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The magazine of <strong>LB</strong> GmbH<br />
The <strong>LB</strong> group:<br />
<strong>Combining</strong> <strong>competences</strong> –<br />
<strong>creating</strong> <strong>individual</strong> <strong>solutions</strong><br />
Issue 02 | 2015<br />
www.lbgmbh.com
2 3<br />
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4 5<br />
« editorial »<br />
« contents »<br />
A new generation: <strong>LB</strong> GmbH prepares for business succession.............................................................................06<br />
“An continuous process” – the value-added system of <strong>LB</strong> GmbH”................................................................10<br />
Welcome – <strong>LB</strong> GmbH welcomes the specialists of tomorrow.........................................................................14<br />
32nd International Supply Chain Conference A World in Motion.................................................................16<br />
„What Germany must do today to stay good” – MIT business lunch in the OIC..................................20<br />
Everything from one source....................................................................................................................................................24<br />
Enjoy a Moods tomorrow – our common challenge!................................................................................................26<br />
WM GROUP – what belongs together now grows together.................................................................................32<br />
Logata Digital Solutions GmbH – Digital <strong>solutions</strong> for Industry 4.0....................................................................33<br />
Logistics Day 2015: Logistics is infrastructure..................................................................................................................34<br />
Hans-Wilhelm Löhr<br />
Maximilian Löhr<br />
Ann-Kathrin Löhr<br />
Matthias Löhr<br />
wps in a new design – Lanfer Systemhaus presents innovations.......................................................................38<br />
Dear customers, partners,<br />
prospects and colleagues<br />
A ground-breaking step towards Industry 4.0.................................................................................................................40<br />
Our latest issue of the interactive <strong>LB</strong> <strong>Plus</strong> magazine can be accessed<br />
online via many different channels including several<br />
websites, email and social networks as well as different platforms.<br />
For us, the <strong>LB</strong> <strong>Plus</strong> magazine represents up-to-date, digital information.<br />
The orientation of <strong>LB</strong> GmbH and its divisions Logistics, Production,<br />
Information Technologies and Moving Images towards<br />
the digitalisation in connection with Industry 4.0 is in full flood<br />
and represents the major thread running through the contents<br />
of this <strong>LB</strong> <strong>Plus</strong> issue.<br />
Shareholders, managers and employees are absolutely determined<br />
to strengthen and expand Industry 4.0 within the<br />
group, but primarily for the benefit of our customers.<br />
By merging companies within the divisions, we have achieved<br />
greater transparency with regard to our public image and implemented<br />
numerous value-adding standardizations within<br />
the group.<br />
The shareholders, managers and employees are particularly<br />
pleased about the introduced business succession within the<br />
<strong>LB</strong> group. For us, this primarily means continuity and securing<br />
the company’s future.<br />
We want to wish you, the managers and our employees good<br />
luck for the time of the digital revolution.<br />
We thank you for your loyalty.<br />
Hans-Wilhelm Löhr<br />
Ann-Kathrin Löhr<br />
Maximilian Löhr<br />
Matthias Löhr<br />
News from Lanfer Automation GmbH & Co. KG..............................................................................................................44<br />
eWatch: LogAgency offers customers transparency...................................................................................................48<br />
Even more security for data exchange: LogAgency offers electronic invoice<br />
exchange in ZUGFeRD format................................................................................................................................................50<br />
Le‘Mac -22 storeys equipped by LEBO...........................................................................................................................52<br />
Istanbul: An apartment building equipped with LEBO doors ........................................................................58<br />
Interesting discussions, fine food and entertainment for the little ones:<br />
The summer party of LEBO....................................................................................................................................................62<br />
The drilling line: a documentation....................................................................................................................................63<br />
1 Project - 3 Films.........................................................................................................................................................................64<br />
wm.mediapro accompanies start of Fehrenkötter test........................................................................................70<br />
The early years: From a one-man business to a freight forwarding company.......................................74<br />
One day in the life of... ..............................................................................................................................................................76<br />
Imprint................................................................................................................................................................................................80
6 7<br />
« A new generation: <strong>LB</strong> GmbH<br />
prepares for business succession »<br />
▶ From left to right: Matthias Löhr, Nicola Löhr, Ann-Kathrin Löhr,<br />
Felix Löhr, Mareen Löhr, Maximilian Löhr, Hans-Wilhelm Löhr<br />
Ann-Kathrin and Maximilian Löhr have already been working in the ranks<br />
of the shareholders for years – in addition to their work as managing<br />
directors in the group of companies. However, in the following years, the<br />
focus will be shifted gradually.
8 9<br />
▶ The headquarters of <strong>LB</strong> GmbH in Bocholt<br />
A new shareholder:<br />
Felix Löhr<br />
Ann-Kathrin Löhr<br />
Maximilian Löhr<br />
Beside Maximilian and Mareen Löhr, Frank Löhr is now<br />
also presented in the ranks of the shareholders as the son<br />
of Hans-Wilhelm Löhr.<br />
After receiving the vocational baccalaureate diploma, the<br />
21-year old man from Bocholt successfully completed<br />
his training as industrial business management assistant.<br />
Now Felix Löhr is studying General Management in Cologne.<br />
The shareholders of <strong>LB</strong> GmbH have decided to secure<br />
the future of the <strong>LB</strong> GmbH group within a reasonable<br />
period of time and so Maximilian and Ann-Kathrin<br />
Löhr will be more and more involved in the discussions<br />
about the development and familiarized with the fate<br />
of the group of companies,” the representatives of the shareholders<br />
Hans-Wilhelm Löhr and Matthias Löhr explained. An<br />
exciting task. While the eldest daughter of Matthias Löhr will<br />
focus on human resources development and added value,<br />
her cousin and son of Hans-Wilhelm Löhr will be responsible<br />
for the areas Finances and Sales/Marketing. Together, they<br />
will commit themselves to the corporate strategy. Maximilian<br />
Löhr still is the chairman of the management board of<br />
Lebo GmbH. However, he recently got support from Burkhard<br />
Hessing and Andreas Rogall who join his position as a<br />
managing director.<br />
Ann-Kathrin Löhr still is and will remain managing director of<br />
WM-Logistik, Logata and wm.mediapro.<br />
• born: 14.12.1980 in Bocholt<br />
• in the company since: 01.09.2009<br />
• previous achievements: 2-year long stays abroad in England,<br />
Spain and the Netherlands with language certificates;<br />
Economics, Philosophy and Cultural Studies in Witten-Herdecke;<br />
foundation and management of the consulting<br />
company Löhr & Prym.<br />
• Aims: To keep the mind nimble.<br />
www.google.de/maps<br />
Contact<br />
• born: 25.05.1982 in Bocholt<br />
• in the company since: 01.05.2009<br />
• previous achievements: training as a bank clerk with<br />
Volksbank Münster eG, trainee with the logistics group<br />
Kühne+Nagel (Hamburg und Toronto, Canada), Studies at<br />
the German Academy for Foreign Trade & Logistics in Bremen<br />
(with a focus on international business), trainee with<br />
HSH Corporate Finance in Hamburg, area management as<br />
sistant at BLG Logistics in Bremen<br />
• Aims: Continuity<br />
<strong>LB</strong> GmbH<br />
Photo credits: wm.mediapro GmbH<br />
Contact person: Ann-Kathrin Löhr,<br />
Maximilian Löhr<br />
Am Gut Baarking 21 • 46395 Bocholt<br />
Tel.: +49 28 71 / 28 94 11<br />
Fax: +49 28 71 / 28 94 10<br />
Email: info@lbgmbh.com<br />
www.lbgmbh.com
10 11<br />
«“An continuous process” –<br />
the value-added system of <strong>LB</strong> GmbH”»<br />
the managing directors of the <strong>individual</strong> companies,” explains<br />
shareholder Ann-Kathrin Löhr who is responsible for<br />
the subject of added value.<br />
All concepts and measures focus on the top priority: to<br />
sustainably safeguard the company’s existence. “For this,<br />
the shareholders determined the corporate strategy for the<br />
following years and informed the managers of the <strong>individual</strong><br />
companies. In a joint workshop, they then developed<br />
and passed a consistent management style,” says Löhr.<br />
Training at all levels<br />
One of the first measures was the training of all employees<br />
in 5S. The 5S tool is a systematic method to organize<br />
the workspace in such a way that the employees can optimally<br />
focus on value-adding activities and thus prevent<br />
a waste of time. The 5 S’ stand for sort, set in order, shine,<br />
standardize and sustain. The employees from all areas of<br />
the group of companies got to know this method during<br />
one-day workshops before being able to implement this<br />
tool in everyday working life.<br />
“In the first half of 2015, we have introduced the next<br />
step in the area of added value,” Ann-Kathrin Löhr explains.<br />
“Team and project managers from the <strong>individual</strong> departments<br />
took part in a shop floor workshop. For this, we<br />
invited experts of LMX Business Consulting – just like for<br />
the 5S trainings. The idea of “shop floor” offers a transparent<br />
organization, a better overview for all employees and<br />
is said to guarantee a continuous improvement process<br />
thanks to permanent reflection. The responsible employees<br />
of the different departments have thus developed<br />
and implemented their <strong>individual</strong> shop floor concepts.<br />
▶ Shareholder Ann-Kathrin Löhr during a<br />
lecture of an added value workshop<br />
▶ Shareholder Maximilian Löhr supports the<br />
value-added system of <strong>LB</strong> GmbH<br />
Since 2013, <strong>LB</strong> GmbH and its employees have been<br />
working on pursuing a common objective. This<br />
value-added system is based on the foundation of<br />
the temple that was developed in 2013: The values<br />
of the Löhr family. Confidence, passion, self-responsibility<br />
and modesty are key words that describe the self-image of<br />
the Löhr family.<br />
“Based on this foundation, we have worked out the pillars<br />
of our so-called temple together with the management or<br />
“Confidence, passion, self-responsibility<br />
and modesty are key words that describe<br />
„<br />
the self-image of the Löhr family
12 13<br />
▶ Regular workshops in the OIC<br />
Löhr: “The different companies and departments have<br />
different shop floor concepts that are continuously developed<br />
further. Moreover, we have implemented three control<br />
loops that guarantee best value-adding communication.”<br />
These techniques and methods allow each employee to<br />
contribute to the big picture with <strong>individual</strong>ly defined aims<br />
in their specific area of responsibility – the safeguarding of<br />
the company’s existence. “Everything is based on the bottom-up<br />
strategy. The employees – that is to say every single<br />
one – are our greatest potential. In a value-adding company,<br />
they are fully involved and allowed to make decisions.<br />
We always aim at employing everyone according to their<br />
strengths and this is why every single employee can and<br />
should make a contribution,” Ann-Kathrin Löhr records.<br />
“ Everyone<br />
can and should<br />
make a contribution<br />
„<br />
▶ The process of a CIP project<br />
The value-added system of <strong>LB</strong> GmbH is constantly growing<br />
and further developed. Löhr: “Thanks to the awareness<br />
and will to constantly question oneself and reflect<br />
ones measures, there will be no standstill, which secures<br />
the further development of the single employees in their<br />
areas of responsibility and with that the development of<br />
the whole company.”<br />
Photo credits: <strong>LB</strong> GmbH<br />
Contact<br />
www.google.de/maps<br />
<strong>LB</strong> GmbH<br />
Contact person: Ann-Kathrin Löhr<br />
Schlavenhorst 88a ∙ 46395 Bocholt ∙ Germany<br />
Tel.: +49 28 71 / 28 94 11<br />
Fax: +49 28 71 / 28 94 10<br />
Email: ann-kathrin.loehr@lbgmbh.com<br />
www.lbgmbh.com
14 15<br />
« Welcome – <strong>LB</strong> GmbH welcomes<br />
the specialists of tomorrow»<br />
▶ Melanie Wolbring and the new apprentices<br />
Congratulations!<br />
In the last few months, a large number of young<br />
people have successfully completed their apprenticeships<br />
in the group of companies.<br />
Hendrick Dünck and Florian Frerk will continue<br />
their work as warehouse logistics specialists for<br />
WM-Logistik at the location on Hindenburgstraße.<br />
Lucas Jens Hochstein successfully completed his<br />
apprenticeship as IT specialist for system integration<br />
and was taken on by the apprenticing company.<br />
Simon Hochstein also completed his apprenticeship<br />
as warehouse logistics specialist and will<br />
make his way outside the group<br />
After completing his apprenticeship as IT specialist<br />
for application development, Christian<br />
Bückemeyer will start a full-time study programme<br />
and continue to temporary work for his apprenticing<br />
company.<br />
Thomas Reiser will continue to work for<br />
wm.mediapro as a media designer for images and<br />
sound.<br />
After successfully completing her apprenticeship<br />
as a media designer for digital and print media,<br />
Louisa Kampshoff works in the marketing department<br />
of Logata GmbH..<br />
Things have changed. While it was still a real challenge<br />
to find the right apprenticeship position a few<br />
years ago, there are now more positions available<br />
than there are young people looking for apprenticeships.<br />
“From the apprentice’s point of view, the apprenticeship<br />
market has improved and now offers more chances<br />
than ever before,” federal minister Johanna Wanka says during<br />
the presentation of the 2015 National Report on Vocational<br />
Education & Training.<br />
14 apprentices start their working life<br />
With the start of the new year of apprenticeship, <strong>LB</strong> GmbH<br />
is happy to welcome numerous young people to the group<br />
of companies and to successfully fill all positions.<br />
This year, too, the shareholders of <strong>LB</strong> GmbH welcomed the<br />
new apprentices personally, gave them an understanding<br />
of the company’s structures and explained them the values<br />
of the Löhr family at the start of their apprenticeships.<br />
“We are happy to see how many young people decided to<br />
make their apprenticeship in our company. We wish them<br />
every success for their apprenticeships in the different divisions<br />
of <strong>LB</strong> GmbH,” personnel officer Melanie Wolbring<br />
says.<br />
www.google.de/maps<br />
Contact<br />
Photo credits: <strong>LB</strong> GmbH<br />
<strong>LB</strong> GmbH<br />
Contact person: Melanie Wolbring<br />
Am Gut Baarking 21 • 46395 Bocholt • Germany<br />
Tel.: +49 28 71 / 28 9412<br />
Fax: +49 28 71 / 28 9410<br />
Email: melanie.wolbring@lbgmbh.com<br />
www.lbgmbh.com
16 17<br />
« 32nd International Supply<br />
Chain Conference A World in Motion »<br />
▶ Atmospheric photograph of the 31st International Supply Chain Conference in Germany<br />
An exciting challenge<br />
Since February 2015, Melanie Wolbring has been working<br />
as a human resources manager at <strong>LB</strong> GmbH.<br />
She already started her career in the group with her<br />
apprenticeship in marketing communications at wm.tv<br />
GmbH as well as in the logistics division and at <strong>LB</strong> GmbH<br />
in 2007.<br />
During her work as a management assistant for WM-<br />
Logistik GmbH & Co. KG, Melanie Wolbring has already<br />
been responsible for marketing and human resources<br />
– after one year of work as a personnel officer at WM-<br />
Services GmbH and one year at <strong>LB</strong> GmbH, she is now<br />
responsible for personnel matters in the logistics, IT and<br />
media division. Besides, she works closely together with<br />
the human resources department of Lebo GmbH.<br />
„A October. In the forward to the programme,<br />
World in Motion“ – this is the slogan of this<br />
year’s international supply chain conference<br />
that takes place in Berlin from 28th to 30th<br />
the president of BVL International Prof. Raimund Klinkner<br />
writes: “We have suspected since Galileo Galilei, and known<br />
since Bernard Léon Foucault, that the world is in motion.<br />
But if we look at the world from the perspective of a logistics<br />
manager, we have no need of astrophysics, because it is<br />
the day-to-day job of logistics managers to keep the world<br />
in motion by ensuring constant streams of goods and products.”<br />
There are many good reasons for a journey to Berlin:<br />
Kontakt<br />
twelve main speeches, one panel discussion, 16 special topic<br />
sequences, four workshops and three excursions are waiting<br />
for the participants. Beside the comprehensive information<br />
provided, there is also a gala evening on the first day of the<br />
conference, an after-work party on the second day, an exhibition<br />
and lounges where you have the possibility to talk, to<br />
enter business relationships, as well as to maintain and establish<br />
professional contacts.<br />
“For me personally, it is a real challenge. It is exciting to<br />
put the theory into practice and I’m especially looking<br />
forward on interesting projects in the area of human resources<br />
development – here, we directly started in the<br />
logistics division,” says Wolbring.
18 19<br />
Special Guests: Gabriel –<br />
Kornblum – Obama<br />
To get an insight into economic and geopolitical issues,<br />
BVL has invited three public figures. The vice chancellor of<br />
Germany and Federal Minister for Economic Affairs and Energy<br />
Sigmar Gabriel is going to hold a speech during the opening<br />
event at 11.30 a.m. on 28th October. The guest speaker<br />
on the last day of the conference on 30th October is John C.<br />
Kornblum, a former US ambassador in Berlin. His topic: Germany,<br />
America and the Globally Integrated World. BVL is also<br />
happy to welcome the publicist Dr. Auma Obama, the older<br />
half-sister of America’s President Barack Obama, as a guest of<br />
honour at the gala event on 28th October. The Kenyan woman<br />
is initiator and head of the Sauti Kuu foundation, Powerful<br />
Voices. The foundation wants to give the children of Africa<br />
the possibility to take their fate into their own hands.<br />
Special Topic Sequences and Workshops:<br />
From Impulse to Applications<br />
All 16 special topic sequences are held under the slogan<br />
“A World in Motion”. Four times – one time on Wednesday,<br />
two times on Thursday and one time on Friday – the participants<br />
can choose between sessions under the topics impulse,<br />
turning moment, dynamics and applications. Impulses<br />
mean creative ideas, exemplary <strong>solutions</strong> and pioneering<br />
strategies. Established fields of logistical action undergoing a<br />
process of radical change are discussed under the keyword<br />
“Turning Moment”. Logistics and supply chain management<br />
alone are characterised by dynamics. Often, they have to react<br />
to their rapidly changing environment. Under the slogan<br />
“Dynamics”, the speakers focus on the topics of volatility and<br />
crises, personnel strategies, the response to cyber risks and<br />
the developments in the urban logistics sector.<br />
During the applications sessions, the participants learn<br />
some solid facts about the challenges of the B2C markets,<br />
the B2B markets, the assembly and production or the manufacturing<br />
and process industries – always with a view to<br />
logistical aspects, of course. In addition to the special topic<br />
sequences, the conference also offers workshops that invite<br />
to an intensive exchange between speakers and audience.<br />
These workshops primarily focus on logistical challenges.<br />
They are about design thinking, about the future of dual training,<br />
as well as about the subjects of outstanding bachelor<br />
and master theses.<br />
This year, the number of conference visitors will again be<br />
more than 3000 and the number of exhibitors around 200.<br />
The annual meeting of the German and the international<br />
logistics community promises many new impulses for strategic<br />
planning and solution approaches for professional life.<br />
Conference Programme<br />
Information on the programme can be found online<br />
at www.bvl.de/dlk<br />
Text, photo credits: Bundesvereinigung Logistik (BVL) e.V.<br />
▶ Apart from workshops and excursions, there are<br />
many possibilities for exciting conversations<br />
Contact<br />
www.google.de/maps<br />
<strong>LB</strong> GmbH<br />
Contact person: Bernhard Vogt (WM GROUP)<br />
Am Gut Baarking 21 • 46395 Bocholt • Germany<br />
Tel.: +49 2 03 / 75 96 73 16<br />
Fax: +49 28 71 / 28 93 40<br />
Email: bernhard.vogt@wm-group.de<br />
www.lbgmbh.com | www.wm-group.de
20 21<br />
« „What Germany must do today to stay<br />
good” – MIT business lunch in the OIC»<br />
▶ The parliamentary secretary of the Ministry of<br />
Finance Jens Spahn during his lecture<br />
▶ Around 60 guests came<br />
to the business lunch<br />
Around 60 guests came to the business lunch of<br />
the CDU Bocholt/Rhede small business association<br />
(MIT) in the Open Innovation Center on “Am<br />
Gut Baarking”. Among the guests: Jens Spahn,<br />
member of the German Bundestag, and Heinrich Welsing,<br />
mayoral candidate for Bocholt.<br />
At first, Ann-Kathrin and Maximilian Löhr presented the<br />
company <strong>LB</strong> GmbH. Together they are already preparing<br />
the succession of their fathers Hans-Wilhelm and Matthias<br />
Löhr and are getting more and more involved in company<br />
affairs. It’s a group of companies that is about to become a<br />
company 4.0. <strong>Combining</strong> <strong>competences</strong>, learning from and<br />
perfectly complementing each other – this is what makes<br />
up <strong>LB</strong> GmbH.<br />
Industry 4.0 – The creation of a new kind<br />
of raw material<br />
The parliamentary secretary of the Ministry of Finance Jens<br />
Spahn also talked about the important and advanced age of<br />
digitalisation during his lecture. According to Mr Spahn who
22 23<br />
▶ Matthias Löhr greets the guests in the Open Innovation Center<br />
▶ Heinrich Welsing presents his plans and<br />
aims for the office of mayor<br />
was born in Ahaus, all data that is made available online and<br />
exchanged via the Internet creates a new raw material. And<br />
yet there are numerous companies that don’t know how to<br />
benefit from it – we cannot imagine a life without facebook,<br />
Twitter and Co. “Having a website cannot be called digitalisation,”<br />
Jens Spahn says.<br />
Of course, the CDU politician also discussed current topics<br />
that are moving Germany and the world at present.<br />
The treatment of refugees in our country, the still prevailing<br />
shortage of skilled workers and the idea of a flexible pension<br />
scheme were also topics of his lecture.<br />
His party colleague Heinrich Welsing took the opportunity<br />
shortly before the election to tell the local companies more<br />
about his plans and aims for the office of mayor in Bocholt.<br />
Photo credits: <strong>LB</strong> GmbH<br />
www.google.de/maps<br />
Contact<br />
<strong>LB</strong> GmbH<br />
Contact person: Ann-Kathrin Löhr<br />
Schlavenhorst 88a ∙ 46395 Bocholt<br />
Tel.: +49 28 71 / 28 94 11<br />
Fax: +49 28 71 / 28 94 10<br />
Email: ann-kathrin.loehr@lbgmbh.com<br />
www.lbgmbh.com
24 25<br />
« Everything from one source »<br />
▶ Individual logistics <strong>solutions</strong><br />
together,” Ilya Zelin says. Hansa alone has already had customers<br />
in more than 60 countries of the world. With the merger<br />
of the companies into the Oras Group, the company’s reach<br />
continues to grow and with that the requirements on the logistics<br />
partner. Requirements WM GROUP meets. The variety of<br />
services offered, the <strong>individual</strong> and flexible customization, as<br />
well as the proximity to the customer characterize WM GROUP<br />
as a partner.<br />
Zühal Arpa<br />
Order picker and packer<br />
▶ Quality check before shipment<br />
For 3.5 years now, the company Hansa Metallwerke<br />
AG, that was taken over by the Finnish manufacturer<br />
of sanitary fittings Oras in 2013 and has been<br />
operated under the name Hansa Armaturen GmbH<br />
since then, has been a client of WM GROUP in Duisburg. The<br />
cooperation of the two companies covers the entire portfolio<br />
of the logistics provider. From here, high-quality sanitary<br />
fittings are shipped to specialist shops and fitters all over<br />
the world. Since 1998, WM GROUP is also located at the free<br />
port in Duisburg and since 2012, orders from the company<br />
Hansa are processed here, too. “Hansa specialises in the manufacture<br />
of high-quality sanitary fittings that can only be<br />
purchased from specialist shops or specialist wholesalers,“<br />
site manager Ilya Zelin explains.<br />
Single-source<br />
logistics <strong>solutions</strong><br />
At the start of the cooperation about three years ago,<br />
WM GROUP was only responsible for the picking of goods.<br />
“But then our area of responsibility was complemented<br />
by the business segments packing and returns,” says Zelin.<br />
“Today, we are responsible for all logistics processes of the<br />
Oras Group and its brands Hansa and Oras.”<br />
Individual and<br />
flexible customization<br />
At the location in Duisburg, around 60 employees put<br />
together <strong>individual</strong> combinations depending on the order<br />
and ship them via the postal or the general cargo sector.<br />
In the area of the further processing of goods, single<br />
items and/or raw materials are also <strong>individual</strong>ly combined<br />
in sets before they are shipped. “These are just a few examples<br />
for the <strong>individual</strong> requirements of our customers<br />
that we take into account every day. From the steps mentioned<br />
through to the packaging required, we act in accordance<br />
with the customers’ <strong>individual</strong> requirements and<br />
continuously optimise them in a close cooperation,” the<br />
site manager explains.<br />
A growing partnership<br />
“The implementation of Oras’ goods in Duisburg has been<br />
successful and now both parties are working towards the realisation<br />
of an optimised warehouse and process structure full<br />
of synergies. The Finnish company will also place their trust in<br />
us in future and so we will continue to be the logistics partner<br />
of the group. With this step, we are able to strategically grow<br />
www.google.de/maps<br />
Photo credits: WM GROUP GmbH<br />
Contact<br />
Fatma Sahin<br />
Helper<br />
Marco Buszta<br />
Apprentice for warehouse logistics specialist<br />
Raphael Terfurth<br />
Apprentice for warehouse logistics specialist<br />
WM GROUP GmbH<br />
Regional Manager (Duisburg | Voerde | Hamminkeln):<br />
Ilya Zelin<br />
Im Freihafen 9 • 47138 Duisburg • Germany<br />
Tel.: +49 2 03 / 75 96 73 14<br />
Fax: +49 2 03 / 75 96 73 40<br />
Email: ilya.zelin@wm-group.de<br />
www.wm-group.de
26 27<br />
« Enjoy a Moods tomorrow –<br />
our common challenge! »<br />
▶ Dannemann tobacco at the location in Velpe<br />
▶ Stored, picked…<br />
▶ …and processed<br />
WM GROUP, Logata,<br />
LogAgency and<br />
wm.mediapro together<br />
at the 2015<br />
transport logistic<br />
Ranging from an own tobacco production for cigarillos<br />
through to the production of high-quality<br />
cigars – Dannemann produces and distributes tobacco<br />
of highest quality. In order to guarantee the<br />
consumers a first-class taste experience, highest quality standards<br />
have been implemented along the entire production<br />
chain – standards the WM GROUP meets every day at the<br />
location in Velpe.<br />
Tobacco – air-conditioning as the main<br />
challenge<br />
The raw material tobacco and the products made of it are<br />
extremely sensitive. The environment in which the products<br />
are stored must not be too warm, too dry or too humid. “You<br />
have to preserve the desired flavour and protect the goods<br />
from spoilage – this is a real challenge we solved together with<br />
our customer,” branch manager Johannes Weyers remembers.<br />
This means that a huge part of the warehouse and picking area<br />
in Velpe is nothing but an oversize humidor that always keeps<br />
the temperature and humidity at a constant and optimum<br />
level. The respective area was already equipped with a costly<br />
air-conditioning system in cooperation with the customer<br />
Dannemann in 2004 and further expanded in 2013. “Based on<br />
the experience gained over the years, we decided two years<br />
ago to implement latest technologies to achieve even better<br />
values,” the branch manager explains.<br />
In close cooperation for<br />
more than 10 years<br />
In 2014, Burger Söhne Holding AG, the company where<br />
Dannemann belongs to, celebrated its 150th anniversary.<br />
More than 55,000 trade visitors from 124 countries<br />
and 2,050 exhibitors from 62 countries showcased<br />
the world of logistics on the exhibition site in Munich.<br />
The importance of the trade fair for the industry<br />
was emphasized by Federal Minister of Transport<br />
Alexander Dobrindt during the inaugural ceremony:<br />
“transport logistic is the world‘s key trade fair for the<br />
entire logistics and supply chain sector.” At the stand<br />
of North Rhine-Westphalia, the logistics provider<br />
WM GROUP showed together with its IT sister companies<br />
Logata and LogAgency and its media sister<br />
wm.mediapro how Industry 4.0 is already implemented<br />
and realised and what potentials there are for the<br />
future. We would like to thank all visitors for the interesting<br />
and informative conversations and are looking<br />
forward to further developing newly established<br />
contacts.<br />
See here for the complete closing report:<br />
http://bit.ly/1LkscUm
28 29<br />
WM GROUP rated as<br />
“preferred” supplier<br />
The company Benning carries out regular supplier<br />
evaluations in order to bring or keep the business<br />
relations to or at the highest possible level,” the company<br />
for electrical engineering and electronics states.<br />
Dannemann Cigarrenfabrik GmbH gets its specially grown<br />
tobacco from origin countries like Brazil and Indonesia – most<br />
of the end products are also produced in Germany. “Every day,<br />
a truck from the production site nearby in Lübbecke arrives<br />
in Velpe. In addition to this, we process one full truck load coming<br />
from Treffurt in Thüringen per week,” says Weyers. And<br />
“process” not only means the mere storage and shipping of<br />
the goods.<br />
“We want to offer our customers the highest possible<br />
added value, which is why we are also involved in the processing,”<br />
the branch manager explains. “This means that we<br />
build and fill so-called sales displays on site. Sales displays<br />
are those units that are decoratively positioned in store to<br />
“You have to preserve the desired flavour<br />
and protect the goods from spoilage – this<br />
is a real challenge we solved together with<br />
our customer.<br />
„<br />
Further training:<br />
Marc Güttler is now a<br />
certified business<br />
economist<br />
WM GROUP was rated in the areas of purchasing, disposition<br />
and quality control/technology for 2014 and<br />
achieved a result of 93.50 per cent. With that, the logistics<br />
provider is among the 33 per cent of suppliers<br />
that achieved the best possible results.<br />
A “preferred” supplier fulfils all essential requirements<br />
for a longstanding cooperation with the company<br />
Benning and is always willing to further develop.<br />
The “preferred” rating is fundamental in order to be<br />
involved in new projects as a development supplier,”<br />
Benning Elektrotechnik und Elektronik GmbH & Co.<br />
KG further states.<br />
“Highest customer satisfaction and best performances<br />
are our daily objective. We really appreciate the<br />
extremely positive rating,” Oliver Niemann of WM<br />
GROUP says.<br />
▶ The high-bay warehouse in Velpe<br />
Marc Güttler has been working for WM GROUP since<br />
August 2009. Back then he successfully completed his<br />
apprenticeship as a warehouse logistics specialist. “During<br />
my apprenticeship I got to know all areas of logistics<br />
ranging from disposition via picking and packing,<br />
goods receipt and forklift truck riding through to the<br />
work at the parcel sorting line,” Güttler remembers.<br />
Marc Güttler has just completed a part-time educational<br />
training as a certified business economist lasting<br />
six semesters. He had visited the business college “Berufskolleg<br />
am Wasserturm” in Bocholt on two evenings<br />
a week and two Saturdays a month before successfully<br />
passing the exams. “For me, further training and development<br />
is of high importance. It is not only good for<br />
me personally, but also offers me better opportunities<br />
within the company,” Marc Güttler explains.
30 31<br />
▶ Customers who order today will receive their goods tomorrow<br />
lers all over the world. However, the number of picks for the<br />
German business alone is impressive. Usually, customers who<br />
place their order today will receive the goods tomorrow!<br />
Forward-looking<br />
In spite of a longstanding successful cooperation and a stable<br />
business, both parties – WM GROUP and Dannemann –<br />
want to permanently increase the quality for end customers.<br />
“We have already been sitting together around a table several<br />
times to analyse our processes,” Weyers reveals. “We constantly<br />
assess each single aspect – ranging from the raw material<br />
through to the end product – to be able to optimize the processes<br />
if necessary and to increase the added value – at all<br />
levels.”<br />
Njomeza Dukellaj<br />
Packer<br />
Aldin Dautovic<br />
Warehouse employee<br />
Photo credits: WM GROUP GmbH<br />
Kevin Barlag<br />
Apprentice as a manager for forwarding and<br />
logistics services<br />
Patrick Liebrand<br />
Apprentice as a warehouse operator<br />
Contact<br />
present the goods. Here, they are newly packed and shipped<br />
ready for sale.”<br />
The fact that WM GROUP currently handles a part of the<br />
production supply for Dannemann shows how trustful the<br />
longstanding cooperation is – even though the branch<br />
manager Johannes Weyers emphasizes that this is only for<br />
a short period of time. “At the moment, we also temporarily<br />
store raw materials that are needed for production. If bottlenecks<br />
occur, we will of course offer our customer reliable<br />
support,” Weyers states.<br />
From Velpe into the world<br />
Dannemann products that are manufactured in Germany<br />
and stored as well as processed in Velpe are shipped to retai-<br />
www.google.de/maps<br />
WM GROUP GmbH<br />
Niederlassungsleiter: Johannes Weyers<br />
Industriestraße 39 • 49492 Westerkappeln-Velpe<br />
Tel.: +49 54 56 / 93 36 20<br />
Fax: +49 54 56 / 93 36 92<br />
Email: johannes.weyers@wm-group.de<br />
www.wm-group.de
32 33<br />
« WM GROUP – what belongs<br />
together now grows together »<br />
« Logata Digital Solutions GmbH –<br />
Digital <strong>solutions</strong> for Industry 4.0 »<br />
With the entry into the commercial register<br />
on 04.09.2015, WM-Logistik GmbH and<br />
WM-Handelslogistik GmbH were merged<br />
to WM GROUP GmbH. The merger is<br />
backdated to 1 January 2015. The logistics company has<br />
already had a uniform presence in the market with the<br />
popular “WM GROUP” logo for several years now. “This<br />
is why the merger of the companies and the change of<br />
name is just a logical consequence of a successful corporate<br />
strategy,” the chairman of the management board<br />
Günter Artinger explains. The merger of the companies is<br />
also an important step towards Industry 4.0 and further<br />
pushes the company’s orientation towards the future. The<br />
WM GROUP thus consequently pursues the development<br />
strategy of the group to become a networked company<br />
within the meaning of Industry 4.0.<br />
Photo credits: WM GROUP GmbH<br />
Digital <strong>solutions</strong> will more and more become the<br />
central key to a sustainable value creation. The<br />
company Logata GmbH from Bocholt and its<br />
subsidiaries have already successfully developed<br />
such <strong>solutions</strong> for their customers from the industry and<br />
logistics sector for years. This is how they have established<br />
concrete and accessible innovative <strong>solutions</strong> regarding the<br />
“Internet of Things”, Industry 4.0, automation as well as electronic<br />
business processes and data conversion in recent years.<br />
This year’s Hannover Messe trade fair showed the potential<br />
of these <strong>solutions</strong>. As part of our digitalisation strategy 4.0,<br />
we are combining these <strong>individual</strong> <strong>solutions</strong> to offer our customers<br />
integrated <strong>solutions</strong> and thus a higher added value<br />
thanks to standardization. Technically, Logata has a groundbreaking<br />
and sophisticated first-class integration platform to<br />
offer: the logistics mall. In future, our experts from the <strong>individual</strong><br />
areas will work closer together in agile teams. Taking<br />
into account this development from an organizational point<br />
of view, the subsidiaries LinogistiX GmbH and LogAgency<br />
GmbH were merged into Logata GmbH. In this way, the core<br />
know-how from the fields of software development for electronic<br />
business processes, industry 4.0 and warehousing are<br />
combined.<br />
Logata GmbH now becomes Logata Digital Solutions GmbH.<br />
We accompany your business on its way to the future.<br />
Photo credits: Logata Digital Solutions GmbH<br />
Contact<br />
Contact<br />
www.google.de/maps<br />
WM GROUP GmbH<br />
Contact person: Günter Artinger,<br />
Ann-Kathrin Löhr<br />
Im Freihafen 9 • 47138 Duisburg • Germany<br />
Tel.: +49 28 71 / 28 93 78<br />
Fax: +49 28 71 / 2 19 27 93 40<br />
Email: guenter.artinger@wm-group.de<br />
www.wm-group.de<br />
www.google.de/maps<br />
Logata Digital Solutions GmbH<br />
Contact person: Dirk Meyer<br />
Schlavenhorst 88a ∙ 46395 Bocholt • Germany<br />
Tel.: +49 28 71 / 2 34 63 51<br />
Fax: +49 28 71 / 23 46 43 51<br />
Email: dirk.meyer@logata.com<br />
www.logata.com
34 35<br />
« Logistics Day 2015:<br />
Logistics is infrastructure»<br />
▶ Dirk Meyer at Allgäu Airport<br />
This year, the logistics cluster forum of Swabia invited<br />
to the Logistics Day at the Allgäu Airport in<br />
Memmingen. Among them: Dirk Meyer who gave<br />
a lecture on cloud computing in the logistics sector<br />
on behalf of the Fraunhofer Institute for Software and Systems<br />
Engineering ISST and Logata Digital Solutions GmbH.<br />
Of course, the place of event was chosen carefully, as this is<br />
where they are working on the Swabian infrastructure at full<br />
stretch until 2021. “Over a distance of 60 kilometres, the German<br />
railway company Deutsche Bahn AG constructs nine tunnels in<br />
the Swabian mountains, as well as more than 40 overpasses.<br />
Goods and passenger trains are expected to undercross the<br />
mountains with a speed of up to 250 km/h from 2021 onwards.<br />
This reduces the journey times to almost the half,” a paper of<br />
the logistics cluster forum of Swabia says. The chairman of the<br />
Stuttgart-Ulm railway project organisation Georg Brunnhuber<br />
explained to the 70 guests from politics, economics and sciences<br />
that the different speakers primarily focus on transparency,<br />
communication with the citizens affected by the construction<br />
works, as well as on the aim to provide information to the smallest<br />
detail. Moreover, Brunnhuber emphasized that the benefits<br />
for <strong>individual</strong> citizens are the focus of this communication. As<br />
the new railway line will offer space for more trains, additional<br />
direct trains can be offered and delays avoided.<br />
Cloud-based <strong>solutions</strong> for<br />
logistics providers<br />
In the final lecture, Dirk Meyer examined a completely different<br />
part of logistics. The part that is closely linked to IT, that benefits<br />
from IT and that develops faster than ever before thanks<br />
to IT. “The development of logistics is as difficult to predict as<br />
the weather. In Germany alone, due to Internet and e-commerce<br />
there are more than one million additional parcels per year.<br />
Each of these parcels is being ordered, commissioned, packed,<br />
transported, distributed and delivered “on demand”. At the<br />
same time, the number of products is increasing exponentially<br />
due to <strong>individual</strong> configuration.<br />
Flexibility and dynamics of logistics processes have reached<br />
a level that cannot be fulfilled by conventional forms of organisation<br />
and that makes efficient IT <strong>solutions</strong> indispensable:<br />
Logistics moves things and software determines where these<br />
things are as well as how, from where and towards which<br />
“Logistics moves goods and the software<br />
„<br />
determines where they will go.<br />
New phone numbers:<br />
How to contact Logata<br />
Digital Solutions<br />
GmbH and Lanfer<br />
Systemhaus GmbH<br />
Since 1 July 2015, Logata Digital Solutions GmbH and Lanfer<br />
Systemhaus have optimised and restructured their telephone<br />
service. While the current phone numbers of the<br />
<strong>individual</strong> contact persons can be found on www.logata.<br />
com or on www.lanfer-systemhaus.de, here’s the<br />
central phone number of Logata Digital Solutions:<br />
+49(0) 28 71/23 46 - 350<br />
central phone number of Lanfer Systemhaus:<br />
+49(0) 28 71/23 46 -0<br />
The central fax numbers have also changed:<br />
Central fax number of Logata Digital Solutions:<br />
+49 (0) 2871/23 46-43 50<br />
Central fax number of Lanfer Systemhaus:<br />
+49(0) 28 71/ 2346 – 4333
36 37<br />
▶ Logistics Day 2015<br />
Ann-Kathrin Löhr is the<br />
new manager<br />
Louisa Kampshoff<br />
Since 13th July, Ann-Kathrin Löhr is part of the manage-<br />
Media designer digital/print<br />
ment of Logata Digital Solutions GmbH and its subsidiaries<br />
Lanfer Systemhaus and Lanfer Automation. While still<br />
being the managing director of wm.mediapro GmbH,<br />
Mrs Löhr is now also part of the management of the associated<br />
company WM-Logistik mbH.<br />
We wish Mrs Löhr every success for her new tasks.<br />
A strong network<br />
What is the mall? How can you use it? What advantages<br />
does it offer? Those are all questions that are not easy to<br />
answer. Together with wm.mediapro GmbH, Logata Digital<br />
Solutions GmbH has now realised a film project that<br />
facilitates the approach to the virtual mall. See here for<br />
more information:<br />
Article wm.mediapro “1 project – 3<br />
videos” on page 64<br />
location they move“, the Fraunhofer Institute for Software<br />
and Systems Engineering ISST explains. The Fraunhofer Innovation<br />
Cluster “Cloud Computing for Logistics” combines the<br />
development and organisation of logistics services with IT<br />
within a joint design. The two Fraunhofer Institutes IML (Material<br />
Flow and Logistics) and ISST have satisfied the need for<br />
new logistics software and merged the two disciplines logistics<br />
and computer sciences.<br />
The logistics mall<br />
as a lead project<br />
The logistics mall creates the conditions for offering IT logistics<br />
services and logistics processes as commodities in the<br />
cloud. This includes both the design of the processes as well<br />
as their instantiation and execution. “With that, the mall is not<br />
only a one-stop shop for logistics, but also a coordinating<br />
and monitoring body for the execution of logistics processes,”<br />
Dirk Meyer explains. “The features can be <strong>individual</strong>ly adapted<br />
to the process and designed according to the specific<br />
sector with the help of the Process Designer.”<br />
For more information on the mall and all functions and benefits<br />
it offers, see here:<br />
Article wm.mediapro “1 project – 3<br />
videos” on page 64<br />
www.google.de/maps<br />
Contact<br />
Dominik Neumann<br />
(Junior) Project manager<br />
Photo credits: Logistik-Cluster Schwaben (LCS) e.V.<br />
Logata Digital Solutions GmbH<br />
Managing director: Dirk Meyer<br />
Schlavenhorst 88a ∙ 46395 Bocholt ∙ Germany<br />
Tel.: +49 28 71 / 2 34 63 51<br />
Fax: +49 28 71 / 23 46 43 51<br />
Email: dirk.meyer@logata.com<br />
www.logata.com
38 39<br />
« wps in a new design –<br />
Lanfer Systemhaus presents innovations »<br />
▶ new, modern and user-friendly<br />
information they do not need. So if you only need the dialogue<br />
window “Shipment”, you can hide the rest of the navigation.<br />
Mobile data capture<br />
From now on, wps also serves as a modular system for<br />
handheld transceivers. Process chains can be <strong>individual</strong>ly<br />
arranged, and names, instructions, the execution order of<br />
different modules as well as user entries freely defined. “For<br />
the areas warehousing, stock transfer, removal, picking and<br />
packing, incoming goods, filling, disposal, shipment and<br />
stocktaking, the modules that can be used with mobile data<br />
capture are already available,” project manager Björn Renzel<br />
explains.<br />
Download the wps data sheet here:<br />
www.lanfer-systemhaus.de/leistungen/wps<br />
Welcome Edda!<br />
<strong>LB</strong> GmbH congratulates the dispatcher of Lanfer Systemhaus<br />
Melanie Hitpass on the birth of her baby girl Edda.<br />
We wish the family all the best and happy moments with<br />
the new arrival.<br />
Photo credits: Lanfer Systemhaus GmbH & Co. KG<br />
wps is a cross-sector, multiple client capable<br />
warehouse management system that is<br />
suitable for both simple and complex requirements<br />
thanks to an easy menu navigation<br />
and a standardised user interface. “We have developed this<br />
product further and made it even user-friendlier,” project manager<br />
Björn Renzel explains.<br />
Modern look and feel<br />
Quite a lot has been changed. The customers can immediately<br />
see the advantages and improvements compared to the<br />
already existing wps application. It’s now a web-based pro-<br />
duct that is compatible with all common browsers. “Browser<br />
plug-ins such as Flash are no longer required. wps can simply<br />
be used immediately,” Björn Renzel says. Moreover, they are<br />
quite a few changes with regard to design and usability. The<br />
user can now choose from a wide range of different designs.<br />
Renzel: “Those who like it even more <strong>individual</strong> can also ask<br />
for an adaptation of wps to the corporate design of the company.<br />
That’s also possible.”<br />
Whether PC, tablet or smartphone – thanks to the improvements<br />
made, wps automatically adapts the display to the<br />
device used. A responsive design makes sure you don’t have<br />
to zoom. Another new feature: The users can now hide the<br />
www.google.de/maps<br />
Contact<br />
Lanfer Systemhaus GmbH & Co. KG<br />
Contact: Björn Renzel<br />
Schlavenhorst 88a • 46395 Bocholt • Germany<br />
Tel.: +49 28 71 / 2 34 62 70<br />
Fax: +49 28 71 / 23 46 42 70<br />
Email: bjoern.renzel@lanfer-systemhaus.de<br />
www.lanfer-systemhaus.de<br />
Lanfer Systemhaus GmbH & Co. KG is a<br />
subsidiary of Logata Digital Solutions.
40 41<br />
« A ground-breaking<br />
step towards Industry 4.0 »<br />
▶ SMART FACE at the 2015 Hannover Messe trade fair<br />
▶ Fully automatic planning processes<br />
Lanfer Automation GmbH & Co. KG took care of the development<br />
of appropriate concepts. “The question was<br />
how to migrate already existing and new production control<br />
systems into the networked 4.0 world,” explains Markus<br />
Dünne, project manager of Lanfer Automation. “The<br />
previously used control concepts of production processes<br />
are very different from those of the SMART FACE project,”<br />
he adds.<br />
The focus of the overall objective to perform planning<br />
processes in a decentralised and automatic way was on autonomous<br />
material flow units. Experts call these units cyberphysical<br />
systems – in short: CPS. These are for instance mobile<br />
robots that autonomously bring assembly parts from one<br />
LinogistiX: With SMART<br />
FACE at the Hannover<br />
Messe trade fair<br />
“Smart Micro Factory for Electric Vehicles with Lean Production<br />
Planning” – in short: SMART FACE – parallelizes information flows<br />
with real material flows via embedded systems for the first time<br />
ever. Moreover, it creates an easily scalable production process<br />
and allows for a lean planning. This innovative research and development<br />
project that is managed and coordinated by the managing<br />
director of LinogistiX Andreas Trautmann was presented at<br />
this year’s Hannover Messe trade fair at the joint exhibition stand<br />
of the Federal Ministry of Economics. Subject matter and objective<br />
is the development of sustainable concepts and measures<br />
that meet the special requirements of small-series productions<br />
with regard to operation, scalability, robustness and efficiency –<br />
and this requires a radically new approach to production planning<br />
and control. Also part of the team: Lanfer Automation.<br />
Click here to read more about SMART FACE.<br />
SSMART FACE: „Smart Micro Factory for Electric<br />
Vehicles with Lean Production Planning”. No less<br />
than two companies of the group are involved<br />
in this research project. LinogistiX and Lanfer<br />
Automation have supported the project with all their<br />
know-how and respective skills. The research and development<br />
project that is funded by the Federal Ministry for<br />
Economic Affairs and Energy was presented at this year‘s<br />
Hannover Messe trade fair.<br />
Automation of planning processes<br />
As consortium leader, LinogistiX has incorporated two<br />
software modules together with the team of SMART FACE<br />
project manager and managing director of LinogistiX Andreas<br />
Trautmann. „The logistics mall and an intelligent transport<br />
management system. This system accepts transport requests<br />
via an interface and then distributes them among the vehicles,“<br />
software project manager Manuel Ehrlich explains.<br />
www.google.de/maps<br />
Contact<br />
Logata Digital Solutions GmbH<br />
Contact person: Andreas Trautmann<br />
Mallinckrodtstr. 320 ∙ 44147 Dortmund ∙ Germany<br />
Tel.: +49 231 / 5 88 30 11<br />
Fax: +49 231 / 5 88 30 14<br />
Email: andreas.trautmann@linogistix.com<br />
www.logata.com<br />
Because of the Industry 4.0 strategy, LinogistiX was merged<br />
with Logata that was then renamed into Logata Digital Solutions GmbH.
42 43<br />
workstation to the other within one manufacturing network.<br />
An Internet of Things control system makes that<br />
possible. It receives transport requests from the cloud and<br />
distributes them among the <strong>individual</strong> vehicles. Intelligent<br />
sensors then ensure that the robots independently reach the<br />
desired destination – while using the same transport routes<br />
as the employees.<br />
Lanfer Automation<br />
once again certified<br />
The company Lanfer Automation GmbH & Co. KG is again<br />
certified for Siemens Solution Partner Automation Drives.<br />
Expert know-how and excellent knowledge of the sector:<br />
This is what Lanfer Automation repeatedly showed after<br />
successfully passing the examination in different programme<br />
modules.<br />
Self-organised machines and workstations <strong>individual</strong>ly<br />
request all parts needed, which makes central sequence planning<br />
no longer complex and time-consuming, as it works<br />
automatically. “If there are any changes, the system will automatically<br />
make a new plan. You do no longer have to plan<br />
in advance, as the software coordinates itself and thus takes<br />
the planning effort off your shoulders,” Christian Prasse of the<br />
Fraunhofer Institute for Material Flow and Logistics summarizes.<br />
Besides, all data are highly available and safely stored<br />
in the cloud.<br />
Guido Faßbender<br />
Managing director<br />
Jonas Selting<br />
Apprentice Electronics Technician<br />
for Automation Technology<br />
Solution Partners – your first choice for first-class <strong>solutions</strong>.<br />
In industrial environments, you can rely on globally<br />
qualified solution providers of Siemens products and<br />
services in automation and drive technology that are Siemens<br />
Solution Partner Automation certified. These selected<br />
system integrators stand for future-safe, customized<br />
<strong>solutions</strong> of highest quality – <strong>solutions</strong> that will contribute<br />
to a sustainable improvement of your competitiveness.<br />
Lanfer Automation is very proud to still be a certified partner<br />
of Siemens in Germany.<br />
The presentation<br />
at the 2015 Hannover Messe<br />
It was one of the highlights of this year’s trade fair that<br />
took place under the slogan “Integrated Industry – Join the<br />
Network”. At the exhibition stand of the Federal Ministry for<br />
Economic Affairs and Energy, the project participants presented<br />
a simulation that showed the SMART FACE project<br />
in operation. Even though it is still nothing but a research<br />
project and even though SMART FACE is not yet used in<br />
companies, this project is a ground-breaking step towards<br />
Industry 4.0 and shows what will be possible in future.<br />
Photo credits: LinogistiX GmbH, www.smartfactoryplanning.de<br />
Contact<br />
Stefan Lanfer<br />
Apprentice Electronics Technician<br />
for Automation Technology<br />
Lanfer Automation GmbH & Co. KG<br />
Managing director: Guido Faßbender<br />
Hoher Weg 13 ∙ 46325 Borken-Weseke ∙ Germany<br />
Tel.: +49 28 62 / 913 171<br />
Fax: +49 28 62 / 91 36 00<br />
Email: automation@lanfer.de<br />
www.google.de/maps<br />
www.lanfer-automation.de<br />
Lanfer Automation GmbH & Co. KG is a<br />
subsidiary of Logata Digital Solutions.
44 45<br />
« News from<br />
Lanfer Automation GmbH & Co. KG »<br />
for it to be able to handle specific tasks. This promises valuable<br />
synergy effects for everyone,“ Hermann-Josef Raatgering explains.<br />
„Our aim is to gradually expand the network to support<br />
as many companies as possible in realizing their automation<br />
tasks,“ Evelyn Decker adds. It is planned to install a demo robot<br />
cell for developments and demonstrations together with<br />
academic experts and <strong>individual</strong> network partners at the future<br />
location of the ARC, the economic centre WZG in Gronau.<br />
« Welcome,<br />
Guido Faßbender »<br />
Jan-Hendrick Schöttler<br />
Project manager CAD<br />
« Robotics support network for SMEs –<br />
Lanfer Automation one of the first cooperation<br />
partners »<br />
With a meeting of interested companies and<br />
consultative research partners in spring, the<br />
activities in the new Centre of Automation<br />
and Robotics (ARC) have again picked up<br />
speed.<br />
The ARC is developed by project manager Evelyn Decker in<br />
cooperation with the innovation consultant of the Economic<br />
Development Agency WFG Hermann-Josef Raatgering and is<br />
supposed to be initiator and <strong>solutions</strong> provider for small and<br />
medium-sized companies in the district of Borken. The ARC offers<br />
those companies an extensive range of support measures<br />
for the implementation of robotics and general automation<br />
technology. “Some members of the network are already using<br />
handling and welding robots and some of them see the need<br />
Since 1st May 2015,<br />
Guido Faßbender has<br />
been the new head<br />
of Lanfer Automation<br />
GmbH & Co KG. After<br />
25 years of work as the<br />
managing director, Alfred<br />
Lanfer decided to<br />
resign from his position.<br />
Together with his family,<br />
the 50-year old<br />
graduate engineer for<br />
automation technology<br />
Guido Faßbender lives in Neuss am Rhein. He is looking<br />
forward to „the possibility to get to know each other, the active<br />
exchange with employees and colleagues, as well as to a good<br />
cooperation.“<br />
We wish Mr Faßbender every success for his new tasks!<br />
Markus Dünne<br />
Project manager Automation,<br />
SPS programmer & GLT<br />
Björn Voßkamp<br />
Chief erector, electronics technician for<br />
automation technology
46 47<br />
« Lanfer Automation: With SMART<br />
FACE at the Hannover Messe trade fair »<br />
for the 4th Industrial Revolution and ready to offer future<br />
Industry 4.0 <strong>solutions</strong>.<br />
For more information on SMART FACE see:<br />
www.smartfactoryplanning.de/projekt/aktuelles.html<br />
« Help us shape the future »<br />
We would like to expand our team and are looking for:<br />
Lanfer Automation is known for practical <strong>solutions</strong> in<br />
the field of industrial automation and innovative development<br />
projects, such as the technical responsibility in<br />
the research projects „THINGtelligence“ or „Hub2Move“. At<br />
the joint stand of the Federal Ministry of Economics at<br />
this year‘s Hannover Messe trade fair, Lanfer Automation<br />
presented the project „SMART FACE“ together with the research<br />
partners. They made clear that they are prepared<br />
« New tasks: Kathrin Spaan<br />
goes to Weseke »<br />
Since June, Kathrin<br />
Spaan has been<br />
supporting the<br />
team of Lanfer Automation<br />
located in<br />
Borken-Weseke. Before,<br />
Kathrin Spaan<br />
worked as a commercial<br />
manager for<br />
wm.mediapro, where<br />
she successfully<br />
implemented some<br />
value-added measures.<br />
„I‘m looking<br />
forward to having a<br />
completely new area of responsibility and thus to growing<br />
professionally,“ Mrs Spaan says.<br />
Kathrin Spaan is working in the controlling department<br />
of Lanfer Automation, where she makes use of<br />
her experiences.<br />
Lanfer Automation is looking for people whose skills and commitment<br />
pave new ways to the future.<br />
Guided by the principle „Automatically the best solution“, Lanfer<br />
offers its employees an exciting and challenging job in a<br />
friendly atmosphere. You will work in a modern, expanding<br />
company that stands out for strong innovation. You will enjoy<br />
excellent working conditions, while working independently<br />
and having the possibility to be creative within your area of<br />
responsibility.<br />
www.google.de/maps<br />
Contact<br />
• Chief erectors<br />
• Electricians/Electronics technicians<br />
• Programmers SW technology<br />
• Dual Bachelor degree programme for Applied<br />
Electrical Engineering<br />
We are looking forward to your application, for more<br />
information see:<br />
www.lanfer-automation.de/unternehmen/karriere<br />
Photo credits: Lanfer Automation GmbH & Co. KG<br />
Lanfer Automation GmbH & Co. KG<br />
Managing director: Guido Faßbender<br />
Hoher Weg 13 ∙ 46325 Borken-Weseke • Germany<br />
Tel.: +49 28 62 / 91 31 19<br />
Fax: +49 28 62 / 91 36 00<br />
Email: automation@lanfer.de<br />
www.lanfer-automation.de<br />
Lanfer Automation GmbH & Co. KG is a<br />
subsidiary of Logata Digital Solutions.
48 49<br />
« eWatch: LogAgency offers<br />
customers transparency »<br />
▶ What happens with my data and when? eWatch gives customers an insight<br />
T<br />
he company LogAgency located in Dortmund focuses<br />
on secure digital business processes. “We<br />
receive data from our customers and process and<br />
transmit it later – it’s thus clear that the customers<br />
also want to know what happens with their data,” managing<br />
director Christian Rybak explains.<br />
Added value for customers<br />
The customers can log in to the web portal “eWatch”<br />
with secure access. This is where their data is stored and<br />
where they have the possibility to filter which information<br />
they would like to get. Rybak: “You can, for instance, filter<br />
by date, supplier or number. This ensures that our customers<br />
quickly get the information requested.” The added<br />
value is thus evident. On the one hand, the customers can<br />
verify whether the invoiced services have already been<br />
carried out. However, what’s even more interesting is that<br />
they also gain direct insight when something’s not running<br />
smoothly. If there is, for instance, a delay in delivery,<br />
you can immediately check when LogAgency processed<br />
the order and when the vendor received it. “In this way, a<br />
time-consuming error search is no longer necessary. With<br />
only a view clicks, you’ll get full insight. With that, we provide<br />
full transparency, which is also why our customers trust<br />
us completely,” Rybak says.<br />
eWatch as a bachelor thesis<br />
This tool was developed by one of Rybak’s students who<br />
also works as a lecturer. Raphael Baginski wrote his Bachelor<br />
thesis about this topic and established eWatch. “Since<br />
1st June 2015, he has also been a part of the LogAgency<br />
team and at the moment, he is writing his master thesis,”<br />
Christian Rybak says.<br />
Photo credits: www.fotolia.de<br />
Contact<br />
www.google.de/maps<br />
Logata Digital Solutions GmbH<br />
Contact person: Christian Rybak<br />
Mallinckrodtstr. 320 ∙ 44147 Dortmund ∙ Germany<br />
Tel.: +49 231 / 8 78 00 80<br />
Fax: +49 231 /87 80 08 10<br />
Email: c.ryback@logagency.de<br />
www.logata.com.de<br />
Because of the Industry 4.0 strategy, LogAgency was merged<br />
with Logata that was then renamed into Logata Digital Solutions GmbH.
50 51<br />
« Even more security for data exchange:<br />
LogAgency offers electronic invoice<br />
exchange in ZUGFeRD format »<br />
▶ ZUGfeRD: secure, reliable and universal<br />
from these sectors are fully satisfied.” In the B2B sector, too,<br />
the response is increasingly positive. Even though the acceptance<br />
increases significantly, ZUGFeRD is not yet established<br />
in this sector according to Rybak.<br />
ZUGFeRD: Universally compatible<br />
The ZUGFeRD format contains clearly defined rules for<br />
the implementation of structured XML data. The format<br />
determines that all components of an invoice such as sender,<br />
invoice date, invoice number and amounts are always<br />
stored in the same specified field of the XML document.<br />
This guarantees a compatibility of ZUGFeRD invoices with<br />
all invoice-processing softwares. The XML format defined<br />
by ZUGFeRD is based on the international UN/CEFACT<br />
standard – which is why you can also use ZUGFeRD invoices<br />
for international invoicing.<br />
XML data embedded in a pdf file<br />
yet, it also offers extended possibilities for the use and processing<br />
thanks to the “invisible” XML data contained. “ZUG-<br />
FeRD is another standardised and easy to implement solution<br />
for the creation and processing of electronic invoices,”<br />
managing director Christian Rybak summarises.<br />
▶ XML data are embedded in a pdf file<br />
An invoice created in the ZUGFeRD format consists of a<br />
pdf file that serves as a visualisation and a container for the<br />
machine-readable, structured XML data. These XML data<br />
are linked to the pdf file as an annex. This allows you to<br />
use a ZUGFeRD conform invoice as a standard pdf file and<br />
Photo credits: www.thinkstockphotos.de Monkey Business Images, vinnstock<br />
Since January, LogAgency has also been offering a<br />
SaaS-based solution for the creation, receipt and<br />
further processing of electronic invoices in the<br />
ZUGFeRD format – in addition to the already existing<br />
<strong>solutions</strong> for electronic invoicing.<br />
ZUGFeRD stands for “Central User Guide of the Forum<br />
for Electronic Invoicing in Germany” and is a standard developed<br />
by the forum for electronic invoicing in Germany<br />
that contains a uniform data format for the exchange of<br />
structured data. “Since 2010, LogAgency has been involved<br />
in the development of the ZUGFeRD standard,” the managing<br />
director of LogAgency Christian Rybak explains. This<br />
standard is developed to contribute to the process optimisation<br />
in the field of invoice processing and to allow for<br />
a fast, comfortable and easy electronic invoice exchange<br />
between companies, public administration and consumers.<br />
Rybak: “The introduction of such a standard has not<br />
only been forced by the federal government in recent years,<br />
but also requested by public institutions, municipalities<br />
and ministries. This is where ZUGFeRD is used; it has<br />
clearly established itself in the market and our customers<br />
www.google.de/maps<br />
Contact<br />
Logata Digital Solutions GmbH<br />
Contact person: Christian Rybak<br />
Mallinckrodtstr. 320 ∙ 44147 Dortmund ∙ Germany<br />
Tel.: +49 231 / 87 00 80<br />
Fax: +49 231 / 87 80 08 10<br />
Email: c.ryback@logagency.de<br />
www.logata.de<br />
Because of the Industry 4.0 strategy, LogAgency was merged<br />
with Logata that was then renamed into Logata Digital Solutions GmbH.
52 53<br />
« Le‘Mac -<br />
22 storeys equipped by LEBO »<br />
It‘s probably one of the most award-winning building<br />
projects that have been realised in Kenya in recent years:<br />
Le‘Mac. A vision. The skyscraper of the decade, according to<br />
the website. The door producer LEBO from Bocholt equips<br />
the entire construction project with its products.
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▶ Le‘Mac - a magnificent building in the centre of Nairobi<br />
Andreas Rogall<br />
Manager<br />
Katrin Klein-Schmeink<br />
Apprentice as industrial management<br />
assistant<br />
Mareen Egeling<br />
Apprentice as industrial management<br />
assistant<br />
At the end of July, 1,125 high-quality door elements<br />
and handles in different versions were<br />
shipped from Rotterdam to Kenya. „In August,<br />
the doors reached their destination where they<br />
are currently installed,“ manager Burkhard Hessing explains.<br />
The first occupancy is planned for the end of 2015 and the<br />
beginning of 2016.<br />
Visitors from Kenya<br />
In 2013, Burkhard Hessing could already establish first contact<br />
with the investors from England and Kenya. „At that time,<br />
LEBO was represented at the largest construction trade fair<br />
in the Middle East, the Big 5 in Dubai. Here, we had first conversations<br />
about the projects in Nairobi,“ says Hessing. The<br />
investors of Le‘Mac are not only responsible for the finances.<br />
They also play an important part in the planning of the building<br />
they invest in. This means that bathrooms were personally<br />
selected in Germany, while the matching tiles were<br />
ordered in Spain, for example. The African investor also had<br />
a close look on the quality of the indoor elements in Bocholt<br />
and chose the design himself. The LEBO team from Bocholt<br />
supported him in the perfect adaptation of the technical<br />
components to the requirements on site.<br />
Cedric-Leon Decreßin<br />
Apprentice as wood mechanic<br />
Niklas Große-Vehne<br />
Apprentice as wood mechanic
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56 57<br />
It‘s the first time that the doors will bear a label. Hessing:<br />
„There will be small plates in the frame rebates with „LEBO<br />
Germany” written on them. In this way, we won‘t just<br />
spread our products, but also our name around the world.“<br />
▶ Wellness right on your doorstep<br />
Le‘Mac - a skyscraper in Nairobi<br />
„Setting new<br />
impulses“: Burkhard<br />
Hessing joins the<br />
management board<br />
of LEBO<br />
For more than two years, Burkhard Hessing has been working<br />
as the export manager of Lebo GmbH. After 14 years<br />
of work in a company in Südlohn in the woodworking<br />
industry, the 46-year old father of two sons came to Bocholt<br />
on 1st May 2013. In summer 2015, the man from<br />
Stadtlohn became part of the management beside Maximilian<br />
Löhr.<br />
According to Burkhard Hessing, there’s currently a real<br />
building boom in Kenya. “This is also why there are many<br />
foreigners in Kenya, as well as in the country’s biggest city<br />
Nairobi. An apartment complex like Le’Mac offers highest<br />
standards of living and everything you need is just around<br />
the corner,” says Hessing. The building is 22 storeys high<br />
and has a lot to offer apart from the luxury apartments<br />
on the eighth to the twentieth floor: four underground<br />
parking levels, stores, a café on the ground floor and a<br />
“Sky Club” on the 21st and 22nd floor. Here you can find<br />
restaurants, a swimming pool, a fitness studio, as well as a<br />
wellness and spa area.<br />
With that, Le’Mac forms a great contrast to the local way of<br />
living in East Africa and surely is an incomparable building<br />
project.<br />
However, he will also continue to work for the export department:<br />
„One of the goals I personally want to achieve<br />
is the internationalisation of the company,“ Burkhard Hessing<br />
explains. Moreover, he wants to continue the successful<br />
development of the last years.<br />
Photo credits: Lebo GmbH<br />
Contact<br />
We wish Mr Hessing every success for his new task.<br />
www.google.de/maps<br />
Lebo GmbH<br />
Management: Maximilian Löhr (chairman of the<br />
board), Burkhard Hessing, Andreas Rogall<br />
Händelstraße 15 • 46395 Bocholt • Germany<br />
Tel.: +49 28 71 / 9 50 31 00<br />
Fax: +49 28 71 / 9 50 31 09<br />
Email: mail@lebo.de<br />
www.lebo.de
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« Istanbul: An apartment building<br />
equipped with LEBO doors »<br />
▶ Pashador: A large-scale project in istanbul<br />
▶ All apartments are equipped with LEBO doors<br />
In these days, “Pashador” – an apartment building in Istanbul<br />
– is getting ready for occupation. “Since the end<br />
of 2013, we have been working together with a Turkish<br />
building contractor who wants to realise own building<br />
projects together with us and who is also interested in selling<br />
our high-quality door elements as an importer to additional<br />
customers,” manager Burkhard Hessing explains.
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▶ 1,300 doors were fitted in Istanbul<br />
Andreas Rogall: A new<br />
manager of LEBO<br />
Sebastian Tenbrock<br />
Machine operator Homag<br />
Since May 1st 2015, the graduate engineer for mechanical<br />
engineering and production technology Andreas Rogall<br />
has been working as a works manager at Lebo GmbH in Bocholt.<br />
Before he changed the sector and gained a foothold<br />
in the door manufacturing industry, the 47-year old qualified<br />
engineer had been working in the car industry for<br />
twenty years. “As the works manager, I had the task to successfully<br />
establish a production system similar to the ones<br />
used in the automotive industry,” Andreas Rogall explains<br />
and adds: “For my job at LEBO, I hope that the different departments<br />
will work closely together as a team. Moreover, I<br />
hope for the right mix of expertise and new ideas.”<br />
Since 1st September, Andreas Rogall has joined the management<br />
board and now manages Lebo GmbH together<br />
with Maximilian Löhr and Burkhard Hessing.<br />
The company <strong>LB</strong> GmbH wishes Mr Rogall every success for<br />
this new task.<br />
The first joint project<br />
is called “Pashador”<br />
The construction project includes retail stores, food<br />
shops, restaurants and penthouses above the rooftops<br />
of the city. “We delivered 1,300 white doors. Throughout<br />
the entire construction phase, there was a show apartment<br />
next to the building to show the exact room arrangement<br />
of the apartments.<br />
www.google.de/maps<br />
Photo credits: Lebo GmbH<br />
Contact<br />
Lebo GmbH<br />
Marcel Dekrmanji<br />
Special area employee<br />
(DCT)<br />
Alexander Overbeck<br />
Apprentice in wholesale and foreign trade<br />
Management: Maximilian Löhr (chairman of the<br />
board), Burkhard Hessing, Andreas Rogall<br />
Händelstraße 15 • 46395 Bocholt • Germany<br />
Tel.: +49 28 71 / 9 50 31 00<br />
Fax: +49 28 71 / 9 50 31 09<br />
Email: mail@lebo.de<br />
www.lebo.de
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« Interesting discussions, fine food and<br />
entertainment for the little ones:<br />
The summer party of LEBO »<br />
« The drilling line: a documentation »<br />
▶ A relaxed atmosphere at LEBO in Bocholt<br />
▶ You could also treat yourself to some fine food<br />
▶ Goal wall shooting and a bouncy castle<br />
Summer temperatures, the smell of grilled meat<br />
and small groups having animated discussions –<br />
this is how you can best describe this year‘s LEBO<br />
summer party on the premises on Händelstraße<br />
was like. „Every two years, we invite our employees and their<br />
families to a summer party, if possible,“ explains Karoline<br />
Wolf from the marketing department of LEBO. „During the<br />
daily business, you mainly stay in your department which is<br />
why you often don‘t know what the others are actually doing<br />
to make LEBO what it is today: a modern company that<br />
belongs to the leading door manufacturers of the industry.<br />
The summer party offers our employees the possibility to<br />
learn more about the company,“ Wolf continues. While the<br />
kids were playing on the bouncy castle and at the goal wall,<br />
the adults had the possibility to make a guided tour around<br />
the company.<br />
Who actually<br />
does what?<br />
Every day, you spend much of your time at work and every<br />
day, you meet the same people without knowing what<br />
they are actually doing. „The summer party can also help<br />
to establish contacts and to get to know each other – also<br />
across departments. „It‘s easy to get into conversation in a<br />
relaxed atmosphere with a cold beer at hand and grilled<br />
specialties,“ Wolf says.<br />
LEBO’s production halls were already upgraded at<br />
the beginning of this year. A new, more modern,<br />
more efficient and more precise drilling line was<br />
bought. The drilling line had been preassembled<br />
at the manufacturer’s site, before one piece after the other<br />
was mounted and finally put into operation in Bocholt.<br />
“The drilling line is a huge investment and an important<br />
www.google.de/maps<br />
Contact<br />
step of this year. This is why we asked wm.mediapro for<br />
a documentation that captures this milestone,” marketing<br />
manager Karoline Wolf says. You can see the respective video<br />
when clicking on the picture. More information on<br />
the drilling line can also be found in the first issue of <strong>LB</strong><br />
<strong>Plus</strong>.<br />
Photo credits: wm.mediapro GmbH<br />
Lebo GmbH<br />
Management: Maximilian Löhr (chairman of the<br />
board), Burkhard Hessing, Andreas Rogall<br />
Händelstraße 15 • 46395 Bocholt • Germany<br />
Tel.: +49 28 71 / 9 50 31 00<br />
Fax: +49 28 71 / 9 50 31 09<br />
Email: mail@lebo.de<br />
www.lebo.de
64 65<br />
« 1 Project - 3 Films»<br />
▶ Clean and with a clear message: The first film about the mall<br />
For your information:<br />
the logistics mall<br />
The logistics mall is the first independent software as a<br />
service (in short: SaaS) cloud platform for logistics IT –<br />
away from expensive and inflexible in-house <strong>solutions</strong><br />
and to a cloud-based use of the logistics mall. The logistics<br />
mall allows its users to flexibly and exactly map<br />
their business processes.<br />
The logistics mall brings together software and service<br />
providers as well as users in a virtual marketplace. After<br />
the customization, the user only pays for what he really<br />
uses - without initial investments in the infrastructure<br />
required and always based on the latest technologies.<br />
Existing web applications can be easily adapted for the<br />
use in the logistics mall. To guarantee compatibility and<br />
quality, Logata GmbH offers software providers every<br />
support required, such as templates or programming<br />
examples.<br />
Film Nr.1<br />
wm.mediapro realises logistics mall films and<br />
thus shows its comprehensive range of services.<br />
When the managing director of Logata Dirk Meyer contacted<br />
the film-makers, he already had several films in his mind<br />
that show how the mall works, what advantages it offers<br />
and on what innovative processes this virtual marketplace<br />
is based. „We didn‘t want the film to be unexceptional. I had<br />
films in mind that not only deliver the contents, but also get<br />
stuck in your mind. Films that work alone, but that can also<br />
be used in the context of presentations and lectures to optimally<br />
explain the matter,“ Dirk Meyer says.<br />
Project team: mall<br />
IBrainstorming - one of the most important processes,<br />
where the production of powerful films is required and an<br />
essential part of a film-maker’s work. „We intensively studied<br />
the topic first to make sure that we become creative<br />
and get good ideas. Understanding the mall as well<br />
as its advantages and special qualities is essential for the<br />
As a virtual marketplace for logistics software and services,<br />
the logistics mall ensures that applications can<br />
already communicate with each other today. With<br />
standardised business objects we make sure that applications<br />
do not remain isolated. In future, it will also<br />
be possible to use atomic process modules to create<br />
<strong>individual</strong> process chains with the help of the Logistics<br />
Process Designer (LPD).<br />
For more information see: www.logistics-mall.com
66 67<br />
development of a good film,“ production manager Peter<br />
Wecking explains. The team consisting of him, Torsten<br />
Hänsch and Niklas Bußmann spent several hours in the<br />
conference room, where they developed and discarded<br />
ideas before thinking in another direction while always<br />
focusing on the requirements of the customer – with success.<br />
„We wanted the first film to get stuck in the peoples‘<br />
minds. Good, powerful images, a distinctive voice and<br />
the message: We take many things for granted. We often<br />
don‘t realise what clever ideas it takes to get simple things<br />
working. We put all of that into a clear film and build a<br />
bridge to the mall,“ explains Torsten Hänsch who wrote<br />
the text for the professional speaker and put together the<br />
matching images, sounds and music. Here, we have only<br />
delivered the idea, the framework. The images were taken<br />
from a provider of stock images,“ Hänsch explains.<br />
Animation: The BUS system<br />
While the project team was developing the first film,<br />
another group was already working on an animation that<br />
should explain the BUS system as the basis of the mall:<br />
film 2. The animation clearly shows how the mall works.<br />
Individual elements, such as the user portal in which all<br />
customer information is stored, and the selected software<br />
packages obviously exchange information through the<br />
gateway. „The aim of this project was to make something<br />
purely virtual visible and comprehensible. I have chosen<br />
▶Acting, tracking and animations: Film 3<br />
▶ An animation explains the BUS system<br />
Film Nr.3<br />
Film Nr.2<br />
clear forms and the movement of the <strong>individual</strong> elements<br />
shows the variability,“ explains Frederik Syberg who created<br />
the animation. In combination with good music and<br />
an off-text in plain language written by Torsten Hänsch,<br />
he created a one-minute film. „I‘m very satisfied with the<br />
result. This animated film allows you to quickly and easily<br />
explain how the system works,“ says Meyer.<br />
Actors wanted: Film 3<br />
The shooting of the third film of the project also required<br />
standard camera equipment, light and actors. „The basic<br />
idea for this film came from our customer Dirk Meyer.<br />
He wanted to show the difference between daily business<br />
operations done with the mall and those done without.<br />
On the basis of this idea, we then developed the script<br />
in close cooperation. So in fact, we wanted to have two<br />
similar films in one – the first one without the mall and<br />
the second one with the mall,“ production manager Peter<br />
Wecking explains. They have been working on the script<br />
for weeks, and in close cooperation with the marketing<br />
manager of <strong>LB</strong> GmbH Emilia Balda who accompanied the<br />
shooting. The film was shot at different locations within<br />
the group of companies. Employees took over the role of<br />
actors and had to be briefed accordingly. This huge effort<br />
usually cannot be seen in the film afterwards. Moreover,
68 69<br />
the shooting locations were prepared and everything had<br />
to be in the right place – from the biro through to the<br />
crease in the shirt nothing was left to chance. The crew set<br />
the lights, operated camera and sliders for camera movement<br />
while also monitoring the shots on a screen.<br />
▶ Easy and fast information<br />
After two days of shooting, they had everything in the<br />
can. Each scene was repeatedly shot – the position of the<br />
camera was repeatedly changed to make sure that they<br />
can choose the perfect shoot and switch the perspective<br />
during one scene in the post production. „This is how the<br />
final version of the film was developed in a few days – and<br />
without a speaker,“ production manager Peter Wecking<br />
explains. „In the post production, Torsten Hänsch, Niklas<br />
Bußmann and Thomas Reiser added carefully selected<br />
music and integrated important keywords in a modern<br />
way using tracking,“ Wecking says.<br />
The films in action<br />
„I‘ve already used the films for presentations. They make<br />
it easier for me to explain the matter in an interesting, comprehensible<br />
and modern way. Moreover, the films have<br />
gone down well with my target audience so far,“ Dirk Meyer<br />
sums up.<br />
For the wm.mediapro team, large projects that rope in the<br />
entire team and that often last several months always represent<br />
an interesting challenge. Wecking: „It was just great to<br />
have the possibility to approach a subject with three different<br />
kinds of films. This allows you to show your skills.“<br />
Contact<br />
Photo credits: Screenshot „Young girl with balloon“: www.istockphoto.com;<br />
VIA Films/wm.mediapro GmbH<br />
www.google.de/maps<br />
wm.mediapro GmbH<br />
Managing director: Ann-Kathrin Löhr<br />
Schlavenhorst 88a ∙ 46395 Bocholt • Germany<br />
Tel.: +49 1 73 / 2 82 71 34<br />
Email: ann-kathrin.loehr@wm-mediapro.de<br />
www.wm-mediapro.de
70 71<br />
« wm.mediapro accompanies<br />
start of Fehrenkötter test »<br />
About the Company:<br />
▶ Joachim Fehrenkötter<br />
The forwarder Fehrenkötter is carrying out a longterm<br />
test with seven different long-distance trucks.<br />
A camera crew of wm.mediapro GmbH was also<br />
present for the kick-off. Managing partner Joachim<br />
Fehrenkötter and production editor Torsten Hänsch told us<br />
what those tests are about and how the cooperation between<br />
Fehrenkötter Transport & Logistik and wm.mediapro<br />
was like.<br />
<strong>LB</strong> <strong>Plus</strong>: Mr Fehrenkötter, why do you regularly carry out<br />
such consumption tests?<br />
Joachim Fehrenkötter: The tests help us to see which product<br />
of different commercial vehicle manufacturers meets<br />
the requirements of our fleet. Each fleet manager is of course<br />
convinced of „his own“ brand and every commercial vehicle<br />
▶ Torsten Hänsch<br />
manufacturer surely focuses on the advantages of the own<br />
and the disadvantages of other brands. Those tests give us<br />
a neutral position to decide on what vehicles suit our fleet<br />
best. This is really exciting, but also requires a lot of work.<br />
<strong>LB</strong> <strong>Plus</strong>: How were wm.mediapro and thus the moving<br />
images integrated into this test?<br />
Joachim Fehrenkötter: The test included a separate comparison<br />
of fuel consumption. Here, it was very important for us to<br />
capture the meticulous work and to have it available for future<br />
presentations.<br />
<strong>LB</strong> <strong>Plus</strong>: Were there any special challenges during the<br />
shooting, Mr Hänsch?<br />
Torsten Hänsch: Beside some takes on the company grounds,<br />
we also wanted to film the trucks on the road.<br />
As one of the leading agricultural machinery and vehicle<br />
logistician in Europe, Fehrenkötter Transport &<br />
Logistik GmbH is working for most of the manufacturers<br />
and sales companies of agricultural engineering,<br />
transporters and trailers throughout Europe. Beside<br />
specialised industry <strong>solutions</strong> for agricultural machinery<br />
transports, vehicle transports and special transports,<br />
we offer a large number of logistics services<br />
that range from interim storage to the outsourcing<br />
of complete departments. As a second main pillar,<br />
Fehrenkötter Personaldienstleistungen GmbH has<br />
been offering its customers reliable personnel placement<br />
and temporary employment <strong>solutions</strong> since<br />
2002. The family business founded in 1929 employs<br />
about 600 employees. Apart from the headquarters in<br />
Landbergen, Münsterland, the company has subsidiaries<br />
in Nürtingen (Baden-Württemberg), Gütersloh,<br />
Ibbenbüren Warendorf and Senden. Our fleet consists<br />
of 180 own trucks for the transport of loads as well<br />
as agricultural machinery and vehicles of all kinds. At<br />
peak times, we use a further 150 vehicles from external<br />
carriers for our customers.<br />
www.fehrenkoetter.de<br />
Fehrenkötter Transport & Logistik GmbH
72 73<br />
We had already known the test track in the run-up to the test<br />
and so we had looked for positions along the route where we<br />
could film the trucks best. Every minute counted and so we<br />
had to quickly set up the camera to be ready when the vehicles<br />
arrived and to quickly pack it away and change the position<br />
afterwards. Filming the weighing and filling up of the vehicles<br />
on the company grounds required our full concentration, too,<br />
because you cannot just repeat a filling process for the camera.<br />
<strong>LB</strong> <strong>Plus</strong>: Why do you think moving images are important<br />
and helpful?<br />
Joachim Fehrenkötter: Humans are visual learners. The saying<br />
„A picture is worth a thousand words“ speaks for itself.<br />
Commercial vehicles in particular have many emotional aspects<br />
that we wanted to emphasize with powerful images<br />
by wm.mediapro.<br />
Torsten Hänsch: The right camera set-up, a beautiful incidence<br />
of light, precise cutting and the right music to underline<br />
the facts - this is how we brought out the emotional<br />
aspects during the postproduction.<br />
<strong>LB</strong> <strong>Plus</strong>: How did the cooperation with wm.mediapro begin?<br />
Joachim Fehrenkötter: wm.mediapro GmbH supports<br />
the DocStop project, a project that offers medical assistance<br />
during transport operations. I‘m the chairman of the<br />
association behind DocStop. This is how we got in contact.<br />
During the shooting of the DocStop image film, we<br />
were impressed by the professionalism and friendliness of<br />
the team.<br />
▶ Another project wm.mediapro is involved in: DocStop<br />
▶ Ready to be tested: The trucks on the company grounds<br />
<strong>LB</strong> <strong>Plus</strong>: Do you plan other joint projects?<br />
Joachim Fehrenkötter: After DocStop, this test and a joint<br />
film project with wm.mediapro and Daimler, we definitely<br />
want to make a film about our driver‘s handbook.<br />
We believe that new drivers will rather watch the complete<br />
film than reading our 50-page handbook.<br />
<strong>LB</strong> <strong>Plus</strong>: Thank you very much.<br />
Photo credits: Fehrenkötter/wm.mediapro GmbH<br />
Contact<br />
www.google.de/maps<br />
wm.mediapro GmbH<br />
Managing director: Ann-Kathrin Löhr<br />
Schlavenhorst 88a ∙ 46395 Bocholt<br />
Tel.: +49 1 73 / 2 82 71 34<br />
Email: ann-kathrin.loehr@wm-mediapro.de<br />
www.wm-mediapro.de
1951<br />
74 75<br />
« The early years: From a one-man business<br />
to a freight forwarding company »<br />
1952<br />
1955<br />
1951 - 1958<br />
the building rather resembled a small shed,” Löhr describes. He<br />
talks about the nucleus of the company.<br />
The successful development continued and soon the first<br />
transhipment facilities were built on a leased area of the German<br />
Federal Railway. Opposite to the Siemens premises, a small<br />
office building of 60 square metres and a transhipment point of<br />
approximately 300 square metres were created. Here, you can<br />
still find one of the logistics locations of the group of companies.<br />
“There also was an end-loading ramp that was not only used for<br />
day-to-day operations, but also for loading cattle when a circus<br />
came into town or when there was a funfair. At that time, the<br />
animals were still brought from one place to the other by train,”<br />
Hans-Wilhelm Löhr explains.<br />
1956<br />
1958<br />
We meet Hans-Wilhelm Löhr,<br />
shareholder of <strong>LB</strong> GmbH and eldest<br />
son of the company founder<br />
Hans-Hubert Löhr, in his office on<br />
Gut Baarking where the headquarters of the group<br />
are located. Today, more than 800 employees are<br />
working for the company.<br />
In 1951, Hans-Hubert Löhr started the business<br />
as a one-man operation. “In the early stages, the<br />
company was run by my father alone. He did the<br />
first businesses from the private flat of my grandfather,”<br />
Hans-Wilhelm Löhr explains. There was for<br />
instance a customer who posted a shipment of<br />
500 kg and the company founder then organised<br />
his partners and contacts by phone to get the delivery<br />
to its destination.<br />
One year after the foundation of his company<br />
called Westmünsterland Spedition, Hans-Hubert<br />
Löhr already took on his first employee.<br />
1955 – the first registered office<br />
During the first years, the number of employees<br />
continued to grow. Business was doing well. “The<br />
desk in my grandfather’s flat had soon become<br />
too small and so my father rented the first offices<br />
where the goods depot of Bocholt was located later.<br />
At that time, there was no dispatch facility and<br />
The late 1950s – 40 employees<br />
and the “Villa Hügel”<br />
In 1956, during the time of the bourgeois-democratic revolution<br />
in Hungary, many Hungarians who fled from the unrest<br />
in their home country came to Bocholt. “They lived in a camp<br />
in the city forest,” Löhr remembers. “They were really nice guys<br />
that I also knew from school.” At that time, Hans-Hubert Löhr<br />
bought an office cabin from the former VW factory that had<br />
stood in Peenemünde on the Baltic Sea before. The previously<br />
built office building had already become too small. Among the<br />
refugees, there were many well-trained engineers, architects and<br />
craftsman who were hired on the spot to rebuild the office cabin<br />
in Bocholt. Löhr: “I can clearly remember it. The new building<br />
was made of wood, painted white and stood on a tiny hill. There<br />
were roses planted all around it and many people called the<br />
house “Villa Hügel”.” In 1958, Hans-Hubert Löhr already employed<br />
40 people and the first wagon of break bulk cargo went from<br />
Bocholt to Hamburg.<br />
Photo credit: <strong>LB</strong> GmbH archive
76 77<br />
« One day in the life of... »<br />
... Maike Schmeing and Vanessa Aders, apprentices<br />
Eight o’clock<br />
08:00 a.m. – Each working day of Maike and Vanessa starts<br />
with a look into the mailbox. “On some days, we do have<br />
a lot of emails. The mails are read and answered as fast as<br />
possible,” explains Maike who is also responsible for the<br />
email inbox of her department.<br />
08:30 a.m. – It’s time for Vanessa to deal with the key figures<br />
of the day. Each day, the apprentice determines those<br />
guide values and makes them available for the employees.<br />
Half past eight<br />
Nine o’clock<br />
09:00 a.m. – Each day at nine o’clock, the employees and<br />
apprentices meet for the “Office Floor”. “The employees of<br />
the sales and administration department meet in a central<br />
conference room to discuss single processes and problems<br />
that may have come up and to find possible <strong>solutions</strong>,”<br />
Vanessa explains.<br />
Maike Schmeing and Vanessa Aders are apprentices at Lanfer Systemhaus. Maike started her apprenticeship in<br />
August 2014, Vanessa one year before in August 2013. Since they started their apprenticeships, both of them<br />
have supported the single departments of the IT service provider. When they have completed their apprenticeships,<br />
they’ll be office management assistants.<br />
“During our apprenticeship, we go through all departments, ranging from internal sales, via financial accounting<br />
through to administration. In this way, we get to know each field of work, which helps us to better assess our<br />
strengths and personal preferences,” explains Vanessa Aders who, in the last year of training, feels most at home in<br />
the administrative department. “I have already been working in the internal sales department and I’m keen to know<br />
how it will be like in the other departments,” Maike Schmeing says. Twice a week, the two are in school and when<br />
they are in the apprenticing company, there’s a lot to do for them. We spent a day with the apprentices.<br />
Half past nine<br />
09:30 a.m. – Most of the morning, Maike deals with everything<br />
important for the internal sales department. She<br />
writes quotations, updates Excel lists to ensure a perfect<br />
overview in all areas and she is also responsible for order<br />
creation – everything in close consultation with her trainer<br />
Peter Zimmermann. In the office next-door, Vanessa prepares<br />
bills to be made out using the respective accounting<br />
programme and deals with the post of the day. Before her<br />
lunch break, Vanessa also proves and assigns purchase invoices.
78 79<br />
▶ In 2016, Vanessa Aders will<br />
complete her apprenticeship<br />
▶ The apprenticeship of Maike<br />
Schmeing ends in summer 2017<br />
Three o’clock<br />
03:00 p.m. – Manager Peter Tiemann asked Maike for her<br />
assistance. “This is just one reason why the morning maintenance<br />
of the Excel lists is so important. With the data collected,<br />
I can provide the sales department with all comparative<br />
figures – which I will list now,” Maike says and sets to work.<br />
Quarter past four<br />
04:15 p.m. – Before Maike and Vanessa can call it a day, they<br />
take care of the outgoing mail and bring all verified invoices<br />
to the financial accounting department. “The financial accounting<br />
department is on the floor above, which is also<br />
where all outgoing mail is collected. We always take turns<br />
doing this,” Vanessa explains and adds with a smile: “Today,<br />
it’s Maike’s turn.”<br />
One o’clock<br />
01:00 p.m. – In the early afternoon, Maike is busy ordering<br />
goods. “The services provided by Lanfer Systemhaus also include<br />
the setting up of complete workplaces. Ranging from<br />
computers via printers through to mice, the customer gets<br />
everything from our company,” the apprentice explains.<br />
At the same time, Vanessa heads off to the Open Innovation<br />
Center. The so-called OIC offers a multifunctional conference<br />
room with a wall consisting of nine high-resolution<br />
screens. “The OIC is located on Gut Baarking – in the headquarters<br />
of <strong>LB</strong> GmbH – which is only a few minutes walk from<br />
our offices on Schlavenhorst,” Vanessa explains. As soon as<br />
she has arrived, she prepares the room for a meeting: She<br />
moves and sets the tables, makes some coffee and organises<br />
some other drinks. Vanessa: “The meeting will start right<br />
away, which is why I’ll also switch on the PC and prepare the<br />
wall for the presentation.”<br />
Half past four<br />
Contact<br />
Lanfer Systemhaus GmbH & Co. KG<br />
04:30 p.m. – Time to go home. After all tasks of the day are<br />
done, the two leave the office and go home.<br />
Apprentices: Vanessa Aders & Maike Schmeing<br />
Schlavenhorst 88a • 46395 Bocholt • Germany<br />
Tel.: +49 28 71 / 2 34 63 17 • Tel.: +49 28 71 / 2 34 63 15<br />
Email: vanessa.aders@lanfer-systemhaus.de • maike.schmeing@lanfer-systemhaus.de<br />
www.lanfer-systemhaus.de<br />
Photo credits: Torsten Hänsch
80<br />
« Imprint »<br />
It’s all in the mix –<br />
we know the recipe<br />
Head of Marketing Editor Graphic Artist<br />
Emilia Balda<br />
Tel.: 0 28 71 / 2 34 63 53<br />
Fax: 0 28 71 /23 46 43 53<br />
E-Mail: emilia.balda@logata.com<br />
Lisa Fastring<br />
Tel.: +49 28 71 / 23 82 03 20<br />
Fax: +49 28 71 /2 19 27 99 93<br />
Email: lisa.fastring@wm-mediapro.de<br />
Louisa Kampshoff<br />
Tel.: 0 28 71 / 2 34 63 56<br />
Fax: 0 28 71 / 23 46 43 56<br />
E-Mail: louisa.kampshoff@logata.com<br />
Publisher:<br />
Editors:<br />
Head of Marketing:<br />
Editor:<br />
Graphic Artist:<br />
Pictures:<br />
Logata GmbH<br />
Hans-Wilhelm Löhr,<br />
Matthias Löhr (v.i.S.d.P.)<br />
Emilia Balda<br />
Lisa Fastring<br />
Louisa Kampshoff<br />
detailed photo credits can<br />
be found in the corresponding<br />
article<br />
Logata Digital Solutions GmbH<br />
Schlavenhorst 88a<br />
46395 Bocholt • Germany<br />
Tel.: 0 28 71 / 2 34 63 50<br />
Fax: 0 28 71 / 23 46 43 50<br />
E-Mail: emilia.balda@logata.com<br />
www.logata.com<br />
The diverse team