issue-18

WSOP heads
“Down Under”
The World Series of Poker will be heading down to
Melbourne in 2013 for the WSOP Asia-Pacific (WSOP APAC),
an event that looks set to take Australia by storm.
With poker’s popularity exploding across the Asia-Pacific region, the World Series
of Poker (WSOP) has teamed up with Australia’s Crown Melbourne to take the
major poker tournament series “down under”.
The multi-year agreement will see Melbourne’s iconic Crown Entertainment
Complex host five WSOP gold bracelet events for the WSOP APAC, which will take
place from April 4 to 15, 2013. Crown’s agreement with the WSOP includes provision
for international television production of the event, so expect global coverage on ESPN.
“With WSOP Las Vegas growing annually and WSOP Europe poised for long-term
success after five years, the time is right to turn our attention to the dynamic poker
scene in Asia and Australia,” said WSOP Executive Director Ty Stewart. “Given Crown’s
success with the Aussie Millions Poker Championship, we couldn’t ask for a better
partner than Crown to establish the Asia-Pacific’s definitive poker festival.”
As home of the renowned “Aussie Millions Poker Championship” Crown is no
stranger to hosting huge poker tournaments and boasts the world’s largest poker
room outside North America. Attracting approximately 18 million local, interstate
and international visitors each year Crown Melbourne is Australia’s leading integrated
entertainment resort.
“This exciting partnership brings together two industry leaders, and two strong
brands, to create a premier poker event in this region,” said Crown Melbourne’s CEO,
Greg Hawkins. “Our agreement firmly aligns with our objective of attracting the very
best local and international players, all vying for a coveted WSOP bracelet. We are
incredibly proud of what we have achieved with the Aussie Millions and look forward
to featuring WSOP Asia Pacific on our poker calendar in April 2013.”
The agreement marks the first time the WSOP is exporting its prestigious
tournament series to Australia, and marks just the second expansion of the 42-year-old
brand, after the advent of WSOP Europe in 2007. To date, WSOP gold bracelets have only
been awarded in Las Vegas (1970 to 2012), London (2007 to 2010) and France (2011).
Legions of locals have been swept up in the Australian poker boom that was
ignited when Melbournian and Crown ambassador Joe Hachem became the 2005 World
Series of Poker Champion, scooping up US$7.5 million in prize money for his efforts.
“It’s thrilling to think the World Series of Poker is coming to Australian soil,” said
Joe Hachem. “I know first-hand what a life-changing moment winning the WSOP
gold bracelet was and how it served as a catalyst for the growth of poker in Australia
and Asia. It will be a dream come true to host a worldwide poker event such as this at
Crown. I can’t wait.”
The 2011 WSOP in Las Vegas attracted 75,672 entrants and the newly relocated
2011 WSOPE in Cannes saw 4,389 entrants, together awarding US$223 million in prize
money. The WSOP APAC will no doubt follow suit and take Australia by storm. Expect
the complete schedule to be announced later this year.
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