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12 NEWS What if Google launched a law firm? “You have to learn the rules of the game and then play better than anyone else.” Albert Einstein A few months ago Google added car insurance to its ‘Google Compare’ suite of products, products which Google says are designed to help people make confident and more informed financial decisions. Did those in the insurance industry see this coming? Probably. Can they do much about it? Probably not. Are they worried by it? I should say so. So I pose this question. What if Google decided to launch a full range consumer legal services business in the UK tomorrow? Presumably the venture would be an alternative business structure owned by Google. It would only need to employ one lawyer as all the legal work it attracts could be outsourced to other law firms. And I can’t imagine there would be a shortage of law firms willing to pay for panel slots or leads, subject to any referral fee ban issues of course. It would have little difficulty generating enquiries. After all, consumers tend to look for free advice before they resort to paying for anything. Between its search engine and its video platform, YouTube, the interface is already in place and it has tons of data about its audience. The chances are Google knows more about us than our best friends and certainly more than any current law firm. Those who refuse to play ball with Google would no doubt withdraw advertising spend but it would be a brave firm that picks a fight with the Cost & Funding Update with Prof essor Dominic R egan - world’s leading search engine. A famous crime novelist was once asked where she thought was the perfect place to hide a body. Her answer: ‘On page 2 of Google’. And what if Google teamed up with IBM to deliver initial legal advice backed by IBM’s artificial intelligence engine. A service delivered by everfresh-faced avatars in any chosen language at any time of the day or night and completely free. Many would scoff at the idea but a few consumers I know would find the proposition quite alluring. There’s an old adage that says a good leader should work out what a competitor could do to wipe out his or her business and then do it before the competitor does. After all, ‘excuse me, but where have all our clients AlphaBiolabs, the DNA, drug and alcohol testing specialist, has become the first to deliver next day test results as standard practice for all legal DNA cases. Only previously a service offered for so called ‘peace of mind’ cases, the Warringtonbased laboratory has from this week become the first company to offer this service for its legal cases, without any additional costs attached. The reassurance of speed alongside the industry ISO 17025 accreditation and strict procedures to maintain chain of custody, means the service and results are accepted by family law courts, The Ministry of Justice, UK Borders Agency and The Child Support Agency. David Thomas, Managing Director at AlphaBiolabs, explained: “We understand that with the nature of our service that time is such an important factor. The results we provide can be life changing and we appreciate it can be a sensitive and worrying time. “We have pushed the boundaries and are delighted to be providing next day results for all legal DNA cases to help reduce any unnecessary angst when anticipating allimportant results, making the gone’ is not the most comfortable question to be fielding at a team meeting. So how would you lead your law firm in responding to such a threat? Send me your answers and there are a few bottles put aside for the most inventive ones. I found this excellent wine merchant on Google. O’Connors LLP is a Liverpool and London-based law firm that advises law firms, chambers and other providers of legal services on start-ups, structures, regulation, funding, mergers, acquisitions and disposals, contractual arrangements with third parties and insurance. For further information, please contact Nigel Wallis, Pamela Rafiq or Mark O’Connor at O’Connors LLP via www.oconnorsllp.co.uk. AlphaBiolabs becomes fastest testing lab in UK whole process more effective and efficient.” AlphaBiolabs carry out all its DNA, drug and alcohol testing and analyses at its own laboratory, eliminating the need for external partners. AlphaBiolabs has recently expanded its workforce and invested in state of the art testing equipment. In addition, AlphaBiolabs has developed a network of walk-in centres in locations across the UK with centres already in place in London, Liverpool, Manchester, Preston and Birmingham, to provide convenience for sample collection. Thomas added: “With our peace of mind home kits available at Home Bargains stores, our competitively priced legal testing and our walk-in centres providing free sample collection, DNA testing is more affordable to families and clients than ever before. “When combined with next day results and processes that uses the latest technology, we pride ourselves in offering the fastest and most affordable testing available, ensuring answers are provided quickly and accurately at a time when they are needed most.”
Carpenters are a leading provider of claims services to the insurance industry and their customers and our range of services extends from receiving notification of a cracked windscreen at one end of the spectrum to the conduct of a multimillion pound catastrophic injury claim at the other. Carpenters are a well-established modern law firm and currently employ over 600 staff nationally. Carpenters are growing at a rapid rate and due to a period of recent expansion we are recruiting across all areas of the business to support this growth. It is an exciting time to join a professional, dynamic and progressive firm which provides endless opportunities for development and progression. We are looking for talented individuals to join our team and are recruiting for the following vacancies – Legal Advisers/Solicitors – Litigation (Liverpool, Birkenhead, Haywards Heath) Legal Advisers – Portal (Liverpool, Birkenhead, Haywards Heath) Legal Advisers – Fraud/LVI (Birkenhead) Legal Advisers – Defence (Liverpool, Birkenhead, Haywards Heath) Legal Advisers – Litigation/Recoveries (Birkenhead) Claims Advisers (Birkenhead) Costs Negotiators/Draftsman – (Birkenhead) There is a full list of vacancies on our website www.carpenters-law.co.uk/join/vacancies For all speculative applications please email your CV and cover letter to recruitment@carpenters-law.co.uk
Page 1 and 2: Liverpool Law The magazine for lawy
Page 3 and 4: EDITORIAL 3 Welcome to the November
Page 5 and 6: NEWS 5 Professional Liverpool and S
Page 7 and 8: Lawyer in Lights Matt Humphries, In
Page 9 and 10: LEGAL WALK 9 NWLST Liverpool Legal
Page 11: Probate: The Myth of Accounts Integ
Page 15 and 16: LOCAL NEWS 15 Weightmans Managing a
Page 17 and 18: Are you missing out on our latest s
Page 19 and 20: YLAL 19 Young Legal Aid Lawyers Liv
Page 21 and 22: Amy’s first day of school began w
Page 23 and 24: Gill Payne, Director of Policy and
Page 25 and 26: CHARITY & CSR 25 Volunteering Oppor
Page 27 and 28: Liverpool Law Society Employment Co
Page 29 and 30: ZebraTD is a personal injury focuss
Page 31 and 32: FEATURE 31 Justice, Malaysian Style
Page 33 and 34: “SAN CARLO HAS THE INGREDIENTS OT
Page 35 and 36: S Code Date Time November 2015 Spea
Page 37 and 38: WLD 37 News from the WLD October ha
Page 39 and 40: At Clayton Legal your talent matter

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