Identity Guidelines

BRAND
GUIDELINES

INTRODUCTION
TABLE OF CONTENTS
01
03
Brand Overview
Brand Statement
LOGOTYPE
01
03
01
03
Concept and Inspiration
Primary Lockup
Secondary Lockup
Color
TYPEFACE
01
03
03
Introduction
Font Usage
Weight Usage
APPLICATION
01
03
03
01
03
03
01
03
Color System
Image
Grid
Stationary
Posters
Environments
Website
Motion

Brand Elements

Introduction
Identity Guidelines
Brand Overview
These are our brand outlines which explain how to use
our new visual identity with confidence and clarity.
Our guidelines have been designed to ensure
consistency witihin our brand, helping to create strong,
recognizable and innovative communications.
The following pages demonstrate the flexibility within
the NMM identity and should be used to inspire and
motivate creative expression.
01
Our unique identity, duotone color palette and
typographic style creates a distinctive framework
for our brand which helps us stand out from our
competitors.
Brand Elements

LOGOTYPE

Identity Guidelines
Introduction
04
Brand Elements

Introduction
Identity Guidelines
THE SYMBOL
05
This National Media Museum monogram is the
graphic representation of our company and the
values for which it stands. It identifies us to the
world, displaying an image that is both strong
and discrete. It also combines the two most
important visual elements of our brand, the
logotype and the symbol of NMM. The diagram
to the top illustrates the recognizable graphic
features that make the mark unique.
The signature elements should never be separated.
Position, size, and proportional relationships
of the National Media Museum signature
elements are predetermined and should not be
altered. To ensure consistent representation
of our brand, identity always use high-quality
vendors and reproduction methods.
Brand Elements

Identity Guidelines
Introduction
WORDMARK
06
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Introduction
Identity Guidelines
07
Brand Elements

Identity Guidelines
Introduction
CONSTRUCTION ZONE
08
90˚
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Introduction
Identity Guidelines
EXCLUSION ZONE
X
1/4X
1/4Y
09
11/2Y
Y
1/4Y
11/2X
Brand Elements

Identity Guidelines
Introduction
SIGNITURE
SYMBOL
SIGNATURE
10
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Introduction
Identity Guidelines
11
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Identity Guidelines
Introduction
LOCK-UP GUIDELINES
X
3X
12
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Introduction
Identity Guidelines
SECONDARY LOCK-UPS
13
This National Media Museum monogram is the
graphic representation of our company and the
values for which it stands. It identifies us to the
world, displaying an image that is both strong
and discrete. It also combines the two most
important visual elements of our brand, the
logotype and the symbol of NMM. The diagram
to the top illustrates the recognizable graphic
features that make the mark unique.
The signature elements should never be separated.
Position, size, and proportional relationships
of the National Media Museum signature
elements are predetermined and should not be
altered. To ensure consistent representation
of our brand, identity always use high-quality
vendors and reproduction methods.
Brand Elements

TYPEFACE

Identity Guidelines
Typeface
PRIMARY TYPEFACE
DinPro Regular size 100
DinPro
DinPro Medium size 100
16
DinPro
DinPro Bold size 100
DinPro
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Typeface
Identity Guidelines
DinPro Regular size 25
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
DinPro Medium size 24
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
17
DinPro Bold size 24
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
This National Media Museum monogram is the
graphic representation of our company and the
values for which it stands. It identifies us to the
world, displaying an image that is both strong
and discrete. It also combines the two most
important visual elements of our brand, the
logotype and the symbol of NMM. The diagram
to the top illustrates the recognizable graphic
features that make the mark unique.
The signature elements should never be separated.
Position, size, and proportional relationships
of the National Media Museum signature
elements are predetermined and should not be
altered. To ensure consistent representation
of our brand, identity always use high-quality
vendors and reproduction methods.
Brand Elements

Identity Guidelines
Introduction
SECONDARY TYPEFACE
Din 30640 Std Neuzeit Grotesk Light size 80
Din 30640
Std
18
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Introduction
Identity Guidelines
Din 30640 Std Neuzeit Grotesk Light size 36
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz
0123456789!@#$%^&*()
19
This National Media Museum monogram is the
graphic representation of our company and the
values for which it stands. It identifies us to the
world, displaying an image that is both strong
and discrete. It also combines the two most
important visual elements of our brand, the
logotype and the symbol of NMM. The diagram
to the top illustrates the recognizable graphic
features that make the mark unique.
The signature elements should never be separated.
Position, size, and proportional relationships
of the National Media Museum signature
elements are predetermined and should not be
altered. To ensure consistent representation
of our brand, identity always use high-quality
vendors and reproduction methods.
Brand Elements

COLOR SYSTEM

Identity Guidelines
Introduction
COLOR SYSTEM
22
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Introduction
Identity Guidelines
23
This National Media Museum monogram is the
graphic representation of our company and the
values for which it stands. It identifies us to the
world, displaying an image that is both strong
and discrete. It also combines the two most
important visual elements of our brand, the
logotype and the symbol of NMM. The diagram
to the top illustrates the recognizable graphic
features that make the mark unique.
The signature elements should never be separated.
Position, size, and proportional relationships
of the National Media Museum signature
elements are predetermined and should not be
altered. To ensure consistent representation
of our brand, identity always use high-quality
vendors and reproduction methods.
Brand Elements

APPLICATION

Identity Guidelines
Introduction
STATIONARY
18
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that.
The logo requires seperation from the other
elements around it. The space required on all
sides is roughly equivalent to the cap height of
the logo. It never should be less than that. It
never should be less than that.The logo requires
seperation from the other elements around it.
Brand Elements

Introduction
Identity Guidelines
19
This National Media Museum monogram is the
graphic representation of our company and the
values for which it stands. It identifies us to the
world, displaying an image that is both strong
and discrete. It also combines the two most
important visual elements of our brand, the
logotype and the symbol of NMM. The diagram
to the top illustrates the recognizable graphic
features that make the mark unique.
The signature elements should never be separated.
Position, size, and proportional relationships
of the National Media Museum signature
elements are predetermined and should not be
altered. To ensure consistent representation
of our brand, identity always use high-quality
vendors and reproduction methods.
Brand Elements