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February 2015<br />

Citi GPS: Global Perspectives & Solutions<br />

31<br />

The Services industry will need to adapt<br />

from a full-time equivalent-based industry to<br />

an outcome-based one<br />

A sensor is a device that detects events or<br />

changes in quantities and provides a<br />

corresponding output, generally as an<br />

electrical or optical signal<br />

problematic for the people currently doing these jobs. However, from a societal<br />

standpoint, we note the issue is that the “knowledge” workers that lose jobs are<br />

typically above-average wage earners, which can obviously have negative<br />

derivative consequences. According to work done by Carl Benedikt Frey and<br />

Michael Osborne, 58% of Office & Administrative Support occupations are at risk of<br />

automation.<br />

Although these numbers sound dire, we note that certain “human” attributes are<br />

unlikely to be replicated in the near term. Humans can be empathetic; humans<br />

exhibit judgment; strategy and management are in the realm of humans. Asking the<br />

right question is easier for humans. Certainly the early implementations of “robotic<br />

process automation” systems immediately removed all exceptions processing to a<br />

human counterpart. Of course, humans have to design the software as well. But we<br />

do sound a note of caution here as well as the fact that the concept of judgment is<br />

an interesting one. AI-based self-learning systems can draw conclusions based on<br />

data and they can improve over time as more data is presented to them. So, as<br />

“data expertise” grows, does the importance of process and domain expertise<br />

diminish?<br />

We believe there is still a role for Services professionals in many situations, even if<br />

this is a different role from the present time. For Services vendors, the choice is<br />

simple – “If you can’t beat them, join them”. There are already examples of<br />

companies such as Accenture, Cognizant, EXL Service, Infosys, WNS and<br />

Genpact, who have been investing in the development of end-to-end platformbased<br />

systems that derive from their knowledge of the underlying process and<br />

(sometimes) technology. We believe this is crucial for the future as the Services<br />

industry changes towards an outcome based model.<br />

The Internet of Things and Advanced Sensors<br />

Driving the rise of big data is the increasing instrumentation of our physical<br />

environment. Take the ‘Internet of things’ (IoT), the label given to the connection of<br />

embedded computing devices to the Internet. Smart sensors might be installed<br />

around a building in order to give detailed and timely readings of air temperature<br />

and quality, or attached to goods in a warehouse to enable automated inventory<br />

control. The rise of the IoT, and the increasing sophistication of associated sensors,<br />

has made such sensor data one of the most prominent sources of big data. 55<br />

Gartner highlights IoT as the most hyped technology of 2014 56 and predicts that 26<br />

billion IoT units will have been installed by 2020. 57 Further, the 2014 EMC Digital<br />

Universe study 58 estimates that the IoT generated 2% of the digital universe<br />

available in 2014, while forecasting that that figure will increase to 10% by 2020.<br />

Sensor data is often coupled with new machine learning fault- and anomalydetection<br />

algorithms to render many tasks computerisable. A broad class of<br />

examples can be found in condition monitoring, asset management and novelty<br />

detection, with technology substituting for closed-circuit TV (CCTV) operators,<br />

workers examining equipment defects and those responsible for plant control or<br />

factory monitoring. GE announced that its IoT software business, which uses<br />

sensors to monitor locomotives, wind turbines, gas turbines and oil and gas<br />

equipment, will be worth $1.1 billion in 2014. 59 With the IoT allowing for the remote<br />

55 Ackerman and Guizzo (2011).<br />

56 Gartner (2014a)<br />

57 Gartner (2014b)<br />

58 IDC (2014).<br />

59 Hardy (2014).<br />

© 2015 Citigroup

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