IQ-Magazine-Issue-15

With over 270 employees and more
than 3000 flavour, fragrance and
personal care products shipped
across five continents, it’s time to
wake up and smell the scent of
success coming from Treatt.
IQ business profile
SCENT OF SUCCESS AND
A TASTE FOR CHANGE
strongly believe in supporting local causes, and donate many
thousands of pounds a year.”
From its expansive site on the outskirts of the town, Treatt’s
team of lab technicians, chemists and researchers invent new
and unique flavours and fragrances that are used in over 90
countries. With over a century of industry knowledge in the
Treatt vaults, they’re not stuck in the past, as the research and
development teams are at the cutting edge of emerging trends
and new technology.
Trendsetters
Treatt was one of the first organisations to pioneer naturallyoccurring
ingredients as a replacement for synthetic sugars.
Growing obesity levels in the US and in our own back garden
have led to a war on sugar, and Treatt is leading the charge
with its development of products that deliver the experience
of sugar without the calories. While synthetic products are
still an essential part of the business, Treatt is committed to
growing its natural range to serve the growing international
demand.
Charlotte Catignani, Research and Development Manager,
comments, “Our ability to stay ahead of consumer tastes and
trends comes down to our investment in market data. We’re
creative and inquisitive, which gives us that hunger to find out
what’s round the corner.”
In addition to growing the product range ingredient
applications, Treatt is also moving into new market places.
“Shortly after moving to the Florida office about four years
ago, I developed a bit of a personal quest for the perfect pint,”
Daemmon explains. “To my delight, the folks across the pond
had a bold taste for craft beer and I wanted a piece of the
evolving industry. We recruited a seriously talented chemist in
the Florida office, who was also a keen home brewer, to lead
the charge. We had some early successes, as our team could
talk the language of beer and we’ve mirrored this set-up in the
UK. We’re seeing some exciting wins across Europe, and huge
potential further afield.”
Global reach is already a reality for this impressive business,
but it also has a broad view, with its senior management
looking to forge new trading links in India, Nigeria, Kenya,
Thailand and parts of Latin America. “Our geographic
footprint is expanding all the time,” explains Nick Evans,
Director of Sales and Purchasing. “We have an ambitious
business strategy and a dedicated workforce who are
committed to getting great results for the business. Our sales
teams have a unique enthusiasm for our products, and work in
partnership with our clients across the world to ensure they’re
always getting best value from us.”
“We invest in market intelligence and will always be gunning
to stay ahead of the game,” Nick continues. “The opportunity
to expand our reach is one of the most exciting things about
working at Treatt right now. We’ve got big things in the
pipeline.”
International partnerships
Despite such a broad business model, Treatt works hard to
foster long-term partnerships with every one of its clients.
issue 15 | page 47