalise templates in minutes and have them delivered in just 5<br />

working days.<br />

TO ORDER YOUR PRINTED MARKETING MATERIALS FOR ALL EVENTS AND OCCASIONS, VISIT THE PUNCH BUYING CLUB NOW!<br />

GREAT RANGE OF DESIGNS<br />

Our design team are creating eye catching designs for the Punch estate<br />

every day. We take the best designs and turn them into online templates<br />

for you to personalise. This way we always ensure you have the best<br />

array of designs to work with.<br />

WIDE RANGE OF TEMPLATES<br />

We have OVER 300 PRODUCTS that can be ordered online or you<br />

have the option to personalise them with your own messaging.<br />

FOOD, DRINK, SPORT<br />

AND MUCH MORE...<br />

BANNERS, POSTERS,<br />

CORREX BOARDS, TENT<br />

CARDS AND MORE.<br />

39


JUST CLICK, DESIGN AND PRINT<br />

NEED SOMETHING BESPOKE?<br />

We appreciate that we cannot pre-empt every requirement in the industry.<br />

To ensure that we support our partners with marketing requirements we<br />

have created a bespoke order form that allows you to tell us what you<br />

need. We will then create this artwork for you via our internal design team<br />

and send you a proof completely free of charge. Whether its a menu, a<br />

banner or a flyer we will create this for you and all you pay for is the print<br />

and delivery.<br />

NEED INSPIRATION?<br />

CHECK OUT OUR GALLERY!<br />

Our design team create thousands of pieces of artwork every year. We<br />

have taken some of these designs and created an artwork gallery to show<br />

you lots of ideas that can help you in driving your business. Simply quote<br />

the code in the bespoke order section and we will add your details to the<br />

template and have these printed for you.<br />

40


VALUE NEVER LOOKED SO GOOD<br />

Remember when<br />

requesting your POS<br />

describe your pub<br />

on your brief.<br />

Our artworkers will not<br />

know your pub unless<br />

your describe it.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

41


HIGH QUALITY POS AT GREAT PRICES<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 42


FREE WiFi<br />

“61% of people search for a Wi-Fi<br />

hotspot when eating and drinking”<br />

(Source: Morning Advertiser / BT Survey)<br />

WiFi appeals to all customers from a business customer wanting to check<br />

emails to a family wanting to keep the kids occupied to someone<br />

wanting to place a bet whilst enjoying a drink. Make sure if you have Free<br />

Wi-Fi you promote it both internally and externally.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

43


It is estimated that by<br />

2017, two thirds of the UK<br />

will own a smart phone.<br />

Fast, free WiFi can drive<br />

more customers through<br />

your door as many of<br />

today’s customers will<br />

choose your pub based<br />

on whether you have a<br />

free wifi connection or<br />

not.<br />

Allowing customers to<br />

access their social media<br />

accounts whilst at your<br />

pub can sometimes get<br />

you free promotion from<br />

them. Many customers<br />

will post photographs<br />

(food selfies) and if their<br />

friends like what they<br />

see, it can encourage<br />

them to visit your pub.<br />

TENT CARDS £19.00 FOR 25<br />

10X3FT BANNER £26.00<br />

GREAT VALUE A0 LANDSCAPE CORREX BOARD £30.00 A3 POSTERS £7.00 FOR 10<br />

* Source - Morning Advertiser<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

44


CRAFT<br />

ENJOY A<br />

CRAFTY ONE<br />

From<br />

£8.88<br />

BROOKLYN<br />

LAGER<br />

5.2%<br />

GOOSE ISLAND<br />

IPA<br />

5.9%<br />

HONKERS<br />

ALE<br />

4.3%<br />

From<br />

£8.88<br />

PUNK<br />

IPA<br />

5.6%<br />

SAMUEL ADAMS<br />

BOSTON LAGER<br />

4.8%<br />

SIERRA NEVADA<br />

PALE ALE<br />

5.6%<br />

From<br />

£8.88<br />

BLUE MOON<br />

5.4%<br />

LEFFE BLONDE<br />

6.6%<br />

CRAFT<br />

BEERS<br />

QUALITY<br />

PREMIUM<br />

SKILL &<br />

PASSION<br />

START PROMOTING YOUR CRAFT RANGE TODAY<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

45


WORK<br />

STYLE<br />

ONE<br />

STYLE<br />

TWO<br />

STYLE<br />

THREE<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

46


A COFFEE REVOLUTION<br />

THE COFFEE OPPORTUNITY<br />

With the recent trend towards cafe culture and<br />

convenience, coffee offers the perfect opportunity for<br />

pubs to capitalise on this continuously expanding and<br />

lucrative market.<br />

Britain has become a nation of coffee drinkers and it is<br />

predicted that by 2018 the UK coffee shop market will<br />

exceed 20,500 outlets with a turnover of more than £8.7<br />

billion (Source: Allegra Strategies)<br />

Below are some compelling statistics as to why you<br />

should consider serving coffee in your pub:<br />

One in five Britain’s every day visit a coffee shop every<br />

day. As a nation an individual will spend an average of<br />

£400 on takeaway coffee per annum (Source: The Mail<br />

on Sunday)<br />

70m cups of coffee are consumed in the UK pubs every<br />

day (Source: Pub and Bar)<br />

1.4 billion servings of speciality coffee in the UK last<br />

year (2012) (Source: NPD Group)<br />

18 to 24 year olds increased their time spent in coffee<br />

shops by 12% (Source: NPD Group)<br />

CAN YOU AFFORD TO NOT HAVE<br />

A COFFEE OFFER OR NOT TO<br />

PROMOTE YOUR COFFEE OFFER?<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

47


WE ARE<br />

PROUD<br />

OF OUR<br />

COFFEE<br />

FRESH COFFEE<br />

TO ENJOY INSIDE<br />

OR TAKE AWAY<br />

Once you have your coffee offer it is vitally<br />

important that you let everyone know<br />

about it. Your point of sale should have<br />

quality messages which include a call to<br />

action to encourage both passing trade<br />

and existing customers to try your coffee.<br />

DESIGN 1<br />

EXTERNAL PROMOTION<br />

Use banners, correx boards,<br />

A boards and chalkboards to<br />

advertise that you sell a range<br />

of coffees throughout the<br />

day. Where possible, try to<br />

advertise an offer or a price<br />

point for your coffee.<br />

WE ARE<br />

PROUD<br />

OF OUR<br />

COFFEE<br />

FRESH COFFEE TO ENJOY<br />

INSIDE OR TAKE AWAY<br />

WE ARE<br />

PROUD<br />

OF OUR<br />

COFFEE<br />

FRESH COFFEE<br />

TO ENJOY INSIDE<br />

OR TAKE AWAY<br />

WE ARE<br />

PROUD<br />

OF OUR<br />

COFFEE<br />

FRESH COFFEE TO ENJOY<br />

INSIDE OR TAKE AWAY<br />

WE ARE<br />

PROUD<br />

OUR COFFEES<br />

OF OUREspresso £2.00<br />

Short, strong and black<br />

Cappuccino £2.75<br />

Espresso topped with steamed, frothed milk and<br />

a sprinkling of chocolate<br />

COFFEEAmericano £2.75<br />

Espresso with hot water<br />

Caffè Latte £2.50<br />

Espresso with steamed milk<br />

Gingerbread Latte £2.95<br />

Espresso with steamed milk and a shot of gingerbread syrup<br />

Caramel Latte £2.95<br />

Espresso with steamed milk and a shot of caramel syrup<br />

Hot Chocolate £2.50<br />

Steamed milk and chocolate<br />

Mint Hot Chocolate £2.95<br />

Steamed milk and chocolate with a shot of mint syrup<br />

THE PLOUGH INN<br />

LIQUEUR<br />

COFFEES<br />

Baileys Latte £3.95<br />

Baileys Irish Cream with espresso and steamed milk<br />

Irish Coffee £3.95<br />

Jameson Irish Whiskey and a cream float<br />

Highland Coffee £3.95<br />

Bell’s Whisky and a cream float<br />

French Coffee £3.95<br />

Courvoisier VS Cognac and a cream float<br />

Italian Coffee £3.95<br />

Disaronno Amaretto and a cream float<br />

NAUGHTY<br />

BUT NICE<br />

Don’t forget to include a call<br />

to action e.g. order yours at<br />

the bar.<br />

INTERNAL PROMOTION<br />

Utilise coffee menus on<br />

tables and if you have food<br />

menus make sure your range<br />

is featured on them. Try,<br />

where possible, to include<br />

a description of each of<br />

your coffees as this will<br />

help increase sampling and<br />

purchases.<br />

DESIGN 2<br />

Tent cards with either a price<br />

point of an offer or detailing<br />

your coffee menu are an<br />

effective way of promoting<br />

your coffee range at the table<br />

or at the bar.<br />

Chalkboards can be used<br />

to promote your range,<br />

especially if the board(s) are<br />

close to your coffee machine<br />

or ordering point.<br />

Posters can be used to<br />

advertise to customers that<br />

you sell coffee or show a<br />

price point or coffee offer.<br />

48


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

49


DESIGN 3<br />

DESIGN 4<br />

50


INCREASE YOUR COFFEE SALES<br />

THROUGH LOYALTY<br />

A coffee collector card is a great mechanism<br />

which is simple for customers to understand<br />

and staff to manage. It encourages customers<br />

to make repeat purchases by requiring them to<br />

purchase 5 or 6 coffees to then receive a free 1<br />

on their next visit. When ordering your collector<br />

cards you should have an area for customers<br />

to complete their details including their email<br />

address.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

51


10x3ft Banner ONLY £26.00<br />

10x A3 POSTERS ONLY £7.00<br />

25x TENT CARDS ONLY £19.00<br />

A0 CORREX ONLY £30.00<br />

250 D/S LOYALTY CARDS ONLY £17.00<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

52


THE HOME OF LIVE SPORT<br />

“41% of people watch sport on television<br />

more than once a week”<br />

“72% of adult males actively follow football”<br />

“Sports’ fans generally spend 20% more on<br />

beer and 40 minutes longer in the pub than<br />

non-sports’ fans”<br />

(Source: him! survey Feb 2010)<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

53


ORDER YOUR SPORT POS THROUGH DESIGN AND PRINT.<br />

54


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

55


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

56


RED CARD LOYALTY<br />

Make sure that you give customers a reason to<br />

come to the pub before the sports event and to<br />

stay longer afterwards.<br />

“55% of customers would be encouraged<br />

to stay after a sporting event for special offers<br />

on food/drink (Source: him! survey Feb 2010)<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

57


10x3ft Banner ONLY £26.00<br />

25x TENT CARDS ONLY £19.00<br />

10x A3 POSTERS ONLY £7.00<br />

250 D/S LOYALTY CARDS ONLY £17.00<br />

A0 CORREX ONLY £30.00<br />

58


PROFESSIONAL MERCHANDISING<br />

DELIVERING RETAIL STANDARDS59


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

60


SWING TABLE TOP CHALK SIGN<br />

PRICES ARE CORRECT AT THE TIME OF PRINT BUT MAY CHANGE WITHOUT PRIOR NOTICE.<br />

A4 PILLAR CHALKBOARD MENU PREMIUM TABLE TALKERS HANDLED TABLE TALKERS MINI EASEL & A5 CHALKBOARD<br />

Available sizes.<br />

A5 £9.75<br />

A4 £10.90<br />

Available sizes.<br />

A4 £13.50<br />

Available sizes.<br />

A5 £7.50<br />

A4 £9.75<br />

Available sizes.<br />

A5 £8.50<br />

A4 £10.90<br />

Available sizes.<br />

1x A5 £6.90<br />

Pack of 5 A5 £27.50<br />

TIERED WOODEN MENU HOLDER RUSTIC MENU HOLDER MENU PLINTHS TALL DUAL MENU HOLDER GK MENU HOLDER<br />

Pack of 1 £9.95<br />

Pack of 10 £69.50<br />

A4 £13.75<br />

A5 £10.75<br />

Pack of 1 £8.25<br />

Pack of 1 £6.95<br />

Pack of 10 £57.00<br />

Available sizes.<br />

Pack of 1 £7.55<br />

CHALKBOARD PUMP CLIP TABLE TOP CLIP BOARD PERSPEX STRAIGHT HOLDER PERSPEX 3 SIDED DL HOLDER PERSPEX FLYER HOLDER<br />

Available<br />

Pack of 1 £4.50<br />

Available sizes.<br />

A4 £10.00<br />

A4 £16.00<br />

Available sizes.<br />

DL £3.35<br />

A5 £3.95<br />

A4 £6.25<br />

Available sizes.<br />

DL £6.90<br />

All prices exclude delivery<br />

Available sizes. Sold in 1’s<br />

DL £2.85<br />

A5 £4.60<br />

61


PRICES ARE CORRECT AT THE TIME OF PRINT BUT MAY CHANGE WITHOUT PRIOR NOTICE.<br />

PLAIN WOODEN A BOARD BLACK A-MASTER A-BOARD PREMIUM SNAP A BOARD REVERSIBLE WOODEN SIGHTMASTER - BLACK<br />

Available sizes.<br />

SMALL (40”’ x 24”) £66.00<br />

LARGE (64”’ x 34”) £120.00<br />

Available sizes.<br />

A2 £62.50<br />

A1 £81.50<br />

Available sizes.<br />

A2 £85.00<br />

A1 £125.00<br />

A0 £225.00<br />

Available sizes.<br />

A2 £56.00<br />

A1 £66.00<br />

A0 £144.00<br />

Available sizes. Sold in 1’s<br />

A1 £146.00<br />

A0 £229.60<br />

BUDGET WOOD POSTER FRAMES ORNATE GOLD POSTER FRAME ALUMINIUM SNAP FRAMES SLATTED CASK BOARD SMALL CHALK PENS 8PK WHITE<br />

Available sizes.<br />

A4 £9.20<br />

A3 £13.90<br />

A2 £19.00<br />

Available sizes.<br />

A4 £22.50<br />

A3 £33.50<br />

A2 £50.00<br />

Also available in silver<br />

Available sizes.<br />

A4 £8.00<br />

A3 £10.50<br />

A2 £14.00<br />

Pack of 1 £69.50<br />

Available sizes.<br />

10 Pack £12.90<br />

INTERNAL FRAMED CHALKBOARDS EXTERNAL FRAMED CHALKBOARDS ROUND WALL MOUNTED SIGN WALL MOUNT A0 CORREX FRAME EASEL & CHALKBOARD<br />

Built to size required<br />

Please enquire for prices<br />

Built to size required<br />

Please enquire for prices Pack of 1 £44.90<br />

Double sided Gloss white<br />

aluminium panel mounted<br />

Pack of 1 £85.00<br />

Attach to any wall with a snap<br />

frame to hold A0 correx boards<br />

All prices exclude delivery<br />

Available sizes.<br />

A2 £33.00<br />

A1 £79.00<br />

A0 £97.50 62


Wine Bottle Neck Chalk Boards<br />

£11.75<br />

for a pack<br />

of 10<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

63


Table top easels are a great<br />

way to increase interest in<br />

coffees, cask and craft ales.<br />

Hand held table talkers are<br />

perfect for desserts and<br />

coffees. A firm favourite.<br />

Wall mounted chalk boards<br />

made to measure are a<br />

must for any pub marketing.<br />

WELL PRESENTED CHALKBOARDS<br />

IMPROVES QUALITY PERCEPTION<br />

If your customer can see that you have taken care<br />

over your chalkboards, they will naturally assume<br />

that all other aspects of your business are cared<br />

for too! A clean, well-maintained chalkboard will<br />

benefit by giving an impression of quality.<br />

Chalkboard Easels are a great welcoming<br />

and instruction tool. Instructing customers<br />

on how to dine with you enhances the<br />

retail experience which leads to<br />

increased spend and repeat footfall.<br />

If you were going out to eat at a pub and the menu<br />

on a chalkboard was poorly written or misspelt<br />

and scruffy, what impression would this give you<br />

about the pub and the food on offer?<br />

Remember A boards can also be a powerful sales<br />

tool. Utilise for specials, special offers or luxury<br />

coffees and desserts. These will immediately<br />

raise interest and increase rate of sale of the<br />

items promoted.<br />

64


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

65


FANTASTIC EXTERNAL CAFE BARRIERS<br />

We all love the look and ambience of those<br />

continental cafés. Our cafe barriers allow you to<br />

extend and define your sales area. Pubs which<br />

protect their customers comfort with windbreaks<br />

can expect not only a longer season but also offer a<br />

greater spend per customer.<br />

Our cafe barriers offer great flexibility and ease of<br />

use. The system simply comprises standard uprights<br />

with a sturdy 10kg base and a choice of 3 crossbar<br />

widths. All are completely interchangeable so you<br />

can mix and match to fit the venue perfectly.<br />

Banners can be printed or plain in a choice of<br />

materials.<br />

Cafe barrier kits are available in 3 different widths<br />

of 1200mm, 1500mm and 1800mm.<br />

Each complete kit includes;<br />

1 x Banner (PVC or Mesh),<br />

2 x Upright Legs,<br />

2 x Cross Rails,<br />

2 x Heavy Duty Bases,<br />

2 x Sliding Rings.<br />

Example shown below is a 1200mm kit.<br />

Cost for this complete kit: £212.50<br />

(including printed PVC banner)<br />

For other sizes and costs please speak to Design and Print<br />

A great way to maximise your external footprint<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

66


BANNERS<br />

AVAILABLE<br />

FROM JUST<br />

£20.00<br />

67


WINES OF THE WORLD<br />

We want to help you to present your wine range professionally<br />

Having an attractive wine menu is essential if you are to maximise the potential wine sales in your pub.<br />

Design and Print can create bespoke wine menus or POS to help increase your wine sales. Remember a<br />

professional display, menu and chalk boards will maximise the appeal of your wine offer.<br />

FREE, PERSONALISED WINE LISTS AND TENT CARDS<br />

All our wine menus and tent cards offer you the following:<br />

• All wines with full tasting notes and prices.<br />

• Choose either 25 wine lists or 25 wine tent cards.<br />

All you need to do to qualify for the free wine lists is to select a minimum of 6 wines from the Punch<br />

Wine Collection and agree to continue purchasing them from us via your telesales representative or<br />

via the Punch Buying Club website.<br />

To order your POS simply complete the online form at: http://bit.ly/wine-lists<br />

For any wine range you should promote<br />

your offer. Have a limited range? Utilise a<br />

2 sided tent card that provides customers<br />

with tasting notes and prices. At just £19<br />

for 25 tent cards promoting your wine<br />

range has never simpler.<br />

Chalkboard wine tags at just £11.75 for a<br />

pack of 10 are proven to drive wine sales.<br />

Small chalkboards come with rustic twine<br />

which ties around the bottle. Add a price<br />

and short descriptor to give your wine<br />

promotion a professional touch.<br />

Design and Print can design your wine<br />

menu to match your food menu for that<br />

added professional touch. All wine lists<br />

come complete with descriptions to give<br />

customers everything they need to make<br />

their wine choice.<br />

Enhance your wine offering or even<br />

promote a specific wine offer. Fizz Friday,<br />

2 glasses of wine receive the rest of the<br />

bottle free are popular promotions. Design<br />

and Print can create posters, tent cards,<br />

correx boards to promote your offers.<br />

68


MENU SHOP<br />

69


70


<strong>BROCHURE</strong> MENU 1<br />

These menus can be designed in a variety of sizes to suit the amount of dishes and offers your menus<br />

contain. Speak to Design and Print for more information about our menu design service.<br />

71


<strong>BROCHURE</strong> MENU 2<br />

72


PU07665<br />

PU07665<br />

<strong>BROCHURE</strong> MENU 3<br />

OUR GREAT<br />

OFFERS<br />

EVERYDAY GREAT VALUE<br />

LUNCH OFFER<br />

BAGUETTE, CHIPS & A<br />

DRAUGHT SOFT DRINK<br />

ONLY<br />

12.00pm TO 3.00pm<br />

£4.95<br />

MONDAY – FRIDAY ONLY<br />

MONDAY<br />

TWO CLASSIC BURGERS OR<br />

HOT DOGS WITH CHIPS £8<br />

CURRY AND<br />

A CARLING<br />

£6.95<br />

TUESDAY<br />

WEDNESDAY<br />

GRILL NIGHT<br />

FROM ONLY<br />

SELECTION OF ITEMS FROM THE GRILL £4.95<br />

GAMMON £4.95 | RUMP STEAK £5.95<br />

All day<br />

everyday<br />

THURSDAY<br />

FAMILY PIZZA MEAL DEAL £14.95<br />

A FAMILY SIZED PIZZA WITH<br />

CHICKEN WINGS, CHIPS AND SALAD<br />

FRIDAY<br />

TWO BEER BATTERED<br />

FISH & CHIPS ONLY £10<br />

SATURDAY<br />

CHILDREN EAT FOR £1<br />

WHEN DINING WITH AN ADULT<br />

SUNDAY<br />

ENJOY OUR GREAT SUNDAY LUNCH<br />

FOR ONLY £6.95<br />

ADD A STARTER OR DESSERT TO YOUR<br />

SUNDAY LUNCH FOR ONLY £2.50<br />

23 HIGH STREET | GREAT WAKERING | SOUTHEND-ON-SEA | SS3 0EF<br />

TEL: 01702 218449 | VISIT: WWW.ANCHORGREATWAKERING.COM<br />

OUR GREAT<br />

OFFERS<br />

EVERYDAY GREAT VALUE<br />

LUNCH OFFER<br />

BAGUETTE, CHIPS & A<br />

DRAUGHT SOFT DRINK<br />

ONLY<br />

12.00pm TO 3.00pm<br />

£4.95<br />

MONDAY – FRIDAY ONLY<br />

MONDAY<br />

TWO CLASSIC BURGERS OR<br />

HOT DOGS WITH CHIPS £8<br />

CURRY AND<br />

A CARLING<br />

£6.95<br />

TUESDAY<br />

WEDNESDAY<br />

GRILL NIGHT<br />

FROM ONLY<br />

SELECTION OF ITEMS FROM THE GRILL £4.95<br />

GAMMON £4.95 | RUMP STEAK £5.95<br />

All day<br />

everyday<br />

THURSDAY<br />

FAMILY PIZZA MEAL DEAL £14.95<br />

A FAMILY SIZED PIZZA WITH<br />

CHICKEN WINGS, CHIPS AND SALAD<br />

FRIDAY<br />

TWO BEER BATTERED<br />

FISH & CHIPS ONLY £10<br />

SATURDAY<br />

CHILDREN EAT FOR £1<br />

WHEN DINING WITH AN ADULT<br />

SUNDAY<br />

ENJOY OUR GREAT SUNDAY LUNCH<br />

FOR ONLY £6.95<br />

ADD A STARTER OR DESSERT TO YOUR<br />

SUNDAY LUNCH FOR ONLY £2.50<br />

23 HIGH STREET | GREAT WAKERING | SOUTHEND-ON-SEA | SS3 0EF<br />

TEL: 01702 218449 | VISIT: WWW.ANCHORGREATWAKERING.COM<br />

73


<strong>BROCHURE</strong> MENU 4<br />

74


<strong>BROCHURE</strong> MENU 5<br />

75


<strong>BROCHURE</strong> MENU 6<br />

76


<strong>BROCHURE</strong> MENU 7<br />

77


<strong>BROCHURE</strong> MENU 8<br />

78


<strong>BROCHURE</strong> MENU 9<br />

79


MENU CLIP BOARDS<br />

Menu clipboards are suitable for all kinds of menus. This addition makes an otherwise plain piece of paper come across<br />

professionally. Our menu clip boards offer a high quality look at a great price.<br />

Replacing menus can be tedious and expensive. Clipboards allow for quick menu changes. Simply insert a new sheet<br />

every time there is a menu change. Clipboards are reusable and easily maintained making them a great option for any pub.<br />

A strong and durable<br />

wooden clipboard with a<br />

long lasting wipe clean<br />

finish. These Oak faced<br />

MDF clipboards can be<br />

personalised with your<br />

logo or slogan using state<br />

of the art laser engraving<br />

machining.<br />

Designed to fit A4 paper size<br />

Available as landscape or portrait.<br />

A4 CLIP BOARD<br />

ONLY £6.90<br />

ex delivery<br />

80


81


MENU LAUNCH PACK<br />

Introducing a new menu is not just about a new menu. It’s<br />

about shouting about your new offer both internally and<br />

externally. It’s about introducing interest and longevity to<br />

your menu.<br />

This page presents an example POS suite to maximise your<br />

new menu launch.<br />

Promote your key offers externally through correx boards for high impact<br />

Receipt slips are a great way to say thank you & to drive repeat footfall with an offer<br />

Posters should be used to reinforce your external and menu messages<br />

Separate your menus to ensure your messages are clear. Don’t confuse main menus with light bites<br />

Flyers are a great way to<br />

externally promote offers you<br />

want and to reach new customers<br />

further afield.<br />

82


for the kids<br />

MERLIN DESIGN<br />

x250<br />

place mat<br />

menus<br />

£56.00<br />

83


10x3ft<br />

BANNER<br />

£26.00<br />

FOR THE LITTLE<br />

MONSTERS<br />

MAINS<br />

The BIG One<br />

6oz Patty<br />

Chicken Burger<br />

Plain Chicken Breast<br />

Beef Lasagne<br />

With garlic bread<br />

Spaghetti Bolognese<br />

Hand Battered Fish Fingers<br />

Bucket of Chicken Nuggets<br />

All the above are served with fries and a<br />

choice of beans or salad sticks<br />

BURGERS<br />

MONSTER Burger<br />

3oz Patty<br />

Cheesy MONSTER Burger<br />

3oz Patty with Cheddar Cheese<br />

£3.95<br />

NIBBLES<br />

Chicken Fingers £2.50<br />

With dips<br />

Breaded Mozzarella Sticks £2.50<br />

With salsa dip<br />

DESSERTS All £2.50<br />

3 Scoops of Ice Cream<br />

Strawberry, Vanilla and Chocolate<br />

Topping Sauces:<br />

Chocolate or Raspberry<br />

LITTLE<br />

MONSTERS<br />

DESIGN<br />

Terms & Conditions<br />

All prices are inclusive of VAT. All items are subject to availability. Ice cream not suitable for lactose intolerant persons. *Approx weight uncooked. All fish dishes may contain bones.<br />

Whilst we take every care to preserve the integrity of our vegetarian products, we must advise these products are handled in a multifunctional kitchen environment. All our products may<br />

contain seeds, traces of nuts or nut derivatives.<br />

KIDS MONSTER PLACE MAT MENU.indd 1 27/02/<strong>2015</strong> 12:43<br />

84


PIRATES<br />

DESIGN<br />

10x A3<br />

POSTERS<br />

£7.00<br />

85


x25<br />

A5<br />

MENUS<br />

£18.00<br />

86


x1<br />

A0<br />

CORREX<br />

£30.00<br />

87


DRINKS MENUS<br />

Customers will buy what they can see. Enhance your customer’s awareness of<br />

your drinks range with professional menus on the tables. Wine lists, summer<br />

drinks, cocktails and coffee menus can all roll into our professional design or<br />

keep them separate to really maximise each drink range.<br />

x10<br />

A3<br />

POSTERS<br />

£7.00<br />

88


COCKTAILS<br />

menus & POS<br />

x25 A4<br />

menus<br />

from £18.00<br />

89


PROMOTIONAL FLYERS<br />

A well designed, professional printed flyer on good quaity material is a great way to get your messages to your customers both existing and potential. Distribution door-drops<br />

and leaflet dispensers are just some of the ways you can utilise to reach customers through your flyers. Design and Print produce thousands of flyers every year each one<br />

designed to maximise your pub’s offers, events and key messages to help drive footfall into your pubs and inrease revenue.<br />

90


PROFESSIONAL FLYERS<br />

All our flyers are printed on a professional 140gsm silk material which adds extra impact to your flyer.<br />

4 REASONS WHY FLYERS ARE SO EFFECTIVE:<br />

1 Successfully target those people who live<br />

within your pub’s catchment area.<br />

2 Your advert is almost certain to be seen.<br />

3 It’s low cost, high reward.<br />

4 Flyers can be used time and time again.<br />

DETAILS TO INCLUDE IN YOUR FLYER:<br />

The name and address of your pub<br />

Contact details, including telephone number,<br />

email address, website address and/or<br />

Facebook/Twitter addresses.<br />

Why people should visit your pub.<br />

High quality image of your pub which shows off<br />

its main selling point (this might be the quaint<br />

looking bar, the patio garden, or a particularly<br />

beautiful interior shot which evokes the friendly<br />

atmosphere of your pub).<br />

A call-to-action: “Come and visit the Red Lion –<br />

to enjoy a drink and a bite to eat!”<br />

Include a special offer: exclusive to those who<br />

bring this flyer with them to the pub.<br />

Presenting yourself as friendly and inviting is a<br />

must.<br />

Few pubs these days produce bespoke flyers.<br />

It’s a major marketing opportunity which many<br />

people miss out on. Don’t be among them.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

91


x250<br />

A5 SS<br />

FLYERS<br />

£25.00<br />

x10,000<br />

A5 SS<br />

FLYERS<br />

£212<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

92


A GREAT NIGHT’S SLEEP<br />

Maximise your accommodation by enhancing retail experience<br />

T H E<br />

C R O W N<br />

I N N<br />

T H E<br />

C R O W N<br />

I N N<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

93


FOOTFALL THROUGH LOYALTY<br />

Loyalty cards are an effective marketing tool that have been proven to work well in the past.<br />

Loyal customers are the best way to market your pub, their word of mouth will increase customers for you.<br />

BENEFITS TO YOUR BUSINESS:<br />

• Gains repeat custom or purchase<br />

• Gathers customer data for future promotional use<br />

• Can help analyse what your customers buy and when<br />

8x<br />

men<br />

are 2x<br />

2x<br />

80%<br />

more customers will visit a new<br />

pub when a freebie is on offer<br />

more likely to claim drinks offers<br />

compared to women<br />

Customers with a loyalty card are<br />

2x more likely to buy something<br />

than those without one<br />

of customers said they would<br />

sign up to their favourite pub’s<br />

loyalty scheme<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

94


Loyalty cards have been hugely successful in gaining return trade.<br />

Design and Print produce bespoke loyalty cards, enabling you to<br />

add an incentive such as “Buy 5 drinks, get 1 free” and allows you<br />

to control the number of qualifying visits/purchases and timescale<br />

meaning we produce loyalty schemes that work for you.<br />

x250<br />

LOYALTY<br />

CARDS<br />

from<br />

£17.00<br />

x1<br />

INK<br />

STAMP<br />

£20.00<br />

Self-inking loyalty card stamps are very<br />

popular in pubs, restaurants, and coffee<br />

shops. These loyalty stamps complement<br />

our range of loyalty cards.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

95


The Railway is a pub filled with lots of character. We designed their POS in-line with a railway theme<br />

creating rail ticket styled artwork to great effect.<br />

BRANDED BAR RUNNERS<br />

OPENING FLYERS<br />

INVITATIONS<br />

LOYALTY<br />

CARDS<br />

MAIN MENUS<br />

96


97


Comment Cards fulfil two valuable<br />

needs for your pub: collecting customer<br />

feedback and collecting customer details<br />

for your marketing efforts. Leave a stack<br />

of comment cards on each table or<br />

include it with the bill. You’ll find out what<br />

your customers really think of your food<br />

and the experience they encountered,<br />

so you can improve your offering to your<br />

customers needs. Design and Print can<br />

create bespoke customer feedback cards<br />

that are tailored to your business.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

98


93% of 16-24 year olds and 50% of 45-54<br />

years actively use social media (CPL Online)<br />

Can you afford not to join them and use social<br />

media as part of your marketing tool kit?<br />

If YOU DO USE social media do not forget to<br />

tell your customers to follow you. You can do<br />

this using posters from just £5.50.<br />

99


IT COULD NOT BE EASIER TO GET STARTED...<br />

THINK ABOUT WHAT YOU NEED! EMAIL YOUR ORDER TO USE ARTWORK WILL BE CREATED CHECK AND CHECK AGAIN APPROVE AND DELIVER<br />

Think about what it is you<br />

are trying to communicate.<br />

What are the core<br />

messages? Have you<br />

double checked the<br />

wording, the prices and<br />

spelling? Think about how<br />

you would like your design<br />

to look. Have you seen a<br />

design you would like to<br />

replicate?<br />

Email your wording, your brief<br />

and any images to be used<br />

or reference material to base<br />

your artwork on to:<br />

info@punchdesignandprint.com<br />

Please feel free to reference<br />

any artwork within this<br />

brochure for your new<br />

artwork. If requesting a<br />

menu please supply as a<br />

‘Microsoft Word’ file.<br />

Design and Print will<br />

confirm receipt of your order.<br />

Once confirmed that your<br />

order has been accepted<br />

you will receive your artwork<br />

proofs within 5 working days.<br />

Once you receive your proofs<br />

please check them<br />

thoroughly. Check the<br />

spelling, prices, contact<br />

details. Please send any<br />

amendments in email to:<br />

info@punchdesignandprint.com<br />

Design and Print will confirm<br />

receipt of your amendments<br />

and will update and return to<br />

you within 2 working days.<br />

To approve your artwork<br />

please email your approval to:<br />

info@punchdesignandprint.com.<br />

Please note we cannot print<br />

your artworks without written<br />

approval.<br />

HOW TO PAY FOR YOUR PRODUCTS<br />

All payments are taken via your pubs goods account at the point of approval of your artwork.<br />

All payments are due in line with your credit terms.<br />

CREATIVE HUB ONLINE ORDERS<br />

All payments for online orders via the Creative Hub are made via Credit Card.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

100


Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

101


PROFESSIONAL PHOTOSHOOTS<br />

IN YOUR OWN PUB<br />

• Fantastic quality photo shoots that capture the essence<br />

of your pub and offer<br />

• All photographs are print quality and can be used in all<br />

print and digital marketing<br />

• You will receive a copy of all photographs<br />

• We cover the whole of the country and can cater for day<br />

or evening shoots<br />

• Great value for money<br />

MARKETING PHOTO SHOOT<br />

• Captures the physical pub externally and internally<br />

• Captures lifestyle - bar staff and customers<br />

• Food and drink with back bar shots<br />

• Mixture of styles to suit print and web<br />

SHOWCASE YOUR PUB FROM JUST £200<br />

If longer stay or night shoot is required and then additional £50 is added.<br />

Email the Design and Print team on: info@punchdesignandprint.com to<br />

arrange your photo shoot.<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

102


103


YOUR OWN PUB WEBSITE<br />

DESIGNED WITH PUBS IN MIND<br />

We know running a pub is hard work and your time is precious. We know that updating your pub website<br />

is often the last thing you think about. Because of this we have created a MANAGED offer which means<br />

we will ensure your site is always up to date and performing well.<br />

THE MANAGED OFFER<br />

• WE DESIGN IT FOR YOU - BESPOKE TO YOUR PUB!<br />

• Great range of fully customisable templates to suit any pub style<br />

• Easily embed widgets for social media & Trip Advisor feeds along with online booking calendars*<br />

• Designed with strong search engine visibility on major search engines<br />

• Generic banner adverts (Christmas, Easter etc) uploaded to your website<br />

• All your print material** automatically uploaded to your website<br />

• Free Head Office email support<br />

• Website optimised for mobile & tablets<br />

• Unlimited amount of web pages<br />

A managed website costs just £400 designed or you can have a non managed website for £325 designed.<br />

There is a £200 annual fee from year 2 OR £125 for the non managed option. Domains are additional costs and are quoted before being purchased.<br />

*Online booking functionality not provided by Punch Taverns ** If Design and Print have created the print for you and you choose the managed option.<br />

104


A STUNNING WEBSITE, with full support<br />

and continually being updated and<br />

upgraded with unique and new features<br />

will help you increase your trade. Don’t<br />

compromise on getting the best for your<br />

business. Get yourself a website that you<br />

can be proud of, delivers measurable<br />

results and and you can update when<br />

you want.<br />

GREAT CONTENT = GREAT<br />

PERFORMING WEBSITE<br />

DRINKS<br />

Real Ales<br />

Craft Beers<br />

Wine List<br />

FOOD<br />

Table Bookings<br />

Menus<br />

ENTERTAINMENT<br />

Your Events Listing<br />

Live Sport<br />

Live Music<br />

105


GREAT CONTENT = GREAT<br />

PERFORMING WEBSITE<br />

ACCOMMODATION<br />

Availability Widgets<br />

SOCIAL MEDIA<br />

Links to Facebook<br />

ENGAGE YOUR CUSTOMERS<br />

Our websites are designed to engage with your customers.<br />

Providing them with the information they want:<br />

• Opening times & contact details<br />

• What’s on listings<br />

• Book a table & download menus<br />

• See what your pub looks like<br />

• See what facilities your pub has<br />

• See reviews of your pub<br />

• To show that you care about your business<br />

• Your contact details<br />

Links to Twitter<br />

Links to Trip Advisor<br />

Built in Social Share<br />

AWARDS<br />

Drinks Awards<br />

Trip Advisor Awards<br />

106


MANAGED<br />

We design it for you<br />

Choice of 6 templates<br />

What do you get<br />

All your print material automatically<br />

uploaded to your website<br />

Event banner ads loaded to your website<br />

Free Head Office support<br />

Website optimised for mobile & tablets<br />

Unlimited amount of web pages<br />

NON-MANAGED<br />

What do you get<br />

We design it for you<br />

1 template<br />

Head Office support to reset passwords only<br />

Website optimised for mobile & tablets<br />

Unlimited amount of web pages<br />

Cost £325 + Domain Cost<br />

Annual fee from year 2 £125 there after<br />

Cost £400 + Domain Cost<br />

Annual fee from year 2 £200 thereafter<br />

INTERESTED?<br />

Download your brief form at: creativehubwebsites.com<br />

Receive a preview of your website<br />

within 5 working days<br />

Visit our websites at:<br />

creativehubwebsites.com<br />

or email: web@punchdesignandprint.com<br />

Call on: 01283 501 718<br />

107


STANDARD SIZES<br />

Knowing what size POS to order can be confusing. To help we<br />

have detailed below the common sizes commonly used for POS.<br />

A2<br />

A0<br />

A1<br />

A4<br />

A3<br />

A0<br />

A7 74 105<br />

A6 105 148<br />

A5 148 210<br />

A4 210 297<br />

A3 297 420<br />

A2 420 594<br />

A1 594 841<br />

Measurements in mm<br />

Page Size A B<br />

A5<br />

A6 A7<br />

Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />

108


PRICE GUIDE<br />

PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />

MAY CHANGE WITHOUT PRIOR NOTICE.<br />

POSTERS<br />

170gsm | ENC = Encapsulated<br />

10 20 30<br />

A5 POST14 £5 £10 £15<br />

A4 POST04 £5.50 £11 £16.50<br />

A3 POST01 £7 £14 £21<br />

1 2 3 4 5<br />

A2 POST02 £12 £24 £36 £48 £60<br />

A1 POST03 £19 £38 £57 £76 £95<br />

A0 POST05 £32 £64 £96 £128 £160<br />

A3 ENC POST15 £18 £24 £27 £30 £33<br />

A2 ENC POST06 £22 £44 £66 £88 £110<br />

A1 ENC POST07 £34 £68 £102 £136 £170<br />

A0 ENC POST13 £52 £104 £156 £208 £260<br />

BOUNCE BACK<br />

DS = Double Sided L = Landscape<br />

250 500 750 1000 1500 2000<br />

A6-A7 4pp RHOL001 140gsm £45 £72 £87 £89 £102 £115<br />

A5-A6 4pp RHOL003 140gsm £60 £83 £107 £117 £133 £149<br />

A4-A5 4pp 6<br />

Vouchers<br />

A5-A6 4pp 2<br />

Vouchers<br />

BounceA54ppb<br />

350gsm Gloss<br />

BounceA64ppb<br />

350gsm Gloss<br />

50 100 250 500 750 1000 1500 2000<br />

£44 £50 £55 £95 £120 £145 £185 £225<br />

£38 £48 £53 £90 £115 £137 £177 £217<br />

PVC POSTERS Banner grade PVC<br />

1 2 3 4 5<br />

A2 POST10 £15 £30 £45 £60 £75<br />

A1 POST11 £25 £50 £75 £100 £125<br />

A0 POST12 £45 £90 £135 £180 £225<br />

109


PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />

MAY CHANGE WITHOUT PRIOR NOTICE.<br />

VOUCHERS<br />

350gsm | SS = Single Sided DS = Double Sided L = Landscape P = Portrait<br />

250 500 750 1000 1500 2000 2500 5000 10000<br />

A6 L SS VOU001 £18 £36 £54 £62 £86 £115 £143 £285 £560<br />

A6 L DS VOU002 £24 £48 £72 £81 £111 £149 £185 £370 £737<br />

A6-A7 4pp VOU003 £27 £54 £81 £90 £124 £166 £207 £413 £825<br />

A5-A6 4pp L VOU005 £71 £142 £213 £278 £404 £530 N/A N/A N/A<br />

84x197mm DS VOU006 £23 £46 £69 £73 £104 £136 £167 £324 £636<br />

85x120mm 4pp LOY003 £24 £48 £72 £81 £110 £149 £185 £370 £737<br />

POSTCARDS<br />

350gsm | SS = Single Sided DS = Double Sided<br />

250 500 750 1000 1500 2000 2500 5000 10000<br />

A5 SS POSTCAS5 £63 £78 £93 £106 £132 £158 £181 £293 £397<br />

A5 DS POSTCAD5 £80 £96 £112 £127 £158 £188 £213 £336 £449<br />

STATIONERY<br />

Business Cards<br />

55x85mm L SS<br />

Business Cards<br />

55x85mm L DS<br />

Comp Slip<br />

99x210mm<br />

Letterhead<br />

100gsm<br />

250 500 750 1000 1500 2000<br />

STA000 £17 £32 £41 £50 £68 £86<br />

STA001 £17 £33 £47 £57 £82 £105<br />

STA006 £17 £34 £51 £60 £84 £107<br />

STA007 £34 £59 £84 £101 £120 £139<br />

RUBBER STAMP<br />

19x19mm £20<br />

1<br />

FLYERS<br />

140gsm | SS = Single Sided DS = Double Sided L = Landscape<br />

250 500 750 1000 1500 2000 2500 5000 10000<br />

A5 SS FLY001 £25 £43 £57 £70 £81 £91 £101 £138 £212<br />

A5 DS FLY002 £30 £54 £77 £89 £106 £123 £139 £186 £278<br />

A4 SS FLY006 £35 £62 £80 £93 £123 £153 £167 £233 £350<br />

A4 DS FLY007 £50 £73 £96 £116 £156 £197 £212 £286 £409<br />

DL SS FLY008 £25 £50 £75 £86 £95 £106 £118 £172 £280<br />

DL DS FLY009 £30 £78 £90 £111 £123 £136 £149 £213 £341<br />

A5 L SS FLY011 £25 £43 £57 £70 £81 £91 £101 £138 £212<br />

A5 L DS FLY012 £30 £54 £77 £89 £106 £123 £139 £186 £278<br />

A6 SS FLY013 £24 £39 £54 £62 £72 £81 £89 £116 £168<br />

A6 DS FLY014 £30 £49 £68 £84 £94 £105 £116 £166 £267<br />

110


PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />

MAY CHANGE WITHOUT PRIOR NOTICE.<br />

BAR RUNNERS<br />

5<br />

Fabric BARRUNNERF £70<br />

Premium Large - 224 x 894mm BARRUNNERPL £97<br />

Premium Small - 235 x 430mm BARRUNNERPS £68<br />

TENT CARDS<br />

350gsm<br />

25 50 75 100 150 200<br />

A’ Shape TENT01 £19 £38 £57 £73 £106 £139<br />

Toblerone TENT02 £23 £46 £69 £90 £132 £173<br />

Box TENT04 £27 £54 £81 £107 £157 £207<br />

6 Sided TENT05 £53 £106 £159 £223 £330 £438<br />

Bucket Wraps BUCKWR £42 £84 £126 N/A N/A N/A<br />

BAR STANDEE<br />

With DL Menu Holder<br />

2 5 10<br />

A4 BS £37 £52 £68<br />

BEER MATS<br />

DS = Double Sided<br />

500 1000 2000<br />

Pulp DS BEERMAT £90 £139 £256<br />

STRUT CARDS<br />

170gsm Gloss mounted on 2000 mic with Strut<br />

20<br />

A4 STR001 £40<br />

A5 STR002 £34<br />

DL SLIDER INSERT CARDS<br />

Single sided and laminated = Printed on 350gsm card - 210x99mm -<br />

does not include the perspex holders - See page 61<br />

25 50 75<br />

DL D/S Cards SLIDERS £18 £36 £54<br />

111


PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />

MAY CHANGE WITHOUT PRIOR NOTICE.<br />

MENUS<br />

350gsm - Available in Matt or Gloss Finish<br />

SS = Single Sided DS = Double Sided L = Landscape P = Portrait<br />

Max Size 25 50 75 100 150 200<br />

297x510mm<br />

6pp MEN037 £40 £80 £120 £155 £230 £300<br />

350x530mm<br />

6pp MEN039 £42 £84 £126 £163 £241 £318<br />

317x460mm<br />

DS MENHOL01 £55 £110 £165 £205 £310 £405<br />

317x460mm<br />

8pp MENHOL02 £130 £260 £390 £504 £695 £915<br />

230 x 330mm<br />

DS MENHOL03 £48 £96 £144 £179 £270 £350<br />

A3 25 50 75 100 150 200<br />

A3 6pp MEN008 £35 £70 £105 £129 £185 £266<br />

A3 4pp MEN010 £35 £70 £105 £129 £185 £266<br />

A3 FLAT DS MEN012 £35 £70 £105 £137 £202 £267<br />

A3 8pp MEN013 £83 £166 £244 £359 £536 £713<br />

210x420 FLAT MEN023 £26 £52 £78 £107 £157 £207<br />

A3 Gatefold<br />

to A4<br />

MEN028 £35 £70 £105 £129 £185 £266<br />

270x320mm 8pp MEN038 £82 £164 £246 £328 £502 £672<br />

A4 25 50 75 100 150 200<br />

A4 6pp MEN015 £19 £38 £57 £74 £108 £142<br />

A4 4pp P MEN017 £19 £38 £57 £74 £108 £142<br />

A4 4pp L MEN019 £19 £38 £57 £74 £108 £142<br />

A4 FLAT SS MEN022 £18 £36 £54 £72 £106 £139<br />

A4 FLAT DS MEN021 £18 £36 £54 £72 £106 £139<br />

A5 25 50 75 100 150 200<br />

A5 FLAT SS MEN032 £18 £36 £54 £72 £106 £139<br />

A5 FLAT DS MEN026 £18 £36 £54 £72 £106 £139<br />

PLACEMATS<br />

100gsm | SS = Single Sided DS = Double Sided<br />

Max Size 250 500 750 1000 1500 2000 2500<br />

A4 SS PMSS £35 £70 £105 £133 £184 £235 £287<br />

A4 DS PMDS £56 £112 £165 £190 £230 £295 £359<br />

GIVEAWAY MENUS<br />

140gsm<br />

Max Size 250 500 750 1000 1500 2000 2500 5000 10000<br />

A4 6pp GIV003 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />

A4 4pp GIV004 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />

210x210mm<br />

4pp<br />

148x148mm<br />

4pp<br />

175x120mm<br />

4pp<br />

GIV005 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />

GIV006 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />

GIV007 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />

112


PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />

MAY CHANGE WITHOUT PRIOR NOTICE.<br />

EXTERNAL BANNERS<br />

1 2 3 4 5<br />

6ft x 2ft BAN6X2 £20 £40 £60 £80 £100<br />

8ft x 2ft BAN8X2 £21 £42 £63 £84 £105<br />

8ft x 3ft BAN8X3 £25 £50 £75 £100 £125<br />

10ft x 2ft BAN102 £24 £48 £72 £96 £120<br />

10ft x 3ft BAN103 £26 £52 £78 £104 £130<br />

12ft x 4ft BAN124 £45 £90 £135 £180 £225<br />

COUNTDOWN BANNER 1<br />

10ft x 3ft Inc. Inserts £100<br />

VERTICAL BANNER 1 2 3 4 5<br />

8ft x 2ft VERTICAL BANNER KIT £140 £280 £420 £560 £700<br />

8ft x 2ft DS REPLACEMENT BANNER £68 £136 £204 £272 £340<br />

HANGING SIGNS<br />

Inc. Hanging Kit | SS = Single Sided DS = Double Sided L = Landscape<br />

1 2 3 4 5<br />

A2 L SS HBKA2 £27 £54 £81 £108 £135<br />

A2 L DS HBKA2 £44 £88 £132 £176 £220<br />

CORREX<br />

SS = Single Sided DS = Double Sided<br />

1 2 3 4 5<br />

A3 CORRA3 £18 £36 £54 £72 £90<br />

A3 CORRA3D £23 £46 £69 £92 £115<br />

A2 CORRA2 £23 £46 £69 £92 £115<br />

A2 CORRA2D £33 £66 £99 £132 £165<br />

A1 SS CORRA1 £25 £50 £75 £100 £125<br />

A1 DS CORRA1D £38 £76 £114 £152 £190<br />

A0 SS CORRA0 £30 £60 £90 £120 £150<br />

A0 DS CORRA0D £45 £90 £135 £180 £225<br />

8ft x 2ft SS COR8X2 £34 £68 £102 £136 £170<br />

8ft x 2ft DS COR8X2D £55 £110 £165 £220 £275<br />

8ft x 4ft SS COR8X4 £47 £94 £141 £188 £235<br />

8ft x 4ft DS COR8X4D £76 £152 £228 £304 £380<br />

INTERNAL BANNERS<br />

With Cassette Roadshow Style<br />

SPIDER BANNERS<br />

Foamex SS<br />

1505x1005mm<br />

Foamex DS<br />

1505x1005mm<br />

FX1505X1005 £65 £130 £195 £260 £325<br />

FX1505X1005D £93 £186 £279 £372 £465<br />

1 2 3 4 5<br />

Kit RBANNER £85 £170 £255 £340 £425<br />

1 2 3 4 5<br />

Inc Graphic SPIBAN £72 £154 £231 £308 £360<br />

Repl Graphic SPIBANGR £50 £100 £150 £200 £250<br />

113


114


DESIGN<br />

PRINT<br />

DESIGN&<br />

PRINT SERVICE<br />

PROMOTIONAL CATALOGUE<br />

WEB<br />

Design and Print Service, Punch Taverns, Jubilee House, Second Avenue, Burton on Trent DE14 2WF<br />

Tel. 01283 501 718 Email. info@punchdesignandprint.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!