IQ-Magazine-Issue-14

IQ showcase
Author: Brad Burton
book
review
Life. Business.
Just Got Easier.
bio
Brad Burton, motivational speaker and entrepreneur,
was born in 1973 and grew up in a small council house
in Salford, Manchester. He left school at 16 with no
qualifications and was known to mix with the wrong crowd.
With his daily pot-smoking habit funded by his shop job,
Brad had very few life or career ambitions and there was
little to no chance that he would become one of the UK’s
tope motivational speakers. However, 30 years on, Brad is
the managing director of 4Networking, the fastest-growing
networking organisation in the world, organising over
5,000 events every year.
Brad’s ground-breaking empire, 4Networking, began in
2005 by delivering pizzas! With a £25,000 debt, this was
the only way Brad could keep his marketing business afloat.
Nevertheless, Brad’s determination to succeed was second
to none, and, as he describes in the book, ‘If you have a
Plan B, you’ll never make your Plan A work. Why? Because
you don’t believe in your Plan A.’
With over 40,000 members, 4Networking is growing
internationally. The business offers advice, inspires and
motivates young professionals, new startups, business
owners and determined individuals to achieve their career
goals, whatever they may be. This book is a translation of
Brad’s profession. It is a unique read, aiming to positively
change the lives of his readers.
On top of his core business, Brad Burton is a motivational
speaker at some of the UK’s biggest business shows and
conferences.
article by
Rachel Cracknell
PR and Marketing Executive at Cubiqdesign
review
When the text in the opening chapter reads, ‘This is a book
which will change your thinking, change your direction,
change your life. Change you,’ I have to admit, I was
sceptical. However, as I delved further into the read, I could
see Brad’s point.
The book is written in a slightly unconventional style,
providing short and concise snippets of advice and
motivational content. The book is a ‘downloaded’ brain of
Brad’s lessons, aimed to help your life and your business.
He tells business as it is, that it’s extremely hard! He not
only admits to its challenges, but also demonstrates how to
get through its problems.
Throughout the book, Brad makes you think about where
you are, where you are going and where you really want
to be. He offers healthy, refreshing and inspiring content
to help you find the route that will enable you to fulfil
your career ambitions, something that Brad needed in his
teenage years.
rating
Okay, so the book hasn’t changed my
life, but Brad’s unique tone and sound
guidance has made me think about
my ambitions in life, and where I want
to be in 1 year’s time, 5 years’ and 20
years’ time. Overall, 4 out of 5.
issue 14 | page 66