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African Photo Magazine issue #3

This is the first of many pan-African issues to come, and as a celebration of the beauty this continent has to offer, we present the beautiful African as seen through the eyes of other Africans!

This is the first of many pan-African issues to come, and as a celebration of the beauty this continent has to offer, we present the beautiful African as seen through the eyes of other Africans!

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The Baby Bump<br />

Shoot The new vogue<br />

in fashion photography<br />

A note from P.A.K<br />

Newly elected Chairman shares his vision<br />

for a vibrant photography community<br />

+<br />

GIVEAWAYS!!<br />

<strong>Photo</strong>graphy Tips<br />

Resources & Info<br />

DECEMBER<br />

2015<br />

ISSUE <strong>#3</strong><br />

Local Perspectives. <strong>African</strong> Insights.<br />

Postcards<br />

to Nairobi<br />

The fashion scene<br />

coming of age<br />

The<br />

<strong>African</strong><br />

Fashion<br />

<strong>Photo</strong>g<br />

Edition<br />

Extended 65 PAGES<br />

<strong>Photo</strong>grapher Showcase


FROM US TO YOU<br />

SWAG<br />

With a TWIST<br />

{<br />

{<br />

WE ARE GIVING AWAY<br />

*MICHAEL ‘WRAGGZ’ MURAGE<br />

TO 5 LUCKY WINNERS!<br />

PAGE85<br />

DETAILS<br />

ON<br />

*Not his body, just his skills for a few hours of his time


A message from<br />

The Chair<br />

Stephen Nderitu<br />

<strong>Photo</strong>grapher’s<br />

Association of<br />

Kenya (PAK)<br />

6<br />

Baby<br />

Bump<br />

PREGNANCY FASHION<br />

PHOTOGRAPHY<br />

GAINING GROUND<br />

12<br />

GRANTS<br />

HOW TO<br />

QUALIFY FOR<br />

FINANCIAL<br />

ASSISTANCE<br />

8<br />

THE LUCIE<br />

FOUNDATION<br />

THE PROJECT<br />

LAUNCH<br />

THE VSCO ARTIST<br />

INITIATIVE<br />

UP<br />

AND<br />

COMING<br />

MANOJ SHAH<br />

+ SHABANI<br />

80<br />

The men behind<br />

Ace of<br />

Face &<br />

Hair<br />

Victor Wachira Wakahihia<br />

and Charles Nderitu<br />

87


Tutorial &<br />

Tips<br />

84<br />

DOWNLOAD THE FIRST<br />

AND SECOND ISSUES OF<br />

AFRICAN PHOTO MAGAZIINE<br />

TODAY<br />

10<br />

Africa’s<br />

photography<br />

history<br />

PART 3<br />

David Beatty | Adele Dejak | Aprelle Duany<br />

POSTCARDS<br />

TO NAIROBI<br />

90<br />

Conversations on Nairobi Fashion


MITCHENER<br />

BEATTY<br />

BONNA<br />

MURIU<br />

WRAGGZ<br />

NCUBE<br />

SINARE<br />

ZOEB<br />

The<br />

fashion<br />

photographer<br />

edition<br />

14<br />

EXTENDED 65 PAGE SHOWCASE


Letter<br />

from the<br />

Editor<br />

Welcome to the 3rd Issue of <strong>African</strong> <strong>Photo</strong><br />

<strong>Magazine</strong>!<br />

When it became clear that the magazine was<br />

ready for a Pan-<strong>African</strong> <strong>issue</strong>, I decided that the<br />

most logical place to start was to showcase<br />

fashion. With all that Africa has to offer, its<br />

people are by far the most beautiful feature<br />

of this great continent.<br />

Fashion is an outer expression of the inner<br />

self. Fashion is the visual identity of the<br />

wearer. It informs on the cultural, inspirational,<br />

aspirational and emotional cues of the wearer.<br />

Fashion, very much like the news articles of the<br />

day, informs as to the current state of affairs of<br />

the people. Today we stand tall and proud, in<br />

all our beauty and in who we are as a people.<br />

Today I present to you our beautiful <strong>African</strong><br />

brothers and sisters as seen through the lenses<br />

of our <strong>African</strong> photographers. I have prepared<br />

a delectable spread of 65 pages from a select<br />

group of eight photographers. We feature the<br />

famed Reze Bonna, a regular contributor to<br />

Allure and Vogue Italia and a special mention<br />

must be made of Thandiwe Muriu, our only<br />

lady photographer in the panel. In between,<br />

there is David Beatty and Teddy Mitchener who<br />

now call Africa home and our brothers Michael<br />

Murage, Thomson Ncube, Ali Zoeb and Osse<br />

Sinare rounding off this very impressive group.<br />

Every single one of these photographers were so gracious<br />

in being a part of this <strong>issue</strong>, their very busy calendars<br />

notwithstanding, and for that I salute every one of them!<br />

I also have in my sights, up and coming photographers<br />

Neha Manoj Shah and Papa Shabani and I look forward to<br />

what they bring to this genre of photography.<br />

Additionally in this <strong>issue</strong>, we continue our walk through<br />

Africa’s photography history, because as the old cliché goes,<br />

“You cannot know where you are going if you do not know<br />

where you came from.” We also take a look as to how far<br />

fashion photography is pushing the envelope, from black<br />

is now beautiful to heavy with child being the new fashion<br />

vogue! We round off with several postcards from Nairobi<br />

that chronicle the journey the fashion industry is taking, in<br />

tandem with the rest of Africa, by having a sit-down with<br />

individuals within the industry giving us a glimpse into their<br />

own personal journeys. The accompanying fashion event of<br />

the year, the launch of Republi.ke in Nairobi, wraps up the<br />

magazine with a snapshot of fashion coming of age in<br />

the region.<br />

This 3rd Issue has been an absolute labor of love, taking<br />

much longer to compile than the prior two <strong>issue</strong>s but I<br />

suspect you will agree, well worth the wait. In the spirit of<br />

fashion, I changed my editorial image, and after this read,<br />

I encourage you, fellow <strong>African</strong>, in all your beautiful shades<br />

of deepest black to palest white, to celebrate the beautiful<br />

you that you are!<br />

The Editor,<br />

AFRICANPHOTOMAGAZINE 4


Publishers:<br />

House of Fotography<br />

Editor:<br />

Sharon Mitchener<br />

Copy Editor:<br />

Kimunya Mugo | leadbychoice.co<br />

Layout Designer:<br />

Christina N. Mugambi | nkirotemugambi.com<br />

Editorial Offices:<br />

House of Fotography<br />

P.O. Box 25190-00603 Nairobi, Kenya<br />

Tel: (+254) 702.680.797 | 714.745.924<br />

hello@fotohouse.co.ke<br />

A SPECIAL THANKS<br />

TO THE FOLLOWING:<br />

Launch of<br />

Republi.ke<br />

EVENTS<br />

94<br />

86<br />

AWARDS<br />

ELIGIBILITY<br />

Local Perspectives. <strong>African</strong> Insights.<br />

REQUIREMENTS<br />

SUBMISSION DEADLINES<br />

With a Grand Prize of 120,000 USD<br />

THE HAMDAN INTERNATIONAL<br />

PHOTOGRAPHY AWARD claims<br />

the title of ‘Richest <strong>Photo</strong>graphy<br />

Award in the World.’ Find out how to<br />

enter plus competition information<br />

for Nikon & Sony Awards.<br />

To all the photographers, artists and stylists who<br />

contributed towards this 3rd Issue; the passion<br />

and graciousness displayed makes this a truly<br />

robust edition<br />

To Adele Dejak and Aprelle Duany for<br />

enthusiastically sharing their personal journeys,<br />

and David Beatty for his introspective on the<br />

fashion industry and its impact on photography<br />

To the <strong>Photo</strong>graphers Association of Kenya<br />

(PAK) for its continued support of this<br />

magazine and its relentless pursuit of a vibrant<br />

photography community in Kenya and beyond<br />

And<br />

Ultimately, to our Almighty God for<br />

His continued favor and faithfulness<br />

The views expressed in this magazine should only<br />

be ascribed to the authors concerned and do not<br />

necessarily reflect the views of the publishers.<br />

The printing of an advertisement in this<br />

magazine does not necessarily mean that the<br />

publishers endorse the companies or<br />

organizations, product or service.<br />

All rights reserved. No part of this magazine<br />

may be reproduced by any means without<br />

permission in writing from the publishers.<br />

© 2015


TOWARDS<br />

A VIBRANT<br />

PHOTOGRAPHY<br />

COMMUNITY<br />

IN KENYA<br />

AND<br />

BEYOND<br />

A message from Stephen Nderitu<br />

<strong>Photo</strong>grapher’s Association of Kenya (PAK)<br />

Chair (2015, 2016)<br />

DEC<br />

2012<br />

ideas into<br />

action<br />

PAK registers as group for<br />

Professional <strong>Photo</strong>graphers


For many years, photography has been<br />

considered a ‘weird’ profession, alongside<br />

poetry, design, animation and art, because of<br />

its exclusive and creative nature. We have been<br />

seen as the outliers (read Malcom Gladwel’s<br />

book, Outliers) who are only remembered at<br />

weddings, birthdays and corporate events.<br />

But things are changing now.<br />

This magazine is just one of the signs that the<br />

Kenyan market has a lot to offer in terms of<br />

artistic expression, business solutions, social<br />

change and family memories – all through<br />

photography. We all know the joke that if you<br />

throw a stone in Nairobi, you will hit a model, a<br />

DJ or a photographer! The good news is, there<br />

is room for us all.<br />

We registered the <strong>Photo</strong>grapher’s Association<br />

of Kenya (PAK) in 2012, following two years of<br />

meet-ups and drinks-ups. We started off with<br />

handpicked officials in 2013, then in 2014 we<br />

had our first elections. Now we had the second<br />

AGM this year and got a new team on board.<br />

We have been preaching the gospel of a<br />

united community of Kenyan photographers.<br />

This is a hard gospel for creatives because<br />

we rarely work well in groups. We thrive<br />

in our cocoons, basking in our individual<br />

victories and glory. This blinds us from<br />

seeing the power and strength in numbers.<br />

Many professionals have associations,<br />

guilds or societies – whether public, private,<br />

government regulated or self-regulating.<br />

<strong>Photo</strong>graphers need to embrace this<br />

association and the objectives it has set if<br />

they want much more respect in the market<br />

as professionals.<br />

Quite often I meet strangers with a camera<br />

and ask them if they have joined PAK, keeping<br />

the promise to myself to preach the gospel<br />

of the association at the slightest chance. For<br />

those who need to understand why we exist,<br />

I will outline our five key objectives from a<br />

broad sense.<br />

KEY OBJECTIVES<br />

First of all, the biggest strength in numbers comes through<br />

collective bargaining from camera and accessories suppliers,<br />

government, sellers, printers, venues and many others. This<br />

means we can get discounts, incentives and other benefits of<br />

having a large membership number. This is also helpful when<br />

photographers rights and intellectual property are violated.<br />

The second objective is capacity building, which some call<br />

training. We are already equipping our members through<br />

training, practical sessions and workshops, especially<br />

through PAK ‘Plug-Ins’. These are photography training<br />

sessions hosted at least twice every month. This way our<br />

members become better in their photography, business and<br />

soft skills.<br />

Thirdly, we have community impact. This community of<br />

photographers does not just exist to grow skill and help<br />

members to make money. This would be a false end. But we<br />

want to improve lives, cause a positive change and have a<br />

lasting impact and impression on various community <strong>issue</strong>s<br />

like policy and governance, health, climate change and<br />

environment, family life, finance, religion and other spheres<br />

of life.<br />

The other very important objective for PAK is collaboration<br />

with other players in the creative and communication<br />

industry. Professionals who work very closely with<br />

photography in reportage, journalism, communication,<br />

science, arts and creative–all need to work very closely with<br />

photographers. Hanging out with like-minded people means<br />

that we become better at what we do and have longer<br />

lasting impact in our work.<br />

Finally, PAK exists to empower photographers through<br />

resource mobilisation to actualize our goals. As an<br />

association we can marshal support, seek funding and access<br />

bank facilities and other means to help our members achieve<br />

their dreams. The best place to pursue such is through<br />

government recognized association-PAK.<br />

It is from this point that I ask all Kenyan photographers to<br />

visit www.pak.co.ke and join this growing association so that<br />

we can secure our industry and protect our interest as people<br />

with a common ethos – photography. Our doors are open to<br />

hobbyists, beginners, semi-professional and the veterans –<br />

everyone is invited!<br />

strength in<br />

numbers<br />

Current PAK membership<br />

is 155 <strong>Photo</strong>graphers<br />

capacity<br />

building<br />

Training sessions hosted<br />

twice every month<br />

community<br />

impact<br />

Positive change through<br />

community engagement


<strong>Photo</strong>graphers make images. Visionaries teach<br />

you how to see. The Lucie Foundation is proud to<br />

support emerging talent with vision, with dynamic<br />

ideas that challenge and progress the art form<br />

of still photography into work that compels. Our<br />

support of photography is broad, from Fine Art<br />

to Documentary and <strong>Photo</strong>journalism, digital<br />

to film-based works. Our concern is to support<br />

emerging visionaries producing work that is at<br />

once gripping, and original.<br />

The Lucie Foundation offers three cash grants<br />

to support the work of emerging photographers<br />

– one $2,500 scholarship with an open theme<br />

and two $1000 scholarships for photographers<br />

working in the fields of Fine Art or Documentary/<br />

<strong>Photo</strong>journalism.<br />

This scholarship is open to all genres of<br />

photographic work and will be given to an<br />

individual to create or continue work on a specific<br />

dynamic project.<br />

Submission period:<br />

November 2015 – February 2016.<br />

APPLICATION FEE: $20.00<br />

luciefoundation.org<br />

The Project Launch is granted to an outstanding photographer<br />

working in fine art series or documentary project. The grant<br />

includes a cash award to help complete or disseminate the<br />

works, as well as providing a platform for exposure and<br />

professional development opportunities.<br />

This grant is awarded to complete or nearly completed projects<br />

that would benefit from the grant award package. It requires<br />

signature of a contract to participate in an exhibition during<br />

Review Santa Fe.<br />

2016 Award Package<br />

FIRST PLACE<br />

• $5,000 Cash Award (some restrictions apply)<br />

• Exhibition at the Center for Contemporary Arts (CCA)<br />

• Exhibition at the Colorado <strong>Photo</strong>graphic Arts Center (CPAC)<br />

• Complimentary participation in Review Santa Fe<br />

• Santa Fe <strong>Photo</strong>graphic Workshops tuition voucher<br />

(some restrictions apply)<br />

• A <strong>Photo</strong>grapher’s Showcase from photo-eye<br />

• Special invitation to participate in the Art <strong>Photo</strong> Index<br />

• Lenscratch publication<br />

• Online exhibition at VisitCenter.org<br />

Submission period:<br />

December 2015 – January 2016.<br />

visitcenter.org/project-launch<br />

The VSCO Artist Initiative is a $1,000,000USD grant and<br />

movement of solidarity that provides artists the resources to pursue<br />

their creative vision, no matter what the medium. The Initiative<br />

honors art and artist by discovering, funding, advising,<br />

and promoting creatives from all corners of the globe.<br />

Artists who are chosen to take part in the Initiative will document<br />

their ideation and creation process by posting images to their<br />

Grid, publishing updates to their Journal, and collaborating with<br />

the VSCO team on promotions and projects. Open to artists of<br />

all mediums, the Initiative seeks to continue growing a creative<br />

movement built on integrity and artistry.<br />

Submission period: submission accepted on a rolling basis.<br />

recipient’s potential to contribute to the medium in its largest sense.<br />

vsco.co/initiative<br />

AFRICANPHOTOMAGAZINE 8


OF DRONES<br />

& CURRENT<br />

LEGISLATION<br />

Established in 2010, the Addis Foto Fest<br />

biannual is a photography festival that is<br />

directed by award winning photographer<br />

Aida Muluneh. Produced by Desta for Africa<br />

(DFA), the weeklong international festival is<br />

held in Addis Ababa, Ethiopia and features<br />

exhibitions, portfolio review, conferences,<br />

projections and film screenings. Through the<br />

participation of the continental and as well<br />

the international photography community their<br />

main objective is to support the development,<br />

dissemination and promotion of imagery<br />

from Africa.<br />

The Organizers are always looking for<br />

submissions from the global photography<br />

community, if you are interested in participating<br />

in the next edition that will take place<br />

December 2016, send:<br />

your biography,<br />

self portrait,<br />

ten sample images and<br />

description of your collection to<br />

addisfotofest@gmail.com.<br />

Please label all your files with your full name<br />

and country. Along with the label<br />

AFF 2016 SUBMISSIONS in the subject<br />

line of the email.<br />

awards<br />

DETAILS ON PAGE 86<br />

& competitions<br />

UPDATE<br />

There has been a tremendous amount<br />

of interest from aerial photographers on<br />

what the official policy is regarding the<br />

operations of drones and the necessary<br />

licensing requirements. The Kenya<br />

Civil Aviation Authority (KCAA), the<br />

agency mandated to license the drones,<br />

said those flying them are doing so<br />

illegally, and through Communications<br />

Manager Mutia Mwandikwa, KCAA<br />

said its hands were tied because of lack<br />

of a regulatory framework.<br />

On 2 July 2015, KCAA held a<br />

consultative stakeholders meeting<br />

to frame a policy around this <strong>issue</strong>,<br />

and a select committee that was setup<br />

after this first meeting, to consolidate<br />

viewpoints and draft an updated draft<br />

regulatory framework for a second<br />

stakeholders forum was to be held<br />

before September 2015. This second<br />

meeting was to finalize on <strong>issue</strong>s such<br />

as operator training required, licenses<br />

and approvals needed.<br />

To date, the second meeting is yet to be<br />

held and there appears to be a stalemate<br />

between KCAA and the Department of<br />

Defense (DoD) over who is ultimately<br />

to <strong>issue</strong> the required licenses and<br />

control the airspace.<br />

<strong>African</strong> <strong>Photo</strong> <strong>Magazine</strong> will continue<br />

to monitor the <strong>issue</strong> and report the<br />

status until resolution of the matter.<br />

Local Perspectives. <strong>African</strong> Insights.


Our walk<br />

through<br />

Africa’s<br />

photography<br />

history<br />

Part 3<br />

Continuation from Issue #2<br />

Dr. T. Jack Thompson visited the Centre of <strong>African</strong><br />

Studies, University of Edinburgh, in May 2003 to share<br />

his research project on the history of photography in<br />

Africa. Below are fascinating excerpts from Images of<br />

Africa: <strong>Photo</strong>graphy in the Nineteenth Century:.<br />

With the advent of digital photography we have<br />

become used to the snapshot: the quickly taken,<br />

informal photograph, with a minimum of fuss or<br />

perhaps even forethought. In the late nineteenth<br />

century, however, photographic equipment was heavy<br />

and hard to handle. Exposures were comparatively<br />

long, and developing and fixing were complicated and<br />

(in tropical Africa) often uncomfortable activities. Take,<br />

for example, the following brief account from the diary<br />

of a young Scottish engineer in Malawi in the 1880s.<br />

“Saturday 21st June [1884] Rose at 7am and devoted<br />

the day to photography – took three views in all and<br />

developed them but not very successfully. My darkroom<br />

consisted of blankets sewed together and hung over<br />

the table, but it was too dark and I could not follow the<br />

developing and had just to keep the developer moving till<br />

I thought the plate was developed.”<br />

One consequence of this was that photographs were<br />

generally well thought out; they were not ‘snapped’<br />

instinctively, but more often planned and posed.<br />

We can be fairly certain, therefore, that the missionary<br />

photographs which have come down to us in<br />

their thousands, are not a random assortment of<br />

snapshots. Rather, they represent the deliberate<br />

reflection of Europe of Africa.<br />

When we think of manipulation we most commonly<br />

think of changing or enhancing the photographic<br />

image (as is the case today with editing in<br />

<strong>Photo</strong>shop, for example). <strong>Photo</strong>graphs can be<br />

equally seriously distorted, however, by the text<br />

which accompanies them. This is particularly the<br />

case where the subject of the photograph is exotic,<br />

and unknown to the viewer. Such a photograph<br />

on its own may produce a variety of reactions in<br />

those who see it. When it is accompanied by a<br />

caption, however, the viewer is led along a particular<br />

path – invited (sometimes compelled) to take up a<br />

particular stance vis-à-vis the image.<br />

Since almost all missionary photographs published<br />

in Europe were accompanied by captions, the nature<br />

of the captions largely determined the nature of<br />

the reaction to the visual image. One such group of<br />

captions usually accompanied the ‘before and after’<br />

photographs (see articles chronicled in Issue #1 & #2<br />

of this magazine). In those examples we saw the<br />

‘before’ photo as captioned ‘the natives as they are<br />

at home or in captivity’, and the ‘after’ photograph<br />

bears the caption ‘the natives when civilized’ and in<br />

AFRICANPHOTOMAGAZINE 10


Left to right:<br />

Typical Ngoni girls<br />

Women in Matabeleland<br />

Robert Laws and others<br />

European attire. Thus the implied contrast between the<br />

two photographs is heightened, and the clear message<br />

is presented that the <strong>African</strong>(s) in the first photograph<br />

are uncivilized.<br />

There is, however, a more subtle form of textual<br />

manipulation, which is referred to as the ‘Anonymous<br />

<strong>African</strong> Syndrome’. In such photo texts the <strong>African</strong>s are<br />

stripped of their identity – either by being presented<br />

as mere types – Women in Matebeleland – or by being<br />

given merely their ‘Christian’ names – David, Mary or<br />

Samuel, without any reference to their <strong>African</strong> names –<br />

either personal or family.<br />

Two perfect examples, both appearing in a classic<br />

missionary biography called Laws of Livingstonia can<br />

be used to illustrate this. The first photograph is of<br />

two important Ngoni women. The two women in<br />

the photograph are Mary Chipeta and Emily Nhlane,<br />

married to an important Ngoni chief, Mtwalo Jere.<br />

Yet when the photograph was published the caption<br />

merely read, ‘Typical Ngoni Girls.’<br />

The second example, from the same book, records<br />

an occasion of considerable importance in the life<br />

of the local church. It shows the first three <strong>African</strong><br />

ministers of the Livingstonia mission on the day<br />

of their ordination, together with their missionary<br />

teachers and mentors. The three new <strong>African</strong> ministers<br />

Yesaya Zerenji Mwasi, Hezekiah Mavuvu Tweya and<br />

Jonathan P. Chirwa are placed on chairs in front<br />

of their mentors, indicating their centrality on this<br />

occasion. But the caption which accompanies the<br />

photo reads ‘Rev. A.G. MacAlpine, Rev. Dr. Elmslie,<br />

Rev. Dr. Laws, Yesaya, Hezekiah, Jonathan’. While the<br />

European missionaries have been given their full<br />

titles, the <strong>African</strong> ministers have not been accorded<br />

the dignity of either their full names, or their clerical<br />

titles – in spite of the fact that the photograph was<br />

taken specifically to mark the occasion of their<br />

ordination as Christian ministers.<br />

Enter, the colonial Era… In the late nineteenth and<br />

early twentieth centuries missionary photography<br />

was a powerful tool in creating images of Africa<br />

in Europe. At the time, they were often accepted<br />

as literal representations of reality, rather than a<br />

particular interpretation of a specific context.<br />

In our next <strong>issue</strong>, we continue our walk through<br />

history as we move from the missionary period<br />

to the colonial era. We will continue to see how<br />

photographs of <strong>African</strong>s were used to evoke<br />

powerful emotions, and they almost always<br />

represented a particular slant on reality.<br />

To be continued<br />

Local Perspectives. <strong>African</strong> Insights.


PREG<br />

NAN<br />

NEW<br />

VOGUE IN<br />

FASHION<br />

PHOTO<br />

CYTHE<br />

<strong>Photo</strong>graphy of the pregnant forms came screaming and screeching on<br />

the world stage with the shooting of the Demi Moore Vanity Fair Cover<br />

August 1991. The photograph taken by famed photographer Annie<br />

Leibovitz. Demi was seven months pregnant and wearing nothing but<br />

covering her body with her arms and hands. This is one of the most<br />

established and highly rated best magazine covers of all time. At<br />

the time, stores refused to sell the magazine and others hid it away<br />

among porn magazines. The photo, for good and bad reasons has<br />

become the most popular pregnancy photographs to date and<br />

triggered a trend of taking provocative pregnancy photos and<br />

had a lasting cultural impact.<br />

Fast forward to 2015 and we find the fashion industry<br />

embracing and even pushing the visibility of pregnant<br />

women. This year’s London Fashion Week, designer<br />

Alice Temperley sent two expectant models<br />

down the runway in sequined evening wear<br />

and combat boots. Last year Chanel<br />

closed its haute couture show with<br />

a pregnant model dressed in<br />

neoprene wedding gown.<br />

AFRICANPHOTOMAGAZINE 12


1991<br />

Demi Moore<br />

Vanity Fair<br />

<strong>Magazine</strong> Cover:<br />

Stores refuse to sell<br />

the magazine and others<br />

hid it away among porn<br />

magazines.<br />

2015<br />

Alice Temperley<br />

London Fashion<br />

Week:<br />

Two expectant models<br />

sent down the runway in<br />

sequined evening wear<br />

and combat boots.<br />

Fashion Industry insiders have various<br />

interpretations of the pregnant model trend.<br />

Some say its just a way to keep using top<br />

models even during the course of their<br />

pregnancies, but maybe, its saying<br />

something deeper about what the fashion<br />

world finds beautiful. “While thin models<br />

will always be the norm in fashion, its<br />

notable that an industry so obsessed<br />

with skinny has not only become more<br />

accepting of the fuller form and the<br />

bump, but also actually celebrates<br />

motherhood by casting pregnant women<br />

for some of the biggest fashion stages,”<br />

New York <strong>Magazine</strong>’s Amy Odell is reported<br />

to say.<br />

As the diversity conversation starts getting<br />

louder, designers and the fashion industry<br />

at large are broadening their thinking. They<br />

are redefining what body types to cast. Pregnant<br />

ones seem to be in vogue. In clothing ads, fashion<br />

campaigns and now, on the catwalk.<br />

From ancient times, the womans body has been<br />

obsessed over, reviled, hidden, glamorized. The<br />

public discourse over how women should look,<br />

and feel, has objectified women in a variety<br />

of mostly negative ways. Therefore, when<br />

the fashion industry chooses to focus on<br />

how gorgeous a woman looks during<br />

pregnancy, it can only be seen as a<br />

positive shift in the discussion.<br />

Maybe this trend will have a positive<br />

trickle-down effect. This is a sign of a<br />

greater acceptance of the female form<br />

and women’s bodies as functional instead<br />

of just decorative. The fact that the fashion<br />

world sees pregnant women as beauty<br />

ideals can help boost the self esteem of<br />

women in general. The female form is most<br />

beautiful in all stages, but most especially<br />

when it is bring forth new life into this world.<br />

Local Perspectives. <strong>African</strong> Insights.


<strong>Photo</strong>grapher’s<br />

SHOW<br />

CA S E<br />

Kenya, Nigeria, Tanzania and Zimbabwe!<br />

We are so excited to share this extended portfolio showcase with 65 pages<br />

of photography and photog bios highlighting the many gifted professionals<br />

from around the continent who contributed to this Fashion Issue.<br />

AFRICANPHOTOMAGAZINE 14


MITCHENER<br />

BEATTY<br />

BONNA<br />

MURIU<br />

WRAGGZ<br />

NCUBE<br />

SINARE<br />

ZOEB<br />

Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 16


KENYA<br />

Teddy<br />

Mitchener<br />

<strong>Photo</strong>graphs in this showcase courtesy of Teddy Mitchener<br />

Local Perspectives. <strong>African</strong> Insights.


Teddy Mitchener is the head photographer at<br />

House of Fotography, based in Nairobi Kenya.<br />

A Washington DC native, Teddy is a self-taught<br />

photographer, having picked up his first<br />

camera in 1992 under the tutelage of his father,<br />

Willie Brown. For Teddy, photography is simply<br />

one of the many mediums he uses to express<br />

his creativity. A graduate of The Duke Ellington<br />

School of the Arts, Teddy credits the institution<br />

with broadening the limits of his creativity and<br />

instilling in him the love of other art forms such<br />

as plaster and stone sculpting, wood work,<br />

pencil drawing and painting. The merging of<br />

these mediums is what now informs Teddy’s<br />

personal projects and inspires his creative<br />

photography concepts.<br />

“The sky’s the limit with this team, for example, the ‘Body Fruit’<br />

concept pushed us to produce a fashion piece where we body<br />

painted a woman’s bare behind with ‘fruit clothing’ as a fashion<br />

statement, and now, that’s art!“<br />

“In closing, all I can really say is that I am still here, I am still<br />

standing because of the faithfulness of God and a strong<br />

passion and a belief in myself and the art that beats deep<br />

within my soul. Follow your passion and never, ever give up.”<br />

fotohouse.co.ke<br />

instagram.com/fotohouse_ke<br />

“I picked up photography initially as a means<br />

to an end, to capture imagery that I wanted<br />

to sculpt, draw or paint, then along the way<br />

I found that my love for photography was<br />

deepening. It was however not until I relocated<br />

to Nairobi in 2009 that I became a fully fledged<br />

photographer. The transition from being a<br />

train technician in Washington DC by day and<br />

amateur photographer by night, to a fulltime<br />

photographer in Nairobi has not been an easy<br />

one. There has been a lot of tears and heart<br />

ache, a lot of struggle and a lot of prayer and<br />

fasting, but God is faithful, and here I am!”<br />

“I love pushing the boundaries and blending<br />

the different art mediums to produce thought<br />

provoking concepts,” continues Teddy. “One of<br />

the greatest benefits of appreciating other art<br />

forms is that it drives me to incorporate them<br />

into my photography concepts and allows me<br />

to partner up with similarly like-minded artists<br />

to come up with truly collaborative works that<br />

call out the best in each of us. My showcase has<br />

been a labor of love produced in partnership<br />

with makeup artists Victor Wakahihia and<br />

Charles Nderitu of Ace of Face & Hair, artists<br />

that I have spent the last three years in search<br />

of, and thanks to Suzie Wokabi of Suzie Beauty,<br />

have finally found!”<br />

SEE PAGE 87<br />

Learn more about Ace of Face & Hair Team<br />

Charles Nderitu & Victor Wachira Wakahihia<br />

AFRICANPHOTOMAGAZINE 18


Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 20


“<br />

The ‘Body Fruit’ concept<br />

pushed us to produce a<br />

fashion piece where we<br />

body painted a woman’s<br />

bare behind with ‘fruit<br />

clothing’ as a fashion<br />

statement.<br />

Teddy Mitchener<br />

”<br />

Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 22


Local Perspectives. <strong>African</strong> Insights.


David<br />

Beatty<br />

KENYA<br />

AFRICANPHOTOMAGAZINE 24


Local Perspectives. <strong>African</strong> Insights.<br />

<strong>Photo</strong>graphs in this showcase courtesy of David Beatty


David Beatty was born and raised in England. His travels<br />

have taken him through India and Sri Lanka, large chunks<br />

of Central Asia, and many parts of Africa. His travel pictures<br />

have appeared in Asiaweek, Time <strong>Magazine</strong>, Time-Life Books,<br />

The Observer <strong>Magazine</strong>, The Geographical, GEO, and The<br />

Smithsonian <strong>Magazine</strong>. His first foray into Africa was as a safari<br />

guide and a free lance photographer on an overland client<br />

safari from London to Cape Town in 1970.<br />

By the mid-1980s, Sri Lanka had become David’s temporary<br />

home, and in the mid-1990s he met the famed Kenyan<br />

photojournalist, Mohammed Amin in London. Amin wanted to<br />

visit Sri Lanka and invited David to contribute his photographs<br />

for a book. Amin then asked Beatty to take pictures in Eritrea,<br />

Uganda and Madagascar, and eventually suggested this could<br />

be more easily done if David used Nairobi as his base. Beatty<br />

bought more equipment, applied for a work permit and<br />

arrived in Kenya. Six weeks later, Amin crashed to his death in<br />

the Comoros Islands and David had to reorient himself as the<br />

elaborate plans he had with Amin came to an abrupt halt.<br />

Switching from travel photography in the great outdoors to<br />

the confines of a studio, Beatty rapidly turned himself into a<br />

successful studio photographer. He calls it ‘making pictures<br />

rather than taking pictures.’ His biggest challenge was to learn<br />

about studio lighting, which he saw as a ‘big box of toys to play<br />

with.’ In order to achieve his new goal, he studied lighting in<br />

films. One of his favourites being the Oscar-winning romance,<br />

Casablanca set in Morocco’s city of the same name which later<br />

became a source of inspiration.<br />

In the 1990’s the fashion industry in Kenya was in its infancy. It<br />

was around this David began working on advertising projects.<br />

He became popularly known for his work on Nivea Visage and<br />

made his name in the field of beauty products. Gradually he<br />

built up a good portfolio, leading to photographs of the Kenya<br />

Smirnoff Fashion Awards in 2002. The winning design was a<br />

dress made of strips of camera film: it was as though he could<br />

see his career alive on the catwalk.<br />

Becoming an established fashion photographer was purely<br />

coincidental when Media 24 out of South Africa offered David<br />

the opportunity to work on the 10-page fashion spreads for<br />

True Love and Adam magazines, in 2004. “What distinguishes<br />

a fashion photographer from all others is the freedom to<br />

imagine and craft stories and shoot images that transport the<br />

viewer to another place and time.” Sometimes the story leaps<br />

into his mind as soon as he sees the clothes to be featured in<br />

the shoot. At other times the story is collaboration with his<br />

editor or designer. Has the girl been jilted? Is she waiting for<br />

her lover? In all cases, Beatty uses cinematic narrative to bring<br />

about uniquely imaginative and often startling results. His<br />

pictures are full of magic and mystery, drawing you in to an<br />

exotic world of dreams.<br />

What distinguishes a<br />

fashion photographer<br />

from all others is the<br />

freedom to imagine<br />

and craft stories and<br />

shoot images that<br />

transport the viewer<br />

to another place<br />

and time.<br />

David Beatty<br />

“<br />

”<br />

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AFRICANPHOTOMAGAZINE 28


Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 30


Despite being of the ‘old school’, David did<br />

not find challenge of ‘going digital’ difficult.<br />

He found it easy as it was far more immediate.<br />

Instead of working with polaroids to see if his<br />

lighting worked, or if the model was exactly<br />

where he wanted her, digital got him instant<br />

results. Rather, by far his biggest challenge as<br />

a professional photographer in this region is<br />

getting technical backup and spares for his<br />

equipment.<br />

David’s career-span makes him a living legend<br />

in the world of <strong>African</strong> photography. His<br />

career influencers reveal his true identity as<br />

a classical photographer. David names Ernst<br />

Hass and Henri Cartier-Bresson as his sources<br />

of inspiration. Ernst Haas (1921–1986) is<br />

acclaimed as one of the most celebrated and<br />

influential photographers of the 20th century<br />

and considered one of the pioneers of color<br />

photography. Henri Cartier-Bresson (1908–<br />

2004) was a photographer whose humane,<br />

spontaneous photographs helped establish photojournalism<br />

as an art form… look them up!<br />

Fast forward to the present day, and David still resides in<br />

Kenya but is more involved with ecological projects and is<br />

the founder of DEEP, a centre for Diversity Ecology Ethics<br />

and Practice. His current projects focus on marginalized<br />

communities threatened by climate change and ill-conceived<br />

development projects that disrupt the natural balance of<br />

complex eco-communities like mangrove forests, semi-arid<br />

zones, and river deltas.<br />

His advice to fashion photographers? “Pay attention to<br />

everything in the world around you. Fashion can too often<br />

seem to celebrate an artificial narcissistic world limited to<br />

elites. Learn to tell stories grounded in reality. There is beauty<br />

even in the harsher realities of this world.”<br />

Contributor: Rhodia Mann<br />

davidbeattyphotography.format.com<br />

Local Perspectives. <strong>African</strong> Insights.


<strong>Photo</strong>graphs in this showcase courtesy of Reze Bonna<br />

AFRICANPHOTOMAGAZINE 32


Reze<br />

NIGERIA<br />

Bonna<br />

Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 34


Reze Bonna’s photography captures time, space and<br />

expression with a unique blend of light, colour and contrast.<br />

Reze has a gift of finding beauty in everyone and everything.<br />

He doesn’t believe any picture should be taken the same way<br />

twice, and his continually pushing the boundaries always<br />

results in unique and interestingly different images.<br />

A trained architect/photographer, Reze studied in South<br />

Africa and currently runs a fashion/ architectural photography<br />

outfit servicing a number of agencies in that country, and<br />

he is fast becoming one of the forces to reckon with in the<br />

fashion industry on the <strong>African</strong> continent. Reze is a founding<br />

member of the group REZolution which is a collective of<br />

creative photographers, and a member of the Camera<br />

Club of Johannesburg. Interestingly, Reze is also an artiste<br />

representative and music producer and has worked with<br />

various artistes including gospel singers Kirk Franklin, Chevelle<br />

Franklyn, Cece Winans, Fred Hammond as well as other stars<br />

such as Shaggy and Ne-Yo.<br />

Crediting his artistic eye to a combination of creative genes,<br />

natural instincts and a formal education in architecture and<br />

photography, Reze’s breathtaking images have appeared in an<br />

impressive number of high-end publications such as Vogue<br />

Italia, GQ South Africa, Vanguard Allure and OK magazines,<br />

to name a few. His star-studded list of clientele includes<br />

President Clinton, Piers Morgan, Alek Wek, Roberto Cavalli,<br />

Mariah Carey, Leonardo Dicaprio, P Square, Davido, WizKid,<br />

Don Jazzy, again to name just a few.<br />

To Reze, the barriers that exist, exit to be broken and are a<br />

constant challenge to overcome. In Africa particularly, he<br />

finds a people still plagued by a fear of risk taking, cultural<br />

barriers, lack of professional affordable equipment and an<br />

unhealthy desire to please. Reze sees a Continent that seems<br />

to concentrate more on the passing generations than the<br />

emerging ones, hence seldom inventing new things. Reze sees<br />

this as a paradox, because all the challenges in Africa present<br />

enormous opportunities to excel against those operating in<br />

already developed societies.<br />

Reze’s advice to aspiring <strong>African</strong> photographers is for them<br />

to know their purpose, identify their style, hone their skills,<br />

and study the profession and love tools of the trade. Reze<br />

famously states, “equipment does not make the art, people<br />

do.” He believes that individuality, knowing one’s worth and<br />

carving one’s niche are the traits that underline one’s success.<br />

Reze encourages photographers to try not to be like others but<br />

operate in their own style to set themselves apart.<br />

Never be satisfied<br />

because the moment<br />

you get to that point<br />

will be the moment<br />

you start dying.<br />

Reze Bonna<br />

“<br />

”<br />

“Never be satisfied because the moment you get to that point<br />

will be the moment you start dying.”<br />

rezebonna.com/<br />

instagram.com/rezebonna<br />

Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 36


Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 38


Local Perspectives. <strong>African</strong> Insights.


<strong>Photo</strong>graphs in this showcase courtesy of Thandiwe Muriu<br />

AFRICANPHOTOMAGAZINE 40


Thandiwe Muriu<br />

KENYA


AFRICANPHOTOMAGAZINE 42


Thandiwe is a self taught Kenyan photographer passionate<br />

about showcasing the diverse textures and tones that give<br />

beauty to faces of different social groups across the globe.<br />

Drawing from her fascination with facial structure, she<br />

incorporates the use bold colors, lighting and contrast to<br />

produce her distinct images.<br />

“<br />

To carve out your<br />

niche and succeed<br />

in the photography<br />

market you must be<br />

diligent and persistent.<br />

No matter how<br />

discouraged or tired<br />

you get, you must<br />

keep going. Always<br />

keep learning - you<br />

can never learn and<br />

know enough.<br />

She began her journey at just 14yrs old when her father<br />

introduced her to the world of photography and the world of<br />

fashion by her older sister. “My older sister had a huge Vogue<br />

magazine collection so when I started out Vogue magazine was<br />

my principal reference point. Everything I did was in an attempt<br />

to recreate the images like those I saw in the magazines. I have<br />

always loved the grainy, film-like feel they have.”<br />

Since then she has sought to relentlessly grow her skill<br />

leading her to be awarded both Portraiture <strong>Photo</strong>grapher<br />

and Most Promising Young <strong>Photo</strong>grapher of the Year 2013 at<br />

the Kenya <strong>Photo</strong>graphy Awards. Thandiwe’s main influences<br />

have been Julia Noni, Victoria Stutz and Yulia Gorbanchenko<br />

and the success they have achieved in the male dominated<br />

industry. “As a woman in this industry I have had to learn how<br />

to be confident about my skill and go out and look for jobs.<br />

Something that I think comes more naturally to men.”<br />

Thandiwe has embarked on developing her signature<br />

photography style through various personal projects. Some of<br />

her personal projects have been featured on Behance. As well<br />

as working on her personal projects, Thandiwe also teaches<br />

photography and retouching workshops in the region.<br />

“To carve out your niche and succeed in the photography<br />

market you must be diligent and persistent. No matter how<br />

discouraged or tired you get, you must keep going. Always<br />

keep learning - you can never learn and know enough. Dedicate<br />

some of your time to also learning general business skills.<br />

<strong>Photo</strong>graphers are business men and women after all!”<br />

thandiwemuriu.com<br />

behance.net/ThandiweMuriu<br />

Thandiwe Muriu<br />

”<br />

Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 44


Local Perspectives. <strong>African</strong> Insights.


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Local Perspectives. <strong>African</strong> Insights.


KENYA<br />

Michael<br />

Wraggz<br />

Murage<br />

<strong>Photo</strong>graphs in this showcase courtesy of Michael Murage<br />

AFRICANPHOTOMAGAZINE 48


Local Perspectives. <strong>African</strong> Insights.


Wraggz is a professional photographer who has over five years<br />

experience in the photography business. He has traveled all over<br />

Kenya on assignments for some of the most successful companies in<br />

the country.<br />

Wraggz is a multi-disciplined photographer who is also an ‘Ad<br />

man’ (Creative Director). He is comfortable and actively involved<br />

with shooting across a range of genres and mixing design with<br />

photography. Wraggz is self-taught and has mastered the craft of<br />

photography from the ground up, through hours and hours of online<br />

video tutorials. Wraggz’s interest in photography came when he got<br />

his first film camera and as an Ad man, he loved to work with great<br />

pictures on his assignments, and what started out as a hobby became<br />

a full-time professional photography practice.<br />

Over time Wraggz has found his niche in composite photography.<br />

This is a practice of superimposing two or more separate photographs<br />

to create a single image. He believes in creating engaging images<br />

and breaking all the rules as far as photography is concerned. He<br />

has now mastered the art of composites and is always continuously<br />

developing new story ideas for his composites.<br />

Wraggz took up composites rather easily, having had a lot of<br />

experience in advertising design. He merged his design skill and<br />

photography to create images that were extraordinary, thought<br />

provoking and that told a story. He spends hours planning his story<br />

lines, prepping his models and make-up artist and executing the<br />

concept of the day. Some composites are easy to put together,<br />

however the process can become complex depending on the number<br />

of images being merged together and the process oftentimes<br />

can take up to thirty hours from shoot to final image production.<br />

“Nothing is impossible, if in your heart it has been declared possible,”<br />

emphatically states Wraggz, whose only challenge in this whole<br />

process is how his models will be lit, posed and dressed so that they<br />

fit into his environments.<br />

The one thing he enjoys the most when crafting his images is<br />

the response he gets from his online fans and fellow peers in the<br />

photography industry. Folks are keen to know where he sources his<br />

backgrounds and how he goes about the process of compositing.<br />

Wraggz has come to find that over time he doesn’t have to travel far<br />

and wide looking for backgrounds and environments and he always<br />

encourage those interested in composites to search online on Google<br />

and royalty-free sites for images that they can use to bring their<br />

concepts to life. So be it a product, fashion or Ad campaign, Wraggz<br />

is able to shoot and merge the image into a serious composite that<br />

brings out a story that is engaging.<br />

“<br />

Nothing is<br />

impossible,<br />

if in your<br />

heart it has<br />

been declared<br />

possible.<br />

Wraggz<br />

”<br />

michaelmurimi.com<br />

instagram.com/wraggz<br />

AFRICANPHOTOMAGAZINE 50


Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 52


Local Perspectives. <strong>African</strong> Insights.


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Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 56


Thomson<br />

Ncube<br />

ZIMBABWE<br />

<strong>Photo</strong>graphs in this showcase courtesy of Thomson Ncube<br />

Local Perspectives. <strong>African</strong> Insights.


Ncube is a Zimbabwean born photographer who<br />

moved to Kenya in 1999 to pursue his studies at<br />

Daystar University. He thereafter worked for seven<br />

years in advertising and, in his own words, “Got<br />

bored.” Recalling being in Masaai Mara, he was more<br />

interested in taking pictures of the tourists and their<br />

large cameras rather than animals. <strong>Photo</strong>graphy was<br />

the hobby Thomson Ncube was searching for which<br />

turned into a fully fledged business under Thomson<br />

<strong>Photo</strong>graphy.<br />

Ncube’s jump into the photography scene began by<br />

attending a fashion show in Prestige Plaza on a whim<br />

and the Samantha Bridal Show held in Sarit Centre,<br />

both in Kenya. This is the time Ncube met Gibson<br />

Maina and David Macharia who helped and taught him<br />

about photography. Gibson and David shot weddings<br />

primarily, so in his learning on the job, Ncube<br />

AFRICANPHOTOMAGAZINE 58


Do you! People book you for<br />

your style so if you shoot for<br />

other people’s style, you will<br />

end up being inconsistent<br />

and lose who you are.<br />

Thomson Ncube<br />

“<br />

”<br />

accompanied them to weddings and inevitably started<br />

shooting his own weddings.<br />

After a while, Ncube wanted to learn more about<br />

wedding and fashion photography. The most<br />

interesting experience he remembers was learning<br />

from Brett Florens (South <strong>African</strong> photographer)<br />

regarded by Nikon as one of the World’s most<br />

influential photographers. “So I stalked him on<br />

Facebook until Brett accepted my invitations.” It was<br />

at a photography expo in South Africa, which he<br />

attended with Gibson Maina and David Macharia,<br />

that Ncube began to learn about the business end<br />

of wedding photography, which also applies to the<br />

business of photography in general.<br />

Being more fashion photography oriented, Ncube<br />

strives to fuse a fashion element to his wedding<br />

photography saying, “I love fashion photography, but<br />

the fashion industry locally is not big enough to make<br />

a profit from it, which is the reality of the industry at<br />

the moment.”<br />

The one thing Ncube would advise someone getting<br />

into the photography world is to shoot for oneself. This,<br />

for Ncube, was one of the best things he learnt in his<br />

career. “Do you! People book you for your style so if you<br />

shoot for other people’s style, you will end up being<br />

inconsistent and lose who you are. Like any artist, there<br />

is a need to develop your own style, your own voice<br />

and unique element.”<br />

Contributor: The Designers Studio<br />

thomsonphotography.com<br />

instagram.com/thomsonphotography<br />

Local Perspectives. <strong>African</strong> Insights.


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Local Perspectives. <strong>African</strong> Insights.


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Local Perspectives. <strong>African</strong> Insights.


TANZANIA<br />

Osse<br />

Greca<br />

Sinare<br />

AFRICANPHOTOMAGAZINE 64


Local Perspectives. <strong>African</strong> Insights.<br />

<strong>Photo</strong>graphs in this showcase courtesy of Osse Greca Sinare


Born and raised in Tanzania, Osse discovered his love<br />

for photography while studying for his business degree<br />

in Malaysia. What started out as a hobby capturing<br />

images while trying out different styles of photography<br />

grew into something serious and long-term with a<br />

strong bias towards fashion photography.<br />

Osse says his work is inspired by many things he<br />

experiences and sees from day to day activities; an<br />

abandoned apartment or children playing in the<br />

playground would instantly trigger an idea for him<br />

to try out. He also spends countless hours on-line<br />

searching for inspiration from other photographers,<br />

artists and photography magazines. Emotions and<br />

feelings from his interactions with other people also<br />

inspire him as he use’s this to fuel his creativity. “I love<br />

how photography enables one to capture a moment<br />

in time and keep the memory alive forever. The ability<br />

to stare at an image and have it remind me of all the<br />

emotions I felt while taking it always amazes me. It is a<br />

great feeling.”<br />

Osse has successfully built a widely recognized<br />

brand in Tanzania. After starting out as a freelance<br />

photographer, he progressed to opening and<br />

running the hottest photography studio in Dar-es-<br />

Salaam, OGS Studios. Osse’s work has appeared in Ad<br />

campaigns for international companies and high-end<br />

fashion magazines as well as earning him the Fashion<br />

<strong>Photo</strong>grapher of the Year award at Swahili Fashion<br />

Week 2012/2013.<br />

“When you are just starting out, be free to focus on<br />

different styles without the fear of failing holding<br />

you back. It is better to follow your passion and enjoy<br />

every aspect of it to improve your skills, instead of just<br />

focusing on doing it for the money. It takes a lot of<br />

practice AND a lot of trial and error to become a great<br />

photographer.”<br />

“<br />

When you are just<br />

starting out, be free<br />

to focus on different<br />

styles without<br />

the fear of failing<br />

holding you back.<br />

”<br />

Osse Greca Sinare<br />

ogsstudios.com/<br />

instagram.com/ogsstudios/<br />

AFRICANPHOTOMAGAZINE 66


Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 68


Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 70


Local Perspectives. <strong>African</strong> Insights.


Ali<br />

<strong>Photo</strong>graphs in this showcase courtesy of Ali Zoeb<br />

AFRICANPHOTOMAGAZINE 72


Zoeb<br />

TANZANIA<br />

Local Perspectives. <strong>African</strong> Insights.


A Chemical engineer, Ali graduated from Texas A&M University, USA. He is a<br />

talented free spirited photographer, who lives by the moment and other than<br />

photography, he is a self-proclaimed foodie and hopes to be a restaurateur<br />

one day.<br />

Ali brings mood to his art with a combination of composition, light, emotion<br />

and grain. His work has been featured on many magazine covers and<br />

publications around East Africa and USA such as Bang <strong>Magazine</strong>, DarLife, Fas<br />

<strong>Magazine</strong> and Miss Tanzania Treasures. His photography reflects his love for<br />

special moments shaped by light, ambience and his philosophical approach of<br />

breaking photographic boundaries.<br />

“<strong>Photo</strong>graphy is very close to me because it used to be my stress reliever<br />

during my studies. To date most of my work is done when I am in the right<br />

mindset rather than planning excessively for it.” Ali draws his inspiration from<br />

websites such as DeviantArt and 500px and one Nick Brandt, a photographer<br />

that totally blows him away. “I love fashion and editorial work and I have<br />

realized that I get pulled towards objects, which display certain emotions.<br />

<strong>Photo</strong>graphy has made me realize that whatever we see has beauty. I do not<br />

follow rules of photography. And it has helped me think outside the box and<br />

express my perception more precisely.”<br />

Ali has a desire to change the dimension of the fashion industry in Tanzania.<br />

He has worked very hard over the years to lobby and change the unfair<br />

practices of fashion industry and states, “The models get paid very little and<br />

the new designers don’t pay much attention to detail and quality.” It is now his<br />

mission each month, to work and bring out a new model by exposing them to<br />

professional international standards.<br />

Ali treasures professionalism above all else and is very particular about timekeeping<br />

and it really upsets him when people don’t show up or perform on<br />

time. In the same vein, his overriding pet peeve is clients delaying payments<br />

for professional work done and he states emphatically. “As artists we have bills<br />

to pay just like you, so if you promise payments, make them on time.”<br />

Ali acknowledges that professional photography in Africa still has a long way<br />

to go but reiterates that the challenges are not insurmountable and suggests,<br />

“instead of praying to God and asking for more, why don’t we just thank him<br />

for giving us such a valuable life!“<br />

Contributor: OGS interviews<br />

azhphotography.com<br />

facebook.com/azhphoto<br />

AFRICANPHOTOMAGAZINE 74


Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 76


“<br />

I love fashion and editorial work and I have<br />

realized that I get pulled towards objects, which<br />

display certain emotions. <strong>Photo</strong>graphy has made<br />

me realize that whatever we see has beauty.<br />

Ali Zoeb<br />

”<br />

Local Perspectives. <strong>African</strong> Insights.


AFRICANPHOTOMAGAZINE 78


Local Perspectives. <strong>African</strong> Insights.


NEHA MANOJ SHAH<br />

UP AND COMING<br />

Neha is an upcoming fashion photographer. She<br />

studied fine art at the University of Loughborough in<br />

the UK. It was at university that she fell in love with the<br />

medium. “What I loved about the course I was doing,<br />

was that I could mix many different mediums within<br />

my work,” and it was then she started exploring the<br />

different aspects of art and photography. To Neha,<br />

the mixture gives wonderful effects and endless<br />

possibilities. Neha learnt the rules, followed the rules<br />

then started breaking the rules one by one.<br />

It was not until she came back to Kenya that she started<br />

taking photography seriously, learning all the technical<br />

aspects to get exactly what she wanted, working closely<br />

with her mentor and father Manoj Shah. She started<br />

with film photography, learning her way around the<br />

dark room. “I loved the whole process of developing the<br />

negative, with only a red light which you couldn’t even<br />

use to see your way around. You’d think dark rooms<br />

would be warm but it was always really chilly.“<br />

Neha’s always had her eye on fashion photography.<br />

“I love the way the body moves, expresses itself, but<br />

more importantly it’s alive! A body is always moving,<br />

a camera catches the moment, how can you expertly<br />

combine the two to show movement in a single<br />

frame?” Neha also has a great love for colour and<br />

fashion photography uses the art of makeup wellthe<br />

colours on the face and body; fashion plays with<br />

complimentary colours, contrasting colours and loud<br />

colours, and the colour palette is vast and has no limits.<br />

Neha’s inspiration comes from photographers Laura<br />

Jade, Annie Leibovitz and Steven Klein and nonphotographers,<br />

alike, Fridah Kahlo, Tim Burton and<br />

Quentin Tarantino. “I like telling a story with every<br />

picture and let the viewer feel what they want to feel.”<br />

instagram.com/vienlephotography<br />

facebook.com/vienle.photography/<br />

“<br />

I love the way<br />

the body moves,<br />

expresses itself,<br />

but more<br />

importantly<br />

it’s alive!<br />

”<br />

<strong>Photo</strong>graph courtesy of Neha Manoj Shah<br />

AFRICANPHOTOMAGAZINE 80


PHOTOGRAPHERS<br />

PAPA SHABANI<br />

Papa is a photographer whose Contemporary Art<br />

practice involves research, intimacy, expression and<br />

communication as a process of documenting life.<br />

Papa is an award winning Ugandan photographer<br />

(Uganda Press <strong>Photo</strong> Awards 2013 and 2014) and<br />

formerly a student of Margaret Trowel School of<br />

Industrial and Fine Arts at Makerere University (2011-<br />

2014). Papa was among 18 Ugandan artists selected<br />

from a list of 70 applicants to take part in the Kampala<br />

Contemporary Art Festival that ran throughout<br />

October 2014 in which an international jury voted for<br />

his project (LE STUDIO BODA-BODA) as the winner<br />

of the New Talent Award. This project engaged and<br />

documented public transport motorbike riders (bodaboda)<br />

in photography activities at different motorbike<br />

stops in Kampala.<br />

In addition, Papa is a communication designer using<br />

graphics, graffiti, fashion & watercolor painting to<br />

express his creativity. Papa has been an Artist-In-<br />

Residence at Kuona Trust Art Centre, Nairobi-Kenya<br />

(April 2015), 32º East/Ugandan Arts Trust on a project<br />

initiated by History In Progress Uganda (May-Aug<br />

2014), Afrika Arts Kollective (Sept-Dec 2014). Currently,<br />

Papa is on a self programmed residence and internship<br />

with Viva Con Agua-e.v in Hamburg, Germany.<br />

A young photographer at the early stages of his carrier,<br />

Papa has gained the ability to visually tell people’s<br />

stories through photography. He has had both solo<br />

and group exhibitions in Uganda and has been<br />

featured on websites and blogs around the world,<br />

including The UK Guardian website.<br />

pikore.com/papashotit<br />

twitter.com/papashotit<br />

<strong>Photo</strong>graphs courtesy of Papa Shabani<br />

Local Perspectives. <strong>African</strong> Insights.


<strong>Photo</strong>graphy<br />

Tips<br />

10 steps<br />

in 10<br />

minutes<br />

Result<br />

after<br />

10<br />

steps<br />

Graphic Designers work very closely<br />

with photographers.There are<br />

occassions where a photo shoot<br />

is not possible and we have to<br />

manipulate available or supplied<br />

images; adjusting to the required<br />

layout requirement.<br />

This tutorial use images provided<br />

by Teddy Mitchener (‘Mumbi’) and<br />

Mwangi ‘Mwarv’ Kirubi (‘Nairobi Alley’)<br />

RECREATE THE FINISHED IMAGE!<br />

We have included the two images used to create the finished image on our FB page as JPEGs so<br />

you can try the technique for yourself. Click this link www.facebook.com/<strong>African</strong><strong>Photo</strong><strong>Magazine</strong><br />

to download the images in the album named “10 Minute Treatment” and follow the steps below<br />

save as you go!<br />

Be sure to save<br />

changes as you<br />

work to avoid<br />

any mishaps<br />

Please look at your tool palettes and<br />

menu bars (including nested /drop down<br />

selections as we will be referencing:<br />

Magic Wand (Tools Palette)<br />

Lasso (Tools Palette)<br />

Refine Edge (below Main Menu bar)<br />

Free Transform (under ‘Edit’ in Main Menu)<br />

Hue/Saturation (under ‘Image’ in Main Menu)<br />

Open JPG files named ‘Mumbi’ and<br />

‘Nairobi Alley.’<br />

AFRICANPHOTOMAGAZINE 82


STEP<br />

Use the Magic Wand (tolerance of 20) to make<br />

a quick selection of Mumbi’s background.<br />

Use the Lasso tool to add or exclude selection<br />

(hold down ‘Shift’ to ADD to and ‘Option’ to<br />

SUBTRACT) When entire background is selected<br />

go to main menu and under ‘Select’ pick<br />

‘Inverse’ so that now Mumbi is the selection.<br />

STEP<br />

01 02<br />

Click on ‘Refine Edge’ in the menu above<br />

the workarea to open window for custom<br />

adjustments. To exclude the background<br />

showing through Mumbi’s braids, click on<br />

‘Smart Radius’ and use the’ Refine Radius’ Tool<br />

(brush icon left of ‘Edge Detection’ options).<br />

Use the brush to paint all the white areas.<br />

STEP<br />

03<br />

At the bottom of the window, under ‘Output’<br />

select ‘Decontaminate Colors’ and under<br />

‘Output To’ select ‘New Layer with Layer Mask’<br />

Once you click ‘OK’ you will have the adjusted<br />

image without a background with the original<br />

photo remaining unedited. Go to the ‘Nairobi<br />

Alley’ image and pull that photo into the layer<br />

above the original ‘Mumbi’ image.<br />

STEP<br />

04<br />

Go to ‘Free Transform’ (under ‘Edit’ or<br />

keyboard shortcut Command T) to scale and<br />

proportionally fit ‘Nairobi Alley’ by holding<br />

‘Shift’ and pulling 1 of the 4 corners of the<br />

image. Use this same tool to adjust the height<br />

of ‘Mumbi’ in relation to the buildings and<br />

street. Use the ‘Move’ tool (black arrow icon in<br />

tool palette) to position ‘Mumbi’ in scene.<br />

Rename each new layer as document grows is<br />

a good habit of keeping track.<br />

Local Perspectives. <strong>African</strong> Insights.


STEP<br />

05<br />

Create a shadown beneath ‘Mumbi’ in new<br />

layer by drawing the shape with the ‘Lasso’<br />

tool. Fill the selection with black (keyboard<br />

shortcut ‘Option + Delete’ for foreground color<br />

and ‘Command + Delete’ for background color).<br />

To remove the hard edge of the black shadow,<br />

go to ‘Filter’ under main menu and select<br />

‘Gaussian Blur’ under the ‘Blur’ options. Apply a<br />

blur with a radius of 10 pixels.<br />

STEP<br />

06<br />

Use the ‘Erase’ tool to clean up areas around<br />

gloved hand and boot. Select ‘Mode’ and use a<br />

small size brush so you can zoom in and erase<br />

any visible white between ‘Mumbi’ and shadow.<br />

Go to the main menu and select ‘Filter Gallery’<br />

under the ‘Filter’ option. The filter used in<br />

‘Crosshatch’ and a window with adjustment<br />

options allows previews of changes before<br />

committing to result. Apply the same filter to<br />

‘Nairboi Alley’ image.<br />

STEP<br />

07<br />

The Crosshatch filter will make the sword<br />

almost invisible so go back to original layer of<br />

‘Mumbi’ and select the sword itself. Copy and<br />

paste onto new layer. Scale it down and erase<br />

the background.<br />

Go back to ‘Filter Gallery’ and apply to same<br />

‘Crosshatch’ filter to the sword itself.<br />

STEP<br />

Create new layer and fill with<br />

color (R 88 G 39 B 0) Apply a<br />

Layer Mask (third icon at bottom<br />

of Layer Palette) and use the<br />

‘Gradient’ in the Tools Palette<br />

on the Layer Mask to expose<br />

bottom 1/2 of ‘Mumbi’ image.<br />

Set the ‘Blending Mode’ from<br />

‘Normal’ to ‘Overlay’ to get a red<br />

hue on ‘Nairobi Alley.’<br />

STEP<br />

08 09<br />

STEP<br />

10<br />

Use the ‘Type’ tool and select a font and add copy. Use the Free<br />

Transform tool to rotate and size text. Place the text inbetween the<br />

‘Nairobi Alley’ and ‘Mumbi’ layers.<br />

Make a duplicate of the ‘Mumbi’ layer and adjust the color by going to<br />

‘Hue/Saturation’ under the ‘Adjustment’ option in the ‘Image’ menu.<br />

Finish composition with additional text if desired.<br />

AFRICANPHOTOMAGAZINE 84


AMATEUR<br />

CORNER<br />

Simon Rwigi is a photographer apprentice<br />

FROM US<br />

TO YOU<br />

<strong>African</strong><strong>Photo</strong><strong>Magazine</strong><br />

@african_photo<br />

The idea behind this shot was to play around with the camera’s<br />

shutter speed in order to animate a photo. My mentor and<br />

teacher, Teddy Mitchener, assisted with the posing and the shot.<br />

Camera: <br />

Camera<br />

Settings:<br />

Lighting<br />

Setup: <br />

Evaluative<br />

Metering: <br />

<strong>Photo</strong><br />

Editing: <br />

Canon EOS 5D Mark 3 shooting with a 27-70mm<br />

(f/2.8) Ultrasonic canon lens.<br />

• Shutter Speed= 1/200 sec<br />

• Aperture value = f/8<br />

• I.S.O = 400<br />

A Three Light Setup achieved using ordinary studio<br />

lights on soft boxes while having the primary light<br />

above the subject, shooting on a white background.<br />

Manually done ensuring that my subject’s face was<br />

in focus while the rest of his body was blurred in<br />

simulated motion.<br />

A few enhancements in <strong>Photo</strong>shop by Teddy had<br />

the colours pop a bit more and increased the<br />

blurriness of the outer form of the subject in order<br />

to give it motion. The final <strong>Photo</strong> was intended to<br />

simulate shooting an athlete in flight.<br />

Enjoy!<br />

One-On-One<br />

ONE-<br />

• info about the training the<br />

5 winners will get with<br />

composite photographer<br />

ON-ONE<br />

goes here<br />

In this <strong>issue</strong>, we are offering 5<br />

lucky winners an opportunity to<br />

train at the master’s feet.<br />

Michael ‘Wraggz’ Murage will<br />

instruct on the steps to creating<br />

the perfect composite as well<br />

as other useful techniques.<br />

Become one of the lucky<br />

few by using the hashtag<br />

#WraggzBy<strong>African</strong><strong>Photo</strong><br />

to win!<br />

<strong>African</strong> <strong>Photo</strong> <strong>Magazine</strong> wants to<br />

encourage our readers to share<br />

their unique stories and pictures and<br />

engage with the community growing<br />

around this magazine!<br />

#<strong>African</strong><strong>Photo</strong><br />

Local Perspectives. <strong>African</strong> Insights.


THE HAMDAN INTERNATIONAL PHOTOGRAPHY<br />

AWARD’s journey continues as it now enters its fifth season.<br />

You’re invited to share your imaginative mind, your passion for<br />

your craft and push yourself to produce your best work yet. Four<br />

categories have been chosen which will inspire some of the world’s<br />

finest and most committed photographers. The Award encourages<br />

photographers to share their craft and demonstrate excellence in<br />

what is now one of the most coveted Awards in the world.<br />

Prizes:<br />

There will be five winners for each category, plus an impressive<br />

Grand Prize of 120,000 USD. There will be also two special awards:<br />

• <strong>Photo</strong>graphy Appreciation Award: 20,000 USD<br />

• <strong>Photo</strong>graphic Research/Report Award: 25,000 USD<br />

Eligibility: Entries are welcome from all individuals over the age of<br />

18 from all over the world.<br />

Theme:<br />

Wildlife<br />

Deadline: 31 December 2015<br />

Entry: Free<br />

hipa.ae/en<br />

THE NIKON INTERNATIONAL<br />

SMALL WORLD COMPETITION,<br />

which is celebrating over 40 years of excellence<br />

in photography and digital imaging though the<br />

microscope, is dedicated to furthering excellence<br />

and creativity in microscopy. Combining<br />

skills in microscopy and photography, a<br />

photomicrographer is able to capture an image of<br />

the world that the naked eye cannot see.<br />

Anyone over the age of 18 interested in digital<br />

or film photography through the microscope is<br />

eligible for competition.<br />

Prizes:<br />

1st $3,000 toward the purchase of Nikon equipment.<br />

2nd $2,000 toward the purchase of Nikon equipment.<br />

3rd $1,000 toward the purchase of Nikon equipment.<br />

Deadline: 30 April 2016<br />

Entry: Free<br />

microscopyu.com/smallworld/registration/<br />

entrypage1.aspx<br />

THE 2016 EDITION OF THE SONY WORLD<br />

PHOTOGRAPHY AWARDS, the world’s largest and one of the<br />

most respected photography competitions, is now open for entries.<br />

<strong>Photo</strong>graphers of all abilities are invited to submit work to any of the<br />

awards’ five competitions: Professional; Open;Youth; National Awards<br />

and Student Focus.<br />

New for 2016, the 14 Professional categories have been divided into<br />

two distinct genres: Art and Documentary. All images entered into the<br />

Sony World <strong>Photo</strong>graphy Awards are seen by juries made of up leading<br />

experts from across the photographic industry. Winning and shortlisted<br />

photographers are given global exposure and recognition throughout<br />

the year, and have the opportunity to promote and sell their work via<br />

our exclusive partnership with theprintspace, with their new online print<br />

fulfillment service, thehub.<br />

Prizes for this year’s competition include: the latest Sony digital imaging<br />

equipment; inclusion in the Sony World <strong>Photo</strong>graphy Awards Exhibition<br />

at Somerset House, London; inclusion in the 2016 awards’ book and<br />

$30,000 (USD) for the overall winners.<br />

4 December 2015 Student Focus competition closes<br />

5 January 2016 Open, Youth, National Awards competitions close<br />

12 January 2016 Professional competition closes<br />

Entry: Free<br />

worldphoto.org<br />

AFRICANPHOTOMAGAZINE 86


MAKING THE CUT<br />

Making the cover of a<br />

magazine is no easy task,<br />

so when the publishers of<br />

this magazine discovered<br />

the unique talents of<br />

Victor Wachira Wakahihia<br />

and Charles Nderitu, they<br />

knew that their work had<br />

been made easier.<br />

“I had always dabbled in art all throughout school and my training<br />

was in hair but I stumbled onto makeup purely by chance when<br />

on my first commercial film set I had to do the hair and makeup<br />

for the cast as the professional assigned to makeup never showed<br />

up!” chuckles Victor. Having a family full of artists (interior designer,<br />

photographer, video editor and abstract artist) gave Victor the<br />

emotional and structural support and the confidence he needed<br />

to become a professional and earn a living from this line of work.<br />

“Hands-on training with Suzie Wokabi of Suzie Beauty in the late<br />

2008 really honed my skills and joining forces with Charlie Nderitu<br />

to form Ace of Face & Hair has launched my career into a whole other<br />

level” comments a grateful Victor.<br />

Charles is in charge of hair styling. ‘Charlie’ began his styling career<br />

in the late 1990’s, purely by chance, beginning in high school as a<br />

barber and stylist to his fellow classmates. Later, as a young adult<br />

trying to find his way and not enjoying whatever he did, a family<br />

friend asked him what his passion was, and harkening back to his<br />

school days Charlie realized that he enjoyed working with his hands<br />

and he most passionately enjoyed art created by ones hands. “I<br />

remembered the joy I felt styling my classmates, so I took my desire<br />

and skills and with my savings from a tee-shirt screen printing<br />

business and significant support from my eldest brother, went back<br />

to school and became a professional hairstylist, and later joining<br />

forces with Victor Wakahihia to form Ace of Face & Hair.”<br />

Victor and Charlie’s crowning achievement as Ace of Face & Hair was<br />

winning the 2014 Kalasha Awards for their special-effects makeup<br />

for the online TV show, Simiyu Samurai (www.simiyusamurai.com).<br />

<strong>African</strong> <strong>Photo</strong> <strong>Magazine</strong> is extremely fortunate to have such<br />

talent come on board and we look forward to much more from this<br />

dynamic duo!<br />

pikore.com/aceoffaceandhair<br />

facebook.com/Ace-Of-Face-and-Hair-665472630176094/<br />

Local Perspectives. <strong>African</strong> Insights.


POSTCARDS TO<br />

NAIROBI<br />

<strong>African</strong> <strong>Photo</strong> <strong>Magazine</strong> had a sit<br />

down with David Beatty, to glean<br />

insights on how the fashion scene<br />

in Nairobi was birthed and the<br />

rise of the fashion photographer.<br />

DAVID BEATTY<br />

FROM LONDON TO NAIROBI<br />

Fashion in this region, especially Kenya, has come such a long<br />

way and has been a transformation well worth watching. I was<br />

born in London and my first foray into Africa was as a safari<br />

guide and a free lance photographer on an overland client safari<br />

from London to Cape Town in 1970.<br />

The concept of fashion in Nairobi was virtually non-existent<br />

before then, with the only known fashion photographer in the<br />

1970s and 1980s being the famed New York photographer, Peter<br />

Beard, who lived at Hog Ranch in Karen and famously discovered<br />

the Kenyan-Somali model, Iman. The typical image at the time<br />

was of what I call the ‘Out of Africa’, girl by the thorn tree,<br />

posing” and fashion shows were virtually unheard of.<br />

“The first dedicated fashion magazines appeared in England<br />

and France in the late 18th century. In the 19th century, fashion<br />

magazines—such as the French La Mode Illustrée, the British<br />

Lady’s Realm, and the American Godey’s Lady’s Book—<br />

proliferated and flourished. Featuring articles, hand-coloured<br />

illustrations (known as fashion plates), and advertisements,<br />

fashion magazines—together with other developments such<br />

as the sewing machine, department stores, and ready-to-wear<br />

clothing produced in standard sizes—played a significant role in<br />

promoting the democratization of fashion in the modern era..<br />

Previously, couture houses would only offer their clients private<br />

viewings of the latest fashions. The development of effective and<br />

inexpensive methods of reproducing photographs in print media<br />

in the early 20th century led to the rise of fashion photography<br />

and fashion magazines such as Vogue.” {Britannica.com}<br />

In Kenya, the genesis of the fashion industry and the rise in<br />

fashion photography was the arrival of the International Smirnoff<br />

Awards onto the scene in 1995. At the time, the Smirnoff<br />

International Fashion Awards was the largest international event<br />

of its kind, and became a stepping stone to success for top fashion<br />

students from around the globe. The annual awards show ran<br />

until 2002 and famously produced leading Kenyan designers<br />

Monica Kanari, Patricia Mbela and John Kaveke.<br />

With the departure of the Smirnoff<br />

Awards, the Kenya Fashion Week made<br />

its brief debut and soon after there was a<br />

plethora of fashion shows, most notably<br />

The Fashion High Tea, The Nairobi<br />

Fashion Mart and Festival for <strong>African</strong><br />

Fashion & Arts (FAFA). Commercially<br />

renowned designers are now showcasing<br />

their designs with their very own shows<br />

and specially made up spaces are now<br />

transforming to accommodate fashion<br />

extravaganzas, with spectaculars shows<br />

being held at RaMoMa Museum of<br />

Modern Art Gallery and at the swanky<br />

uptown TRIBE hotel.<br />

What these fashion shows did for the<br />

local scene, indeed regionally, was to<br />

light a fire that cannot be quenched.<br />

There has been an exponential growth<br />

in local fashion designers, a budding<br />

modeling industry and the rise of<br />

the fashion photographer. Fashion<br />

photography has deeply entrenched<br />

itself into the modern ethos, becoming<br />

extremely significant to both art<br />

and history. There is now enormous<br />

investment in time and money by the<br />

fashion photographer, who away from<br />

the fashion shows, is turning the passion<br />

and expertise into editorial-like Ad<br />

campaigns, as seen in the photographers<br />

showcase on Page 14.<br />

AFRICANPHOTOMAGAZINE 88


Local Perspectives. <strong>African</strong> Insights.<br />

<strong>Photo</strong>graphs courtesy of House of Fotography


APRELLE DUANY<br />

FROM NEW YORK TO NAIROBI, VIA JUBA<br />

Nairobi is truly becoming the next frontier in<br />

all things, and in particular the fashion scene<br />

and the related burgeoning fashion accessories<br />

sector. The magazine was particularly fascinated<br />

with Aprelle Duany’s journey, an American who<br />

studied fashion design at New York’s prestigious<br />

Fashion Institute of Technology (FIT) and is now<br />

in Nairobi, via way of Juba, making our fashion<br />

scene that more dynamic and exciting!<br />

Born in Maryland and growing up in Virginia, Aprelle attended<br />

Syracuse University in upstate New York and majored in<br />

computer engineering & information technology. Being an<br />

impressive 6 feet tall, she was also on the University’s track<br />

team, staring in the long and triple jump disciplines and<br />

sprinting. Upon injuring herself, Aprelle decided to focus<br />

on her studies, got her two masters degrees in New Media &<br />

Information Management and thereafter joined the prestigious<br />

PricewaterhouseCoopers in New York City as an auditor in<br />

IT security.<br />

Sitting on the 43rd floor in an office building cubicle, four<br />

years into her career and peering down at the vibrant street<br />

scene below, Aprelle had that existential discussion we all have<br />

when we know in our heart of hearts that we are not pursuing<br />

our life’s passion. “When you are a creative person and you are<br />

living the kind of robotic lifestyle I was, it really drains you,”<br />

remarked Aprelle. Aprelle explained that she wound up in<br />

corporate America because of the poverty she grew up in and her<br />

inclination was to tamper down on her creative instincts, very<br />

much buying into the starving artist stereotype most creatives are<br />

viewed as. She therefore eschewed her desires and started to build<br />

her life in corporate America, until that fateful day one morning<br />

at work, on the 43rd floor, looking out the window, she became<br />

real with herself. “There was such a sense of freedom out there,<br />

from where I was sitting; the action, the engagement, I just knew<br />

I had to be a part of it!”<br />

“I have always designed from as long as I can remember. As my<br />

sisters played with their barbie dolls, I was the one designing<br />

clothes for them. Also, I was very tall from a young age, so I<br />

learned to make all my own clothes, so this is something that<br />

has always been in my blood,” disclosed Aprelle. So, on that day,<br />

looking out that window, I created a plan. After saving for one<br />

year, surviving on nothing but ramen noodles and water, I quit<br />

my job and joined design school as a full-time student.” Being<br />

one of only forty students in the extremely competitive design<br />

programme at FIT, Aprelle explains that she choose accessories<br />

as her field of study as she believed they are much more personal<br />

than textiles, as they reflect the wearers’ personality when worn.<br />

The one year program was over as soon<br />

as it began and Aprelle completed the<br />

program of study first in her class. With<br />

the world of possibilities at her feet and<br />

dreams of being a designer in New York<br />

City with Prada or Michael Kors still<br />

swirling in her head, Aprelle’s longtime<br />

boyfriend, Keuth Duany engaged and<br />

married her and convinced her that they<br />

should go to South Sudan and help build<br />

the new nation!<br />

“Moving to Juba as a new wife and new<br />

mother was an act of God because that<br />

was not the plan I had seen for myself<br />

especially with my design career in New<br />

York City about to take off. To this day<br />

I do not know how Jesus convinced me<br />

to move!” Juba was truly a move back<br />

in time and life slowed to a crawl and<br />

my design ambitions took a backseat as<br />

survival took centre stage.”<br />

The transition to Nairobi happened with<br />

the arrival of the second baby two years<br />

later and the young family moved their<br />

home base to Nairobi which turned out<br />

to be the best of both worlds. Kueth<br />

was able to still manage the businesses<br />

in Juba while the cosmopolitan nature<br />

of the bustling city allowed Aprelle to<br />

dream again, to breathe again and to<br />

finally become who she was meant to<br />

be, a designer!<br />

Initially working as the CEO for Kiko<br />

Romeo, Aprelle used the opportunity<br />

to familiarize herself with the market<br />

landscape and the Kenyan consumer.<br />

This almost two-year stint provided a<br />

AFRICANPHOTOMAGAZINE 90


wonderful opportunity for learning and networking<br />

but the itch came back and finally in 2014 Aprelle<br />

began to engage her creativity and finally started her<br />

hand bag collection.<br />

Aprelle’s focus on luxury handbags is very<br />

purposeful and doing it in Africa has certainly raised<br />

a few eyebrows. “The perception of Africa is still<br />

very flawed and skewed towards the uncivilized,<br />

so I wanted to expand the image and concept of<br />

luxury because in normal terms when people<br />

think of luxury they do not see black people in<br />

that terminology so do not include us in their<br />

inspirational processes; it’s a very narrow caucasian<br />

concept. I wanted to create a platform, a concept that<br />

celebrated all beauty and not just one segment. Also,<br />

I felt very strongly about celebrating black pioneers<br />

of colour, like Wangari Maathai, a Nobel winner or<br />

Hattie McDaniels, the first black winner of an Oscar<br />

and I wanted this celebration of black excellence to<br />

be a very strong thread in the brand. As we celebrate<br />

each other, it also changes how we see each other,<br />

especially as black women, when we start to see the<br />

many positive images about ourselves.”<br />

Aprelle has been retailing her luxury bags mostly via<br />

private sales and trunk shows in the US, and recently<br />

held her first local trunk show at the Sankara and<br />

will be launching her e-commerce platform on her<br />

website (see links below) by time of going to print.<br />

Aprelle’s brand is fast being recognized with Lupita<br />

Nyong’o owning an AprelleDuany and she has been<br />

invited to showcase her handbags at the New York<br />

Fashion Week in February of 2016!<br />

“It looks like New York was never really that far away<br />

but Nairobi is now home and I glad I am here!”<br />

aprelleduany.com<br />

facebook.com/aprelle.duany<br />

<strong>Photo</strong>graphs courtesy of Aprelle Duany<br />

Local Perspectives. <strong>African</strong> Insights.


ADELE DEJAK<br />

FROM KANO, LONDON, ROME TO NAIROBI<br />

We round up our conversations with a most delightful chat with<br />

Adele Dejak, over at her very swanky boutique store at the Village<br />

Market, Nairobi. Adele, much like Aprelle, is a transplant to Nairobi,<br />

having trotted all over the globe and landing in Nairobi where she<br />

now lives out her passion in the most purposeful and dedicated way<br />

and we are all so much better for it!<br />

Born in Kano, Nigeria but growing up in London, Adele completed<br />

her studies graduating with a Law degree. This is despite having a love<br />

for art, especially jewelry, from a very young age.<br />

Kano, situated in the Sahelian geographic region south of the Sahara<br />

is in proximity to Katsina and all the rich artistry that criss-crossed<br />

the region courtesy of the nomadic Tuareg peoples. “All of Northern<br />

Nigeria was just full of markets with Hausa merchants trading in<br />

Tuareg jewelry and artifacts and whenever home in Kano for the<br />

holidays, I would immerse myself in all this richness of culture<br />

and my obsession with jewelry, especially necklaces was born! My<br />

grandmother was also a huge influence on me and growing up part-<br />

Nigerian with its cultural love affair with all things flamboyant, stylish<br />

and colourful only fed my creative slant.”<br />

The journey to living out her passion was a round-about one, as Adele<br />

took the then sensible route of studying for a law degree. “Back in<br />

my day, we were not encouraged to follow our hearts and desires and<br />

most people had a difficult time perceiving the arts as a meaningful<br />

activity for an adult to undertake as a fulltime profession”. Adele never<br />

did practice law upon graduating, knowing in her final year of study<br />

that she did not have the heart for it. Instead, Adele, tried her hand<br />

at various stints in marketing, advertising and in the travel industry.<br />

It was not until after meeting and marrying her Italian husband and<br />

relocating to Lagos for work, did the<br />

spark in Adele reignite. “Being back and<br />

suffused in that vibrant culture made<br />

me realize that I just had to get back to<br />

my art. Shortly, we were posted back<br />

to London and I immediately enrolled<br />

myself into an Art college, studying<br />

graphic design and printing primarily.<br />

It was not until we got posted to Kenya<br />

in 2005 and I visited Maasai Market did<br />

I finally realize what I was going to do!<br />

I was going to be a jewelry designer and<br />

I was going to be avant garde and I was<br />

going to be very good at it!”<br />

All of 2005 and 2006 was spent testing<br />

the waters and learning the market, with<br />

the brand formally launching in 2008,<br />

leading to the first store opening in<br />

Lamu and another at Westgate but both<br />

have since closed. The Village Market<br />

boutique is now the flagship store,<br />

coupled with a workshop and showroom<br />

in Kiambu, where all her pieces are<br />

<strong>Photo</strong>graphs courtesy of<br />

House of Fotography<br />

AFRICANPHOTOMAGAZINE 92


world that there is much to be celebrated<br />

about Africa.”<br />

Adele has fashioned her luxury brand<br />

to be one that introduces centuries-old<br />

<strong>African</strong> artistry to the modern world of<br />

high fashion. She strongly believes that in<br />

so many different ways, Africa is the next<br />

frontier, the future, and she very much<br />

intends to lead the charge in changing<br />

perceptions about her beloved continent<br />

through design and creativity. “People<br />

are often surprised that are products are<br />

made by hand in Kenya. This comes from<br />

a bigger misconception that all fashion<br />

made in Africa is cheap in quality and<br />

price. We are working hard to change<br />

these perceptions by creating high quality<br />

beautiful goods which will tell the whole<br />

<strong>African</strong> story truthfully.”<br />

assembled by 28 full-time artisans. Adele plans to focus heavily on<br />

social media marketing and staging trunk shows, or pop-ups, in<br />

various international locales, including Nairobi of course.<br />

Adele reminisces about the <strong>African</strong> traditions and way of life that<br />

is vanishing right in front of our eyes, and deplores the continuing<br />

negative imagery and coverage that modern Africa receives. “This is<br />

why it is so important that we strive to keep even a little piece of our<br />

<strong>African</strong> heritage alive.<br />

This is why I design and manufacture the kind of jewelry, and now<br />

bags, that I do. The pieces reflect the Africa that I grew to love and<br />

treasure from my days spent roaming the Hausa markets as a young<br />

girl. It is also so important to me that we strive to reflect to the world<br />

the real beauty that is Africa; the hope, joy and aspirations of a people<br />

who often have very little in terms of material possessions but who<br />

have so much love and joy in their hearts. The Ebola scourge early<br />

this year, and the continuing Boko Haram insurgency, broke my heart<br />

because it reinforced that imagery of poor, starving, disease stricken<br />

and war ravaged Africa. But we are so much more than that. I started<br />

the ‘My Heart Beats Africa campaign’ as a response and to remind the<br />

In closing Adele stressed that her<br />

successes thus far was not coincidental<br />

or as a result of good luck. “Good luck,<br />

they say, is when opportunity meets<br />

preparation. Being prepared in all aspects<br />

is what makes one truly successful. That<br />

means having a proper business plan,<br />

having a great lawyer and accountant<br />

and an honest approach to business<br />

and dealings with others. Being open<br />

to collaboration and most importantly,<br />

supporting and encouraging others,<br />

especially those in the same line of<br />

business, is key to making it in this,<br />

and any other business. Lastly, and this<br />

I cannot stress enough, have faith in<br />

yourself, be passionate and follow your<br />

heart, and the universe will open itself up<br />

to you!”<br />

adeledejak.com<br />

facebook.com/adeledejak/<br />

Local Perspectives. <strong>African</strong> Insights.


EVENTS<br />

DJ Taio spinning the<br />

decks at the launch party.<br />

Co-founders Annabel Onyango-Fuchs &<br />

Emma Caddy with the ever fashionable<br />

professional stylist, Eddie Kirindo.<br />

Emma Caddy introducing<br />

fashion designers featuring<br />

in the boutique.<br />

The impressive turnout at the<br />

Garden City Mall.<br />

AFRICANPHOTOMAGAZINE 94


Highly enthusiatic and<br />

well watered crowd.<br />

Editor, Sharon Mitchener<br />

browsing merchandise with<br />

Sauti Sol band member, Chimano.<br />

We dropped in on the official launch of<br />

the very swanky Republi.ke womenswear<br />

boutique at the Garden City Mall in Nairobi.<br />

The crowd was chic, the fashions elevated<br />

street style and the cocktails divine! We<br />

congratulate Annabel Onyango-Fuchs and<br />

Emma Caddy for making Nairobi that much<br />

more exciting!<br />

<strong>Photo</strong>graphs courtesy of House of Fotography<br />

Famous bandmates Sauti Sol<br />

all in attendance.<br />

Adele Dejak showing much<br />

love at the Republi.ke launch.<br />

Local Perspectives. <strong>African</strong> Insights.


Aerial <strong>Photo</strong>graphy<br />

Commercial & Industrial<br />

Portraiture<br />

Weddings<br />

fotohouse.co.ke

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