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DESIGN&<br />
PRINT SERVICE<br />
PROMOTIONAL CATALOGUE<br />
DESIGN PRINT WEB
1
WHAT’S INSIDE<br />
Page 1<br />
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OUR WORK<br />
CONTENTS PAGE<br />
USING D&P<br />
OUR WORK<br />
OUR WORK<br />
OUR ARTWORK<br />
FOOD POS<br />
FOOD POS<br />
FOOD POSTERS<br />
FOOD BANNERS<br />
SUNDAY LUNCH POS<br />
SUNDAY LUNCH POS<br />
MERCHANDISING<br />
MERCHANDISING<br />
POSTERS<br />
OUR WORK<br />
BEER MATS<br />
BEER MATS<br />
BAR RUNNERS<br />
BAR RUNNERS<br />
MARKETING POS RULES<br />
OPPORTUNITIES<br />
DRINKS POS<br />
DRINKS POS<br />
DRINKS POS<br />
DRINKS POS<br />
BEER FESTIVALS<br />
OUR WORK<br />
STAFF CLOTHING<br />
STAFF CLOTHING<br />
POSTER EXAMPLES<br />
POSTER EXAMPLES<br />
Page 33<br />
Page 34<br />
Page 35<br />
Page 36<br />
Page 37<br />
Page 38<br />
Page 39<br />
Page 40<br />
Page 41<br />
Page 42<br />
Page 43<br />
Page 44<br />
Page 45<br />
Page 46<br />
Page 47<br />
Page 48<br />
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Page 52<br />
Page 53<br />
Page 54<br />
Page 55<br />
Page 56<br />
Page 57<br />
Page 58<br />
Page 59<br />
Page 60<br />
Page 61<br />
Page 62<br />
Page 63<br />
Page 64<br />
POSTER EXAMPLES<br />
BANNER EXAMPLES<br />
CORREX BOARDS<br />
CORREX EXAMPLES<br />
EXTERNAL POS<br />
EXTERNAL POS<br />
CREATIVE HUB<br />
CREATIVE HUB<br />
VALUE STYLE POS<br />
VALUE STYLE POS<br />
FREE WIFI<br />
FREE WIFI<br />
CRAFT POS<br />
CRAFT POS<br />
COFFEE POS<br />
COFFEE POS<br />
COFFEE POS<br />
COFFEE POS<br />
COFFEE LOYALTY POS<br />
COFFEE LOYALTY POS<br />
SPORT POS<br />
SPORT POS<br />
SPORT POS<br />
SPORT POS<br />
SPORT LOYALTY POS<br />
SPORT LOYALTY POS<br />
MERCHANDISING PRODUCTS<br />
MERCHANDISING PRODUCTS<br />
MERCHANDISING PRODUCTS<br />
MERCHANDISING PRODUCTS<br />
MERCHANDISING EXAMPLES<br />
CHALKBOARDS<br />
Page 65<br />
Page 66<br />
Page 67<br />
Page 68<br />
Page 69<br />
Page 70<br />
Page 71<br />
Page 72<br />
Page 73<br />
Page 74<br />
Page 75<br />
Page 76<br />
Page 77<br />
Page 78<br />
Page 79<br />
Page 80<br />
Page 81<br />
Page 82<br />
Page 83<br />
Page 84<br />
Page 85<br />
Page 86<br />
CAFE BARRIERS<br />
CAFE BARRIERS<br />
BANNERS<br />
WINE LISTS<br />
MENU SHOP<br />
MENU SHOP<br />
MENU EXAMPLES<br />
MENU EXAMPLES<br />
MENU EXAMPLES<br />
MENU EXAMPLES<br />
MENU EXAMPLES<br />
SIZZLING MENUS<br />
MENU EXAMPLES<br />
MENU EXAMPLES<br />
MENU EXAMPLES<br />
MENU CLIP BOARDS<br />
MENU EXAMPLES<br />
MENU LAUNCH PACK<br />
CHILDREN’S MENUS<br />
CHILDREN’S MENUS<br />
CHILDREN’S MENUS<br />
BREAKFAST MENU<br />
Check out our<br />
websites on<br />
page 103<br />
Page 87 BREAKFAST MENU<br />
Page 88 DRINKS MENU<br />
Page 89 COCKTAIL POS<br />
Page 90 FLYERS<br />
Page 91 FLYERS<br />
Page 92 FLYERS<br />
Page 93 ACCOMMODATION POS<br />
Page 94 LOYALTY POS<br />
Page 95 LOYALTY POS<br />
Page 96 OUR WORK<br />
Page 97 FEEDBACK POS<br />
Page 98 FEEDBACK POS<br />
Page 99 SOCIAL MEDIA<br />
Page 100 HOW TO ORDER<br />
Page 101 PHOTOSHOOTS<br />
Page 102 PHOTOSHOOTS<br />
Page 103 WEBSITES<br />
Page 104 WEBSITES<br />
Page 105 WEBSITES<br />
Page 106 WEBSITES<br />
Page 107 WEBSITES<br />
Page 108 PAPER SIZES<br />
Page 109 PRICE LIST<br />
Page 110 PRICE LIST<br />
Page 111 PRICE LIST<br />
Page 112 PRICE LIST<br />
Page 113 PRICE LIST<br />
Page 114 OUR WORK<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
2
GETTING THE BEST OUT OF<br />
DESIGN AND PRINT<br />
Map it out<br />
Reference<br />
Format<br />
Think about what it is you want to communicate to your customers. Think about how you want to communicate the<br />
message and where you want to communicate it. Write down or even sketch out your thoughts. Double check all your<br />
dates, your prices, the finer details.<br />
How do you want your POS to look? If you have an existing brand design keep this. If you want something new have a<br />
look at what is out there. Check out your competitors, review other industry competitors and find an idea that you would<br />
like to emulate. Please be aware we cannot copy content or another design due to copyright licensing but we can use<br />
as reference to base your design on.<br />
If you are requesting a menu, please ensure this is supplied in MS Word or an equivalent format. Ensure that you spell<br />
check and read through to ensure you are happy with the grammar and spelling of your content. Please note that we will<br />
use the format of the text provided so if you supply all upper case this is what we will use.<br />
Double<br />
Check<br />
Before submitting your content to Design and Print have a member of your staff double check your content as errors in<br />
your material may lead to artwork charges.<br />
The Brief<br />
The most important part of using Design and Print is to supply a good brief. Our artworkers will not know your pub, they<br />
will not know your consumers or your aims. All request for artwork and print must be supplied by email. Always include<br />
the following information to ensure best results:<br />
Pub name, address, telephone number, website address<br />
What products you require, size and how many - refer to our price list at the back of this brochure.<br />
Your wording, we recommend supplying in ‘ Microsoft Word format’<br />
Any pub logos, images of your pub (high resolution if possible), your colour scheme, any preferred fonts to use<br />
Any reference material, examples that you would like to emulate<br />
The Proof<br />
Approval<br />
Thoroughly check your proof copies and make clear notes on anything that needs changing. Show the proof to one or<br />
two people, no more than two. Remember artwork is subjective and will not always be everyone’s cup of tea. Collate all<br />
feedback and provide in one email.<br />
Once happy with your artwork, email your approval to Design and Print. We cannot print your order without this email.<br />
Ensure you are completely happy with your artwork and content as once approved Design and Print will not be liable<br />
for any content errors.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
3
The Design and Print Service is an<br />
exclusive Punch Taverns service that<br />
offers you dedicated marketing POS<br />
support. We provide free of charge<br />
artwork * and industry standard quality<br />
printed materials that range from menus,<br />
banners, flyers to staff clothing and<br />
websites.<br />
The artwork provided is bespoke to your<br />
business which helps you stand out from<br />
the competition.<br />
Our art workers have years of experience<br />
producing eye catching artwork to help<br />
bring your offers and promotions to life.<br />
*<br />
Free of charge artwork is applicable if your artwork is sent to print and<br />
completed within the allocated amount of amendments. If your order does not go<br />
to print, an artwork charge will be applied. If you exceed the amount of allocated<br />
amendments additional artwork charges will be incurred.<br />
We have a wide range of<br />
products to help you market<br />
your pub and offering.<br />
THE DESIGN AND PRINT TEAM OFFER UNBEATABLE VALUE FOR MONEY.<br />
Receive an external 10x3ft banner artworked, printed, delivered with fixtures for only £26<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
4
60% OF CONSUMERS WON’T BUY WHAT THEY CAN’T SEE!<br />
THIS IS WHY MARKETING POS IS SO IMPORTANT<br />
(Source: Morning Advertiser 2006)<br />
EXTERNAL CORREX BOARDS FROM JUST £18.00<br />
POSTER FRAMES FROM JUST £6.50<br />
PROFESSIONAL MENUS FROM JUST £18.00<br />
TABLE TOP CHALK BOARDS FROM JUST £7.50 EXTERNAL A BOARDS FROM JUST £45.00<br />
BAR RUNNERS FROM JUST £68.00 FOR 5 BEER MATS FROM JUST £90.00 FOR 500 RANGE OF POSTERS FROM JUST £5.00<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
5
CONSISTENCY IS KEY...<br />
Creating a consistent suite of marketing point of sale portrays the perception of quality and professionalism.<br />
Consistency will provide comfort to consumers who feel they are in safe hands within a professional environment.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
6
EVERY DAY IS AN OPPORTUNITY<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 7
TO DRIVE YOUR FOOD SALES...<br />
MONDAY TUESDAY WEDNESDAY<br />
THURSDAY FRIDAY SATURDAY<br />
SUNDAY<br />
GREAT VALUE<br />
START PROMOTING YOUR OFFER FROM<br />
JUST £5.00<br />
8
POSTERS FROM JUST £5.00 PER PACK<br />
Promoting your food offering has never been easier. From JUST £5 FOR 10 x A5 POSTERS you can promote a new menu, a promotion or even a upcoming theme<br />
night using posters. To maximise the impact of your marketing externally promote your messages using 6x2ft banners at JUST £20.00. Take a look below at some<br />
examples of professional food related point of sale.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
9
PU11863<br />
PU08207<br />
BANNERS FROM JUST £20.00<br />
TOP<br />
TIP!<br />
KEEP YOUR MESSAGE SIMPLE!<br />
If you can’t read the message in 5 seconds you<br />
will miss your target customers passing by.<br />
GREAT<br />
PUB FOOD<br />
CAPPUCCINO & LATTES<br />
BEER GARDEN & CAR PARK<br />
Tel: 01684 566630<br />
GREAT<br />
NEW<br />
MENU<br />
SERvEd<br />
Tuesday-Saturday<br />
Sunday<br />
Roast dinners<br />
Mold Road | Buckley | Flintshire | CH7 2NJ | Tel: 01244 548502<br />
5<br />
Working days to<br />
receive your proofs.<br />
2<br />
Working days to<br />
amend your artwork<br />
if required.<br />
5<br />
Working days to<br />
receive your prints.<br />
We Cook<br />
You Carve!<br />
Parties of 4 or more. Booking essential!<br />
GREAT<br />
VALUE<br />
GREAT<br />
QUALITY<br />
Wow<br />
£26.00<br />
for 10x3ft<br />
banner<br />
PU12557<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
10
C U<br />
ON<br />
SUN<br />
DAY<br />
Enjoying Sunday Lunch in the pub remains one of the nation’s<br />
most favourite pastime - each week millions of families enjoy<br />
their roast meat served with roast potatoes, vegetables and<br />
gravy in the surroundings of the great British pub...<br />
HOW ARE YOU MARKETING YOUR SUNDAY LUNCH?<br />
11
1<br />
2<br />
4<br />
3<br />
1 A4 poster frames £9.20 2 A5 Hand held chalk boards just £7.50 3 External 6x2ft Banner just £20.00 4 External S/S A0 Landscape just £30.00 12
MERCHANDISING WITH GREAT EFFECT...<br />
By communicating your pub and its<br />
offers on the exterior you will increase<br />
your chances of attracting passing<br />
trade to visit you.<br />
“35% OF CUSTOMERS ARE INFLUENCED IN THEIR CHOICE OF DRINKS<br />
BY PRODUCT MERCHANDISING” Source (Morning Advertiser 2006)<br />
By merchandising your offers through<br />
professional POS you will increase the<br />
chances of increasing rates of sale in<br />
your pub.<br />
Think about the following in relation to<br />
your pub.<br />
HOT SPOTS<br />
Are prime areas your high GP products<br />
should be located to influence a customer’s<br />
purchasing decision.<br />
Eye level is buy level - displays positioned<br />
at a height of between 3ft and 7ft will be<br />
within the immediate focal point of your<br />
customers.<br />
Areas such as:<br />
• Above or beside your tills<br />
• Optics<br />
• Dedicated displays or shelves<br />
• Pillars<br />
• Entrance halls<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
13
NEARLY 59% OF ALL CUSTOMERS LOOK AT WHAT IS ON DISPLAY BEFORE ORDERING<br />
“ “<br />
So ensure your POS is professional, eye catching and appealing to your customers.<br />
To make any event, promotion or<br />
offer a success you need to promote<br />
it and using effective displays will<br />
encourage your customers to attend<br />
or spend.<br />
GOOD DISPLAYS:<br />
(Source Morning Advertiser 2006)<br />
• Are placed in prominent positions<br />
on the way to the bar.<br />
• Include posters, chalkboards, tent<br />
cards and themed displays<br />
• Attract interest through colour<br />
position and content<br />
• Provide customers with<br />
information on how to interact<br />
with the offering<br />
• Give sufficient information to new<br />
customers as well as regulars<br />
• Are removed as soon as the event<br />
has passed.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
14
POSTER PRICES<br />
10x A5 £5.00<br />
10x A4 £5.50<br />
10x A3 £7.00<br />
1x A2 £12.00<br />
1x A1 £19.00<br />
1x A0 £32.00<br />
ENCAPSULATED<br />
Encapsulation is a thin plastic coating<br />
over the poster which overhangs by<br />
approximately 3mm all round the poster<br />
POSTER PRICES<br />
1x A3 £18.00<br />
1x A2 £22.00<br />
1x A1 £34.00<br />
1x A0 £52.00<br />
WATERPROOF PVC<br />
POSTER PRICES<br />
1x A2 £15.00<br />
1x A1 £25.00<br />
1x A0 £45.00<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
15
GREAT EYE CATCHING POS AVAILABLE FROM DESIGN AND PRINT<br />
EXCLUSIVE PUNCH TAVERNS ARTWORK SERVICE<br />
A0 CORREX BOARD FROM £30<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
16
EYE CATCHING BEER MATS<br />
The beer mat is one of the most handled items<br />
within any pub. Marketing and promoting<br />
through a beer mat can send strong messages to<br />
customers without them even knowing it.<br />
FANTASTIC VALUE FOR MONEY<br />
500 BEER MATS FROM ONLY £90.00<br />
1000 BEER MATS FROM ONLY £139.00<br />
2000 BEER MATS FROM ONLY £256.00<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
17
A beer mat is so much<br />
more than a drinks mat to<br />
protect your tables, it’s an<br />
extension to your marketing<br />
messages.<br />
Beer mats are attractive,<br />
eye-catching consumer<br />
touch point which dominate<br />
the tables.<br />
Beer mats reach customers<br />
in a sociable setting,<br />
creating talk-ability.<br />
A beer mat is one of the<br />
most picked up items in a<br />
pub. Utilise this opportunity<br />
to communicate to your<br />
customers with key<br />
promotional messages.<br />
You won’t get a better<br />
opportunity to present a<br />
sales message in front of a<br />
customer.<br />
Ensure your message is<br />
short, snappy and colourful<br />
to attract the target<br />
customers.<br />
X500 D/S<br />
BEER MATS<br />
£90.00<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
18
FANTASTIC VALUE FOR MONEY<br />
5 PREMIUM SMALL BAR RUNNERS £68.00<br />
5 PREMIUM LARGE BAR RUNNERS £97.00<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
19
“There is a 10 to 30 second<br />
opportunity to influence<br />
customers’ spending behaviour at<br />
the bar” Making the most of this<br />
dwell time is important in<br />
increasing rate of sale.<br />
Bar runners are a great way to<br />
achieve this. They are a costeffective<br />
essential for your pub.<br />
Whether you are driving sales of<br />
a particular product or<br />
increasing awareness of an<br />
event. We have two sizes of<br />
high-quality bar runners that<br />
won’t go amiss in any pub.<br />
The bar runners are designed<br />
bespoke to your pub and offer so<br />
ensure you maximise this<br />
hot- spot opportunity to push your<br />
key USPs or messages.<br />
Have a look at some great<br />
examples of bar runners we have<br />
previously produced.<br />
£97.00<br />
for pack<br />
of 5<br />
894mm x 224mm<br />
430mm x 235mm<br />
£68.00<br />
for pack<br />
of 5<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
20
“EYE LEVEL” IS<br />
“BUY LEVEL”,<br />
Displays which are<br />
positioned at 3ft and 7ft will<br />
be in within your<br />
customers immediate focal<br />
point. Ensure whatever you<br />
are promoting gets noticed.<br />
EFFECTIVE MERCHANDISING WILL MAKE YOUR CUSTOMERS:<br />
• Feel more comfortable<br />
• Stay longer<br />
• Return more often<br />
IT WILL ALSO INFLUENCE YOUR CUSTOMERS TO:<br />
• Spend more<br />
• Buy your most profitable lines<br />
• Buy slow moving stock to improve stock turn<br />
DO NOT forget that your<br />
pub is predominately a retail<br />
outlet, a place which sells<br />
food and drinks – the detail<br />
that you apply to your<br />
back-bar and other displays<br />
will impact your sales<br />
volume.<br />
EFFECTIVE<br />
MERCHANDISING<br />
is about capturing the<br />
attention of customers to<br />
influence purchasing of<br />
promoted products.<br />
POINTS OF CONTACT<br />
<br />
Customers often approach<br />
a bar from different<br />
directions but arrive at the<br />
same point to be served.<br />
Other “points of contact”<br />
may include entrances,<br />
AWP’s, pool tables or<br />
specific areas where<br />
customers meet. These<br />
are all good places for<br />
merchandising.<br />
Displays and posters positioned en-route<br />
to the bar will help customers make up<br />
their minds faster when they reach the<br />
bar. This will help increase turnover<br />
especially during busy sessions.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
21
“84% of consumers do not<br />
know what they will buy<br />
before they enter a pub!”<br />
(Source: Morning Advertiser 2006)<br />
A great opportunity to<br />
influence buying<br />
behaviour. Use<br />
professional marketing<br />
POS to influence<br />
consumers’ buying<br />
behaviour.<br />
Bespoke menu materials are<br />
available. Speak to the Design<br />
and Print team to find out more.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
22
EVERY DAY IS AN OPPORTUNITY...<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 23
TO DRIVE YOUR DRINKS SALES...<br />
“35% OF CUSTOMERS<br />
ARE INFLUENCED<br />
IN THEIR CHOICE OF<br />
DRINKS BY PRODUCT<br />
MERCHANDISING”<br />
(Source: Morning Advertiser 2006)<br />
Customers’ expect promotional<br />
prices so you need to give them<br />
what they expect.<br />
Why not externally promote<br />
your lowest priced drinks to<br />
attract customers into the door.<br />
Once inside, all POS messaging<br />
should be aimed at more<br />
premium products, driving<br />
customers’ to increase their<br />
spend.<br />
Ensure any external message is<br />
clear, simple and easy to<br />
understand. You only have a 5<br />
second opportunity to capture<br />
passing customers’ attention.<br />
24
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
25
GREAT VALUE, POS DESIGNS<br />
A GREAT WAY TO PROMOTE A<br />
RANGE OF DRINKS PROMOTIONS<br />
PROMOTING YOUR OFFERS<br />
COULD NOT BE EASIER<br />
A0 LANDSCAPE D/S<br />
CORREX BOARD<br />
£45.00 FOR 1<br />
A3 POSTERS<br />
£7.00 FOR 10<br />
TENT CARDS<br />
£19.00 FOR 25<br />
10x3FT BANNER<br />
£26.00 FOR 1<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
26
Promoting<br />
YOUR BEER<br />
FESTIVAL<br />
STYLE<br />
ONE<br />
STYLE<br />
TWO<br />
GREAT VALUE<br />
10x A3 Posters<br />
1x 10x3ft Banner<br />
25x Tent Cards<br />
ALL THIS<br />
FOR JUST £45<br />
STYLE<br />
THREE<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
27
PU12263<br />
Name<br />
With chips and salad<br />
In a rich cheese sauce<br />
Station Rd<br />
Station Ln<br />
A523<br />
Served with homemade rye bread<br />
Served with toasted croute and homemade chutney<br />
A523<br />
A523<br />
In a white wine sauce<br />
Served with spinach and blue cheese<br />
PU12263<br />
A BEAUTIFUL COUNTRY PUB THAT FOCUSES ON GREAT QUALITY FOOD AND DRINK. A MARKETING<br />
SUITE WAS REQUIRED TO RELAUNCH THE PUB AND CAPTURE THE ESSENCE OF THE INVESTMENT.<br />
Welcome<br />
www.knotInnrushton.pub<br />
BRANDED BAR RUNNERS<br />
RE-OPENING<br />
1 st MAY FROM 12pm<br />
Your name:<br />
Phone:<br />
Email:<br />
Please take the time to complete, as your comments are very important to<br />
us. For your time and trouble, you will be entered into a monthly prize draw<br />
to win a meal for 2, check out our website to see if you have won<br />
Date of visit:<br />
Fill out this form to keep up to date with our latest events and offers.<br />
We will not pass your details on.<br />
your name:<br />
Join us for our Grand Opening Bank Holiday Weekend<br />
1 st - 4 th May <strong>2015</strong><br />
Rushton Spencer | Macclesfield | SK11 0QU<br />
PU12263<br />
Postcode:<br />
Askerbank Ln<br />
Rushton Spencer | Macclesfield | SK11 0QU<br />
www.knotInnrushton.pub<br />
LeveL oF SatiSFaCtion<br />
1 = Not Satisfied<br />
5 = Very Satisfied<br />
Mobile:<br />
A523<br />
Food Quality<br />
Menu Choice<br />
Speed of Service<br />
1<br />
2 3 4 5<br />
email:<br />
Postcode:<br />
OPENING FLYERS<br />
Quality of Service<br />
Bar Service & Choice<br />
Birthday:<br />
Staff Efficiency<br />
Cleanliness<br />
GeneraL CoMMentS<br />
Please tick the box if you do not wish to receive promotional material<br />
thank you For your tiMe<br />
BrUnCh<br />
served 11am until 12.30pm<br />
oatcaKes or toasted ciabatta £3.50<br />
With a choice of bacon, egg, sausage, mushrooms, tomato, cheese.<br />
Additional items 50p each<br />
Pasta<br />
all served with garlic bread<br />
starters<br />
souP of the day £4.50<br />
Served with tin loaf<br />
fish caKes £5.95<br />
Served with tomato and chi li relish<br />
seared goats cheese £5.50<br />
Served with sun blushed tomato and basil salad<br />
garlic wild mushrooms £4.95<br />
Served with toasted crostini<br />
Pasta<br />
a l served with garlic bread<br />
King Prawn, chorizo, chilli and sPinach £12.95<br />
In basil cream sauce<br />
Croi sants, Danish pastry, pan au chocolat<br />
chilli and sPinach<br />
selection of Pastries £2.00<br />
King Prawn, chorizo £12.95<br />
seafood cocKtail £4.95<br />
chicKen, chorizo and wild mushroom risotto £11.95<br />
www.knotInnrushton.pub<br />
Your Comments<br />
Station Road | Stoke-on-trent | ST12 9DH<br />
toasties £XX<br />
Bacon and cheese, sausage and cheese, ham and cheese,<br />
mushroom and cheese choice of white or granary bread<br />
toasted tea caKe £1.95<br />
toast £1.50<br />
White or granary<br />
BagUettes<br />
served with hand cut chips<br />
home cooKed ham and tomato £6.95<br />
chicKen chorizo & wild mushroom £11.95<br />
Pasta bolognaise £9.95<br />
wild mushroom and sPinach £8.95<br />
In a white wine sauce<br />
Vegetarian<br />
Vegetable curry £9.95<br />
Served with sticky coconut rice and a poppadum<br />
wild mushroom and sun blushed £9.95<br />
Pressed ham hocK £5.50<br />
mixed olives £4.95<br />
Served with bread and oils<br />
chicKen terrine £5.85<br />
Served with homemade pickles<br />
smoKey Pot £5.50<br />
Smoked haddock in a rich creamy ch ese sauce served with crusty bread<br />
sharing Platters<br />
seafood Platter £14.95<br />
Smoked salmon, fish goujons, cray fish tails, king prawns,<br />
tuna nicoi se tartar sauce and rye bread<br />
Pasta bolognaise £9.95<br />
wild mushroom and sPinach £8.95<br />
homemade lasagne £9.95<br />
Served with salad and garlic bread<br />
sides £2.50<br />
Chips, salad, onion rings, garlic bread, cheesy garlic bread,<br />
new potatoes, mash potatoes, vegetables<br />
light bites<br />
served 12.00 – 5.00pm<br />
ham, egg and chiPs £7.50<br />
tomato risotto<br />
Pressed ham hock, chicken terrine, selection of ch eses,<br />
selection of bread, homemade pickles and chutney<br />
the Knot Ploughman’s £14.95<br />
FEEDBACK CARDS<br />
tuna and cucumber £6.95<br />
cheese and chutney £6.95<br />
Pan fried field mushrooms £6.95<br />
With spinach and blue cheese<br />
beef and roQuette £6.95<br />
Vegetable wellington £9.95<br />
New potatoes and salad<br />
light bites<br />
served 12.00 – 5.00pm<br />
indian Platter £14.95<br />
Homemade curry, coconut rice, spicy b ef kofta,<br />
spiced spinach and potato, chutney and poppadum’s<br />
mediterranean Platter £14.95<br />
Selection of meats, sun blushed tomatoes, olives, bread and oils<br />
vegetarian Platter £14.95<br />
small fish and chiPs £7.50<br />
Quiche of the day £7.50<br />
scamPi, chiPs and Peas £7.50<br />
goats cheese and caramelised £7.50<br />
onion tart with salad<br />
Served with chips and salad<br />
Baguettes<br />
bacon and brie £6.95<br />
Served with homemade crisps, selection of ch eses, olives, homemade pickles,<br />
sun blushed tomatoes, bread and oils<br />
served with hand cut chips<br />
blt £6.95<br />
Prawn marie rose £6.95<br />
ham, egg and chiPs £7.50<br />
mains<br />
home cooKed ham<br />
and tomato £6.95<br />
beef and roQuette £6.95<br />
tuna and cucumber £6.95<br />
bacon and brie £6.95<br />
cheese and chutney £6.95<br />
egg mayonnaise and chiVe £5.95<br />
small fish and chiPs £7.50<br />
beer battered fish £10.95<br />
Served with homemade mushy peas, chips and homemade tartar sauce<br />
Pan fried field<br />
Quiche of the day £7.50<br />
chicKen breast £12.95<br />
Served with fondant potato, asparagus, wild mushroom and Madeira sauce<br />
mushrooms £6.95<br />
blt £6.95<br />
egg mayonnaise<br />
Prawn marie rose £6.95<br />
children’s menu £6.95<br />
scamPi, chiPs and Peas £7.50<br />
goats cheese and caramelised £7.50<br />
10oz ribeye steaK £16.95<br />
Served with herb gri led tomato, confit mushroom, chip salad and onion rings<br />
includes child’s drink and ice cream<br />
and chive £5.95<br />
onion tart with salad<br />
children’s menu £6.95<br />
Join us for our Re-Opening<br />
Thursday 30 th April 7pm<br />
INVITATIONS<br />
Station Road | Stoke-on-trent | ST12 9DH<br />
Email<br />
Mob No<br />
We would like to<br />
invite you to The Knot Inn<br />
Please present your invitation to redeem your<br />
free drink - and you will be entered into our<br />
prize draw - winner to receive dinner for two<br />
Rushton Spencer | Macclesfield | SK11 0QU<br />
www.knotInnrushton.pub<br />
Garden<br />
Menu<br />
Rushton Spencer | Macclesfield | SK11 0QU<br />
www.knotInnrushton.pub<br />
GARDEN MENUS<br />
sausage and chiPs with peas or beans<br />
fish and chiPs with peas or beans<br />
chicKen goujons with chips and peas or beans<br />
beef burger with chips, peas or beans<br />
sPaghetti bolognaise with garlic bread<br />
salads<br />
With new potatoes, French beans and a lemon dre sing<br />
fresh tuna nicoisse £12.95<br />
smoKed chicKen and bacon £12.95<br />
caesar salad £9.95<br />
With chicken breast, baby gem leaf, Caesar dressing<br />
and Parmesan shavings<br />
With a house dressing<br />
seared goats cheese salad £9.95<br />
rushton spencer | Macclesfield | sK11 0QU<br />
Please asK for dessert menu<br />
sides £2.50<br />
Chips, salad, onion rings, garlic bread,<br />
cheesy garlic bread, new potatoes, mash potatoes, vegetables<br />
Please see our great sPecials board<br />
for more wonderful delights<br />
Food Allergies and Intolerances: Before you order your food and drinks please<br />
speak to our sta f if wan to know about our ingredients *A l weights quoted are<br />
approximate, prior to cooking. Some fish dishes may contain bones. A l dishes are<br />
subject to availability. A l prices include VAT. Wholetail may contain one or more<br />
tails. All photography is for guidance only. Whilst we take every care to preserve the<br />
integrity of our vegetarian products, we must advise tha these products are handled<br />
in a multi-use kitchen environment.<br />
v Item suitable for vegetarians. GF Gluten Free.<br />
PU12263<br />
Main<br />
10oz rumP steaK £13.95<br />
Served with herb gri led tomato, confit mushroom, chip salad and onion rings<br />
10oz gammon steaK £11.95<br />
Served with egg, pineapple peas and chips<br />
Add a sauce for £1.50 Stilton, Diane or peppercorn<br />
PorK and chive sausages £9.95<br />
Served with creamy mash served with caramelised onion gravy<br />
Pan fried sea bass £15.95<br />
Served with king prawns served on a bed of rice noodles in a Thai broth<br />
homemade chicKen curry £10.95<br />
Served with sticky coconut rice, poppadom and mango chutney<br />
seared salmon £11.95<br />
Served with herb crushed potatoes, spinach, and lemon and chive sauce<br />
homemade Pie of the day £10.95<br />
Served with mash potato or chips and homemade mushy peas<br />
Vegetarian<br />
vegetable curry £9.95<br />
Served with sticky coconut rice and a poppadum<br />
wild mushroom and sun blushed tomato risotto £9.95<br />
vegetable wellington £9.95<br />
Served with new potatoes and salad<br />
salads<br />
Rushton Spencer | Macclesfield | SK11 0QU<br />
www.knotInnrushton.pub<br />
MAIN MENUS<br />
Menu<br />
fresh tuna nicoisse £12.95<br />
Served with new potatoes, French beans and a lemon dre sing<br />
smoKed chicKen and bacon salad £12.95<br />
served on a bed of leaves with garlic mayonnaise<br />
caesar salad £9.95<br />
Served with chicken breast, baby gem leaf, Caesar dre sing and Parmesan shavings<br />
seared goats cheese salad £9.95<br />
Served with a house dressing<br />
includes child’s drink and ice cream<br />
sausage and chiPs with peas or beans<br />
fish and chiPs with peas or beans<br />
chicKen goujons with chips and peas or beans<br />
beef burger with chips, peas or beans<br />
sPaghetti bolognaise with garlic bread<br />
brunch<br />
served 11am until 12.30pm<br />
oatcaKes or toasted ciabatta £3.50<br />
Served with a choice of bacon, egg, sausage, mushrooms, tomato, ch ese<br />
Additional items 50p each<br />
selection of Pastries croissants, £2.00<br />
danish Pastry, Pan au chocolat<br />
toasties £2.50<br />
Bacon and ch ese, sausage and ch ese, ham and ch ese, mushroom and cheese choice<br />
on white or granary bread<br />
toasted tea caKe £1.95<br />
toast £1.50<br />
White or granary<br />
rushton spencer | Macclesfield | sK11 0Qu<br />
Food A lergies and Intolerances: Before you order your food and drinks please speak to our staff if<br />
wan to know about our ingredients *A l weights quoted are approximate, prior to cooking. Some<br />
fish dishes may contain bones. All dishes are subject to availability. All prices include VAT. Wholetail<br />
may contain one or more tails. All photography is for guidance only. Whilst we take every care to<br />
preserve the integrity of our vegetarian products, we must advise tha these products are handled<br />
in a multi-use kitchen environment. v Item suitable for vegetarians. GF Gluten Free.<br />
PU1 263<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 28
PROFESSIONAL<br />
STAFF CLOTHING<br />
Using branded clothing as a uniform ensures that you<br />
have a image that you want your staff to portray which<br />
follows the theme of your pub. No more jeans and<br />
t-shirts that do not help to create the right ambience.<br />
Professionally presented staff will also help customers<br />
feel relaxed and give them the feeling that their needs<br />
will be taken care of and that they’ll receive excellent<br />
customer service.<br />
We offer both printed and embroidered options for<br />
text or logos, all prices are submitted on order. If using<br />
embroidery please be aware that there may be an<br />
initial disk set up cost required; this is a one off cost<br />
which means you own the stitching disk for future use.<br />
Our product range<br />
• T-shirts - round or v neck<br />
• Polo shirts<br />
• Staff work shirts - long or short sleeve<br />
• Short waist aprons<br />
• Long length aprons<br />
• Bib style apron<br />
29
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718<br />
30
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
31
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
32
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
33
REMEMBER THE FORMULA FOR<br />
CREATING GOOD POS MESSAGES:<br />
Grab the reader’s attention -<br />
ATTENTION<br />
Deepen the reader’s -<br />
INTEREST<br />
Increase the reader’s -<br />
DESIRE<br />
Motivate the reader to -<br />
ACTION<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
34
CORREX BOARDS<br />
Why would a customer choose your pub over a competitor?<br />
External POS messaging is crucial for driving footfall into your pub. When it comes to<br />
pubs to visit you need to be talking to passing customers from outside of your pub. The<br />
messages should be clearly telling a passer by what they can expect if they come inside.<br />
Would anyone know if you do food, if you have free wifi, if children are welcome and if<br />
you are showing the next live football match. If the answer is no, you need to think about<br />
improving your external messages.<br />
Use external correx frames for maximum impact or A Boards using eye catching posters<br />
inside to help sell the experience you are going to offer a customer.<br />
Our correx boards are available both single and double sided are available in a variety of sizes and are available from JUST £18.00<br />
35
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
36
EXTERNAL MARKETING IS YOUR OPPORTUNITY TO ENTICE CONSUMERS INTO YOUR PUB<br />
Attracting new customers is<br />
just as important as retaining<br />
existing ones. How can you<br />
influence new customers to<br />
come into your pub? Externally<br />
communicating what a<br />
customer would expect if they<br />
came through your door is<br />
essential to enticing footfall.<br />
Consumers will come into your<br />
pub if they feel their needs will<br />
be met. So ensure your key<br />
messages are clearly<br />
advertised to any passers by.<br />
Ensure your messages are constantly refreshed and relevant to each day. Don’t over<br />
advertise your offers: too many messages will just dilute your main USPs. Where<br />
possible use external correx frames which will require planning permission (speak to<br />
your Partnership Development Manager for information). These correx frames will add<br />
immediate impact to help communicate your messages. Keep your message short and<br />
snappy, remember you have a maximum of 5 seconds to capture attention.<br />
Your message should be concise.<br />
two or three lines of text should<br />
be enough on an external<br />
message. If incorporating a price<br />
point ensure this is prominent in<br />
the message.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
37
IF THE OUTSIDE OF YOUR PUB DOES NOT TELL CONSUMERS WHAT THEY CAN<br />
EXPECT IF THEY COME INSIDE, THEY WILL NOT COME THROUGH YOUR DOORS<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
38
DESIGN AND PRINT ONLINE<br />
The Design and Print Team have created an online ordering website which is exclusive to the Punch Buying Club. We know<br />
that sometimes you need to react to situations and need to promote last minute event bookings or offers. The Creative Hub<br />
is designed to support such situations allowing you to personalise templates in minutes and have them delivered in just 5<br />
working days.<br />
TO ORDER YOUR PRINTED MARKETING MATERIALS FOR ALL EVENTS AND OCCASIONS, VISIT THE PUNCH BUYING CLUB NOW!<br />
GREAT RANGE OF DESIGNS<br />
Our design team are creating eye catching designs for the Punch estate<br />
every day. We take the best designs and turn them into online templates<br />
for you to personalise. This way we always ensure you have the best<br />
array of designs to work with.<br />
WIDE RANGE OF TEMPLATES<br />
We have OVER 300 PRODUCTS that can be ordered online or you<br />
have the option to personalise them with your own messaging.<br />
FOOD, DRINK, SPORT<br />
AND MUCH MORE...<br />
BANNERS, POSTERS,<br />
CORREX BOARDS, TENT<br />
CARDS AND MORE.<br />
39
JUST CLICK, DESIGN AND PRINT<br />
NEED SOMETHING BESPOKE?<br />
We appreciate that we cannot pre-empt every requirement in the industry.<br />
To ensure that we support our partners with marketing requirements we<br />
have created a bespoke order form that allows you to tell us what you<br />
need. We will then create this artwork for you via our internal design team<br />
and send you a proof completely free of charge. Whether its a menu, a<br />
banner or a flyer we will create this for you and all you pay for is the print<br />
and delivery.<br />
NEED INSPIRATION?<br />
CHECK OUT OUR GALLERY!<br />
Our design team create thousands of pieces of artwork every year. We<br />
have taken some of these designs and created an artwork gallery to show<br />
you lots of ideas that can help you in driving your business. Simply quote<br />
the code in the bespoke order section and we will add your details to the<br />
template and have these printed for you.<br />
40
VALUE NEVER LOOKED SO GOOD<br />
Remember when<br />
requesting your POS<br />
describe your pub<br />
on your brief.<br />
Our artworkers will not<br />
know your pub unless<br />
your describe it.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
41
HIGH QUALITY POS AT GREAT PRICES<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club 42
FREE WiFi<br />
“61% of people search for a Wi-Fi<br />
hotspot when eating and drinking”<br />
(Source: Morning Advertiser / BT Survey)<br />
WiFi appeals to all customers from a business customer wanting to check<br />
emails to a family wanting to keep the kids occupied to someone<br />
wanting to place a bet whilst enjoying a drink. Make sure if you have Free<br />
Wi-Fi you promote it both internally and externally.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
43
It is estimated that by<br />
2017, two thirds of the UK<br />
will own a smart phone.<br />
Fast, free WiFi can drive<br />
more customers through<br />
your door as many of<br />
today’s customers will<br />
choose your pub based<br />
on whether you have a<br />
free wifi connection or<br />
not.<br />
Allowing customers to<br />
access their social media<br />
accounts whilst at your<br />
pub can sometimes get<br />
you free promotion from<br />
them. Many customers<br />
will post photographs<br />
(food selfies) and if their<br />
friends like what they<br />
see, it can encourage<br />
them to visit your pub.<br />
TENT CARDS £19.00 FOR 25<br />
10X3FT BANNER £26.00<br />
GREAT VALUE A0 LANDSCAPE CORREX BOARD £30.00 A3 POSTERS £7.00 FOR 10<br />
* Source - Morning Advertiser<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
44
CRAFT<br />
ENJOY A<br />
CRAFTY ONE<br />
From<br />
£8.88<br />
BROOKLYN<br />
LAGER<br />
5.2%<br />
GOOSE ISLAND<br />
IPA<br />
5.9%<br />
HONKERS<br />
ALE<br />
4.3%<br />
From<br />
£8.88<br />
PUNK<br />
IPA<br />
5.6%<br />
SAMUEL ADAMS<br />
BOSTON LAGER<br />
4.8%<br />
SIERRA NEVADA<br />
PALE ALE<br />
5.6%<br />
From<br />
£8.88<br />
BLUE MOON<br />
5.4%<br />
LEFFE BLONDE<br />
6.6%<br />
CRAFT<br />
BEERS<br />
QUALITY<br />
PREMIUM<br />
SKILL &<br />
PASSION<br />
START PROMOTING YOUR CRAFT RANGE TODAY<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
45
WORK<br />
STYLE<br />
ONE<br />
STYLE<br />
TWO<br />
STYLE<br />
THREE<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
46
A COFFEE REVOLUTION<br />
THE COFFEE OPPORTUNITY<br />
With the recent trend towards cafe culture and<br />
convenience, coffee offers the perfect opportunity for<br />
pubs to capitalise on this continuously expanding and<br />
lucrative market.<br />
Britain has become a nation of coffee drinkers and it is<br />
predicted that by 2018 the UK coffee shop market will<br />
exceed 20,500 outlets with a turnover of more than £8.7<br />
billion (Source: Allegra Strategies)<br />
Below are some compelling statistics as to why you<br />
should consider serving coffee in your pub:<br />
One in five Britain’s every day visit a coffee shop every<br />
day. As a nation an individual will spend an average of<br />
£400 on takeaway coffee per annum (Source: The Mail<br />
on Sunday)<br />
70m cups of coffee are consumed in the UK pubs every<br />
day (Source: Pub and Bar)<br />
1.4 billion servings of speciality coffee in the UK last<br />
year (2012) (Source: NPD Group)<br />
18 to 24 year olds increased their time spent in coffee<br />
shops by 12% (Source: NPD Group)<br />
CAN YOU AFFORD TO NOT HAVE<br />
A COFFEE OFFER OR NOT TO<br />
PROMOTE YOUR COFFEE OFFER?<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
47
WE ARE<br />
PROUD<br />
OF OUR<br />
COFFEE<br />
FRESH COFFEE<br />
TO ENJOY INSIDE<br />
OR TAKE AWAY<br />
Once you have your coffee offer it is vitally<br />
important that you let everyone know<br />
about it. Your point of sale should have<br />
quality messages which include a call to<br />
action to encourage both passing trade<br />
and existing customers to try your coffee.<br />
DESIGN 1<br />
EXTERNAL PROMOTION<br />
Use banners, correx boards,<br />
A boards and chalkboards to<br />
advertise that you sell a range<br />
of coffees throughout the<br />
day. Where possible, try to<br />
advertise an offer or a price<br />
point for your coffee.<br />
WE ARE<br />
PROUD<br />
OF OUR<br />
COFFEE<br />
FRESH COFFEE TO ENJOY<br />
INSIDE OR TAKE AWAY<br />
WE ARE<br />
PROUD<br />
OF OUR<br />
COFFEE<br />
FRESH COFFEE<br />
TO ENJOY INSIDE<br />
OR TAKE AWAY<br />
WE ARE<br />
PROUD<br />
OF OUR<br />
COFFEE<br />
FRESH COFFEE TO ENJOY<br />
INSIDE OR TAKE AWAY<br />
WE ARE<br />
PROUD<br />
OUR COFFEES<br />
OF OUREspresso £2.00<br />
Short, strong and black<br />
Cappuccino £2.75<br />
Espresso topped with steamed, frothed milk and<br />
a sprinkling of chocolate<br />
COFFEEAmericano £2.75<br />
Espresso with hot water<br />
Caffè Latte £2.50<br />
Espresso with steamed milk<br />
Gingerbread Latte £2.95<br />
Espresso with steamed milk and a shot of gingerbread syrup<br />
Caramel Latte £2.95<br />
Espresso with steamed milk and a shot of caramel syrup<br />
Hot Chocolate £2.50<br />
Steamed milk and chocolate<br />
Mint Hot Chocolate £2.95<br />
Steamed milk and chocolate with a shot of mint syrup<br />
THE PLOUGH INN<br />
LIQUEUR<br />
COFFEES<br />
Baileys Latte £3.95<br />
Baileys Irish Cream with espresso and steamed milk<br />
Irish Coffee £3.95<br />
Jameson Irish Whiskey and a cream float<br />
Highland Coffee £3.95<br />
Bell’s Whisky and a cream float<br />
French Coffee £3.95<br />
Courvoisier VS Cognac and a cream float<br />
Italian Coffee £3.95<br />
Disaronno Amaretto and a cream float<br />
NAUGHTY<br />
BUT NICE<br />
Don’t forget to include a call<br />
to action e.g. order yours at<br />
the bar.<br />
INTERNAL PROMOTION<br />
Utilise coffee menus on<br />
tables and if you have food<br />
menus make sure your range<br />
is featured on them. Try,<br />
where possible, to include<br />
a description of each of<br />
your coffees as this will<br />
help increase sampling and<br />
purchases.<br />
DESIGN 2<br />
Tent cards with either a price<br />
point of an offer or detailing<br />
your coffee menu are an<br />
effective way of promoting<br />
your coffee range at the table<br />
or at the bar.<br />
Chalkboards can be used<br />
to promote your range,<br />
especially if the board(s) are<br />
close to your coffee machine<br />
or ordering point.<br />
Posters can be used to<br />
advertise to customers that<br />
you sell coffee or show a<br />
price point or coffee offer.<br />
48
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
49
DESIGN 3<br />
DESIGN 4<br />
50
INCREASE YOUR COFFEE SALES<br />
THROUGH LOYALTY<br />
A coffee collector card is a great mechanism<br />
which is simple for customers to understand<br />
and staff to manage. It encourages customers<br />
to make repeat purchases by requiring them to<br />
purchase 5 or 6 coffees to then receive a free 1<br />
on their next visit. When ordering your collector<br />
cards you should have an area for customers<br />
to complete their details including their email<br />
address.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
51
10x3ft Banner ONLY £26.00<br />
10x A3 POSTERS ONLY £7.00<br />
25x TENT CARDS ONLY £19.00<br />
A0 CORREX ONLY £30.00<br />
250 D/S LOYALTY CARDS ONLY £17.00<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
52
THE HOME OF LIVE SPORT<br />
“41% of people watch sport on television<br />
more than once a week”<br />
“72% of adult males actively follow football”<br />
“Sports’ fans generally spend 20% more on<br />
beer and 40 minutes longer in the pub than<br />
non-sports’ fans”<br />
(Source: him! survey Feb 2010)<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
53
ORDER YOUR SPORT POS THROUGH DESIGN AND PRINT.<br />
54
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
55
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
56
RED CARD LOYALTY<br />
Make sure that you give customers a reason to<br />
come to the pub before the sports event and to<br />
stay longer afterwards.<br />
“55% of customers would be encouraged<br />
to stay after a sporting event for special offers<br />
on food/drink (Source: him! survey Feb 2010)<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
57
10x3ft Banner ONLY £26.00<br />
25x TENT CARDS ONLY £19.00<br />
10x A3 POSTERS ONLY £7.00<br />
250 D/S LOYALTY CARDS ONLY £17.00<br />
A0 CORREX ONLY £30.00<br />
58
PROFESSIONAL MERCHANDISING<br />
DELIVERING RETAIL STANDARDS59
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
60
SWING TABLE TOP CHALK SIGN<br />
PRICES ARE CORRECT AT THE TIME OF PRINT BUT MAY CHANGE WITHOUT PRIOR NOTICE.<br />
A4 PILLAR CHALKBOARD MENU PREMIUM TABLE TALKERS HANDLED TABLE TALKERS MINI EASEL & A5 CHALKBOARD<br />
Available sizes.<br />
A5 £9.75<br />
A4 £10.90<br />
Available sizes.<br />
A4 £13.50<br />
Available sizes.<br />
A5 £7.50<br />
A4 £9.75<br />
Available sizes.<br />
A5 £8.50<br />
A4 £10.90<br />
Available sizes.<br />
1x A5 £6.90<br />
Pack of 5 A5 £27.50<br />
TIERED WOODEN MENU HOLDER RUSTIC MENU HOLDER MENU PLINTHS TALL DUAL MENU HOLDER GK MENU HOLDER<br />
Pack of 1 £9.95<br />
Pack of 10 £69.50<br />
A4 £13.75<br />
A5 £10.75<br />
Pack of 1 £8.25<br />
Pack of 1 £6.95<br />
Pack of 10 £57.00<br />
Available sizes.<br />
Pack of 1 £7.55<br />
CHALKBOARD PUMP CLIP TABLE TOP CLIP BOARD PERSPEX STRAIGHT HOLDER PERSPEX 3 SIDED DL HOLDER PERSPEX FLYER HOLDER<br />
Available<br />
Pack of 1 £4.50<br />
Available sizes.<br />
A4 £10.00<br />
A4 £16.00<br />
Available sizes.<br />
DL £3.35<br />
A5 £3.95<br />
A4 £6.25<br />
Available sizes.<br />
DL £6.90<br />
All prices exclude delivery<br />
Available sizes. Sold in 1’s<br />
DL £2.85<br />
A5 £4.60<br />
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PRICES ARE CORRECT AT THE TIME OF PRINT BUT MAY CHANGE WITHOUT PRIOR NOTICE.<br />
PLAIN WOODEN A BOARD BLACK A-MASTER A-BOARD PREMIUM SNAP A BOARD REVERSIBLE WOODEN SIGHTMASTER - BLACK<br />
Available sizes.<br />
SMALL (40”’ x 24”) £66.00<br />
LARGE (64”’ x 34”) £120.00<br />
Available sizes.<br />
A2 £62.50<br />
A1 £81.50<br />
Available sizes.<br />
A2 £85.00<br />
A1 £125.00<br />
A0 £225.00<br />
Available sizes.<br />
A2 £56.00<br />
A1 £66.00<br />
A0 £144.00<br />
Available sizes. Sold in 1’s<br />
A1 £146.00<br />
A0 £229.60<br />
BUDGET WOOD POSTER FRAMES ORNATE GOLD POSTER FRAME ALUMINIUM SNAP FRAMES SLATTED CASK BOARD SMALL CHALK PENS 8PK WHITE<br />
Available sizes.<br />
A4 £9.20<br />
A3 £13.90<br />
A2 £19.00<br />
Available sizes.<br />
A4 £22.50<br />
A3 £33.50<br />
A2 £50.00<br />
Also available in silver<br />
Available sizes.<br />
A4 £8.00<br />
A3 £10.50<br />
A2 £14.00<br />
Pack of 1 £69.50<br />
Available sizes.<br />
10 Pack £12.90<br />
INTERNAL FRAMED CHALKBOARDS EXTERNAL FRAMED CHALKBOARDS ROUND WALL MOUNTED SIGN WALL MOUNT A0 CORREX FRAME EASEL & CHALKBOARD<br />
Built to size required<br />
Please enquire for prices<br />
Built to size required<br />
Please enquire for prices Pack of 1 £44.90<br />
Double sided Gloss white<br />
aluminium panel mounted<br />
Pack of 1 £85.00<br />
Attach to any wall with a snap<br />
frame to hold A0 correx boards<br />
All prices exclude delivery<br />
Available sizes.<br />
A2 £33.00<br />
A1 £79.00<br />
A0 £97.50 62
Wine Bottle Neck Chalk Boards<br />
£11.75<br />
for a pack<br />
of 10<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
63
Table top easels are a great<br />
way to increase interest in<br />
coffees, cask and craft ales.<br />
Hand held table talkers are<br />
perfect for desserts and<br />
coffees. A firm favourite.<br />
Wall mounted chalk boards<br />
made to measure are a<br />
must for any pub marketing.<br />
WELL PRESENTED CHALKBOARDS<br />
IMPROVES QUALITY PERCEPTION<br />
If your customer can see that you have taken care<br />
over your chalkboards, they will naturally assume<br />
that all other aspects of your business are cared<br />
for too! A clean, well-maintained chalkboard will<br />
benefit by giving an impression of quality.<br />
Chalkboard Easels are a great welcoming<br />
and instruction tool. Instructing customers<br />
on how to dine with you enhances the<br />
retail experience which leads to<br />
increased spend and repeat footfall.<br />
If you were going out to eat at a pub and the menu<br />
on a chalkboard was poorly written or misspelt<br />
and scruffy, what impression would this give you<br />
about the pub and the food on offer?<br />
Remember A boards can also be a powerful sales<br />
tool. Utilise for specials, special offers or luxury<br />
coffees and desserts. These will immediately<br />
raise interest and increase rate of sale of the<br />
items promoted.<br />
64
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
65
FANTASTIC EXTERNAL CAFE BARRIERS<br />
We all love the look and ambience of those<br />
continental cafés. Our cafe barriers allow you to<br />
extend and define your sales area. Pubs which<br />
protect their customers comfort with windbreaks<br />
can expect not only a longer season but also offer a<br />
greater spend per customer.<br />
Our cafe barriers offer great flexibility and ease of<br />
use. The system simply comprises standard uprights<br />
with a sturdy 10kg base and a choice of 3 crossbar<br />
widths. All are completely interchangeable so you<br />
can mix and match to fit the venue perfectly.<br />
Banners can be printed or plain in a choice of<br />
materials.<br />
Cafe barrier kits are available in 3 different widths<br />
of 1200mm, 1500mm and 1800mm.<br />
Each complete kit includes;<br />
1 x Banner (PVC or Mesh),<br />
2 x Upright Legs,<br />
2 x Cross Rails,<br />
2 x Heavy Duty Bases,<br />
2 x Sliding Rings.<br />
Example shown below is a 1200mm kit.<br />
Cost for this complete kit: £212.50<br />
(including printed PVC banner)<br />
For other sizes and costs please speak to Design and Print<br />
A great way to maximise your external footprint<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
66
BANNERS<br />
AVAILABLE<br />
FROM JUST<br />
£20.00<br />
67
WINES OF THE WORLD<br />
We want to help you to present your wine range professionally<br />
Having an attractive wine menu is essential if you are to maximise the potential wine sales in your pub.<br />
Design and Print can create bespoke wine menus or POS to help increase your wine sales. Remember a<br />
professional display, menu and chalk boards will maximise the appeal of your wine offer.<br />
FREE, PERSONALISED WINE LISTS AND TENT CARDS<br />
All our wine menus and tent cards offer you the following:<br />
• All wines with full tasting notes and prices.<br />
• Choose either 25 wine lists or 25 wine tent cards.<br />
All you need to do to qualify for the free wine lists is to select a minimum of 6 wines from the Punch<br />
Wine Collection and agree to continue purchasing them from us via your telesales representative or<br />
via the Punch Buying Club website.<br />
To order your POS simply complete the online form at: http://bit.ly/wine-lists<br />
For any wine range you should promote<br />
your offer. Have a limited range? Utilise a<br />
2 sided tent card that provides customers<br />
with tasting notes and prices. At just £19<br />
for 25 tent cards promoting your wine<br />
range has never simpler.<br />
Chalkboard wine tags at just £11.75 for a<br />
pack of 10 are proven to drive wine sales.<br />
Small chalkboards come with rustic twine<br />
which ties around the bottle. Add a price<br />
and short descriptor to give your wine<br />
promotion a professional touch.<br />
Design and Print can design your wine<br />
menu to match your food menu for that<br />
added professional touch. All wine lists<br />
come complete with descriptions to give<br />
customers everything they need to make<br />
their wine choice.<br />
Enhance your wine offering or even<br />
promote a specific wine offer. Fizz Friday,<br />
2 glasses of wine receive the rest of the<br />
bottle free are popular promotions. Design<br />
and Print can create posters, tent cards,<br />
correx boards to promote your offers.<br />
68
MENU SHOP<br />
69
70
<strong>BROCHURE</strong> MENU 1<br />
These menus can be designed in a variety of sizes to suit the amount of dishes and offers your menus<br />
contain. Speak to Design and Print for more information about our menu design service.<br />
71
<strong>BROCHURE</strong> MENU 2<br />
72
PU07665<br />
PU07665<br />
<strong>BROCHURE</strong> MENU 3<br />
OUR GREAT<br />
OFFERS<br />
EVERYDAY GREAT VALUE<br />
LUNCH OFFER<br />
BAGUETTE, CHIPS & A<br />
DRAUGHT SOFT DRINK<br />
ONLY<br />
12.00pm TO 3.00pm<br />
£4.95<br />
MONDAY – FRIDAY ONLY<br />
MONDAY<br />
TWO CLASSIC BURGERS OR<br />
HOT DOGS WITH CHIPS £8<br />
CURRY AND<br />
A CARLING<br />
£6.95<br />
TUESDAY<br />
WEDNESDAY<br />
GRILL NIGHT<br />
FROM ONLY<br />
SELECTION OF ITEMS FROM THE GRILL £4.95<br />
GAMMON £4.95 | RUMP STEAK £5.95<br />
All day<br />
everyday<br />
THURSDAY<br />
FAMILY PIZZA MEAL DEAL £14.95<br />
A FAMILY SIZED PIZZA WITH<br />
CHICKEN WINGS, CHIPS AND SALAD<br />
FRIDAY<br />
TWO BEER BATTERED<br />
FISH & CHIPS ONLY £10<br />
SATURDAY<br />
CHILDREN EAT FOR £1<br />
WHEN DINING WITH AN ADULT<br />
SUNDAY<br />
ENJOY OUR GREAT SUNDAY LUNCH<br />
FOR ONLY £6.95<br />
ADD A STARTER OR DESSERT TO YOUR<br />
SUNDAY LUNCH FOR ONLY £2.50<br />
23 HIGH STREET | GREAT WAKERING | SOUTHEND-ON-SEA | SS3 0EF<br />
TEL: 01702 218449 | VISIT: WWW.ANCHORGREATWAKERING.COM<br />
OUR GREAT<br />
OFFERS<br />
EVERYDAY GREAT VALUE<br />
LUNCH OFFER<br />
BAGUETTE, CHIPS & A<br />
DRAUGHT SOFT DRINK<br />
ONLY<br />
12.00pm TO 3.00pm<br />
£4.95<br />
MONDAY – FRIDAY ONLY<br />
MONDAY<br />
TWO CLASSIC BURGERS OR<br />
HOT DOGS WITH CHIPS £8<br />
CURRY AND<br />
A CARLING<br />
£6.95<br />
TUESDAY<br />
WEDNESDAY<br />
GRILL NIGHT<br />
FROM ONLY<br />
SELECTION OF ITEMS FROM THE GRILL £4.95<br />
GAMMON £4.95 | RUMP STEAK £5.95<br />
All day<br />
everyday<br />
THURSDAY<br />
FAMILY PIZZA MEAL DEAL £14.95<br />
A FAMILY SIZED PIZZA WITH<br />
CHICKEN WINGS, CHIPS AND SALAD<br />
FRIDAY<br />
TWO BEER BATTERED<br />
FISH & CHIPS ONLY £10<br />
SATURDAY<br />
CHILDREN EAT FOR £1<br />
WHEN DINING WITH AN ADULT<br />
SUNDAY<br />
ENJOY OUR GREAT SUNDAY LUNCH<br />
FOR ONLY £6.95<br />
ADD A STARTER OR DESSERT TO YOUR<br />
SUNDAY LUNCH FOR ONLY £2.50<br />
23 HIGH STREET | GREAT WAKERING | SOUTHEND-ON-SEA | SS3 0EF<br />
TEL: 01702 218449 | VISIT: WWW.ANCHORGREATWAKERING.COM<br />
73
<strong>BROCHURE</strong> MENU 4<br />
74
<strong>BROCHURE</strong> MENU 5<br />
75
<strong>BROCHURE</strong> MENU 6<br />
76
<strong>BROCHURE</strong> MENU 7<br />
77
<strong>BROCHURE</strong> MENU 8<br />
78
<strong>BROCHURE</strong> MENU 9<br />
79
MENU CLIP BOARDS<br />
Menu clipboards are suitable for all kinds of menus. This addition makes an otherwise plain piece of paper come across<br />
professionally. Our menu clip boards offer a high quality look at a great price.<br />
Replacing menus can be tedious and expensive. Clipboards allow for quick menu changes. Simply insert a new sheet<br />
every time there is a menu change. Clipboards are reusable and easily maintained making them a great option for any pub.<br />
A strong and durable<br />
wooden clipboard with a<br />
long lasting wipe clean<br />
finish. These Oak faced<br />
MDF clipboards can be<br />
personalised with your<br />
logo or slogan using state<br />
of the art laser engraving<br />
machining.<br />
Designed to fit A4 paper size<br />
Available as landscape or portrait.<br />
A4 CLIP BOARD<br />
ONLY £6.90<br />
ex delivery<br />
80
81
MENU LAUNCH PACK<br />
Introducing a new menu is not just about a new menu. It’s<br />
about shouting about your new offer both internally and<br />
externally. It’s about introducing interest and longevity to<br />
your menu.<br />
This page presents an example POS suite to maximise your<br />
new menu launch.<br />
Promote your key offers externally through correx boards for high impact<br />
Receipt slips are a great way to say thank you & to drive repeat footfall with an offer<br />
Posters should be used to reinforce your external and menu messages<br />
Separate your menus to ensure your messages are clear. Don’t confuse main menus with light bites<br />
Flyers are a great way to<br />
externally promote offers you<br />
want and to reach new customers<br />
further afield.<br />
82
for the kids<br />
MERLIN DESIGN<br />
x250<br />
place mat<br />
menus<br />
£56.00<br />
83
10x3ft<br />
BANNER<br />
£26.00<br />
FOR THE LITTLE<br />
MONSTERS<br />
MAINS<br />
The BIG One<br />
6oz Patty<br />
Chicken Burger<br />
Plain Chicken Breast<br />
Beef Lasagne<br />
With garlic bread<br />
Spaghetti Bolognese<br />
Hand Battered Fish Fingers<br />
Bucket of Chicken Nuggets<br />
All the above are served with fries and a<br />
choice of beans or salad sticks<br />
BURGERS<br />
MONSTER Burger<br />
3oz Patty<br />
Cheesy MONSTER Burger<br />
3oz Patty with Cheddar Cheese<br />
£3.95<br />
NIBBLES<br />
Chicken Fingers £2.50<br />
With dips<br />
Breaded Mozzarella Sticks £2.50<br />
With salsa dip<br />
DESSERTS All £2.50<br />
3 Scoops of Ice Cream<br />
Strawberry, Vanilla and Chocolate<br />
Topping Sauces:<br />
Chocolate or Raspberry<br />
LITTLE<br />
MONSTERS<br />
DESIGN<br />
Terms & Conditions<br />
All prices are inclusive of VAT. All items are subject to availability. Ice cream not suitable for lactose intolerant persons. *Approx weight uncooked. All fish dishes may contain bones.<br />
Whilst we take every care to preserve the integrity of our vegetarian products, we must advise these products are handled in a multifunctional kitchen environment. All our products may<br />
contain seeds, traces of nuts or nut derivatives.<br />
KIDS MONSTER PLACE MAT MENU.indd 1 27/02/<strong>2015</strong> 12:43<br />
84
PIRATES<br />
DESIGN<br />
10x A3<br />
POSTERS<br />
£7.00<br />
85
x25<br />
A5<br />
MENUS<br />
£18.00<br />
86
x1<br />
A0<br />
CORREX<br />
£30.00<br />
87
DRINKS MENUS<br />
Customers will buy what they can see. Enhance your customer’s awareness of<br />
your drinks range with professional menus on the tables. Wine lists, summer<br />
drinks, cocktails and coffee menus can all roll into our professional design or<br />
keep them separate to really maximise each drink range.<br />
x10<br />
A3<br />
POSTERS<br />
£7.00<br />
88
COCKTAILS<br />
menus & POS<br />
x25 A4<br />
menus<br />
from £18.00<br />
89
PROMOTIONAL FLYERS<br />
A well designed, professional printed flyer on good quaity material is a great way to get your messages to your customers both existing and potential. Distribution door-drops<br />
and leaflet dispensers are just some of the ways you can utilise to reach customers through your flyers. Design and Print produce thousands of flyers every year each one<br />
designed to maximise your pub’s offers, events and key messages to help drive footfall into your pubs and inrease revenue.<br />
90
PROFESSIONAL FLYERS<br />
All our flyers are printed on a professional 140gsm silk material which adds extra impact to your flyer.<br />
4 REASONS WHY FLYERS ARE SO EFFECTIVE:<br />
1 Successfully target those people who live<br />
within your pub’s catchment area.<br />
2 Your advert is almost certain to be seen.<br />
3 It’s low cost, high reward.<br />
4 Flyers can be used time and time again.<br />
DETAILS TO INCLUDE IN YOUR FLYER:<br />
The name and address of your pub<br />
Contact details, including telephone number,<br />
email address, website address and/or<br />
Facebook/Twitter addresses.<br />
Why people should visit your pub.<br />
High quality image of your pub which shows off<br />
its main selling point (this might be the quaint<br />
looking bar, the patio garden, or a particularly<br />
beautiful interior shot which evokes the friendly<br />
atmosphere of your pub).<br />
A call-to-action: “Come and visit the Red Lion –<br />
to enjoy a drink and a bite to eat!”<br />
Include a special offer: exclusive to those who<br />
bring this flyer with them to the pub.<br />
Presenting yourself as friendly and inviting is a<br />
must.<br />
Few pubs these days produce bespoke flyers.<br />
It’s a major marketing opportunity which many<br />
people miss out on. Don’t be among them.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
91
x250<br />
A5 SS<br />
FLYERS<br />
£25.00<br />
x10,000<br />
A5 SS<br />
FLYERS<br />
£212<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
92
A GREAT NIGHT’S SLEEP<br />
Maximise your accommodation by enhancing retail experience<br />
T H E<br />
C R O W N<br />
I N N<br />
T H E<br />
C R O W N<br />
I N N<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
93
FOOTFALL THROUGH LOYALTY<br />
Loyalty cards are an effective marketing tool that have been proven to work well in the past.<br />
Loyal customers are the best way to market your pub, their word of mouth will increase customers for you.<br />
BENEFITS TO YOUR BUSINESS:<br />
• Gains repeat custom or purchase<br />
• Gathers customer data for future promotional use<br />
• Can help analyse what your customers buy and when<br />
8x<br />
men<br />
are 2x<br />
2x<br />
80%<br />
more customers will visit a new<br />
pub when a freebie is on offer<br />
more likely to claim drinks offers<br />
compared to women<br />
Customers with a loyalty card are<br />
2x more likely to buy something<br />
than those without one<br />
of customers said they would<br />
sign up to their favourite pub’s<br />
loyalty scheme<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
94
Loyalty cards have been hugely successful in gaining return trade.<br />
Design and Print produce bespoke loyalty cards, enabling you to<br />
add an incentive such as “Buy 5 drinks, get 1 free” and allows you<br />
to control the number of qualifying visits/purchases and timescale<br />
meaning we produce loyalty schemes that work for you.<br />
x250<br />
LOYALTY<br />
CARDS<br />
from<br />
£17.00<br />
x1<br />
INK<br />
STAMP<br />
£20.00<br />
Self-inking loyalty card stamps are very<br />
popular in pubs, restaurants, and coffee<br />
shops. These loyalty stamps complement<br />
our range of loyalty cards.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
95
The Railway is a pub filled with lots of character. We designed their POS in-line with a railway theme<br />
creating rail ticket styled artwork to great effect.<br />
BRANDED BAR RUNNERS<br />
OPENING FLYERS<br />
INVITATIONS<br />
LOYALTY<br />
CARDS<br />
MAIN MENUS<br />
96
97
Comment Cards fulfil two valuable<br />
needs for your pub: collecting customer<br />
feedback and collecting customer details<br />
for your marketing efforts. Leave a stack<br />
of comment cards on each table or<br />
include it with the bill. You’ll find out what<br />
your customers really think of your food<br />
and the experience they encountered,<br />
so you can improve your offering to your<br />
customers needs. Design and Print can<br />
create bespoke customer feedback cards<br />
that are tailored to your business.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
98
93% of 16-24 year olds and 50% of 45-54<br />
years actively use social media (CPL Online)<br />
Can you afford not to join them and use social<br />
media as part of your marketing tool kit?<br />
If YOU DO USE social media do not forget to<br />
tell your customers to follow you. You can do<br />
this using posters from just £5.50.<br />
99
IT COULD NOT BE EASIER TO GET STARTED...<br />
THINK ABOUT WHAT YOU NEED! EMAIL YOUR ORDER TO USE ARTWORK WILL BE CREATED CHECK AND CHECK AGAIN APPROVE AND DELIVER<br />
Think about what it is you<br />
are trying to communicate.<br />
What are the core<br />
messages? Have you<br />
double checked the<br />
wording, the prices and<br />
spelling? Think about how<br />
you would like your design<br />
to look. Have you seen a<br />
design you would like to<br />
replicate?<br />
Email your wording, your brief<br />
and any images to be used<br />
or reference material to base<br />
your artwork on to:<br />
info@punchdesignandprint.com<br />
Please feel free to reference<br />
any artwork within this<br />
brochure for your new<br />
artwork. If requesting a<br />
menu please supply as a<br />
‘Microsoft Word’ file.<br />
Design and Print will<br />
confirm receipt of your order.<br />
Once confirmed that your<br />
order has been accepted<br />
you will receive your artwork<br />
proofs within 5 working days.<br />
Once you receive your proofs<br />
please check them<br />
thoroughly. Check the<br />
spelling, prices, contact<br />
details. Please send any<br />
amendments in email to:<br />
info@punchdesignandprint.com<br />
Design and Print will confirm<br />
receipt of your amendments<br />
and will update and return to<br />
you within 2 working days.<br />
To approve your artwork<br />
please email your approval to:<br />
info@punchdesignandprint.com.<br />
Please note we cannot print<br />
your artworks without written<br />
approval.<br />
HOW TO PAY FOR YOUR PRODUCTS<br />
All payments are taken via your pubs goods account at the point of approval of your artwork.<br />
All payments are due in line with your credit terms.<br />
CREATIVE HUB ONLINE ORDERS<br />
All payments for online orders via the Creative Hub are made via Credit Card.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
100
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
101
PROFESSIONAL PHOTOSHOOTS<br />
IN YOUR OWN PUB<br />
• Fantastic quality photo shoots that capture the essence<br />
of your pub and offer<br />
• All photographs are print quality and can be used in all<br />
print and digital marketing<br />
• You will receive a copy of all photographs<br />
• We cover the whole of the country and can cater for day<br />
or evening shoots<br />
• Great value for money<br />
MARKETING PHOTO SHOOT<br />
• Captures the physical pub externally and internally<br />
• Captures lifestyle - bar staff and customers<br />
• Food and drink with back bar shots<br />
• Mixture of styles to suit print and web<br />
SHOWCASE YOUR PUB FROM JUST £200<br />
If longer stay or night shoot is required and then additional £50 is added.<br />
Email the Design and Print team on: info@punchdesignandprint.com to<br />
arrange your photo shoot.<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
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103
YOUR OWN PUB WEBSITE<br />
DESIGNED WITH PUBS IN MIND<br />
We know running a pub is hard work and your time is precious. We know that updating your pub website<br />
is often the last thing you think about. Because of this we have created a MANAGED offer which means<br />
we will ensure your site is always up to date and performing well.<br />
THE MANAGED OFFER<br />
• WE DESIGN IT FOR YOU - BESPOKE TO YOUR PUB!<br />
• Great range of fully customisable templates to suit any pub style<br />
• Easily embed widgets for social media & Trip Advisor feeds along with online booking calendars*<br />
• Designed with strong search engine visibility on major search engines<br />
• Generic banner adverts (Christmas, Easter etc) uploaded to your website<br />
• All your print material** automatically uploaded to your website<br />
• Free Head Office email support<br />
• Website optimised for mobile & tablets<br />
• Unlimited amount of web pages<br />
A managed website costs just £400 designed or you can have a non managed website for £325 designed.<br />
There is a £200 annual fee from year 2 OR £125 for the non managed option. Domains are additional costs and are quoted before being purchased.<br />
*Online booking functionality not provided by Punch Taverns ** If Design and Print have created the print for you and you choose the managed option.<br />
104
A STUNNING WEBSITE, with full support<br />
and continually being updated and<br />
upgraded with unique and new features<br />
will help you increase your trade. Don’t<br />
compromise on getting the best for your<br />
business. Get yourself a website that you<br />
can be proud of, delivers measurable<br />
results and and you can update when<br />
you want.<br />
GREAT CONTENT = GREAT<br />
PERFORMING WEBSITE<br />
DRINKS<br />
Real Ales<br />
Craft Beers<br />
Wine List<br />
FOOD<br />
Table Bookings<br />
Menus<br />
ENTERTAINMENT<br />
Your Events Listing<br />
Live Sport<br />
Live Music<br />
105
GREAT CONTENT = GREAT<br />
PERFORMING WEBSITE<br />
ACCOMMODATION<br />
Availability Widgets<br />
SOCIAL MEDIA<br />
Links to Facebook<br />
ENGAGE YOUR CUSTOMERS<br />
Our websites are designed to engage with your customers.<br />
Providing them with the information they want:<br />
• Opening times & contact details<br />
• What’s on listings<br />
• Book a table & download menus<br />
• See what your pub looks like<br />
• See what facilities your pub has<br />
• See reviews of your pub<br />
• To show that you care about your business<br />
• Your contact details<br />
Links to Twitter<br />
Links to Trip Advisor<br />
Built in Social Share<br />
AWARDS<br />
Drinks Awards<br />
Trip Advisor Awards<br />
106
MANAGED<br />
We design it for you<br />
Choice of 6 templates<br />
What do you get<br />
All your print material automatically<br />
uploaded to your website<br />
Event banner ads loaded to your website<br />
Free Head Office support<br />
Website optimised for mobile & tablets<br />
Unlimited amount of web pages<br />
NON-MANAGED<br />
What do you get<br />
We design it for you<br />
1 template<br />
Head Office support to reset passwords only<br />
Website optimised for mobile & tablets<br />
Unlimited amount of web pages<br />
Cost £325 + Domain Cost<br />
Annual fee from year 2 £125 there after<br />
Cost £400 + Domain Cost<br />
Annual fee from year 2 £200 thereafter<br />
INTERESTED?<br />
Download your brief form at: creativehubwebsites.com<br />
Receive a preview of your website<br />
within 5 working days<br />
Visit our websites at:<br />
creativehubwebsites.com<br />
or email: web@punchdesignandprint.com<br />
Call on: 01283 501 718<br />
107
STANDARD SIZES<br />
Knowing what size POS to order can be confusing. To help we<br />
have detailed below the common sizes commonly used for POS.<br />
A2<br />
A0<br />
A1<br />
A4<br />
A3<br />
A0<br />
A7 74 105<br />
A6 105 148<br />
A5 148 210<br />
A4 210 297<br />
A3 297 420<br />
A2 420 594<br />
A1 594 841<br />
Measurements in mm<br />
Page Size A B<br />
A5<br />
A6 A7<br />
Contact the Design and Print Team - e: info@punchdesignandprint.com - t. 01283 501 718 - Order online in the Creative Hub in the Punch Buying Club<br />
108
PRICE GUIDE<br />
PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />
MAY CHANGE WITHOUT PRIOR NOTICE.<br />
POSTERS<br />
170gsm | ENC = Encapsulated<br />
10 20 30<br />
A5 POST14 £5 £10 £15<br />
A4 POST04 £5.50 £11 £16.50<br />
A3 POST01 £7 £14 £21<br />
1 2 3 4 5<br />
A2 POST02 £12 £24 £36 £48 £60<br />
A1 POST03 £19 £38 £57 £76 £95<br />
A0 POST05 £32 £64 £96 £128 £160<br />
A3 ENC POST15 £18 £24 £27 £30 £33<br />
A2 ENC POST06 £22 £44 £66 £88 £110<br />
A1 ENC POST07 £34 £68 £102 £136 £170<br />
A0 ENC POST13 £52 £104 £156 £208 £260<br />
BOUNCE BACK<br />
DS = Double Sided L = Landscape<br />
250 500 750 1000 1500 2000<br />
A6-A7 4pp RHOL001 140gsm £45 £72 £87 £89 £102 £115<br />
A5-A6 4pp RHOL003 140gsm £60 £83 £107 £117 £133 £149<br />
A4-A5 4pp 6<br />
Vouchers<br />
A5-A6 4pp 2<br />
Vouchers<br />
BounceA54ppb<br />
350gsm Gloss<br />
BounceA64ppb<br />
350gsm Gloss<br />
50 100 250 500 750 1000 1500 2000<br />
£44 £50 £55 £95 £120 £145 £185 £225<br />
£38 £48 £53 £90 £115 £137 £177 £217<br />
PVC POSTERS Banner grade PVC<br />
1 2 3 4 5<br />
A2 POST10 £15 £30 £45 £60 £75<br />
A1 POST11 £25 £50 £75 £100 £125<br />
A0 POST12 £45 £90 £135 £180 £225<br />
109
PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />
MAY CHANGE WITHOUT PRIOR NOTICE.<br />
VOUCHERS<br />
350gsm | SS = Single Sided DS = Double Sided L = Landscape P = Portrait<br />
250 500 750 1000 1500 2000 2500 5000 10000<br />
A6 L SS VOU001 £18 £36 £54 £62 £86 £115 £143 £285 £560<br />
A6 L DS VOU002 £24 £48 £72 £81 £111 £149 £185 £370 £737<br />
A6-A7 4pp VOU003 £27 £54 £81 £90 £124 £166 £207 £413 £825<br />
A5-A6 4pp L VOU005 £71 £142 £213 £278 £404 £530 N/A N/A N/A<br />
84x197mm DS VOU006 £23 £46 £69 £73 £104 £136 £167 £324 £636<br />
85x120mm 4pp LOY003 £24 £48 £72 £81 £110 £149 £185 £370 £737<br />
POSTCARDS<br />
350gsm | SS = Single Sided DS = Double Sided<br />
250 500 750 1000 1500 2000 2500 5000 10000<br />
A5 SS POSTCAS5 £63 £78 £93 £106 £132 £158 £181 £293 £397<br />
A5 DS POSTCAD5 £80 £96 £112 £127 £158 £188 £213 £336 £449<br />
STATIONERY<br />
Business Cards<br />
55x85mm L SS<br />
Business Cards<br />
55x85mm L DS<br />
Comp Slip<br />
99x210mm<br />
Letterhead<br />
100gsm<br />
250 500 750 1000 1500 2000<br />
STA000 £17 £32 £41 £50 £68 £86<br />
STA001 £17 £33 £47 £57 £82 £105<br />
STA006 £17 £34 £51 £60 £84 £107<br />
STA007 £34 £59 £84 £101 £120 £139<br />
RUBBER STAMP<br />
19x19mm £20<br />
1<br />
FLYERS<br />
140gsm | SS = Single Sided DS = Double Sided L = Landscape<br />
250 500 750 1000 1500 2000 2500 5000 10000<br />
A5 SS FLY001 £25 £43 £57 £70 £81 £91 £101 £138 £212<br />
A5 DS FLY002 £30 £54 £77 £89 £106 £123 £139 £186 £278<br />
A4 SS FLY006 £35 £62 £80 £93 £123 £153 £167 £233 £350<br />
A4 DS FLY007 £50 £73 £96 £116 £156 £197 £212 £286 £409<br />
DL SS FLY008 £25 £50 £75 £86 £95 £106 £118 £172 £280<br />
DL DS FLY009 £30 £78 £90 £111 £123 £136 £149 £213 £341<br />
A5 L SS FLY011 £25 £43 £57 £70 £81 £91 £101 £138 £212<br />
A5 L DS FLY012 £30 £54 £77 £89 £106 £123 £139 £186 £278<br />
A6 SS FLY013 £24 £39 £54 £62 £72 £81 £89 £116 £168<br />
A6 DS FLY014 £30 £49 £68 £84 £94 £105 £116 £166 £267<br />
110
PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />
MAY CHANGE WITHOUT PRIOR NOTICE.<br />
BAR RUNNERS<br />
5<br />
Fabric BARRUNNERF £70<br />
Premium Large - 224 x 894mm BARRUNNERPL £97<br />
Premium Small - 235 x 430mm BARRUNNERPS £68<br />
TENT CARDS<br />
350gsm<br />
25 50 75 100 150 200<br />
A’ Shape TENT01 £19 £38 £57 £73 £106 £139<br />
Toblerone TENT02 £23 £46 £69 £90 £132 £173<br />
Box TENT04 £27 £54 £81 £107 £157 £207<br />
6 Sided TENT05 £53 £106 £159 £223 £330 £438<br />
Bucket Wraps BUCKWR £42 £84 £126 N/A N/A N/A<br />
BAR STANDEE<br />
With DL Menu Holder<br />
2 5 10<br />
A4 BS £37 £52 £68<br />
BEER MATS<br />
DS = Double Sided<br />
500 1000 2000<br />
Pulp DS BEERMAT £90 £139 £256<br />
STRUT CARDS<br />
170gsm Gloss mounted on 2000 mic with Strut<br />
20<br />
A4 STR001 £40<br />
A5 STR002 £34<br />
DL SLIDER INSERT CARDS<br />
Single sided and laminated = Printed on 350gsm card - 210x99mm -<br />
does not include the perspex holders - See page 61<br />
25 50 75<br />
DL D/S Cards SLIDERS £18 £36 £54<br />
111
PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />
MAY CHANGE WITHOUT PRIOR NOTICE.<br />
MENUS<br />
350gsm - Available in Matt or Gloss Finish<br />
SS = Single Sided DS = Double Sided L = Landscape P = Portrait<br />
Max Size 25 50 75 100 150 200<br />
297x510mm<br />
6pp MEN037 £40 £80 £120 £155 £230 £300<br />
350x530mm<br />
6pp MEN039 £42 £84 £126 £163 £241 £318<br />
317x460mm<br />
DS MENHOL01 £55 £110 £165 £205 £310 £405<br />
317x460mm<br />
8pp MENHOL02 £130 £260 £390 £504 £695 £915<br />
230 x 330mm<br />
DS MENHOL03 £48 £96 £144 £179 £270 £350<br />
A3 25 50 75 100 150 200<br />
A3 6pp MEN008 £35 £70 £105 £129 £185 £266<br />
A3 4pp MEN010 £35 £70 £105 £129 £185 £266<br />
A3 FLAT DS MEN012 £35 £70 £105 £137 £202 £267<br />
A3 8pp MEN013 £83 £166 £244 £359 £536 £713<br />
210x420 FLAT MEN023 £26 £52 £78 £107 £157 £207<br />
A3 Gatefold<br />
to A4<br />
MEN028 £35 £70 £105 £129 £185 £266<br />
270x320mm 8pp MEN038 £82 £164 £246 £328 £502 £672<br />
A4 25 50 75 100 150 200<br />
A4 6pp MEN015 £19 £38 £57 £74 £108 £142<br />
A4 4pp P MEN017 £19 £38 £57 £74 £108 £142<br />
A4 4pp L MEN019 £19 £38 £57 £74 £108 £142<br />
A4 FLAT SS MEN022 £18 £36 £54 £72 £106 £139<br />
A4 FLAT DS MEN021 £18 £36 £54 £72 £106 £139<br />
A5 25 50 75 100 150 200<br />
A5 FLAT SS MEN032 £18 £36 £54 £72 £106 £139<br />
A5 FLAT DS MEN026 £18 £36 £54 £72 £106 £139<br />
PLACEMATS<br />
100gsm | SS = Single Sided DS = Double Sided<br />
Max Size 250 500 750 1000 1500 2000 2500<br />
A4 SS PMSS £35 £70 £105 £133 £184 £235 £287<br />
A4 DS PMDS £56 £112 £165 £190 £230 £295 £359<br />
GIVEAWAY MENUS<br />
140gsm<br />
Max Size 250 500 750 1000 1500 2000 2500 5000 10000<br />
A4 6pp GIV003 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />
A4 4pp GIV004 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />
210x210mm<br />
4pp<br />
148x148mm<br />
4pp<br />
175x120mm<br />
4pp<br />
GIV005 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />
GIV006 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />
GIV007 £56 £75 £90 £115 £159 £203 £219 £295 £453<br />
112
PRICES ARE CORRECT AT THE TIME OF PRINT BUT<br />
MAY CHANGE WITHOUT PRIOR NOTICE.<br />
EXTERNAL BANNERS<br />
1 2 3 4 5<br />
6ft x 2ft BAN6X2 £20 £40 £60 £80 £100<br />
8ft x 2ft BAN8X2 £21 £42 £63 £84 £105<br />
8ft x 3ft BAN8X3 £25 £50 £75 £100 £125<br />
10ft x 2ft BAN102 £24 £48 £72 £96 £120<br />
10ft x 3ft BAN103 £26 £52 £78 £104 £130<br />
12ft x 4ft BAN124 £45 £90 £135 £180 £225<br />
COUNTDOWN BANNER 1<br />
10ft x 3ft Inc. Inserts £100<br />
VERTICAL BANNER 1 2 3 4 5<br />
8ft x 2ft VERTICAL BANNER KIT £140 £280 £420 £560 £700<br />
8ft x 2ft DS REPLACEMENT BANNER £68 £136 £204 £272 £340<br />
HANGING SIGNS<br />
Inc. Hanging Kit | SS = Single Sided DS = Double Sided L = Landscape<br />
1 2 3 4 5<br />
A2 L SS HBKA2 £27 £54 £81 £108 £135<br />
A2 L DS HBKA2 £44 £88 £132 £176 £220<br />
CORREX<br />
SS = Single Sided DS = Double Sided<br />
1 2 3 4 5<br />
A3 CORRA3 £18 £36 £54 £72 £90<br />
A3 CORRA3D £23 £46 £69 £92 £115<br />
A2 CORRA2 £23 £46 £69 £92 £115<br />
A2 CORRA2D £33 £66 £99 £132 £165<br />
A1 SS CORRA1 £25 £50 £75 £100 £125<br />
A1 DS CORRA1D £38 £76 £114 £152 £190<br />
A0 SS CORRA0 £30 £60 £90 £120 £150<br />
A0 DS CORRA0D £45 £90 £135 £180 £225<br />
8ft x 2ft SS COR8X2 £34 £68 £102 £136 £170<br />
8ft x 2ft DS COR8X2D £55 £110 £165 £220 £275<br />
8ft x 4ft SS COR8X4 £47 £94 £141 £188 £235<br />
8ft x 4ft DS COR8X4D £76 £152 £228 £304 £380<br />
INTERNAL BANNERS<br />
With Cassette Roadshow Style<br />
SPIDER BANNERS<br />
Foamex SS<br />
1505x1005mm<br />
Foamex DS<br />
1505x1005mm<br />
FX1505X1005 £65 £130 £195 £260 £325<br />
FX1505X1005D £93 £186 £279 £372 £465<br />
1 2 3 4 5<br />
Kit RBANNER £85 £170 £255 £340 £425<br />
1 2 3 4 5<br />
Inc Graphic SPIBAN £72 £154 £231 £308 £360<br />
Repl Graphic SPIBANGR £50 £100 £150 £200 £250<br />
113
114
DESIGN<br />
PRINT<br />
DESIGN&<br />
PRINT SERVICE<br />
PROMOTIONAL CATALOGUE<br />
WEB<br />
Design and Print Service, Punch Taverns, Jubilee House, Second Avenue, Burton on Trent DE14 2WF<br />
Tel. 01283 501 718 Email. info@punchdesignandprint.com