Executive Development Program

Global Perspective
International Experts
Peer Reflection
Executive Development Program
Impact
Action Oriented

THE PROGRAM
Considering domestic markets limitations and challenges,
going global could help organizations and leaders to
overcome the volatile economy and the increasingly complex
business environment. Business leaders need to be able to
expand their horizon to consider different ways of doing
business; realize factors and values affecting their expansion
across borders as well as visualize the financial and economic
dynamics that affect such endeavors.
GoGlobal is designed as a business forum with the aim to
offer senior executives and business owners a valuable
opportunity to network, interact, and reflect with peers and
experts from different industries and fields.
It builds on the knowledge and skills of executives and offers
them the opportunity to interact using relevant theories,
international cases and experiences that will serve as a
medium for contemplation and study.
GoGlobal is led by international experts who are leading
authorities in their areas of specialization, and who have the
theoretical knowledge as well as hands on experience in the
global market and have offered advice and consulting to
100s of the world top organizations.
GoGlobal is designed to include short lectures by renowned
experts sharing the theoretical background as well as case
studies that offer a comparative dimension and allow
executives to reflect on their own strategies in an interactive
workshop format. The lectures are supported by specialized
panels of professionals and diplomats addressing relevant
topics that will give participants additional insights and
knowledge. The reflection sessions will introduce
international decision models and open the floor for
executives to apply them at their workplace and environment.

PROGRAM OUTCOME
GoGlobal is a unique program that
focuses on providing models as well as
actionable business knowledge and
skills that would assist executives in
leading their organizations globally.
By the end of the program, you will be
able to:
• Adapt your communication and
leadership styles to position yourself
as well as your business as an ethical
organization on a global level
• Explore different negotiation
techniques to be able to adapt your
negotiation style according to
different regions
• Analyze global economic and
financial trends and identify
opportunities and challenges to global
expansion
• Analyze your current business model
and identify creative models to
develop, deliver and capture value
WHO SHOULD ATTEND
• C-suite executives
• Board chairs and members
• Senior government officials
• Managing directors and country managers
Executive Development Program

Networking
Getting Across
Global Money
Panels
Practical Experience
Insights & Exchange of Ideas
PROGRAM STRUCTURE
Market-Maker
or Share-Taker?
Networking
Impact
Peer Reflections
Action Plans
Follow up
Networking
Executive Development Program

PROGRAM STRUCTURE
Module 1
Getting Across
Module 1 focuses on presenting the latest practical
techniques and models in the fields of
communication, leadership and negotiations, which
will allow global leaders to get their message across
internally and externally. The facilitators of this
module will bring an extensive practical experience
and international exposure that offer great insights
and knowledge.
1.Leadership by Tommy Weir
Leadership is not a copy-and-paste recipe; a
successful leader has to adapt his leadership style to
accommodate cultural and contextual differences
and circumstances. Weir has advised and offered
consultations to many organizations worldwide and
has developed a practical guide for leadership in the
Middle East that will be the basis of discussion with
participants to elaborate on leadership styles and
ways to adapt.
Book: 10 Tips for Leading in the Middle East, Tommy
Weir
2. Managing Diversity in the Global Organization
by Celia De Anca
Diversity is a dilemma that faces all organizations
seeking to expand globally. Taming diversity can
uncover enormous benefits and opportunities for
business leaders to propel their organizations to the
next level. De Anca will showcase the best practices
by organizations, which managed to foster diversity
and inclusiveness in a workplace and the impact of
such success on the organizations’ performance.
Book: Managing Diversity in the Global Organization:
Creating New Business Values, Celia De Anca and
Antonio Vásquez
3. Negotiating Internationally by Richard Lewis
Culture defines the way people behave, interact and
negotiate, accordingly it is extremely important for
global leaders to identify international negotiation
styles, patterns and the role cultural context plays
in negotiation. Lewis will share with the
participants the negotiation styles of different
nationalities and will solicit their input and
experiences in an interactive workshop.
Book: When Cultures Collide: Leading Across Cultures,
Richard D. Lewis
4. Ethical Intelligence by: Bruce Weinstein
Ethical intelligence may be the most valuable form
of intelligence, especially for executives. Whereas,
emotional intelligence helps you understand how
other people are feeling, ethical intelligence helps
you decide how to make the best possible choices as
a leader, which benefits you and your organization.
Book: Ethical Intelligence: Five Principles for Untangling
Your Toughest Problems at Work and Beyond, Bruce
Weinstein
Executive Development Program

Module 2
Global Money
Module 3
Market-Maker
or Share-Taker?
Module 2 aims at providing a glimpse of the global
macroeconomic and financial indicators essential for
doing business globally. It builds on the participants’
existing knowledge and experience and will be
conducted in an open discussion forum format
where the experts will facilitate discussions raised by
the executives.
1. Global Economics
The global economy is going through severe
uncertainty swings with the slowing down of China's
growth, the serious challenges facing the European
Union under its current structure, and the US
economy's alarm at the Federal Reserve's shift from
rescue policies to counter inflation. Meanwhile,
emerging markets are warily watching this
uncertainty unfold with serious ramifications to
their growth prospects. What does this mean to
global corporations, how should they interpret the
signals coming out of these hot spots, and how to
react appropriately?
Are you innovative enough to go global? Can you
compete internationally and create new value to
global customers? This module is all about
innovation and creativity in developing a business
model that can cross borders.
Business Models: Innovation to build, deliver
and capture value by Saul Kaplan
Kaplan shares the underlying principles of
business model innovation. How can you develop
a sound innovative value proposition and be able
to deliver it consistently. Cases and examples of
innovative models will be discussed and you will
have the opportunity to share your ideas, seek
input and suggestions.
Book: The Business Model Innovation Factory: How to
Stay Relevant When The World is Changing, Saul Kaplan
2. Navigating the Financial Sphere by Jaap Spronk
This session will address the importance of
understanding the role monetary policy plays in
determining market entry and mode of operations. It
tackles issues related to understanding the dynamics
and options related to sourcing financing for cross
border expansion. It also evaluates means of market
entry through mergers, acquisitions or other forms.
Executive Development Program

Reflections (afternoon delights)
This component of the program will be
conducted over dinner, where participants will
read one of the theories and reflect on it
through their own experiences through
guided facilitation by senior business leaders
from Egypt.
• The black swan theory
• The Morphological box and scamper
• The Swiss cheese model
(Facilitated by Ahmed Sami, Co-founder and
Vice-Chairman of IWAN for Investment and
Development)
Book: The Decision Book: 50 models for Strategic
Thinking, Mikael Krogerus and Roman
Tschäppeler
Networking
GoGlobal provides the opportunity to
build mutually beneficial relationships. A
one-hour time slot will be dedicated daily
to scheduled bilateral business meetings
with peers and experts.
Follow up
The School of Business Executive
Education will provide support to the
program participants by offering one follow
up session to be conducted at the AUC
premises on January 17, 2016. This follow
up will provide executives with the
opportunity to share their experiences in
implementing their action plans and
capitalize on their collective knowledge.
Panels
• “International Gateways to Global
Business” by panel of ambassadors
(facilitated by Bruce Weinstein)
• “Financial Instruments” by panel of
bankers (facilitated by Hammed Hassouna,
Regional Chief Representative, Union De
Banque Arabes Et Francaises)
Executive Development Program

Bruce Weinstein
President and CEO
The Ethics Guy, LLC
Enlightening, inspiring and entertaining, Bruce
Weinstein, The Ethics Guy, shows leaders in business,
health care, law, accounting, and education why
character is the missing link to excellence and how to
hire and promote people of high character.
He writes an online column for FORTUNE twice a week
and is the author of the books Ethical Intelligence: Five
Principles for Untangling Your Toughest Problems at Work and
Beyond, Is It Still Cheating If I Don’t Get Caught? and The
Good Ones: Ten Crucial Qualities of High-Character Employees
His work has been featured in USA Today, The New York
Times and American Airlines in-flight magazine. He
received a bachelor's degree in philosophy from
Swarthmore College, a PhD in philosophy and
bioethics from Georgetown University, and a National
Fellowship in Leadership Development from the W. K.
Kellogg Foundation in Battle Creek, Michigan.
Executive Development Program

Celia De Anca
Director, Centre for Diversity in Global Management
IE Business School
Celia De Anca is currently the Director of the Centre
for Diversity in Global Management at IE Business
School and the Saudi-Spanish Centre for Islamic
Economics and Finance at IE Business School. She was
previously the Director of Corporate Programmes at
the Euro-Arab Management School (EAMS) in
Granada, Spain. She has also worked for the Fundación
Cooperación Internacional y Promoción Ibero-América
Europa (CIPIE) and at the International Division of
Banco de Santander. She has a master’s degree from the
Fletcher School of Law and Diplomacy in Boston and
from the Universidad Politécnica de Madrid. She holds
a PhD from the Universidad Autónoma de Madrid,
with a comparative thesis on Islamic, ethical/ecological
investment funds and on the London Market.
She is the author of Beyond Tribalism: Managing
Identities in a Diverse World, and co-author of
Managing Diversity in the Global Organization:
Creating New Business Values. She has had articles
published in specialized journals, in addition to
publishing periodic articles in the press. She was an
external advisor of the Merrill Lynch’s Diversity &
Inclusion Council up to 2009.She is a member of the
Ethics Committee of InverCaixa’ s Ethics Fund, Spain
and a member of the International Scientific
Committee at the University Euromed in Marseille,
France. She has received the Woman Executive of the
Year Award in 2008 by the Business Women
Association of Madrid (ASEME). De Anca is fluent in
Spanish, English, French and Arabic and was listed on
the 2013’s Thinkers50, a global ranking of
management thinkers.
Executive Development Program

Jaap Spronk
Professor of Financial Management Science
Rotterdam School of Management, Erasmus University
Jaap Spronk is (emeritus) full professor of financial management science of Rotterdam School
of Management, Erasmus University (RSM). Prior to joining RSM in 2008, where he was
academic dean of MBA programmes until 2014, he served as the vice-dean of international new
business development from 2003 to 2008, director of studies from 2003 to 2007, director
division of accounting and finance from 1996 to 2003, and chairman of the Department of
Finance from 1984 to 2003 at the Erasmus School of Economics, where he was full professor
of finance and investment since 1982.
Being fluent in Dutch, English, French, German and Italian, Spronk has assumed
professorships at numerous foreign universities, including Bocconi University in Milan, Italy,
and has held visiting professorships at the Helsinki School of Economics in Finland, the
University of Bergamo and the University of Catania in Italy, and the State University of New
York at Buffalo, USA.
He has served as an editor or numerous journals, including managing editor of the Springer Series
in Financial Modelling. Spronk is founder (1986) and was chairman of the EURO Working
Group on Financial Modelling. He has been a member of the Koninklijke Hollandsche
Maatschappij der Wetenschappen (Royal Dutch Society of Sciences) since 1988. His
international awards include the Umbra Erasmi Medal of Erasmus University in 1996, Gold
Medal of the University of Crete in Greece in 1996, Gold Medal of the International Society
of Multiple Criteria Decision Making in 2002, and The President’s Award of the EURO
Association in 2012.
Since 2015, Spronk is CEO of GEMFM Global Inc. based in NY, USA. He also holds a
part-time Professorship at the University of Curacao. Spronk is in the Board of various
Companies and Not-for Profit Organizations, and is advisor to Investors, Corporates and
Governmental organizations.
Executive Development Program

Richard D. Lewis
Chair
Richard Lewis Communications
Richard D. Lewis is Chair of Richard Lewis
Communications and one of Britain’s foremost
linguists. Lewis is well known for his work on
cross-cultural understanding. He wrote the book When
Cultures Collide: Managing Successfully Across Cultures, now
in its third edition, and gives cross-cultural seminars
and keynote speeches to international corporations, as
well as governments. Clients include UBS, Coca Cola,
Deloitte, Gazprom, Nokia, Unilever and the World
Bank.
Lewis has also been awarded a knighthood in Finland,
in view of his 40 years’ experience in helping Finland to
develop its international links, including assisting
Finland in its preparation for the European Union
presidency.
Executive Development Program

Saul Kaplan
Founder and Chief Catalyst
Business Innovation Factory
Saul Kaplan is the founder and Chief Catalyst of the Business Innovation Factory and author
of The Business Model Innovation Factory.
Kaplan started BIF in 2005 with a mission to enable collaborative innovation. The nonprofit is
creating a real world laboratory for innovators to explore and test new business models and
system level solutions in areas of high social importance including healthcare, education,
entrepreneurship, and energy independence.
Prior to focusing on business model and system level innovation at the Business Innovation
Factory Kaplan served as the Executive Director of the Rhode Island Economic Development
Corporation and as the Executive Counselor to the Governor on Economic and Community
Development. Kaplan created Rhode Island’s unique innovation @ scale economic development
strategy aimed at increasing the state’s capacity to grow and support an innovation economy,
including an effort to turn the state’s compact geography and close knit public and private
sector networks into a competitive advantage.
Prior to his state leadership role in economic development Kaplan served as a Senior Strategy
Partner in Accenture’s Health & Life-Science practice and worked broadly throughout the
pharmaceutical, medical products, and biotechnology industry. Kaplan also spent eight years
working for the Pharmaceutical Division of Eli Lilly and Company. As a Marketing Plans
Manager, Kaplan assisted in developing the launch strategy and successful introduction of
Prozac into the U.S. market.
Kaplan shares his innovation musings on Twitter (@skap5), his blog (It’s Saul Connected) and
as a regular contributor to the Harvard Business Review, Fortune and Bloomberg Business
Week.
Kaplan holds an MBA from Rensselaer Polytechnic Institute focusing on the strategic
management of technology and a BS in Pharmacy from the University of Rhode Island.
www.businessinnovationfactory.com
www.bmifbook.com
Executive Development Program

Tommy Weir
Expert on Emerging Markets Leadership
Tommy Weir is globally recognized as an authority on
leading in fast-growth and emerging markets, is the
founder of the Emerging Markets Leadership Center
(EMLC) and Professor at Hult International Business
School. He is the leadership columnist for The National
along with his writings being featured in other prominent
publications. He is an author, renowned speaker,
CEO Coach, and advisor on senior executive leadership.
He has rare insights through working with over
3,000 CEOs and business leaders from around the
world, ranging from Fortune 500 companies to newly
established corporations in Asia and the Middle East.
Weir is credited with the breakthrough discovery of
Leading and Succeeding in the Emerging Markets, a
business approach that assists leaders in making sense
of complexity, diversity, ambiguity and youthfulness in
first generation corporate societies. This work has now
found its way into the core practices of leaders and
senior teams across the globe.
His books include: 10 Tips for Leading in the Middle East,
The CEO Shift as well as The Cheeseburger Theory and other
leadership observations. With a rich history of leadership
development advising governments and corporations
on strategic and future-oriented leadership, he has
spearheaded the creation of innovative and award-winning
leadership programs. His unique experience of
working with over 80 nationalities is a welcome breath
of fresh air in today’s diverse and multicultural work
environment.
Executive Development Program

Books
GoGlobal instills the real world practical aspect through the models developed and
published by the international speakers. Participants in GoGlobal will receive a copy of the
following books:
• Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work
and Beyond, Bruce Weinstein
• Managing Diversity in the Global Organization: Creating New Business Values, Celia
De Anca and Antonio Vázquez
• The Business Model Innovation Factory: How to Stay Relevant When The World is
Changing, Saul Kaplan
• The Decision Book: 50 models for Strategic Thinking, Mikael Krogerus and Roman
Tschäppeler
• When Cultures Collide: Leading Across Cultures, Richard D. Lewis
• 10 Tips for Leading in the Middle East, Tommy Weir
Executive Development Program

CERTIFICATION
A certificate of attendance from AUC’s
School of Business Executive Education will
be granted to participants who attend the
full program.
ADMISSION PROCESS
Knowledge of English language is essential,
as the program will be conducted in English.
Admission is based on merit and work
experience of executives. The program
committee shall evaluate all applications
based on their work experience, academic
knowledge, and intended impact and
implementation in the organization. The
admission process ensures diversity of
industries and regions attending the
program, therefore early registration is
highly encouraged to ensure a seat in the
program.
PROGRAM FEES
For Egyptians: EGP 55,000
For Non Egyptians: USD 7,000
Fees include tuition, books, readings and
full board accommodation.
VENUE
The program will be conducted in a five stars
hotel on a residential full board basis.
SCHEDULE
Module one is
scheduled on the weekend of
November 19 – 22, 2015
Modules two and three are
scheduled on the weekend of
December 11 – 12, 2015
Candidates can download the application at:
https://goo.gl/Agftji
Please send the filled application form to:
s.elkaluobi@aucegypt.edu
Executive Development Program

Program Team
Sherine El Kaluobi
Program Manager
s.elkaluobi@aucegypt.edu
Maha Ismail
Assistant Director
tel 010.2887.8504
mahai@aucegypt.edu
Sherine El Essawi
Program Officer
tel 012.7381.5065
selessawi@aucegypt.edu
Executive Development Program

THE
AMERICAN UNIVERSITY
IN CAIRO
SCHOOL OF BUSINESS
EXECUTIVE EDUCATION

Executive Development Program
The American University in Cairo
School of Business, Executive Education
113 Kasr El Aini St., P.O. Box 2511,
Cairo 11511, Egypt
www.aucegypt.edu/business/execed
execed@aucegypt.edu