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“The<br />
lighting<br />
thing is<br />
what I<br />
was really<br />
attracted<br />
to,” Stotz<br />
said. “I liked<br />
how all the<br />
electronics<br />
combined<br />
together to<br />
make it work and I just wanted to expand that and<br />
Photo by Glasser Images<br />
make it a broader service.”<br />
Stotz said his most popular service is whole<br />
house audio or lighting systems, but with some<br />
specialized products, he can also determine how<br />
much energy is consumed in each area of a home<br />
and combat any issues.<br />
GreenLight Systems isn’t limited to residential<br />
properties. Stotz purchased an energy conservation<br />
franchise that allows him to develop systems for<br />
businesses to reduce their electrical costs, too.<br />
Even though the industry is continually<br />
introducing new products, Stotz stays on top of it by<br />
attending trade shows and other educational events.<br />
“I have the ability to react. If I see some cool,<br />
exciting stuff coming out I can bring that in without<br />
a problem,” he said.<br />
Stotz hopes to expand geographically, as well.<br />
His plan for the next year is to add staff and move<br />
into the Minot and Dickinson markets.<br />
“I’m just trying to grow my business and offer<br />
different products than what is available elsewhere,”<br />
he said.<br />
Maxine Herr is a former news reporter and marketing<br />
professional who enjoys freelance writing, blogging and contriving<br />
silly stories for her three young children.<br />
<strong>City</strong> <strong>Magazine</strong> Home Section<br />
September 2011 35
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