IQ-Magazine-Issue-15

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CSR: IS IT YOUR THING? Joanna Badcock, Strategic Marketing Manager at Go Glass, discusses the company’s CSR and why the concept is fundamental to their business philosophy. <strong>IQ</strong> business planning In a business world littered with three letter acronyms, CSR (corporate social responsibility), is bandied about with great alacrity. There are numerous definitions; the one that most fully defines it comes from The European Commission: ‘A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.’ Many large corporations write long and in-depth strategies and reports to detail their commitment to their internal and external stakeholders. At Go Glass, this is very much a fundamental ethos by which we operate and is a core value throughout the business. We do not believe that it is about just giving a lump sum of money to a designated charity and patting ourselves on the back. In common with many others, we have a company charity, CLIC Sargent, for whom we produce a life-size glass sculpture every five years. Our design director has created subjects as diverse as a Ducati motorbike, Lewis Hamilton’s McLaren F1 car and a long distance runner. The first two have raised in excess of £8000. The runner, which has been given the title Pushing the Limits, is presently being auctioned on our website and bids sit at £2000. Another of the Directors, Tracy Saunders, has walked up Snowdon in aid of Limbpower. This was made all the more remarkable as Tracy lost the lower part of her leg in a collision with a lorry whilst she was on her way to work on her bike. This was a very personal challenge for Tracy, but she felt the need to increase awareness amongst our customers far outweighed the prying questions. Following the accident, the company developed a strategy to reduce the number of large delivery vehicles coming to its premises. It is not just raising money that is the heart of this ethos; if we can help the charities, then we will. When the husband of one the team was cycling 300 miles to Paris for charity with 19 friends, the cyclists desperately needed a van to transport their bikes for the return journey. It made total sense to Go Glass to loan and cover the insurance cost. This was a great help, as it was one less expense for this self-funded charity bike ride. Due to the very nature of being a glass manufacturing company, there will always be off-cuts. Rather than disposing of the off-cut mirror, we actively design products that use them so at to lower the ecological impact of waste. The staff are very much involved in CSR and understand the company ethos, using their own creative talents and glass off-cuts to design donated glass awards for local charities. Designing one such award has now inspired the Production Team to try to win The Accumulator Challenge for The Arthur Rank Hospice Charity, and everyone at Go Glass is now busy organising fundraising events over the next few months for the new hospice. More Information www.go-glass.co.uk issue <strong>15</strong> | page 41
Page 1: Issue 15: December - February
Page 5: IQ contents IN THIS ISSUE Gemma Tre
Page 8 and 9: IQ business overview BUSINESS OVERV
Page 11 and 12: what’s trending? What have our lo
Page 13: IQ campaign Last issue, we launched
Page 16 and 17: IQ growth report CAMBRIDGESHIRE LTD
Page 18 and 19: IQ business advice Area Director fo
Page 20 and 21: IQ business innovation What version
Page 22 and 23: Edmondson Hall is a progressive and
Page 24 and 25: Helping you to grow. We help busine
Page 27: IQ human resources Jacqui Kemp of N
Page 31 and 32: IQ recruitment Amanda Nichols with
Page 33 and 34: With a background in the art dealin
Page 35 and 36: IQ business growth FORECASTING TALE
Page 37 and 38: IQ marketing Building the library A
Page 39: A great place with a limited budget
Page 43: IQ business profile plus they’ll
Page 46 and 47: IQ business profile From humble beg
Page 48 and 49: N E W M A R K E T THE HO ME o f HOR
Page 51 and 52: IQ exporting John Dugmore CEO Suffo
Page 53 and 54: BUSINESS DIARY IQ diary BNI for Bur
Page 55: BUSINESS DIARY IQ diary Party 2015
Page 58 and 59: IQ business profile In life, there
Page 60 and 61: IQ review Article by Lauren Eade BO
Page 62 and 63: Need to add some creativity to your
Page 64: You might not expect your accountan

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