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For Lakme Fashion<br />
Week<br />
Summer / Resort<br />
<strong>2015</strong><br />
Manish<br />
With the ‘Blue Runway’ at Lakme Fashion<br />
Week, Manish Malhotra introduced a new dimension<br />
to his summer collection with a social<br />
message of change in association with the<br />
WEvolve Campaign and World Bank as partner.<br />
Styled in a midnight blue crop-top teamed with<br />
a voluminous rose-pink lehenga skirt from the<br />
designer’s latest collection, Hollywood actress<br />
and fashion maven Rosario Dawson joined<br />
Manish Malhotra to present the ‘Blue Runway’.<br />
The opening night show of Lakme Fashion<br />
Week saw the launch of WEvolve, a global<br />
campaign and program aimed at empowering<br />
young men and women to challenge norms<br />
that lead to gender violence. The Blue Runway<br />
has been the longest runway in the history of<br />
Indian fashion, and commemorated the enduring<br />
relationship between Malhotra and Lakme<br />
Fashion Week.<br />
The show featured models walking the ramp<br />
amidst a set of floral décor with Moroccan<br />
lamps hanging from trees. The highlight of the<br />
show was the finale segment where the models<br />
were seen carrying messages of change and<br />
positivity on placards that read – gender, equality,<br />
society, empower and justice.<br />
The audience was moved by the sheer beauty<br />
of the show and the social message that it carried.<br />
The front row of the packed show included<br />
celebrated personalities such as, Deepika<br />
Padukone, Jacqueline Fernandes, Shabana<br />
Azmi, Sridevi, Kajol, Huma Qureshi, Neha<br />
Dhupia, Richa Chadda, Surily Goel, Queenie<br />
Dhody, Sophie Chowdry, Freddy Daruwala,<br />
Shradha Salla and Alison Miller from World<br />
Bank to name a few.<br />
For the first time in Manish’s association with<br />
LFW, the show was an offsite one in the oldworld<br />
ambience of the Great Eastern Home - a<br />
sprawling home décor store featuring unique<br />
and worldly furniture. Manish Malhotra had<br />
personally chosen the venue and given his<br />
attention to every detail to ensure that all the<br />
elements came together in a spectacular show<br />
that did justice to the special occasion.<br />
Malhotra<br />
Page 46<br />
presented the ‘<br />
Blue Runway’ Collection<br />
www.saindiamagazine.com
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