Frozen Food Market Expected to Expand at a Steady CAGR through 2020
Frozen food is an excellent alternative to fresh and cooked foods. Convenience is the major factor driving the Frozen Food Market. Other drivers for Frozen Food market are increasing disposable income and growing number of working women.
Frozen food is an excellent alternative to fresh and cooked foods. Convenience is the major factor driving the Frozen Food Market. Other drivers for Frozen Food market are increasing disposable income and growing number of working women.
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Global <strong>Frozen</strong> <strong>Food</strong><br />
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Report Description<br />
<strong>Frozen</strong> food is an excellent altern<strong>at</strong>ive <strong>to</strong> fresh and cooked foods. Convenience is the<br />
major fac<strong>to</strong>r driving the <strong>Frozen</strong> <strong>Food</strong> <strong>Market</strong>. Other drivers for <strong>Frozen</strong> <strong>Food</strong> market are<br />
increasing disposable income and growing number of working women.<br />
On the basis of product type market is segmented in<strong>to</strong> frozen vegetables, frozen me<strong>at</strong>,<br />
frozen fish, frozen pota<strong>to</strong>es, frozen meals, frozen soup. On the basis of geography <strong>Frozen</strong><br />
food market is segmented in<strong>to</strong> Egypt, Saudi Arabia, United Arab Emir<strong>at</strong>es, Algeria, Israel,<br />
and Iraq<br />
In Egypt frozen food market is expected <strong>to</strong> show growth owing <strong>to</strong> the shift in consumers.<br />
Consumption p<strong>at</strong>tern from fresh food <strong>to</strong> frozen food such as frozen me<strong>at</strong>. Sales of frozen<br />
me<strong>at</strong> increased due <strong>to</strong> the increasing unit prices of fresh me<strong>at</strong> owing <strong>to</strong> the increasing<br />
demand of fresh me<strong>at</strong> and compar<strong>at</strong>ively less supply of fresh me<strong>at</strong>. Another trend in the<br />
frozen food market is expanding distribution network <strong>through</strong> supermarkets and also<br />
hypermarkets. In Saudi Arabia due <strong>to</strong> busier lifestyle frozen food market is experiencing<br />
sharp growth. Sunbulah Fine <strong>Food</strong> & Pastries Mfg. launched new variety of puff pastry<br />
named Butter Puff Pastry. Another launch was by N<strong>at</strong>ional <strong>Food</strong> Co th<strong>at</strong> includes range of<br />
marin<strong>at</strong>ed chicken. As there is increase in number of women entering workforce and<br />
need of convenient food there is rising demand for frozen food. There is growing trend of<br />
consumption of frozen food in Algeria due the increasing prices of fresh food such as<br />
vegetables and sea food. There is growing demand for frozen food especially in frozen<br />
food segment owing <strong>to</strong> less availability of fresh fish in Algeria.<br />
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Report Description<br />
In Egypt Cairo Poultry Processing is the leading player in the <strong>Frozen</strong> food market having<br />
healthy market share. Varieties of products such as nuggets, wings, crispy chicken, and<br />
chicken burgers are offered by the Koki and Americana brands of Cairo Poultry Processing.<br />
Cairo Poultry Processing adopted several str<strong>at</strong>egies especially for Koki brand such as<br />
establishing strong distribution network, wide range of pack sizes and wide range of prices.<br />
In Saudi Arabia N<strong>at</strong>ional <strong>Food</strong> Co. is the leading player. N<strong>at</strong>ional <strong>Food</strong> Co. adopted<br />
str<strong>at</strong>egies such as heavy expenditure on advert¬¬ising and promotion activities. Another<br />
str<strong>at</strong>egy adopted by N<strong>at</strong>ional <strong>Food</strong> Co. is product expansion such as frozen poultry th<strong>at</strong><br />
includes marin<strong>at</strong>ed chicken breasts th<strong>at</strong> further includes four flavours. N<strong>at</strong>ional <strong>Food</strong> Co.<br />
also invested heavily in establishing strong distribution network by the easy availability of<br />
frozen food <strong>at</strong> every retail channels. Cascade Marine LLC is the leading player in the frozen<br />
food market in United Arab Emir<strong>at</strong>es. Cascade Marine LLC is showing strong growth owing<br />
<strong>to</strong> the strong presence of the company and wide distribution channel in the country.<br />
Company also ensures easy accessibility of products in hypermarkets, supermarkets and<br />
convenience s<strong>to</strong>res. Company has a broad product portfolio in different sub-segments such<br />
as frozen red me<strong>at</strong>, frozen poultry, frozen pota<strong>to</strong>es and frozen fish. Apart from this<br />
company also launched various vegetarian products. Cascade Marine LLC also adopted<br />
price differenti<strong>at</strong>ion str<strong>at</strong>egy by offering products <strong>at</strong> nominal prices focusing high as well as<br />
low income consumers. In Algeria Crustama is the leading player in the frozen food market.<br />
Other players in Algeria are Belfrost and Simpex Afric. Tnuva <strong>Food</strong> Industries is the major<br />
player in the Israel. Tnuva launched products such as frozen pastries.<br />
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Report Description<br />
<strong>Frozen</strong> food market is forecasted <strong>to</strong> show strong growth in Egypt and Saudi Arabia. As<br />
vegetables can replace carbohydr<strong>at</strong>es this increases the growth of <strong>Frozen</strong> <strong>Food</strong> <strong>Market</strong> in<br />
Saudi Arabia. In Saudi Arabia frozen food are more affordable than fresh food and also<br />
has low f<strong>at</strong> content in comparison <strong>to</strong> the fresh food.<br />
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