PAII Innfo Newsletter December 2015

Executive Director‘s Welcome
December 2015
B2B – Business to Business – and seeing I2I – Innkeeper to Innkeeper is the PAII
approach to membership and to conference planning.
In this issue of Members Monthly, you’ll see the complete list (well, almost!) of
educational sessions to be presented over our days together in Austin, January 10-14.
As the committee and I conversed with the industry partners representing the businesses
essential to your B&B Inns, we’ve come away with real appreciation for their
commitment to both PAII and to the success of your innkeeping business. And, what
goes around comes around.
Although the term ‘share economy’ has taken on a new meaning of late, you – as
innkeepers of properties operating ‘by the rules’ - can rightly claim to be the original
‘share economy’ – we’re fond of noting that we don’t compete with each other, rather
we share and cooperate. That is certainly evident by the innkeepers who will be
sharing their experiences and nuggets for success when we meet in Austin.
Here’s a special shout-out to those of you who are in positions of B&B association leadership: you are invited and heartily
encouraged to forward this Members Monthly to your association members. Together – again, through sharing &
cooperation – we can provide a package (tied with a bow!) to our member innkeepers to enhance and strengthen their
businesses. And, isn’t that what we all want?
Safe travels to you – during the upcoming holiday season, and as you make your way to Austin! ‘See you there!
~Kris Ullmer, PAII Executive Director
Happy Holidays
From PAII,
the PAII Staff and
Board of Directors
Professional Association of Innkeepers International (PAII)
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492 Phone: (856) 310-1102
http://www.innkeeping.org

2016 PAII Innkeeping Show
Sunday January 10 thru Thursday January 14, 2016
All sessions and events are at the Palmer Events Center in Austin, Texas
Reward yourself with a break from your innkeeping routine.
Refresh your hospitality outlook.
Renew your innkeeper friendships … mingle with your peers.
Re-tool your management methods.
We welcome you!
January 10, SUNDAY:
9:00-5:00 Future Innkeeper Seminar
Developing a Business Plan, Navigating Regulations, Website Essentials to Promote your new
Business, Evaluating Property Management Systems, Characteristics of a Successful Innkeeper, B&B Insurance Basics ... presented by experienced
innkeepers and industry experts!
9:00-5:00 Taking WordPress to the next level (add’l fee) Trent & Kristen Blizzard
Do you want to learn more about how to use WordPress? Maybe you already have a WordPress website already and want to learn how to update
it? Or, how to help it rank better in search engines? Do you want to learn more about WordPress so you can build your own site? In this class,
innkeepers will learn how to manage their WordPress site. Topics include: plugins, widgets, blogging, media, SEO, security, backup and
more. Special attention will be given towards making your website more usable by your guests and optimizing it to rank higher in Google. Trent
and Kristen Blizzard will be teaching the class and providing lots of one-on-one personalized attention. Make sure you bring a laptop!
4:00-7:00 Association Leaders’ Seminar
January 11, MONDAY
8am-11:30am, hosted by
Palmer Events Center, Austin Texas (Breakfast will be served from 8-10am)
We - bedandbreakfast.com - are very excited to have PAII back in our hometown of Austin, Texas! Join us for a morning of learning, networking
and great local food! The location of the conference this year is just 10 minutes from the airport and in downtown Austin. If you remember the
PAII Party from 2010 then you’ll remember the amazing view from the venue. The Palmer Events Center, home to the 2016 PAII Conference is
right next door to the 2010 party location. Attending this conference puts you in the center of all things Austin. To learn, to grow, to reconnect
with your Innkeeping Family. We look forward to seeing you in January!
8:00am-8:30am: Meet and Greet Breakfast Begins!
8:30am-9:15am: What's new at BedandBreakfast.com?
9:30am-10:15am: Five Greatest Marketing Challenges - Practical Solutions
10:30am-11:30am: Top trends in technology and travel and what's new at RezOvation Software
‘Brunch and Learn’ is free for BB.com members and is included in conference registration for conference attendees!

11:45 Opening Keynote : Katherine Lugar, President and Chief Executive Officer of the American Hotel
We’ve invited Ms Lugar to open your Innkeeping conference, and we realize you may be asking: what issues do B&B
Inns – small, independently owned properties – have in common with hotel properties? Both PAII and AH&LA have
the shared mission of education, advocacy, and communication. AH&LA currently represents nearly 2.5 million
rooms, and serves as the sole national association representing all segments of the U.S. lodging industry.
1:15-4:00 Hospitality Marketing Summit (HMS)
Acorn Internet Services and White Stone Marketing have joined forces to create the Hospitality Marketing
Summit. Their faculty is focused on improving your bottom line – through technological innovation, marketing trends,
and all the tips and tricks you need to stay one step ahead of the competition.
During the 3 HMS blocks of time Monday afternoon, Tuesday morning, and Tuesday afternoon, the inn-marketing
topics listed below will be explored using two educational tracks: the Executive Track and the Technology Track.
Executive Track
Looking to Make More Revenue in 2016? We’ll Show You How…
Everything You Need to Know About the OTA’s and More….
Increase Your Inn’s Sex Appeal and Sell More than Before
Increase Your Profits Through Aggressive Revenue Management
Technical Tracks
Social Media Marketing Trilogy
Getting On The Map
Protect Your Reputation
What Google Wants
1:15 – 2:30 Break Out Sessions
Healthy Habits for Successful Innkeeping
Exiting Innkeeping: Mapping Your Strategy
2:45 - 4:00 Break Out Sessions
Enhance Your Profit with Partners: 1 + 1 = 3
Effective Advocacy: Partnering With AH&LA in Your State
4:00 TRADE SHOW GRAND OPENING!
AH&LA President & CEO Katherine Lugar
5:30 – 7:00 TRADE SHOW Reception
Welcome to the PAII Innkeeping Show, Welcome to the Trade Show, Welcome to Austin!
7:00 - ? The evening is yours to explore Austin and sample the Texas dining and music scene

January 12, TUESDAY
8:00 – 8:30 General Session: PAII and Hospitality Marketing Summit
8:30 – 9:30 General Session: Hospitality Marketing Summit (HMS)
Bed And Breakfasts - The Battle for Hospitality, Distribution and Profits, Vikram Singh, CEO Evision Worldwide,
writer of the popular hotel and travel marketing strategy blog www.wordsofvikram.com.
9:45 – 11:30 Hospitality Marketing Summit (HMS)
LIVE Website and Web Presence Reviews: the Visual & the Technical
10:00 – 11:15 Break Out Sessions
BATTER UP: Come Take a Swing at Creating the Perfect PR Pitch, Maria Coder & Jay Hassler, BedAndBrunch
PR
Should You Say I Do To Weddings?, Cheryl Bailey, Wedding Industry Rescue (WEDDINGS TRACK)
11:30 – 3:30 TRADE SHOW & LUNCH
3:30 – 5:45 Hospitality Marketing Summit (HMS) Executive & Technology track presentations continues
3:30 – 4:30 Break Out Sessions
It's all in the FOLD - Towel and Napkin folding., Twyla Sickmiller – Turkish Towel Company
SEO for your Wedding Business - What Google Wants, Shea Bailey, Wedding Industry Rescue (WEDDINGS
TRACK)
4:45 - 5:45 Break Out Sessions
Setting Expectations to Avoid the ‘Zilla!, Cheryl Bailey, Wedding Industry Rescue (WEDDINGS TRACK)
6:30 – ? Kick up your heels - whether in cowboy boots or birkenstocks - and we'll PARTY Texas Barbecue
style! Music? Most likely! And remember,
Austin proudly proclaims "keep it weird"!
January 13, WEDNESDAY
8:00-9:00 Vendor Intensive – join us for wakeup
coffee & muffins
THINK RESERVATIONS
9:00-10:00 Vendor Intensive – join us for
wake-up coffee & muffins
CLOUDBEDS
9:00-10:00 More Guests, More Bookings,
More Sunrises: Automate & Integrate
Brandon Dennis, Cloudbeds

10:15 – 11:30 Break Out Sessions
Elevate your Game and Get Rave Reviews!, Ruth Ann Hattori, Educator & Consultant
The Power of Asking the Right Questions: Your Web Presence, Lisa Kolb-Acorn Internet Marketing
THE PEOPLE’S COURT: 3 Ways to Avoid Litigation, Rob Schenk, Wedding Lawyer & Editor of WeddingIndustryLaw.com (WEDDINGS
TRACK)
Payments Intelligence – The confusing world of credit card processing explained…at last!, Wynn J. Salisch, CCM, CHS, MBKS, Founder and
CEO of Casablanca Ventures LLC
Online Marketing Playbook: Attract the Guests YOU Want, Thereasa Roy , VP Marketing, InnRoad
11:30 – 3:30 TRADE SHOW & LUNCH (Trade Show closes at 3:30)
3:30 – 4:30 Break Out Sessions
Work Smarter & Grow Your Business Using Your Whole Brain! Ruth Ann Hattori, Educator & Consultant
SKIN IN THE GAME: Innkeeper and Venue Liability for the 21st Century Event, Rob Schenk, Wedding Lawyer & Editor of WeddingIndustry-
Law.com (WEDDINGS TRACK)
Universal Analtyics Workshop - R U Ready?, Lisa Kolb-Acorn Internet Marketing, Staff & Consultants
How to Prepare for an Interim Innkeeper, Rebecca Whisnant, Interim Innkeepers, Hospitality and Tea
4:45 – 5:45 Break Out Sessions
Food Costing 101: Make or Break Profits, Heather Turner, Chef Forfeng
Cost Effective Nuggets to Increase Your Revenue Today, Rachelle Jamerson-Holmes, Thee Matriarch Bed & Breakfast, Meeting and Special
Events Venue
Before B&Bs: From Cottage Rooms + Food to Gourmet Breakfast at the Inn, Old Rittenhouse Inn
Look like a billion dollar resort on a ramen noodle budget: Lessons from
Mavericks, Mavens and Madison Avenue
Leighton Collis, Bespoke.house
6:00 – ? The evening is yours to explore Austin and sample the
Texas dining and music scene
January 14, THURSDAY
8:00 – 10:00 TBA
10:15 – 11:30 Break Out Sessions - - more sessions to be announced
soon!
How to make more money with a channel manager
12:00 ADJOURN … Explore Austin!

Waste Lists and Why Bed and Breakfasts Should be
Using Them
What is a waste list? A waste list is generally a clipboard of paper, or a log book stored in the
kitchen that tracks what food products are thrown away on a daily and weekly basis.
This list should include any food that is returned from a guest’s plate. not just food product overages
and expired products, it should include anything noted at all that’s extra on a plate when it’s
returned to the kitchen, extra sauce, extra butter, etc. I know some Bed and Breakfasts who utilize
waste lists, but not many that actually carry it one step further and analyse them on a monthly and
yearly basis.
Why keep track of what comes back on a guest’s plate? $$$$$$ Yes it’s time consuming, but
the time it takes it to track, more than makes back what you save on costs.
A real life example from a B&B:
A five-room B&B has 40% occupancy or (39.45% if you want to nitpick) with 720 out of the
1,825 available room nights they have available booked for the year. 8 single travelers and 52 couples
(104) = 112 people on average per month as guests.
A pineapple throughout the year ranges in price seasonally from $2.00-$5.00, so on a yearly average we will call it $3.50 per pineapple. Each pineapple
yields an average of 10 slices, coming to .35 per slice
Each plate has a garnish of a slice of pineapple, two strawberries and another piece of assorted fruit in season.
112 people a month
40 of them don’t eat the pineapple
40 X .35 = $14.00 per month = $168 per year
Because we are costing by the slice and not by utilized product we are not going to take into account unusable product (the peel and stem).
$168.00 per year could have been spent on a couple of sets of sheets for guest rooms.
Another real life example from a B&B:
A 10 room Bed and Breakfast has 55% percent occupancy, So 2081 room nights sold out of the 3650 available a year. This B&B is primarily a romantic
destination, so 99% of their guests are couples, so 2060 of the rooms have couples (4120 people) and 21 single travelers, primarily male.
4141 guests, appropriately 2100 are males.
The B&B placed on every two top (table for two) a 6 oz. small pitcher of high-grade maple syrup. (As of this past June, the National average price
of maple syrup was $37.40 per gallon. In the case of this B&B in CT, maple syrup was about double that. We will take the national average in this
case for the example. http://www.nass.usda.gov/Statistics_by_State/New_England_includes/Publications/0605mpl.pdf) 6 oz of maple syrup at .29
cents an ounce = $1.74 per table.
Statistically, women used 2 oz of the maple syrup and the men used the rest of the 4 oz of maple syrup, overpouring on their plates more syrup than
needed or used. The B&B started using a waste list and started noting that the vast majority of the men’s plates would be returned to the kitchen
with an excess of syrup on them. They switched over from one 6 oz. pitcher per table to 2, 2 oz. pitchers per table, in the course of a year, they only
had 2 people ask for additional syrup.
2100 people wasting 2 oz of syrup each previously. 4200 oz at .29 = $1218.00 a year.
These are only a couple of examples, but if you have 15 small things like this that are small amounts and small costs on average, they add up.
Once you start keeping a waste list you’ll start to pay attention to the small things that don’t pop out at you on a daily basis. Pay attention to the
plates! And write it down.
The average restaurant has on average over 250 small things they can do to reduce food costs, I’ll put B&Bs on an average of 15. But even that 15
adds up.
To use the pineapple as a low-end of the spectrum example, $168.00 per year X 15 small things= $2520.00.
To use the high (and I’m going to half the 10 room B&B to a 5 room) Maple syrup, $609 per year X 15 small things = $9135.00
That’s a lot of bed sheets that could have been bought……………...

THANK YOU!!!
Thank you so much to the vendors who
have taken time to do webinars with
PAII, we very much appreciate the time
spent this year so far, both speaking at
the webinars and answering questions as
well as the time it takes to put together
such informational presentations!!
Acorn Internet http://acorn-is.com
Cloudbeds https://www.cloudbeds.com
BedandBreakfast.com
http://www.bedandbreakfast.com
Little Hotelier
http://www.littlehotelier.com
LivingSocial
https://www.livingsocial.com
Legare, Bailey and Hinske, LLC
http://lbhcpas.com
Peter Billard Photography
http://www.peterbillardphoto.com
Q4Launch http://q4launch.com
Rez Stream http://www.rezstream.com
WebDirexion http://webdirexion.com
Xotelia http://www.xotelia.com

Association Corner
Recommended Reading:
The Decision to Join: How Individuals Determine Value and Why
They Choose to Belong
by James Dalton and Monica Dignam
A person’s decision to join an individual membership organization is not
a cost-benefit analysis a conclusion of this study that does not fit the
conventional wisdom. After all, the membership appeal should be what s
in it for them, or so many think. Turns out, it isn’t that simple. The reality
of this finding opens the door to insight, refined strategies, and a new
look at what s valuable to association members.
The Decision to Join compiles data gathered from 18 individual membership
organizations and nearly 17,000 survey responses to paint a
clearer picture of what people value about membership in an association.
The strategic implications of the study include abilities to
• Improve an association’s value proposition
• Create and execute more effective strategies
• Target member and prospect segments and tailor offerings to appeal to those segments.
Comprehensive data and analysis paint a clear picture of topics such as affiliation and involvement, generations and career
level, gender, employer type and level of support, and world location, offering insights that can lead associations to
focus on the programs and initiatives that matter to members and thus improve their overall value proposition. Bonus features
of this report are practical guides to discussing and adopting the findings of the report and conducting similar studies
to identify specific topics of importance within individual organizations.
Recommended Blogs to Check Out:
Yes, I’ll Handle It
http://www.associationnews.com/
yes-ill-handle-it/
Tell Your Member’s Stories
http://associationsnow.com/2015
/12/monday-buzz-tell-yourmember-stories/
7 Association Blogs You Need to
Be Reading
http://blog.memberclicks.com/7-
association-blogs-you-need-to-bereading

Are you a member with news,
helpful information,
ideas and recipes to share?
Please send your articles to
marketing@paii.org
Deadline is the 10th of every
month. Photos welcomed!*
*Please make sure photos are yours or
you have permission to use.
2016 Innkeeping Conference & Trade Show
Austin, Texas January 10 – 14, 2016
Palmer Events Center, 900 Barton Springs Road, Austin, Texas
http://www.palmereventscenter.com
PAII has put together a list of area lodging options at
http://www.innkeepingshow.com/lodging-information
We look forward to seeing you in Austin!

Interested in
advertising in
the monthly
newsletter?
Please send
inquiries to
Marketing
@paii.org

PAII Photo Contests
Gwenn Eyer, Innkeeper
Blessings on State
Bed & Breakfast
www.BlessingsOnState.com
Joyce & Frank Stewart, Innkeepers
The Richmond Victorian Inn
www.richmondvictorianinn.com
Inn photo credit to goes to Paul O. Boisvert

B&B’s Going Blue
Summer Fogle is the owner of Clear Creek Bed & Breakfast in Nevada, Missouri, and she is calling on innkeepers nationwide to join
her in supporting our nation's law enforcement by participating in the program she started, B&Bs Going Blue. She is also the wife of
a Missouri law enforcement officer, so showing appreciation to law enforcement is not only important to her, but it is a part of her
daily life. B&Bs Going Blue was started as a way to give back to those that give so much for our communities and our country. She
is asking that innkeepers join in the program by offering a free night to law enforcement on National Law Enforcement Appreciation
Day on January 9, 2016.
To find out more information about B&Bs Going Blue, you can visit
their Facebook page at www.facebook.com/bandbsgoingblue.
A current list of participating inns can be found on B&Bs Going Blue
website at: http://www.clearcreekbedandbreakfast.com/#!blank/j7cgj
Innkeepers that are interested in joining in the program can send a message
on either the Facebook page or website with any questions. Free
night listings can also be added directly to the B&Bs Going
Blue Facebook page at anytime.
Look for more information about the program in the upcoming Winter
issue of PAII’s Innkeeping Quarterly magazine!

Google Analytics Explained in Plain Language
by Brandon Dennis, VP of Marketing, Cloudbeds
Google Analytics is a free tool that tells you all sorts of things about your website traffic. It is important that innkeepers learn how to use it because it tells
you where your guests come from. Use it to learn if your marketing strategy is working, and to help diagnose problems with your business.
This guide is basic. It is for innkeepers who have heard a lot about Google Analytics, but who have never used it and don’t understand it. I will briefly explain
how Google Analytics should be used, and then I’ll show you how to perform some basic, vital functions. Once you finish reading, you’ll know everything
you need to get Google Analytics installed on your website, and to start producing reports (and, most importantly, understanding them).
Create an Account
If you have never created a Google Analytics account before, you need to. Go to analytics.google.com and create your free account. Google will ask you to
create a “property”. A property is just another word for your website. Your account can have many properties, which means that you can manage the analytics
for many websites using your one account.
Tracking Code
Google Analytics works by tracking your website visitors. It does this using a special code that you install into your website. WIthout it, Google Analytics
does not function.
Google Analytics gave you this code when you first created your property. To find this code again, log into Google Analytics. In the top right-hand corner
of your screen, click “Admin”. Then, navigate to your property, and click “Tracking Code”. Then, copy the script you find there.
You’ll need to give this code to your website manager to install for you. If you know how to do it yourself, then make sure that you install it before the
closing on every page of your website.
Sit Back & Relax
Once the tracking code is installed, then you’re all done! Google Analytics works tirelessly behind the scenes collecting data about your website visitors.
All you have to do now is wait a few days or weeks until Google Analytics has collected enough data for you to work with. Then, you can start producing
reports.
Look Around
When you open up Google Analytics for the first time after having installed it, the tool automatically sends you to the Audience > Overview page. This is a
great place to start, because it tells you a lot about your visitors in one quick snapshot. Your best bet is to look around and see what you find there. Don’t
worry, it’s hard to break anything, so feel free to click around, exploring.
It’s impossible for me to explain everything you will find in this short space. Instead, learn about the tool by using it. Google Analytics comes with lots of
hover-over tooltips which will explain the object you are examining when you hover your mouse over it. Use these frequently to learn how to use the tool.
I’ll just show you a few things you need to know to understand what you’re seeing.
Date Range
The data you see depends on a date range. If you have the wrong range of dates selected, then you will be looking at the wrong data. This can get confusing.
Before each session, make sure that you are examining data collected over the exact days, weeks or months you are interested in.
In the top right-hand corner, you will see a range of dates. Click on it to open up the interactive calendar. The first date you select will start the beginning of
the range. The second date you select will set the end of the range, and you will see all dates that fall within that range highlighted blue on the calendar.
Click apply, and everything in Google Analytics will change to reflect the data from only the dates within the range you selected.

Sources
I want to point out one section of Google Analytics that I think will be helpful for innkeepers to understand. In the left-hand navigation, click on Acquisition
> Overview. Here you will see a breakdown of your website traffic by source. This tells you where your guests come from. Google Analytics divides
your traffic up into channels:
Direct: These are guests who went directly to your website by typing in your address manually, or visiting a bookmark. Google sometimes labels traffic
they can’t source as “direct”.
Referral: These are guests who visited your website from browsing other websites. If you click on the “Referral” link, you can see a nice list of all the
different websites that sent you traffic.
Organic Search: These are guests who found your website on search engines like Google.
Paid Search: These are guests who clicked on one of your search engine ads to arrive on your website.
Email: These are guests who clicked on a link in an email to arrive on your website.
Display: These are guests who clicked on one of your image ads around the internet and arrived on your website.
Social: These are guests who found a link to your website on social media like Facebook, and then visited it.
Goal Tracking
One final thing I want to hit on is goal tracking. Use goal tracking to learn whenever a guest books a room directly from your website. To start, you need
to create a goal.
In the top right-hand part of the screen, click Admin. Then navigate to View > Goals and click the red button that says +New Goal.
In the goal set-up, choose the “Reservations” template and click continue. Under Goal Type, click “destination” and click continue. Finally, in the Destination
section, make sure it is set to “equals to”, and then type in the URL that guests visit when they have successfully completed a reservation. This is
typically a “Thank you for booking!” page.
Note that this will only work if your booking engine exists under your website’s domain. If it doesn’t, then you need to reach out to your booking engine
developer to learn how to enable goal tracking with it.
Once done, click save. Wait a few days to see your goals start to accrue. Now that you have goal tracking enabled, you can filter all the wonderful metrics
within Google Analytics by your goals. This will give you valuable insights, including which referring websites lead to more direct reservations,
whether or not your organic search strategy is leading to reservations, and so on.
Keep Learning
This was a basic primer on Google Analytics, sharing just enough information to help you get started. Once you’re all set-up, I encourage you to learn
more about Google Analytics, either by reading or exploring. You’ll be amazed at the kind of things you can learn about your guests using this free tool--
things that will help you make your bed and breakfast more profitable.
Contributed by: Webdirexion, LLC
4400 NE 77th Ave. – Suite 275
Vancouver, WA
http://webdirexion.com

Happy Holidays from
Chadsworth & Haig.
Offering luxury robes that make the others
feel….. well just ordinary.

An Interim Innkeeper is a person or couple who has developed
the knowledge, skills and experiences necessary to successfully
operate a Bed & Breakfast, Country Inn, Boutique Hotel, or
Family Resort during the absence of the owner-operator or
resident innkeeper. An Interim Innkeeper keeps abreast of new
trends and practices through involvement in industry associations,
training programs and seminars.
What services do Interim Innkeepers perform
Interim Innkeepers perform similar duties that are part of the
daily routine for owner-innkeepers themselves. They may include
full or continental breakfast menu planning, shopping,
preparation, service and clean-up; guest hosting; afternoon tea,
snacks or evening wine & desert service; answering of telephones,
fax transmissions, regular and email response; checkin
and check-out procedures; daily inquiries and reservations;
bookkeeping, banking and other financial responsibilities; supervising
room attendants or optional housekeeping; pet, plant
and garden care; building security and maintenance. Interim
Innkeepers provide full surrogate innkeeper service while you
are away.
Who needs an Interim Innkeeper
Unless you operate very large inn and have capable and
trusted employees who are trained to function as the innkeeper
or owner, virtually every hospitality business has few effective
options to assure their business can continue operating uninterrupted
during their absence.
How can I justify the cost of an Interim Innkeeper
Simply put........uninterrupted business flow. Interim
Innkeepers are trained and experienced to operate
your inn as if you were there yourself. You can be
assured of an uninterrupted flow of guests while
maintaining the continuity of your style of guest services,
comfort and enjoyment as established by your
inn. Interim Innkeepers are also trained to handle all
prospective guest contacts with promptness and
professionalism, converting inquiries into reservations
and immediate cash flow. While you are away,
your business is operated smoothly, efficiently, and
profitably as if you were there yourself.
Interim Innkeeping Network
www.interiminnkeepers.net
facebook.com/Interim.Innkeepers.Network
When to use an Interim Innkeeper
Just as with any business or employment, every innkeeper
needs to take personal time away from their operation. It may
be for family outings or gatherings, emergency medical leave,
meetings or conferences, and more importantly, regularly
scheduled vacations or sabbaticals. When the day arrives to
take that needed time off, the options are clear.......temporarily
closing your inn and halting "business as usual" or retaining an
Interim Innkeeper who will operate your business as if you
were there yourself.
"and there is not a
better feeling than
returning from a
vacation and finding
the Guest Diaries full
of 'praises' and a
stack of bank deposit
slips from advanced
reservations secure
while we were away!"

Newsletter Ad Rates
Monthly Rates
Quarter Page Ad**
(4 1/4 W X 5 1/2 H) inches
Full Page Ad
(8 1/2 W X 11 H) inches
Member Non-Member
1/2 Page Ad Vertical**
(4 1/4 W X 11 H) inches
Or
1/2 Page Ad Horizontal**
(8 1/2 W X 5.5 H) inches
Full Page Ad**
(8 1/2 W X 11 H) inches
Yearly Rates (12 issues)
Quarter Page Ad
(4 1/4 W X 5 1/2 H) inches
1/2 Page Ad Vertical
(5 1/2 W X 11 H) inches
Or
1/2 Page Ad Horizontal
(8 1/2 W X 5.5 H) inches
$300 $500
$600 $800
$1200 $1400
$3000 $3200
$6000 $6200
Ads can be submitted in JPEG or PDF format,
at least 300 DPI.
Please email ads to marketing@paii.org.
The deadline for ads is the 10th of every month for
publication on the 3rd Tuesday of each month.
Find PAII online at:
https://www.facebook.com/Innkeeping
Have questions about PAII?
Email questions@paii.org
https://plus.google.com/u/0/+InnkeepingOrg
https://twitter.com/innkeeping
https://www.pinterest.com/Innkeeping/

Upcoming Webinars (more dates and topics coming soon!) Free for Members!
Register at http://www.innkeeping.org/?page=webinars (you must login to your account to register)
Wednesday, December 16, 2015
Bring in more guests and increase RevPar with Off Season
Booking Promotions
Many inns are fully booked during the high season but have
trouble filling openings in mid- week and off-season. Extending
your season by several weeks or getting a few more mid-week
bookings can dramatically increase your RevPar. This webinar
will show you how to use the power of unusual holidays and
special events to create booking promotions that will attract and
delight your guests. It will include live examples of successful
promotions implemented by innkeepers.
-Fully Booked Inn
Wednesday, December 20 & 30, 2015
(Happy Holidays Webinar Break)
Check http://paiiinnkeepers.blogspot.com/p/upcoming-webinars.html
for more webinars already scheduled!
Already Lined up for next year!
BATTER UP: Come take a swing at creating the perfect PR pitch
Google Universal Analytics
Reputation Management, Responding to Reviews Best Practices
How to convert your visitors into bookers?
Association Webinar: The Future of Member Involvement in the Electronic Age
B&B Photography DIY Tips & Tricks Part Two
Social Media Crisis Management
Association Webinar: Turning Millennials Into Members: How to Engage A New Generation

Innkeeping Word Search
GREEN
BLACK
WHITE
OOLONG
LAPSANG SOUCHONG
DARJEELING
SENCHA
HOUJICHA
GYOKURO
MATCHA
TAI GUAN YIN
SILVER NEEDLE
KEEMUN
YUNNAN

CALLING ALL GOOGLE ANALYTICS GEEKS!
BlizzardMetrics is a new product in pre-beta. It’s a powerful
analytics benchmarking platform that grows in relevance as
users join the network.
Have you ever wondered:
• How your WordPress site compares to other WordPress
sites – is it faster, does it get more traffic?
• How your website’s analytics data compares to other companies
in your same industry, of the same size?
• Agencies – how your client website analytics compare to
one another?
• Consultants – how your work is launching your client
over their competition – or – where you need to focus
more energy in the online marketing mix?
Check it out at:
http://www.blizzardmetrics.com/data/register

Technology Corner Focus On
Social Media Design
Tool Canva!
Need a new Facebook or Twitter Header,
Youtube Channel art and more?
Check out one of the easiest to use (and free)
tools out there that Innkeepers can use to beef
up their social media appearance!
Easily create beautiful
designs +
documents
Use Canva's
drag-and-drop
feature and
Professional
layouts to design
consistently
stunning graphics.
Millions of Images, Photo Filters
Free Icons & Shapes, Hundreds of Fonts
http://www.canva.com
Stay Tuned:
Maria Coder of Bed & Brunch pr has
launched a free monthly resource newsletter
for B&Bs called the The Innthusiast: PR tips
for innkeepers! The Innthusiast is loaded with
tips with tips on how to get your property into
the news.
Maria realized there wasn't a dedicated publicity
resource just for innkeepers So, they
thought they would change that.
They would love to hear how they can better
tailor each issue to best fit your publicity
needs.
Maria Coder and Jay Hassler
(646) 559-8530
http://www.BedAndBrunchPR.com