2016 Brooklyn Cyclones Marketing Deck

Did You Know?
The Brooklyn Cyclones have drawn over 4,000,000 fans to MCU Park since 2001. They
are the first team in the New York-Penn League, and just the third team in Minor League
Baseball History to reach that mark. The Cyclones went over the 4,000,000 fan mark
during their 15th season, 13 years quicker than any other franchise.
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BROOKLYN CYCLONES
The Brooklyn Cyclones are a Class-A Affiliate of the New York Mets, playing at MCU Park from mid-June through Labor
Day Weekend. The Cyclones compete in the New York-Penn League – the oldest, continuously operated Class-A league
in professional baseball. The league operates primarly in the Northeastern United States with teams in Connecticut,
Maryland, Massachusetts, Ohio, West Virginia, and Vermont in addition to the namesakes of the league, New York and
Pennsylvania.
The league continues to be the starting point for baseball's best and brightest with Major League All-Stars like Miguel
Cabrera, Adrian Gonzalez, Robinson Cano, Andrew McCutchen, Jose Bautista, Jose Fernandez and Evan Longoria taking
on the New York-Penn League in recent years.
MCU Park, home of the Brooklyn Cyclones, is the center piece of the revitalized Coney Island boardwalk. Since opening
in 2001, the ballpark has welcomed over 4 million fans through the gates - the most of any team in all of short-season
baseball. The ballpark was recognized as the best ballpark experience in all of New York City - including the Barclay's Center,
Citi Field, Yankee Stadium and Met Life Stadium - by Stadium Journey Magazine from 2012 - 2015.
The Cyclones led the NYPL in attendance for the 15th straight season in 2015. In addition, the Cyclones ranked in the top 25
in average attendance in MiLB for all 15th seasons, have averaged above capacity in seven of the 15 seasons, and have sold
out 304 of 542 games in franchise history (56%).
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Did You Know?
Ten former Cyclones participated in the 2015 World Series - nine for the Mets :
Michael Conforto, Lucas Duda, Jeurys Familia, Wilmer Flores, Juan Lagares,
Daniel Murphy, Kirk Niewenhuis, Kevin Plawecki, Hansel Robles. Drew Butera, who was the
catcher for the Royals for last out of the Series, also played for Brooklyn.
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franchise awards & honors
• New York-Penn League's Vincent McNamara Award, NYPL's Outstanding Club
2003, 2009, 2013, 2015
• New York-Penn League's Team Nominee for John Henry Moss Community Service Award
2013 & 2014
• New York-Penn League's Leo Pinckney Promotional Award & Larry MacPhail Award Nominee
2001, 2012, & 2015
• Bob Freitas Award, Outstanding Short-Season Operation
2005 & 2014
• MiLB's Promotional Seminar - Promotion of the Year
2010, 2014, & 2015
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They said it
"Thank you Brookyn Cyclones for your generosity and assistance in the fight against
cancer. This is the fourth year we've done our annual fundraiser at the ballpark and each
year we walk away more and more impressed. The Cyclones are as much a part of Brooklyn
as bagels, pizza and fuhgedaboudit. Thank you for all that you do for us and the borough
as a whole."
-- Patricia
Bay Ridge, NY
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Community involvement
The Brooklyn Cyclones are certainly proud of the team's success on the field and in the stands. But
even more important than that is the success and relationships that the organization has built with our
community partners. Since the franchise's inception in 2001, the team has donated over $3.5 million in cash
and in-kind donations to local organizations. Here are some of the organizations we work with annually:
• American Cancer Society / Relay for Life
• CAMBA
• YMCA of Greater New York
• Wounded Warrior Project
• The Dream Factory
• Fort Hamilton Army Base & VA Hospital
• New York Police & Fire Widows & Children's Fund
• The Brooklyn Wall of Rememberance
• Rolling Thunder POW / MIA Project
• HeartShare Human Services
• Leukemia / Lymphomia Society - Team in Training
• Breezy Point Disaster Relief Fund
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They said it
"Most Fun Ballpark - MCU Park: There are simply too many contenders to list. A day
trip to Coney Island just about trumps the lot, however. So ride the Cyclone, wolf down a
hotdog then take your seat at MCU Park to cheer on the Single-A Brooklyn Cyclones. With
stunning Atlantic vistas and landmarks like the Parachute Jump and the Wonder Wheel
looming in the background, this place will score a home run with all the family."
-- Fox News
August 2012
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the brooklyn boom
• The borough of Brooklyn ranks as the fourth largest city in the United States with a population of over 2,592,000
• Coney Island saw a 17% jump in tourism during the summer of 2015 ,with over 14 million visitors making their way to the historic beach
community. The 14 million visitors marked the area's best season in 46 years.
• As compared to June 2001, the number of visitors to Coney Island in June 2015 was up by over 250%.
• The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn.
• Over 40,000 businesses are located in Brooklyn including 15% of technology and media firms in NYC located in DUMBO.
• Named the "Most Coveted Place to Live in NYC" by the NY Daily News (March 20, 2013).
• Saw an increase of over 161,000 residents in 2012, including 57,000 of which were newborns or infants.
• Bay Ridge, located just five miles away from MCU Park, was named one of the best places to raise a family in NYC in 2013.
• The Coney Island Aquarium, located less than 1/2 a mile away from MCU Park, is the most visited cultural institution in Brooklyn.
• Brooklyn saw an increase of over 250,000 residents from 2001.
• Major League professional sports returned to the borough with the Brooklyn Nets and New York Islanders.
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They Said it
America's Pastime is now more affordable & accessible than ever thanks to the
increasingly sophisticated and entertaining efforts of Minor League Baseball
teams around the country.”
-- Fox News
May, 2011
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Minor League / Major crowds
MiLB appeals to fans of all ages and
drives strong, generational bonds to
capitalize on the LIFETIME VALUE
of our diverse consumers.
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Did You Know?
MCU Park has been featured in a number of television shows and feature films.
Most recently the CBS hit drama "Limitless" filmed at the ballpark. In addition
the ballpark was featured in "Kingsman: The Secret Service." Several years back,
the Will Ferrell & Mark Wahlberg film "The Other Guys" filmed the scene where
Derek Jeter was "shot" in the Cyclones dugout.
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Affordable Family Fun
$500
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Did You Know?
Michael Conforto hit three home runs in 42 games with the Brooklyn Cyclones
during the 2014 season. One year later, the 10th overall selection in the 2014 MLB
Draft hit three home runs in 12 post-season games as the Mets made a run to the
World Series in 2015.
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OUR FANBASE
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They Said it
"The Cyclones are a great member of the community. Through their
commitment to Brooklyn, the Cyclones make sure Coney Island remains a top
visitor destination each year. No Brooklyn summer would be complete without
hot dogs, a stroll along the Coney Island Boardwalk, and a game at MCU Park."
-- Carlo Scissura
President, Brooklyn Chamber of Commerce
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Existing Partners
"Since we began our partnership with the Brooklyn Cyclones, we have
clearly seen great value in aligning ourselves with the Cyclones brand.
The Cyclones team works diligently to ensure that all of our needs are
met, and constantly provides us with new and different ways to utilize our
relationship with the Cyclones for increased business and brand awareness.
We are very fortunate to work with the Brooklyn Cyclones and be a part of
the Cyclones family."
-- Steve Kibitel, Vice President of Marketing,
Municipal Credit Union
"As a long-standing partner, we continue to enjoy an unsurpassed
connection with the community and beyond through our activity with The
Cyclones at MCU Park. Our on-field promotions have yielded tremendous
results. If you want to know what's going on in Brooklyn, ask a Cyclones
Fan at a game – this fan base is the pulse of Brooklyn."
-- Ken Feldman, Vice President of Marketing,
Applebees
"Our in-game promotions create great excitement for the fans as well as
providing a tremendous platform for our brand."
-- Larry Kinitsky, Senior Vice President. Marketing,
The Dime Savings Bank
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They Said it
"It's been nothing but positive since the team has come to Coney Island. It’s so
family oriented. A lot of people can’t afford to go to the Major Leagues, so the
Cyclones offer families the opportunity to come to the beach, ride some rides
and see a ballgame without putting a real dent in your pocket."
-- Nino Russo
Gargiulo's Restaurant (Cyclones Partner)
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On the web
BrooklynCyclones.com ranks among the most visited
websites in all of Minor League Baseball.
• 42,290,910 hits
• 5,466,773 unique page views
• 559,544 unique vistors
BC. com averages 284,159 hits per day in-season.
Inventory available includes banner ads, sub-page
ads, e-mail blast presence, weekly content or video
features and more.
The Brooklyn Cyclones rank in the top 10 in Minor
League Baseball with over 80,000 followers on
Social Media.
The Cyclones have a Klout score of 80 which ranks
tops in MiLB and higher than the New York Islanders
& New Jersey Devils in terms of social interaction
and fan involvement.
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Did You Know?
MCU Park is the home to more than just Brooklyn Cyclones baseball. In 2015
the ballpark hosted more than 200 events including football, soccer, ultimate
frisbee, and baseball. The ballpark also hosted the Grammy-award Winning
Mumford & Sons for two shows that drew over 35,000 fans to Coney Island.
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Game Night partnerships
• A game night partnership allows your company to
establish a presence with fans by being the presenting
sponsor of an actual Cyclones game.
• Your company is the star of the show. From the time
the gates open through the last out of the game, your
business is highlighted through a number of methods.
• Pre-promotion of the event through all Cyclones
media channels including over 500,000 pocket schedules
that are distributed throughout the city and promotion
through BrooklynCyclones.com.
Game Night Partnerships Include:
• Branded Giveaway Item
• First Pitch Opportunity
• Video-Board Recognition
• Luxury Suite or Group Ticket Options
• In-Park Tabling Opportunity
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Did You Know?
During the Cyclones Inaugural Season in 2001, the the team sold more
New Era home fitted caps during the calendar year than every professional
baseball team except for the Seattle Mariners. The vast majority of Seattle's
sales came in Japan during Ichiro Suzuki's rookie campaign.
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• Having your company's logo,
contact information or website
highlighted on our outfield wall
is a great way to reinforce brand
recognition and connect with our
captivated audience. In addition
to the 38 regular season Cyclones
games, MCU Park hosts over 100
events per year.
• Concourse signs, which remain in
place year round, are positioned
throughout the most high-traffic
areas of the ballpark. Whether it's
en route to one of our concession
stands, on the way to the restroom
during a break in the action, or
while seeking shelter during a
rain delay, the fan traffic on our
concourse makes MCU Park feel
like the biggest street fair in
Brooklyn.
Other signage options include:
• Light Pole signs
• Foul Pole signs
• Concourse Pole Wraps
• Dugout signs
• Restroom signage
ballpark signage
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They Said it
"I come back every year because the stadium is beautiful, convenient, and
comfortable. It’s always a happy, family-friendly atmosphere. The prices are
affordable and every night is different. The only thing that you can predict with
certainty is that you will be leaving with a smile on your face."
-- Mary M.
Brooklyn, NY
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In- game Promotions
• In-game promotions are
a fun and unique way for
companies to associate their
names with activities that
involve fan interaction during
each home game, a marketing
tool that you cannot get
through any other medium.
These promotions leave fans
at MCU Park with a positive
image of your business and
help create word-of-mouth
marketing.
• The MCU Park video board
also offers a variety of
opportunities for our
partners to be a part of the
action on the field through
half inning sponsorships, ingame
action promos (foul
balls, strikeouts, broken bats),
and lucky seat giveaways for
fans in-park.
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They Said it
"This is a place that you can really bring your family, not have to spend a ton
of cash, and you can have an enjoyable evening out. The kids -- both big and
small -- will enjoy it as much as, if not as more than, going to a major league
game."
-- Jeffrey K.
Rockville Centre, NY
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Weekly Promotions
Promotions aren't limited to giveaways like hats, jerseys, bobbleheads or baseball cards. The Cyclones also have
opportunities where your company can be branded as the presenting sponsor for some of our most popular weekly
promotions.
• As much as things may change from year-to-year, there is one thing that stays the same...people LOVE
fireworks. Every Saturday night MCU Park hosts an in-park fireworks show that continuously packs the park.
• Every Sunday is "Funday" on Coney Island with all children invited to run the bases after the game. But kids
don't get to have all the fun! During the week, EVERYONE gets to run the bases.
• Every Wednesday, each seat in MCU Park is just $10, making the Brooklyn Cyclones the most affordable
entertainment value in all of New York City.
• After select games during the season, fans are allowed to meet the Cyclones for pictures and autographs.
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Did You Know?
In 2014 the Brooklyn Cyclones received international attention for their
"Salute to Seinfeld: Celebrating 25 Years of Nothing." The game drew fans
from 26 states and five countries, and highlights were shown on news stations
in all 50 states. According to TV Eyes Media Monitoring Services, the Cyclones
received the equivalent of two Super Bowl commercials worth of exposure.
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Print Advertising
• The Cyclones offer several different avenues through print advertising that will spread your message not
only at MCU Park, but through the New York Metropolitan Area. Here's a look at some of the unique
opportunities that are available through Print Advertising with the Brooklyn Cyclones.
• Pocket Schedule - Over 500,000 copies of the 2015 Cyclones Schedule will be distributed through
New York City and Long Island. Advertising panels are 3.5" tall x 2.5" wide.
• Ticket Backs - Your company's coupon will be printed on approximately 200,000 Cyclones game
tickets. This is a great way to drive traffic and attract new eyes to your business.
• Game Program - 120,000 copies of the complimentary game program are distributed to fans at
all points of entry. Options include cover advertising, full page, 1/2 page and 1/4 page sizes.
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THEY SAID IT
"Baseball is the same in virtually every ballpark in America: 9 innings
to a game, 90 feet between the bases, 3 strikes and you're out. But the
experience of watching a game can change dramatically — especially when your
ballpark is next to a perpetual carnival. Along Surf Avenue in Coney Island is
the Brooklyn Cyclones, a minor league baseball team playing here out of MCU
Park since 2001. The team is affiliated with the MLB's New York Mets, but the
game is unlike anything you'd see at Citi Field or anywhere else in the majors...
It's a 3 hour outdoor party."
-- Josh Sanburn, TIME Magazine
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Non-Traditional events
The Cyclones can work with you to reach
a specific target through non-traditional
marketing.
In 2015, the Cyclones won MiLB's Promo
of the Year for "Ambush Baseball." We
surprised two little league teams at their
field, and brought them to MCU Park where
we had secretly planned for them to play
their game. The planning and execution of
the event was recorded and released on line
as part of a viral campaing that received
tens of thousands of views.
The event allowed our corporate partner
to reach their specific target market while
also creating memories that will last a life
time.
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Did You Know?
In 2006, the Brooklyn Cyclones played the longest game in the 100 year history
of the New York-Penn League. The Cyclones and Oneonta Tigers remain tied
1-1 until the top of the 26th when Mark Wright, an outfielder by trade, allowed
five runs. The game lasted six hours and 40 minutes, and Cyclones manager
George Greer was ejected from the game in the first inning.
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Premium Seating
• MCU Park Premium Seating Areas provide an unparalleled setting for entertaining clients and associates,
rewarding employess, or just spending a summer night with family and friends. Enjoy panoramic views of the Atlantic
Ocean and the bright light’s of historic Coney Island all from the comfort and privacy of a Luxury Suite or Brooklyn
Rooftop.
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THEY SAID IT
"Our group has done an outing on the Brooklyn Rooftop for almost 10 years,
and every year it just gets better and better. The setting is amazing. The
atmosphere is unparalleled and the entertainment that the Cyclones offer is
unlike anything else in the city. From clowns and face painting, to dancers,
giveaways, balloon animals and baseball, you don't need to enjoy baseball at
MCU Park to have a good time. You just need to enjoy having fun!"
-- Elizabeth R.
Malverne, NY
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more than just baseball
• Since opening its doors in 2001, MCU Park has hosted thousands of youth, high school, college and
professional baseball games, but that's not all. MCU Park is truly a year round facility, here's just a
taste of some of the events that have taken place at the Ballpark on the Boardwalk:
• Concerts - Mumford & Sons, Phish, Furthur, Daft Punk, Def Leppard, 311, Snoop Dog, Jay-Z, Kaskade
and more. Due to recent renovations capacity for concerts will be expanded to over 18,000 for 2016.
• Brooklyn Bolts Football - The 2015 season marked the second season of Brooklyn Bolts football and
the Fall Experimental Football League calling MCU Park home.
• Brooklyn Half Marathon - With the finish line just beyond right field, MCU Park has been the sight
of the post-race celebration.
• New York Cosmos - The New York Cosmos called MCU Park home for a pair of NASL matches.
• New York Empire - New York's ultimate frisbee team also plays here on Coney Island.
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2016 schedule
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Cyclones Mission Statement
"We strive to delight, entertain and amaze guests with a unique, festive and
energetic ballpark experience unlike any other. Our organization is focused
on our fans, and on innovative ways to provide exceptional entertainment
value, maintain leadership in the community, and embody the hard work,
loyalty and passion that is synonomous with the people of Brooklyn."
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