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Fortified Food Market Revenue, Opportunity, Segment and Key Trends 2015-2025: FMI Estimate

Foods are fortified with vitamins and minerals in order to make it more nutritious. There are many types of food fortification such as mass fortification which is mandated by the govt.; targeted fortification for instance fortification in biscuits in order to reduce malnutrition among the school students in South Africa; market driven fortification is totally based on the commercial companies performance and activities over fortified foods according to the market demand; bio-fortification where foods such as fruits and vegetables are injected or fortified and house hold and other commercial food fortification, where food is prepared specially for children. The global fortified foods market is showing tremendous progress and also expected to witness highest growth during next five to six forecast years.

Foods are fortified with vitamins and minerals in order to make it more nutritious. There are many types of food fortification such as mass fortification which is mandated by the govt.; targeted fortification for instance fortification in biscuits in order to reduce malnutrition among the school students in South Africa; market driven fortification is totally based on the commercial companies performance and activities over fortified foods according to the market demand; bio-fortification where foods such as fruits and vegetables are injected or fortified and house hold and other commercial food fortification, where food is prepared specially for children. The global fortified foods market is showing tremendous progress and also expected to witness highest growth during next five to six forecast years.

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Report Description<br />

<strong>Fortified</strong> food market segmentation:<br />

On the basis of food types fortified food market is segmented into cereals <strong>and</strong> cereal<br />

based products, milk products, fats <strong>and</strong> oils, confectionaries, infant formulas <strong>and</strong> others<br />

includes tea. On the basis of basic nutrients the fortified food market is segmented into<br />

vitamin <strong>and</strong> minerals. Further vitamin <strong>and</strong> mineral segment is categorized by the<br />

ingredient of nutrition, for instance vitamin segment is sub segmented with vitamin A,<br />

vitamin D, Vitamin C <strong>and</strong> others, <strong>and</strong> minerals segment is sub segmented with iron, zinc,<br />

copper, iodine, Docosahexaenoic acid (DHA), selenium, folic acid <strong>and</strong> others.<br />

Geographically fortified milk <strong>and</strong> milk market is segmented into North America, Latin<br />

America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan <strong>and</strong> Middle<br />

East & Africa.<br />

<strong>Fortified</strong> <strong>Food</strong> <strong>Market</strong> Dynamics:<br />

Health consciousness in developed countries is driving the market, moreover,<br />

enhancement of livelihood among the consumers of emerging economies set a new<br />

benchmark for fortified food market. Awareness is another driving factor that has high<br />

impact on Asia pacific <strong>and</strong> Middle East. The cost of fortified food is making the market<br />

restraint since the production of fortified food requires high expenditure. However,<br />

intensifying the economic stability among Asian countries builds huge opportunities for<br />

fortified food, also there is an opportunities over developed regions for instance North<br />

America <strong>and</strong> Japan that can be more penetrated in order to increase more market share.

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