IQ-Magazine-Issue-15
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<strong>IQ</strong> business profiles<br />
Start-Up Successes<br />
As 20<strong>15</strong> comes to a close, we take a look at a selection of local businesses who began<br />
trading this year and hope to be the ‘ones to watch’ in 2016. The range of sectors which<br />
these business operate in is an indication of the diversity of trade in the region, illustrating<br />
that entrepreneurial spirit is high. Article by Georgia Watson<br />
Estelle Ruth<br />
After working for various big name fashion brands as a<br />
designer, Estelle Ruth Moore started designing her own<br />
line of clothes for friends and craft fairs. Realising that this<br />
was what she wanted to be doing full-time, she used her<br />
experience to launch her brand six months later.<br />
Cambridge Nanosystems<br />
Cambridge<br />
Nanosystems<br />
Noticing a boost in<br />
attention on carbon<br />
nanomaterials<br />
such as graphene<br />
after the Nobel Prize in 2010 was awarded for graphene<br />
isolation, Head of Operations, Dr Anna Mieczakowski and<br />
her team, decided to ensure that Cambridge was on the<br />
map when it came to the production of pristine graphene<br />
- one of the strongest materials ever discovered, which<br />
conducts electricity and heat better than most other metals,<br />
whilst being strong flexible, lightweight and extremely<br />
hydrophobic.<br />
“My label is very feminine and I work mostly on dresses and<br />
jackets,” explains Estelle, “I describe the style as ‘handmade<br />
modern classics’, with the use of classic silhouettes with<br />
a modern twist. I want Estelle Ruth clothing to empower<br />
women and give them confidence; I want to make clothing<br />
that women can keep in their wardrobes for years to come,<br />
like a good LBD, but the chances are mine won’t be black!”<br />
Currently working from her home studio, Estelle’s vision<br />
is to make her brand a well-known British label with a full<br />
workforce that encourages the next generation of designers<br />
through internship schemes.<br />
www.estelleruth.co.uk<br />
“We have developed an innovative new production method<br />
that turns waste greenhouse gases into ultra-high quality,<br />
catalyst-free graphene, in one, very efficient step – with the<br />
purity levels needed to truly transform industries and daily<br />
life as we know it,” explains Dr Mieczakowski.<br />
Choosing Cambridge for its factory due to its unique<br />
startup community, Dr Mieczakowski describes the benefits<br />
of setting up a campaign in the city: “In the early days,<br />
we received excellent support from the entrepreneurial<br />
community and government startup grants, as well as the<br />
local council, who helped us to locate a suitable site for our<br />
new cutting-edge manufacturing facility.”<br />
www.cambridgenanosystems.com<br />
More Information<br />
Read more about these start-up successes<br />
on the <strong>IQ</strong> website www.iqmag.co.uk<br />
issue <strong>15</strong> | page 32
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