IQ-Magazine-Issue-15
IQ business profile From humble beginnings trading essential oils on London’s Bond Street in 1886, Treatt has grown to become one of the world’s most exciting and innovative flavour and fragrance specialists. After importing lavender oil from Spain in 1906, international imports flourished, and it wasn’t long before the organisation became a limited company in 1913. We’re extremely proud of our roots in Bury St Edmunds... Local heroes Treatt established its headquarters in the market town of Bury St Edmunds in 1971, and has grown to be one of the region’s top employers. With over 170 staff based in Northern Way, Treatt also has offices in Florida and Shanghai. Daemmon Reeve, CEO, joined the business in 1991, and is rightly proud of how far the company has come. “There were only 65 of us back then, and I joined as a junior lab technician, not completely sure where my career would take me, but certain I was in the right place to explore what was possible. With invaluable support from my colleagues, I worked my way up through the company and was appointed as the group CEO in 2012, but my appetite for learning hasn’t exactly slowed.” Since taking over the global business, Daemmon divides his time between the Florida and Bury St Edmunds offices and oversees the delivery of the company’s ambitious growth strategy. “We’re extremely proud of our roots in Bury St Edmunds, and are strong supporters of the community that’s given us, and our employees, so much. Whether it’s through company donations or staff fundraising efforts, we issue 15 | page 46
With over 270 employees and more than 3000 flavour, fragrance and personal care products shipped across five continents, it’s time to wake up and smell the scent of success coming from Treatt. IQ business profile SCENT OF SUCCESS AND A TASTE FOR CHANGE strongly believe in supporting local causes, and donate many thousands of pounds a year.” From its expansive site on the outskirts of the town, Treatt’s team of lab technicians, chemists and researchers invent new and unique flavours and fragrances that are used in over 90 countries. With over a century of industry knowledge in the Treatt vaults, they’re not stuck in the past, as the research and development teams are at the cutting edge of emerging trends and new technology. Trendsetters Treatt was one of the first organisations to pioneer naturallyoccurring ingredients as a replacement for synthetic sugars. Growing obesity levels in the US and in our own back garden have led to a war on sugar, and Treatt is leading the charge with its development of products that deliver the experience of sugar without the calories. While synthetic products are still an essential part of the business, Treatt is committed to growing its natural range to serve the growing international demand. Charlotte Catignani, Research and Development Manager, comments, “Our ability to stay ahead of consumer tastes and trends comes down to our investment in market data. We’re creative and inquisitive, which gives us that hunger to find out what’s round the corner.” In addition to growing the product range ingredient applications, Treatt is also moving into new market places. “Shortly after moving to the Florida office about four years ago, I developed a bit of a personal quest for the perfect pint,” Daemmon explains. “To my delight, the folks across the pond had a bold taste for craft beer and I wanted a piece of the evolving industry. We recruited a seriously talented chemist in the Florida office, who was also a keen home brewer, to lead the charge. We had some early successes, as our team could talk the language of beer and we’ve mirrored this set-up in the UK. We’re seeing some exciting wins across Europe, and huge potential further afield.” Global reach is already a reality for this impressive business, but it also has a broad view, with its senior management looking to forge new trading links in India, Nigeria, Kenya, Thailand and parts of Latin America. “Our geographic footprint is expanding all the time,” explains Nick Evans, Director of Sales and Purchasing. “We have an ambitious business strategy and a dedicated workforce who are committed to getting great results for the business. Our sales teams have a unique enthusiasm for our products, and work in partnership with our clients across the world to ensure they’re always getting best value from us.” “We invest in market intelligence and will always be gunning to stay ahead of the game,” Nick continues. “The opportunity to expand our reach is one of the most exciting things about working at Treatt right now. We’ve got big things in the pipeline.” International partnerships Despite such a broad business model, Treatt works hard to foster long-term partnerships with every one of its clients. issue 15 | page 47
- Page 1: Issue 15: December - February
- Page 5: IQ contents IN THIS ISSUE Gemma Tre
- Page 8 and 9: IQ business overview BUSINESS OVERV
- Page 11 and 12: what’s trending? What have our lo
- Page 13: IQ campaign Last issue, we launched
- Page 16 and 17: IQ growth report CAMBRIDGESHIRE LTD
- Page 18 and 19: IQ business advice Area Director fo
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- Page 22 and 23: Edmondson Hall is a progressive and
- Page 24 and 25: Helping you to grow. We help busine
- Page 27: IQ human resources Jacqui Kemp of N
- Page 31 and 32: IQ recruitment Amanda Nichols with
- Page 33 and 34: With a background in the art dealin
- Page 35 and 36: IQ business growth FORECASTING TALE
- Page 37 and 38: IQ marketing Building the library A
- Page 39 and 40: A great place with a limited budget
- Page 41 and 42: CSR: IS IT YOUR THING? Joanna Badco
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<strong>IQ</strong> business profile<br />
From humble beginnings trading essential oils on London’s<br />
Bond Street in 1886, Treatt has grown to become one of the<br />
world’s most exciting and innovative flavour and fragrance<br />
specialists. After importing lavender oil from Spain in 1906,<br />
international imports flourished, and it wasn’t long before the<br />
organisation became a limited company in 1913.<br />
We’re extremely<br />
proud of our roots<br />
in Bury St Edmunds...<br />
Local heroes<br />
Treatt established its headquarters in the market town of<br />
Bury St Edmunds in 1971, and has grown to be one of the<br />
region’s top employers. With over 170 staff based in Northern<br />
Way, Treatt also has offices in Florida and Shanghai.<br />
Daemmon Reeve, CEO, joined the business in 1991, and<br />
is rightly proud of how far the company has come. “There<br />
were only 65 of us back then, and I joined as a junior lab<br />
technician, not completely sure where my career would<br />
take me, but certain I was in the right place to explore what<br />
was possible. With invaluable support from my colleagues, I<br />
worked my way up through the company and was appointed<br />
as the group CEO in 2012, but my appetite for learning hasn’t<br />
exactly slowed.”<br />
Since taking over the global business, Daemmon divides his<br />
time between the Florida and Bury St Edmunds offices and<br />
oversees the delivery of the company’s ambitious growth<br />
strategy. “We’re extremely proud of our roots in Bury St<br />
Edmunds, and are strong supporters of the community<br />
that’s given us, and our employees, so much. Whether it’s<br />
through company donations or staff fundraising efforts, we<br />
issue <strong>15</strong> | page 46
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