IQ-Magazine-Issue-15

IQ review
Article by Rachel Cracknell
BOOK
REVIEW
Talk Like TED: The 9 Public Speaking
Secrets of the World’s Top Minds
Author: Carmine Gallo, Macmillan,
2014. Available as ebook and hardback
Bio: TED is a non-profit organisation that’s
devoted to spreading ideas in the form of
short and powerful talks. In the last 30 years,
the company has transformed the world of
public speaking, and today, TED talks are
viewed more than two million times a day. The
company – whose name stands for Technology,
Entertainment and Design - brings together
leading researchers, world innovators and
cutting-edge thinkers to redefine the concept of
presentations and public speaking.
TED’s key mission is to spark conversation and
debate outside the four walls of a presentation
room or conference centre. They empower
individuals to overcome their fears of public
speaking, enabling them to share the ideas and
conversations that really matter to them.
Review: If the thought of speaking in front of
a group of business people, let alone billions
of viewers around the world, sends a flurry of
butterflies into your stomach, this is a must-read.
This fascinating book not only provides insight
into the world’s greatest talks, but also shows how
you can apply a range of presentation techniques
to your own talks. Inspiring, motivating and
practical, it is a must-read for those who lack
confidence when speaking in public.
issue 15 | page 61