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The magazine of <strong>LB</strong> GmbH<br />

The <strong>LB</strong> group:<br />

<strong>Combining</strong> <strong>competences</strong> –<br />

<strong>creating</strong> <strong>individual</strong> <strong>solutions</strong><br />

Issue 02 | 2015<br />

www.lbgmbh.com


2 3<br />

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imagine. For this, different channels are used: The online magazine is distributed via our website, email, as well<br />

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Contact<br />

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4 5<br />

« editorial »<br />

« contents »<br />

A new generation: <strong>LB</strong> GmbH prepares for business succession.............................................................................06<br />

“An continuous process” – the value-added system of <strong>LB</strong> GmbH”................................................................10<br />

Welcome – <strong>LB</strong> GmbH welcomes the specialists of tomorrow.........................................................................14<br />

32nd International Supply Chain Conference A World in Motion.................................................................16<br />

„What Germany must do today to stay good” – MIT business lunch in the OIC..................................20<br />

Everything from one source....................................................................................................................................................24<br />

Enjoy a Moods tomorrow – our common challenge!................................................................................................26<br />

WM GROUP – what belongs together now grows together.................................................................................32<br />

Logata Digital Solutions GmbH – Digital <strong>solutions</strong> for Industry 4.0....................................................................33<br />

Logistics Day 2015: Logistics is infrastructure..................................................................................................................34<br />

Hans-Wilhelm Löhr<br />

Maximilian Löhr<br />

Ann-Kathrin Löhr<br />

Matthias Löhr<br />

wps in a new design – Lanfer Systemhaus presents innovations.......................................................................38<br />

Dear customers, partners,<br />

prospects and colleagues<br />

A ground-breaking step towards Industry 4.0.................................................................................................................40<br />

Our latest issue of the interactive <strong>LB</strong> <strong>Plus</strong> magazine can be accessed<br />

online via many different channels including several<br />

websites, email and social networks as well as different platforms.<br />

For us, the <strong>LB</strong> <strong>Plus</strong> magazine represents up-to-date, digital information.<br />

The orientation of <strong>LB</strong> GmbH and its divisions Logistics, Production,<br />

Information Technologies and Moving Images towards<br />

the digitalisation in connection with Industry 4.0 is in full flood<br />

and represents the major thread running through the contents<br />

of this <strong>LB</strong> <strong>Plus</strong> issue.<br />

Shareholders, managers and employees are absolutely determined<br />

to strengthen and expand Industry 4.0 within the<br />

group, but primarily for the benefit of our customers.<br />

By merging companies within the divisions, we have achieved<br />

greater transparency with regard to our public image and implemented<br />

numerous value-adding standardizations within<br />

the group.<br />

The shareholders, managers and employees are particularly<br />

pleased about the introduced business succession within the<br />

<strong>LB</strong> group. For us, this primarily means continuity and securing<br />

the company’s future.<br />

We want to wish you, the managers and our employees good<br />

luck for the time of the digital revolution.<br />

We thank you for your loyalty.<br />

Hans-Wilhelm Löhr<br />

Ann-Kathrin Löhr<br />

Maximilian Löhr<br />

Matthias Löhr<br />

News from Lanfer Automation GmbH & Co. KG..............................................................................................................44<br />

eWatch: LogAgency offers customers transparency...................................................................................................48<br />

Even more security for data exchange: LogAgency offers electronic invoice<br />

exchange in ZUGFeRD format................................................................................................................................................50<br />

Le‘Mac -22 storeys equipped by LEBO...........................................................................................................................52<br />

Istanbul: An apartment building equipped with LEBO doors ........................................................................58<br />

Interesting discussions, fine food and entertainment for the little ones:<br />

The summer party of LEBO....................................................................................................................................................62<br />

The drilling line: a documentation....................................................................................................................................63<br />

1 Project - 3 Films.........................................................................................................................................................................64<br />

wm.mediapro accompanies start of Fehrenkötter test........................................................................................70<br />

The early years: From a one-man business to a freight forwarding company.......................................74<br />

One day in the life of... ..............................................................................................................................................................76<br />

Imprint................................................................................................................................................................................................80


6 7<br />

« A new generation: <strong>LB</strong> GmbH<br />

prepares for business succession »<br />

▶ From left to right: Matthias Löhr, Nicola Löhr, Ann-Kathrin Löhr,<br />

Felix Löhr, Mareen Löhr, Maximilian Löhr, Hans-Wilhelm Löhr<br />

Ann-Kathrin and Maximilian Löhr have already been working in the ranks<br />

of the shareholders for years – in addition to their work as managing<br />

directors in the group of companies. However, in the following years, the<br />

focus will be shifted gradually.


8 9<br />

▶ The headquarters of <strong>LB</strong> GmbH in Bocholt<br />

A new shareholder:<br />

Felix Löhr<br />

Ann-Kathrin Löhr<br />

Maximilian Löhr<br />

Beside Maximilian and Mareen Löhr, Frank Löhr is now<br />

also presented in the ranks of the shareholders as the son<br />

of Hans-Wilhelm Löhr.<br />

After receiving the vocational baccalaureate diploma, the<br />

21-year old man from Bocholt successfully completed<br />

his training as industrial business management assistant.<br />

Now Felix Löhr is studying General Management in Cologne.<br />

The shareholders of <strong>LB</strong> GmbH have decided to secure<br />

the future of the <strong>LB</strong> GmbH group within a reasonable<br />

period of time and so Maximilian and Ann-Kathrin<br />

Löhr will be more and more involved in the discussions<br />

about the development and familiarized with the fate<br />

of the group of companies,” the representatives of the shareholders<br />

Hans-Wilhelm Löhr and Matthias Löhr explained. An<br />

exciting task. While the eldest daughter of Matthias Löhr will<br />

focus on human resources development and added value,<br />

her cousin and son of Hans-Wilhelm Löhr will be responsible<br />

for the areas Finances and Sales/Marketing. Together, they<br />

will commit themselves to the corporate strategy. Maximilian<br />

Löhr still is the chairman of the management board of<br />

Lebo GmbH. However, he recently got support from Burkhard<br />

Hessing and Andreas Rogall who join his position as a<br />

managing director.<br />

Ann-Kathrin Löhr still is and will remain managing director of<br />

WM-Logistik, Logata and wm.mediapro.<br />

• born: 14.12.1980 in Bocholt<br />

• in the company since: 01.09.2009<br />

• previous achievements: 2-year long stays abroad in England,<br />

Spain and the Netherlands with language certificates;<br />

Economics, Philosophy and Cultural Studies in Witten-Herdecke;<br />

foundation and management of the consulting<br />

company Löhr & Prym.<br />

• Aims: To keep the mind nimble.<br />

www.google.de/maps<br />

Contact<br />

• born: 25.05.1982 in Bocholt<br />

• in the company since: 01.05.2009<br />

• previous achievements: training as a bank clerk with<br />

Volksbank Münster eG, trainee with the logistics group<br />

Kühne+Nagel (Hamburg und Toronto, Canada), Studies at<br />

the German Academy for Foreign Trade & Logistics in Bremen<br />

(with a focus on international business), trainee with<br />

HSH Corporate Finance in Hamburg, area management as<br />

sistant at BLG Logistics in Bremen<br />

• Aims: Continuity<br />

<strong>LB</strong> GmbH<br />

Photo credits: wm.mediapro GmbH<br />

Contact person: Ann-Kathrin Löhr,<br />

Maximilian Löhr<br />

Am Gut Baarking 21 • 46395 Bocholt<br />

Tel.: +49 28 71 / 28 94 11<br />

Fax: +49 28 71 / 28 94 10<br />

Email: info@lbgmbh.com<br />

www.lbgmbh.com


10 11<br />

«“An continuous process” –<br />

the value-added system of <strong>LB</strong> GmbH”»<br />

the managing directors of the <strong>individual</strong> companies,” explains<br />

shareholder Ann-Kathrin Löhr who is responsible for<br />

the subject of added value.<br />

All concepts and measures focus on the top priority: to<br />

sustainably safeguard the company’s existence. “For this,<br />

the shareholders determined the corporate strategy for the<br />

following years and informed the managers of the <strong>individual</strong><br />

companies. In a joint workshop, they then developed<br />

and passed a consistent management style,” says Löhr.<br />

Training at all levels<br />

One of the first measures was the training of all employees<br />

in 5S. The 5S tool is a systematic method to organize<br />

the workspace in such a way that the employees can optimally<br />

focus on value-adding activities and thus prevent<br />

a waste of time. The 5 S’ stand for sort, set in order, shine,<br />

standardize and sustain. The employees from all areas of<br />

the group of companies got to know this method during<br />

one-day workshops before being able to implement this<br />

tool in everyday working life.<br />

“In the first half of 2015, we have introduced the next<br />

step in the area of added value,” Ann-Kathrin Löhr explains.<br />

“Team and project managers from the <strong>individual</strong> departments<br />

took part in a shop floor workshop. For this, we<br />

invited experts of LMX Business Consulting – just like for<br />

the 5S trainings. The idea of “shop floor” offers a transparent<br />

organization, a better overview for all employees and<br />

is said to guarantee a continuous improvement process<br />

thanks to permanent reflection. The responsible employees<br />

of the different departments have thus developed<br />

and implemented their <strong>individual</strong> shop floor concepts.<br />

▶ Shareholder Ann-Kathrin Löhr during a<br />

lecture of an added value workshop<br />

▶ Shareholder Maximilian Löhr supports the<br />

value-added system of <strong>LB</strong> GmbH<br />

Since 2013, <strong>LB</strong> GmbH and its employees have been<br />

working on pursuing a common objective. This<br />

value-added system is based on the foundation of<br />

the temple that was developed in 2013: The values<br />

of the Löhr family. Confidence, passion, self-responsibility<br />

and modesty are key words that describe the self-image of<br />

the Löhr family.<br />

“Based on this foundation, we have worked out the pillars<br />

of our so-called temple together with the management or<br />

“Confidence, passion, self-responsibility<br />

and modesty are key words that describe<br />

„<br />

the self-image of the Löhr family


12 13<br />

▶ Regular workshops in the OIC<br />

Löhr: “The different companies and departments have<br />

different shop floor concepts that are continuously developed<br />

further. Moreover, we have implemented three control<br />

loops that guarantee best value-adding communication.”<br />

These techniques and methods allow each employee to<br />

contribute to the big picture with <strong>individual</strong>ly defined aims<br />

in their specific area of responsibility – the safeguarding of<br />

the company’s existence. “Everything is based on the bottom-up<br />

strategy. The employees – that is to say every single<br />

one – are our greatest potential. In a value-adding company,<br />

they are fully involved and allowed to make decisions.<br />

We always aim at employing everyone according to their<br />

strengths and this is why every single employee can and<br />

should make a contribution,” Ann-Kathrin Löhr records.<br />

“ Everyone<br />

can and should<br />

make a contribution<br />

„<br />

▶ The process of a CIP project<br />

The value-added system of <strong>LB</strong> GmbH is constantly growing<br />

and further developed. Löhr: “Thanks to the awareness<br />

and will to constantly question oneself and reflect<br />

ones measures, there will be no standstill, which secures<br />

the further development of the single employees in their<br />

areas of responsibility and with that the development of<br />

the whole company.”<br />

Photo credits: <strong>LB</strong> GmbH<br />

Contact<br />

www.google.de/maps<br />

<strong>LB</strong> GmbH<br />

Contact person: Ann-Kathrin Löhr<br />

Schlavenhorst 88a ∙ 46395 Bocholt ∙ Germany<br />

Tel.: +49 28 71 / 28 94 11<br />

Fax: +49 28 71 / 28 94 10<br />

Email: ann-kathrin.loehr@lbgmbh.com<br />

www.lbgmbh.com


14 15<br />

« Welcome – <strong>LB</strong> GmbH welcomes<br />

the specialists of tomorrow»<br />

▶ Melanie Wolbring and the new apprentices<br />

Congratulations!<br />

In the last few months, a large number of young<br />

people have successfully completed their apprenticeships<br />

in the group of companies.<br />

Hendrick Dünck and Florian Frerk will continue<br />

their work as warehouse logistics specialists for<br />

WM-Logistik at the location on Hindenburgstraße.<br />

Lucas Jens Hochstein successfully completed his<br />

apprenticeship as IT specialist for system integration<br />

and was taken on by the apprenticing company.<br />

Simon Hochstein also completed his apprenticeship<br />

as warehouse logistics specialist and will<br />

make his way outside the group<br />

After completing his apprenticeship as IT specialist<br />

for application development, Christian<br />

Bückemeyer will start a full-time study programme<br />

and continue to temporary work for his apprenticing<br />

company.<br />

Thomas Reiser will continue to work for<br />

wm.mediapro as a media designer for images and<br />

sound.<br />

After successfully completing her apprenticeship<br />

as a media designer for digital and print media,<br />

Louisa Kampshoff works in the marketing department<br />

of Logata GmbH..<br />

Things have changed. While it was still a real challenge<br />

to find the right apprenticeship position a few<br />

years ago, there are now more positions available<br />

than there are young people looking for apprenticeships.<br />

“From the apprentice’s point of view, the apprenticeship<br />

market has improved and now offers more chances<br />

than ever before,” federal minister Johanna Wanka says during<br />

the presentation of the 2015 National Report on Vocational<br />

Education & Training.<br />

14 apprentices start their working life<br />

With the start of the new year of apprenticeship, <strong>LB</strong> GmbH<br />

is happy to welcome numerous young people to the group<br />

of companies and to successfully fill all positions.<br />

This year, too, the shareholders of <strong>LB</strong> GmbH welcomed the<br />

new apprentices personally, gave them an understanding<br />

of the company’s structures and explained them the values<br />

of the Löhr family at the start of their apprenticeships.<br />

“We are happy to see how many young people decided to<br />

make their apprenticeship in our company. We wish them<br />

every success for their apprenticeships in the different divisions<br />

of <strong>LB</strong> GmbH,” personnel officer Melanie Wolbring<br />

says.<br />

www.google.de/maps<br />

Contact<br />

Photo credits: <strong>LB</strong> GmbH<br />

<strong>LB</strong> GmbH<br />

Contact person: Melanie Wolbring<br />

Am Gut Baarking 21 • 46395 Bocholt • Germany<br />

Tel.: +49 28 71 / 28 9412<br />

Fax: +49 28 71 / 28 9410<br />

Email: melanie.wolbring@lbgmbh.com<br />

www.lbgmbh.com


16 17<br />

« 32nd International Supply<br />

Chain Conference A World in Motion »<br />

▶ Atmospheric photograph of the 31st International Supply Chain Conference in Germany<br />

An exciting challenge<br />

Since February 2015, Melanie Wolbring has been working<br />

as a human resources manager at <strong>LB</strong> GmbH.<br />

She already started her career in the group with her<br />

apprenticeship in marketing communications at wm.tv<br />

GmbH as well as in the logistics division and at <strong>LB</strong> GmbH<br />

in 2007.<br />

During her work as a management assistant for WM-<br />

Logistik GmbH & Co. KG, Melanie Wolbring has already<br />

been responsible for marketing and human resources<br />

– after one year of work as a personnel officer at WM-<br />

Services GmbH and one year at <strong>LB</strong> GmbH, she is now<br />

responsible for personnel matters in the logistics, IT and<br />

media division. Besides, she works closely together with<br />

the human resources department of Lebo GmbH.<br />

„A October. In the forward to the programme,<br />

World in Motion“ – this is the slogan of this<br />

year’s international supply chain conference<br />

that takes place in Berlin from 28th to 30th<br />

the president of BVL International Prof. Raimund Klinkner<br />

writes: “We have suspected since Galileo Galilei, and known<br />

since Bernard Léon Foucault, that the world is in motion.<br />

But if we look at the world from the perspective of a logistics<br />

manager, we have no need of astrophysics, because it is<br />

the day-to-day job of logistics managers to keep the world<br />

in motion by ensuring constant streams of goods and products.”<br />

There are many good reasons for a journey to Berlin:<br />

Kontakt<br />

twelve main speeches, one panel discussion, 16 special topic<br />

sequences, four workshops and three excursions are waiting<br />

for the participants. Beside the comprehensive information<br />

provided, there is also a gala evening on the first day of the<br />

conference, an after-work party on the second day, an exhibition<br />

and lounges where you have the possibility to talk, to<br />

enter business relationships, as well as to maintain and establish<br />

professional contacts.<br />

“For me personally, it is a real challenge. It is exciting to<br />

put the theory into practice and I’m especially looking<br />

forward on interesting projects in the area of human resources<br />

development – here, we directly started in the<br />

logistics division,” says Wolbring.


18 19<br />

Special Guests: Gabriel –<br />

Kornblum – Obama<br />

To get an insight into economic and geopolitical issues,<br />

BVL has invited three public figures. The vice chancellor of<br />

Germany and Federal Minister for Economic Affairs and Energy<br />

Sigmar Gabriel is going to hold a speech during the opening<br />

event at 11.30 a.m. on 28th October. The guest speaker<br />

on the last day of the conference on 30th October is John C.<br />

Kornblum, a former US ambassador in Berlin. His topic: Germany,<br />

America and the Globally Integrated World. BVL is also<br />

happy to welcome the publicist Dr. Auma Obama, the older<br />

half-sister of America’s President Barack Obama, as a guest of<br />

honour at the gala event on 28th October. The Kenyan woman<br />

is initiator and head of the Sauti Kuu foundation, Powerful<br />

Voices. The foundation wants to give the children of Africa<br />

the possibility to take their fate into their own hands.<br />

Special Topic Sequences and Workshops:<br />

From Impulse to Applications<br />

All 16 special topic sequences are held under the slogan<br />

“A World in Motion”. Four times – one time on Wednesday,<br />

two times on Thursday and one time on Friday – the participants<br />

can choose between sessions under the topics impulse,<br />

turning moment, dynamics and applications. Impulses<br />

mean creative ideas, exemplary <strong>solutions</strong> and pioneering<br />

strategies. Established fields of logistical action undergoing a<br />

process of radical change are discussed under the keyword<br />

“Turning Moment”. Logistics and supply chain management<br />

alone are characterised by dynamics. Often, they have to react<br />

to their rapidly changing environment. Under the slogan<br />

“Dynamics”, the speakers focus on the topics of volatility and<br />

crises, personnel strategies, the response to cyber risks and<br />

the developments in the urban logistics sector.<br />

During the applications sessions, the participants learn<br />

some solid facts about the challenges of the B2C markets,<br />

the B2B markets, the assembly and production or the manufacturing<br />

and process industries – always with a view to<br />

logistical aspects, of course. In addition to the special topic<br />

sequences, the conference also offers workshops that invite<br />

to an intensive exchange between speakers and audience.<br />

These workshops primarily focus on logistical challenges.<br />

They are about design thinking, about the future of dual training,<br />

as well as about the subjects of outstanding bachelor<br />

and master theses.<br />

This year, the number of conference visitors will again be<br />

more than 3000 and the number of exhibitors around 200.<br />

The annual meeting of the German and the international<br />

logistics community promises many new impulses for strategic<br />

planning and solution approaches for professional life.<br />

Conference Programme<br />

Information on the programme can be found online<br />

at www.bvl.de/dlk<br />

Text, photo credits: Bundesvereinigung Logistik (BVL) e.V.<br />

▶ Apart from workshops and excursions, there are<br />

many possibilities for exciting conversations<br />

Contact<br />

www.google.de/maps<br />

<strong>LB</strong> GmbH<br />

Contact person: Bernhard Vogt (WM GROUP)<br />

Am Gut Baarking 21 • 46395 Bocholt • Germany<br />

Tel.: +49 2 03 / 75 96 73 16<br />

Fax: +49 28 71 / 28 93 40<br />

Email: bernhard.vogt@wm-group.de<br />

www.lbgmbh.com | www.wm-group.de


20 21<br />

« „What Germany must do today to stay<br />

good” – MIT business lunch in the OIC»<br />

▶ The parliamentary secretary of the Ministry of<br />

Finance Jens Spahn during his lecture<br />

▶ Around 60 guests came<br />

to the business lunch<br />

Around 60 guests came to the business lunch of<br />

the CDU Bocholt/Rhede small business association<br />

(MIT) in the Open Innovation Center on “Am<br />

Gut Baarking”. Among the guests: Jens Spahn,<br />

member of the German Bundestag, and Heinrich Welsing,<br />

mayoral candidate for Bocholt.<br />

At first, Ann-Kathrin and Maximilian Löhr presented the<br />

company <strong>LB</strong> GmbH. Together they are already preparing<br />

the succession of their fathers Hans-Wilhelm and Matthias<br />

Löhr and are getting more and more involved in company<br />

affairs. It’s a group of companies that is about to become a<br />

company 4.0. <strong>Combining</strong> <strong>competences</strong>, learning from and<br />

perfectly complementing each other – this is what makes<br />

up <strong>LB</strong> GmbH.<br />

Industry 4.0 – The creation of a new kind<br />

of raw material<br />

The parliamentary secretary of the Ministry of Finance Jens<br />

Spahn also talked about the important and advanced age of<br />

digitalisation during his lecture. According to Mr Spahn who


22 23<br />

▶ Matthias Löhr greets the guests in the Open Innovation Center<br />

▶ Heinrich Welsing presents his plans and<br />

aims for the office of mayor<br />

was born in Ahaus, all data that is made available online and<br />

exchanged via the Internet creates a new raw material. And<br />

yet there are numerous companies that don’t know how to<br />

benefit from it – we cannot imagine a life without facebook,<br />

Twitter and Co. “Having a website cannot be called digitalisation,”<br />

Jens Spahn says.<br />

Of course, the CDU politician also discussed current topics<br />

that are moving Germany and the world at present.<br />

The treatment of refugees in our country, the still prevailing<br />

shortage of skilled workers and the idea of a flexible pension<br />

scheme were also topics of his lecture.<br />

His party colleague Heinrich Welsing took the opportunity<br />

shortly before the election to tell the local companies more<br />

about his plans and aims for the office of mayor in Bocholt.<br />

Photo credits: <strong>LB</strong> GmbH<br />

www.google.de/maps<br />

Contact<br />

<strong>LB</strong> GmbH<br />

Contact person: Ann-Kathrin Löhr<br />

Schlavenhorst 88a ∙ 46395 Bocholt<br />

Tel.: +49 28 71 / 28 94 11<br />

Fax: +49 28 71 / 28 94 10<br />

Email: ann-kathrin.loehr@lbgmbh.com<br />

www.lbgmbh.com


24 25<br />

« Everything from one source »<br />

▶ Individual logistics <strong>solutions</strong><br />

together,” Ilya Zelin says. Hansa alone has already had customers<br />

in more than 60 countries of the world. With the merger<br />

of the companies into the Oras Group, the company’s reach<br />

continues to grow and with that the requirements on the logistics<br />

partner. Requirements WM GROUP meets. The variety of<br />

services offered, the <strong>individual</strong> and flexible customization, as<br />

well as the proximity to the customer characterize WM GROUP<br />

as a partner.<br />

Zühal Arpa<br />

Order picker and packer<br />

▶ Quality check before shipment<br />

For 3.5 years now, the company Hansa Metallwerke<br />

AG, that was taken over by the Finnish manufacturer<br />

of sanitary fittings Oras in 2013 and has been<br />

operated under the name Hansa Armaturen GmbH<br />

since then, has been a client of WM GROUP in Duisburg. The<br />

cooperation of the two companies covers the entire portfolio<br />

of the logistics provider. From here, high-quality sanitary<br />

fittings are shipped to specialist shops and fitters all over<br />

the world. Since 1998, WM GROUP is also located at the free<br />

port in Duisburg and since 2012, orders from the company<br />

Hansa are processed here, too. “Hansa specialises in the manufacture<br />

of high-quality sanitary fittings that can only be<br />

purchased from specialist shops or specialist wholesalers,“<br />

site manager Ilya Zelin explains.<br />

Single-source<br />

logistics <strong>solutions</strong><br />

At the start of the cooperation about three years ago,<br />

WM GROUP was only responsible for the picking of goods.<br />

“But then our area of responsibility was complemented<br />

by the business segments packing and returns,” says Zelin.<br />

“Today, we are responsible for all logistics processes of the<br />

Oras Group and its brands Hansa and Oras.”<br />

Individual and<br />

flexible customization<br />

At the location in Duisburg, around 60 employees put<br />

together <strong>individual</strong> combinations depending on the order<br />

and ship them via the postal or the general cargo sector.<br />

In the area of the further processing of goods, single<br />

items and/or raw materials are also <strong>individual</strong>ly combined<br />

in sets before they are shipped. “These are just a few examples<br />

for the <strong>individual</strong> requirements of our customers<br />

that we take into account every day. From the steps mentioned<br />

through to the packaging required, we act in accordance<br />

with the customers’ <strong>individual</strong> requirements and<br />

continuously optimise them in a close cooperation,” the<br />

site manager explains.<br />

A growing partnership<br />

“The implementation of Oras’ goods in Duisburg has been<br />

successful and now both parties are working towards the realisation<br />

of an optimised warehouse and process structure full<br />

of synergies. The Finnish company will also place their trust in<br />

us in future and so we will continue to be the logistics partner<br />

of the group. With this step, we are able to strategically grow<br />

www.google.de/maps<br />

Photo credits: WM GROUP GmbH<br />

Contact<br />

Fatma Sahin<br />

Helper<br />

Marco Buszta<br />

Apprentice for warehouse logistics specialist<br />

Raphael Terfurth<br />

Apprentice for warehouse logistics specialist<br />

WM GROUP GmbH<br />

Regional Manager (Duisburg | Voerde | Hamminkeln):<br />

Ilya Zelin<br />

Im Freihafen 9 • 47138 Duisburg • Germany<br />

Tel.: +49 2 03 / 75 96 73 14<br />

Fax: +49 2 03 / 75 96 73 40<br />

Email: ilya.zelin@wm-group.de<br />

www.wm-group.de


26 27<br />

« Enjoy a Moods tomorrow –<br />

our common challenge! »<br />

▶ Dannemann tobacco at the location in Velpe<br />

▶ Stored, picked…<br />

▶ …and processed<br />

WM GROUP, Logata,<br />

LogAgency and<br />

wm.mediapro together<br />

at the 2015<br />

transport logistic<br />

Ranging from an own tobacco production for cigarillos<br />

through to the production of high-quality<br />

cigars – Dannemann produces and distributes tobacco<br />

of highest quality. In order to guarantee the<br />

consumers a first-class taste experience, highest quality standards<br />

have been implemented along the entire production<br />

chain – standards the WM GROUP meets every day at the<br />

location in Velpe.<br />

Tobacco – air-conditioning as the main<br />

challenge<br />

The raw material tobacco and the products made of it are<br />

extremely sensitive. The environment in which the products<br />

are stored must not be too warm, too dry or too humid. “You<br />

have to preserve the desired flavour and protect the goods<br />

from spoilage – this is a real challenge we solved together with<br />

our customer,” branch manager Johannes Weyers remembers.<br />

This means that a huge part of the warehouse and picking area<br />

in Velpe is nothing but an oversize humidor that always keeps<br />

the temperature and humidity at a constant and optimum<br />

level. The respective area was already equipped with a costly<br />

air-conditioning system in cooperation with the customer<br />

Dannemann in 2004 and further expanded in 2013. “Based on<br />

the experience gained over the years, we decided two years<br />

ago to implement latest technologies to achieve even better<br />

values,” the branch manager explains.<br />

In close cooperation for<br />

more than 10 years<br />

In 2014, Burger Söhne Holding AG, the company where<br />

Dannemann belongs to, celebrated its 150th anniversary.<br />

More than 55,000 trade visitors from 124 countries<br />

and 2,050 exhibitors from 62 countries showcased<br />

the world of logistics on the exhibition site in Munich.<br />

The importance of the trade fair for the industry<br />

was emphasized by Federal Minister of Transport<br />

Alexander Dobrindt during the inaugural ceremony:<br />

“transport logistic is the world‘s key trade fair for the<br />

entire logistics and supply chain sector.” At the stand<br />

of North Rhine-Westphalia, the logistics provider<br />

WM GROUP showed together with its IT sister companies<br />

Logata and LogAgency and its media sister<br />

wm.mediapro how Industry 4.0 is already implemented<br />

and realised and what potentials there are for the<br />

future. We would like to thank all visitors for the interesting<br />

and informative conversations and are looking<br />

forward to further developing newly established<br />

contacts.<br />

See here for the complete closing report:<br />

http://bit.ly/1LkscUm


28 29<br />

WM GROUP rated as<br />

“preferred” supplier<br />

The company Benning carries out regular supplier<br />

evaluations in order to bring or keep the business<br />

relations to or at the highest possible level,” the company<br />

for electrical engineering and electronics states.<br />

Dannemann Cigarrenfabrik GmbH gets its specially grown<br />

tobacco from origin countries like Brazil and Indonesia – most<br />

of the end products are also produced in Germany. “Every day,<br />

a truck from the production site nearby in Lübbecke arrives<br />

in Velpe. In addition to this, we process one full truck load coming<br />

from Treffurt in Thüringen per week,” says Weyers. And<br />

“process” not only means the mere storage and shipping of<br />

the goods.<br />

“We want to offer our customers the highest possible<br />

added value, which is why we are also involved in the processing,”<br />

the branch manager explains. “This means that we<br />

build and fill so-called sales displays on site. Sales displays<br />

are those units that are decoratively positioned in store to<br />

“You have to preserve the desired flavour<br />

and protect the goods from spoilage – this<br />

is a real challenge we solved together with<br />

our customer.<br />

„<br />

Further training:<br />

Marc Güttler is now a<br />

certified business<br />

economist<br />

WM GROUP was rated in the areas of purchasing, disposition<br />

and quality control/technology for 2014 and<br />

achieved a result of 93.50 per cent. With that, the logistics<br />

provider is among the 33 per cent of suppliers<br />

that achieved the best possible results.<br />

A “preferred” supplier fulfils all essential requirements<br />

for a longstanding cooperation with the company<br />

Benning and is always willing to further develop.<br />

The “preferred” rating is fundamental in order to be<br />

involved in new projects as a development supplier,”<br />

Benning Elektrotechnik und Elektronik GmbH & Co.<br />

KG further states.<br />

“Highest customer satisfaction and best performances<br />

are our daily objective. We really appreciate the<br />

extremely positive rating,” Oliver Niemann of WM<br />

GROUP says.<br />

▶ The high-bay warehouse in Velpe<br />

Marc Güttler has been working for WM GROUP since<br />

August 2009. Back then he successfully completed his<br />

apprenticeship as a warehouse logistics specialist. “During<br />

my apprenticeship I got to know all areas of logistics<br />

ranging from disposition via picking and packing,<br />

goods receipt and forklift truck riding through to the<br />

work at the parcel sorting line,” Güttler remembers.<br />

Marc Güttler has just completed a part-time educational<br />

training as a certified business economist lasting<br />

six semesters. He had visited the business college “Berufskolleg<br />

am Wasserturm” in Bocholt on two evenings<br />

a week and two Saturdays a month before successfully<br />

passing the exams. “For me, further training and development<br />

is of high importance. It is not only good for<br />

me personally, but also offers me better opportunities<br />

within the company,” Marc Güttler explains.


30 31<br />

▶ Customers who order today will receive their goods tomorrow<br />

lers all over the world. However, the number of picks for the<br />

German business alone is impressive. Usually, customers who<br />

place their order today will receive the goods tomorrow!<br />

Forward-looking<br />

In spite of a longstanding successful cooperation and a stable<br />

business, both parties – WM GROUP and Dannemann –<br />

want to permanently increase the quality for end customers.<br />

“We have already been sitting together around a table several<br />

times to analyse our processes,” Weyers reveals. “We constantly<br />

assess each single aspect – ranging from the raw material<br />

through to the end product – to be able to optimize the processes<br />

if necessary and to increase the added value – at all<br />

levels.”<br />

Njomeza Dukellaj<br />

Packer<br />

Aldin Dautovic<br />

Warehouse employee<br />

Photo credits: WM GROUP GmbH<br />

Kevin Barlag<br />

Apprentice as a manager for forwarding and<br />

logistics services<br />

Patrick Liebrand<br />

Apprentice as a warehouse operator<br />

Contact<br />

present the goods. Here, they are newly packed and shipped<br />

ready for sale.”<br />

The fact that WM GROUP currently handles a part of the<br />

production supply for Dannemann shows how trustful the<br />

longstanding cooperation is – even though the branch<br />

manager Johannes Weyers emphasizes that this is only for<br />

a short period of time. “At the moment, we also temporarily<br />

store raw materials that are needed for production. If bottlenecks<br />

occur, we will of course offer our customer reliable<br />

support,” Weyers states.<br />

From Velpe into the world<br />

Dannemann products that are manufactured in Germany<br />

and stored as well as processed in Velpe are shipped to retai-<br />

www.google.de/maps<br />

WM GROUP GmbH<br />

Niederlassungsleiter: Johannes Weyers<br />

Industriestraße 39 • 49492 Westerkappeln-Velpe<br />

Tel.: +49 54 56 / 93 36 20<br />

Fax: +49 54 56 / 93 36 92<br />

Email: johannes.weyers@wm-group.de<br />

www.wm-group.de


32 33<br />

« WM GROUP – what belongs<br />

together now grows together »<br />

« Logata Digital Solutions GmbH –<br />

Digital <strong>solutions</strong> for Industry 4.0 »<br />

With the entry into the commercial register<br />

on 04.09.2015, WM-Logistik GmbH and<br />

WM-Handelslogistik GmbH were merged<br />

to WM GROUP GmbH. The merger is<br />

backdated to 1 January 2015. The logistics company has<br />

already had a uniform presence in the market with the<br />

popular “WM GROUP” logo for several years now. “This<br />

is why the merger of the companies and the change of<br />

name is just a logical consequence of a successful corporate<br />

strategy,” the chairman of the management board<br />

Günter Artinger explains. The merger of the companies is<br />

also an important step towards Industry 4.0 and further<br />

pushes the company’s orientation towards the future. The<br />

WM GROUP thus consequently pursues the development<br />

strategy of the group to become a networked company<br />

within the meaning of Industry 4.0.<br />

Photo credits: WM GROUP GmbH<br />

Digital <strong>solutions</strong> will more and more become the<br />

central key to a sustainable value creation. The<br />

company Logata GmbH from Bocholt and its<br />

subsidiaries have already successfully developed<br />

such <strong>solutions</strong> for their customers from the industry and<br />

logistics sector for years. This is how they have established<br />

concrete and accessible innovative <strong>solutions</strong> regarding the<br />

“Internet of Things”, Industry 4.0, automation as well as electronic<br />

business processes and data conversion in recent years.<br />

This year’s Hannover Messe trade fair showed the potential<br />

of these <strong>solutions</strong>. As part of our digitalisation strategy 4.0,<br />

we are combining these <strong>individual</strong> <strong>solutions</strong> to offer our customers<br />

integrated <strong>solutions</strong> and thus a higher added value<br />

thanks to standardization. Technically, Logata has a groundbreaking<br />

and sophisticated first-class integration platform to<br />

offer: the logistics mall. In future, our experts from the <strong>individual</strong><br />

areas will work closer together in agile teams. Taking<br />

into account this development from an organizational point<br />

of view, the subsidiaries LinogistiX GmbH and LogAgency<br />

GmbH were merged into Logata GmbH. In this way, the core<br />

know-how from the fields of software development for electronic<br />

business processes, industry 4.0 and warehousing are<br />

combined.<br />

Logata GmbH now becomes Logata Digital Solutions GmbH.<br />

We accompany your business on its way to the future.<br />

Photo credits: Logata Digital Solutions GmbH<br />

Contact<br />

Contact<br />

www.google.de/maps<br />

WM GROUP GmbH<br />

Contact person: Günter Artinger,<br />

Ann-Kathrin Löhr<br />

Im Freihafen 9 • 47138 Duisburg • Germany<br />

Tel.: +49 28 71 / 28 93 78<br />

Fax: +49 28 71 / 2 19 27 93 40<br />

Email: guenter.artinger@wm-group.de<br />

www.wm-group.de<br />

www.google.de/maps<br />

Logata Digital Solutions GmbH<br />

Contact person: Dirk Meyer<br />

Schlavenhorst 88a ∙ 46395 Bocholt • Germany<br />

Tel.: +49 28 71 / 2 34 63 51<br />

Fax: +49 28 71 / 23 46 43 51<br />

Email: dirk.meyer@logata.com<br />

www.logata.com


34 35<br />

« Logistics Day 2015:<br />

Logistics is infrastructure»<br />

▶ Dirk Meyer at Allgäu Airport<br />

This year, the logistics cluster forum of Swabia invited<br />

to the Logistics Day at the Allgäu Airport in<br />

Memmingen. Among them: Dirk Meyer who gave<br />

a lecture on cloud computing in the logistics sector<br />

on behalf of the Fraunhofer Institute for Software and Systems<br />

Engineering ISST and Logata Digital Solutions GmbH.<br />

Of course, the place of event was chosen carefully, as this is<br />

where they are working on the Swabian infrastructure at full<br />

stretch until 2021. “Over a distance of 60 kilometres, the German<br />

railway company Deutsche Bahn AG constructs nine tunnels in<br />

the Swabian mountains, as well as more than 40 overpasses.<br />

Goods and passenger trains are expected to undercross the<br />

mountains with a speed of up to 250 km/h from 2021 onwards.<br />

This reduces the journey times to almost the half,” a paper of<br />

the logistics cluster forum of Swabia says. The chairman of the<br />

Stuttgart-Ulm railway project organisation Georg Brunnhuber<br />

explained to the 70 guests from politics, economics and sciences<br />

that the different speakers primarily focus on transparency,<br />

communication with the citizens affected by the construction<br />

works, as well as on the aim to provide information to the smallest<br />

detail. Moreover, Brunnhuber emphasized that the benefits<br />

for <strong>individual</strong> citizens are the focus of this communication. As<br />

the new railway line will offer space for more trains, additional<br />

direct trains can be offered and delays avoided.<br />

Cloud-based <strong>solutions</strong> for<br />

logistics providers<br />

In the final lecture, Dirk Meyer examined a completely different<br />

part of logistics. The part that is closely linked to IT, that benefits<br />

from IT and that develops faster than ever before thanks<br />

to IT. “The development of logistics is as difficult to predict as<br />

the weather. In Germany alone, due to Internet and e-commerce<br />

there are more than one million additional parcels per year.<br />

Each of these parcels is being ordered, commissioned, packed,<br />

transported, distributed and delivered “on demand”. At the<br />

same time, the number of products is increasing exponentially<br />

due to <strong>individual</strong> configuration.<br />

Flexibility and dynamics of logistics processes have reached<br />

a level that cannot be fulfilled by conventional forms of organisation<br />

and that makes efficient IT <strong>solutions</strong> indispensable:<br />

Logistics moves things and software determines where these<br />

things are as well as how, from where and towards which<br />

“Logistics moves goods and the software<br />

„<br />

determines where they will go.<br />

New phone numbers:<br />

How to contact Logata<br />

Digital Solutions<br />

GmbH and Lanfer<br />

Systemhaus GmbH<br />

Since 1 July 2015, Logata Digital Solutions GmbH and Lanfer<br />

Systemhaus have optimised and restructured their telephone<br />

service. While the current phone numbers of the<br />

<strong>individual</strong> contact persons can be found on www.logata.<br />

com or on www.lanfer-systemhaus.de, here’s the<br />

central phone number of Logata Digital Solutions:<br />

+49(0) 28 71/23 46 - 350<br />

central phone number of Lanfer Systemhaus:<br />

+49(0) 28 71/23 46 -0<br />

The central fax numbers have also changed:<br />

Central fax number of Logata Digital Solutions:<br />

+49 (0) 2871/23 46-43 50<br />

Central fax number of Lanfer Systemhaus:<br />

+49(0) 28 71/ 2346 – 4333


36 37<br />

▶ Logistics Day 2015<br />

Ann-Kathrin Löhr is the<br />

new manager<br />

Louisa Kampshoff<br />

Since 13th July, Ann-Kathrin Löhr is part of the manage-<br />

Media designer digital/print<br />

ment of Logata Digital Solutions GmbH and its subsidiaries<br />

Lanfer Systemhaus and Lanfer Automation. While still<br />

being the managing director of wm.mediapro GmbH,<br />

Mrs Löhr is now also part of the management of the associated<br />

company WM-Logistik mbH.<br />

We wish Mrs Löhr every success for her new tasks.<br />

A strong network<br />

What is the mall? How can you use it? What advantages<br />

does it offer? Those are all questions that are not easy to<br />

answer. Together with wm.mediapro GmbH, Logata Digital<br />

Solutions GmbH has now realised a film project that<br />

facilitates the approach to the virtual mall. See here for<br />

more information:<br />

Article wm.mediapro “1 project – 3<br />

videos” on page 64<br />

location they move“, the Fraunhofer Institute for Software<br />

and Systems Engineering ISST explains. The Fraunhofer Innovation<br />

Cluster “Cloud Computing for Logistics” combines the<br />

development and organisation of logistics services with IT<br />

within a joint design. The two Fraunhofer Institutes IML (Material<br />

Flow and Logistics) and ISST have satisfied the need for<br />

new logistics software and merged the two disciplines logistics<br />

and computer sciences.<br />

The logistics mall<br />

as a lead project<br />

The logistics mall creates the conditions for offering IT logistics<br />

services and logistics processes as commodities in the<br />

cloud. This includes both the design of the processes as well<br />

as their instantiation and execution. “With that, the mall is not<br />

only a one-stop shop for logistics, but also a coordinating<br />

and monitoring body for the execution of logistics processes,”<br />

Dirk Meyer explains. “The features can be <strong>individual</strong>ly adapted<br />

to the process and designed according to the specific<br />

sector with the help of the Process Designer.”<br />

For more information on the mall and all functions and benefits<br />

it offers, see here:<br />

Article wm.mediapro “1 project – 3<br />

videos” on page 64<br />

www.google.de/maps<br />

Contact<br />

Dominik Neumann<br />

(Junior) Project manager<br />

Photo credits: Logistik-Cluster Schwaben (LCS) e.V.<br />

Logata Digital Solutions GmbH<br />

Managing director: Dirk Meyer<br />

Schlavenhorst 88a ∙ 46395 Bocholt ∙ Germany<br />

Tel.: +49 28 71 / 2 34 63 51<br />

Fax: +49 28 71 / 23 46 43 51<br />

Email: dirk.meyer@logata.com<br />

www.logata.com


38 39<br />

« wps in a new design –<br />

Lanfer Systemhaus presents innovations »<br />

▶ new, modern and user-friendly<br />

information they do not need. So if you only need the dialogue<br />

window “Shipment”, you can hide the rest of the navigation.<br />

Mobile data capture<br />

From now on, wps also serves as a modular system for<br />

handheld transceivers. Process chains can be <strong>individual</strong>ly<br />

arranged, and names, instructions, the execution order of<br />

different modules as well as user entries freely defined. “For<br />

the areas warehousing, stock transfer, removal, picking and<br />

packing, incoming goods, filling, disposal, shipment and<br />

stocktaking, the modules that can be used with mobile data<br />

capture are already available,” project manager Björn Renzel<br />

explains.<br />

Download the wps data sheet here:<br />

www.lanfer-systemhaus.de/leistungen/wps<br />

Welcome Edda!<br />

<strong>LB</strong> GmbH congratulates the dispatcher of Lanfer Systemhaus<br />

Melanie Hitpass on the birth of her baby girl Edda.<br />

We wish the family all the best and happy moments with<br />

the new arrival.<br />

Photo credits: Lanfer Systemhaus GmbH & Co. KG<br />

wps is a cross-sector, multiple client capable<br />

warehouse management system that is<br />

suitable for both simple and complex requirements<br />

thanks to an easy menu navigation<br />

and a standardised user interface. “We have developed this<br />

product further and made it even user-friendlier,” project manager<br />

Björn Renzel explains.<br />

Modern look and feel<br />

Quite a lot has been changed. The customers can immediately<br />

see the advantages and improvements compared to the<br />

already existing wps application. It’s now a web-based pro-<br />

duct that is compatible with all common browsers. “Browser<br />

plug-ins such as Flash are no longer required. wps can simply<br />

be used immediately,” Björn Renzel says. Moreover, they are<br />

quite a few changes with regard to design and usability. The<br />

user can now choose from a wide range of different designs.<br />

Renzel: “Those who like it even more <strong>individual</strong> can also ask<br />

for an adaptation of wps to the corporate design of the company.<br />

That’s also possible.”<br />

Whether PC, tablet or smartphone – thanks to the improvements<br />

made, wps automatically adapts the display to the<br />

device used. A responsive design makes sure you don’t have<br />

to zoom. Another new feature: The users can now hide the<br />

www.google.de/maps<br />

Contact<br />

Lanfer Systemhaus GmbH & Co. KG<br />

Contact: Björn Renzel<br />

Schlavenhorst 88a • 46395 Bocholt • Germany<br />

Tel.: +49 28 71 / 2 34 62 70<br />

Fax: +49 28 71 / 23 46 42 70<br />

Email: bjoern.renzel@lanfer-systemhaus.de<br />

www.lanfer-systemhaus.de<br />

Lanfer Systemhaus GmbH & Co. KG is a<br />

subsidiary of Logata Digital Solutions.


40 41<br />

« A ground-breaking<br />

step towards Industry 4.0 »<br />

▶ SMART FACE at the 2015 Hannover Messe trade fair<br />

▶ Fully automatic planning processes<br />

Lanfer Automation GmbH & Co. KG took care of the development<br />

of appropriate concepts. “The question was<br />

how to migrate already existing and new production control<br />

systems into the networked 4.0 world,” explains Markus<br />

Dünne, project manager of Lanfer Automation. “The<br />

previously used control concepts of production processes<br />

are very different from those of the SMART FACE project,”<br />

he adds.<br />

The focus of the overall objective to perform planning<br />

processes in a decentralised and automatic way was on autonomous<br />

material flow units. Experts call these units cyberphysical<br />

systems – in short: CPS. These are for instance mobile<br />

robots that autonomously bring assembly parts from one<br />

LinogistiX: With SMART<br />

FACE at the Hannover<br />

Messe trade fair<br />

“Smart Micro Factory for Electric Vehicles with Lean Production<br />

Planning” – in short: SMART FACE – parallelizes information flows<br />

with real material flows via embedded systems for the first time<br />

ever. Moreover, it creates an easily scalable production process<br />

and allows for a lean planning. This innovative research and development<br />

project that is managed and coordinated by the managing<br />

director of LinogistiX Andreas Trautmann was presented at<br />

this year’s Hannover Messe trade fair at the joint exhibition stand<br />

of the Federal Ministry of Economics. Subject matter and objective<br />

is the development of sustainable concepts and measures<br />

that meet the special requirements of small-series productions<br />

with regard to operation, scalability, robustness and efficiency –<br />

and this requires a radically new approach to production planning<br />

and control. Also part of the team: Lanfer Automation.<br />

Click here to read more about SMART FACE.<br />

SSMART FACE: „Smart Micro Factory for Electric<br />

Vehicles with Lean Production Planning”. No less<br />

than two companies of the group are involved<br />

in this research project. LinogistiX and Lanfer<br />

Automation have supported the project with all their<br />

know-how and respective skills. The research and development<br />

project that is funded by the Federal Ministry for<br />

Economic Affairs and Energy was presented at this year‘s<br />

Hannover Messe trade fair.<br />

Automation of planning processes<br />

As consortium leader, LinogistiX has incorporated two<br />

software modules together with the team of SMART FACE<br />

project manager and managing director of LinogistiX Andreas<br />

Trautmann. „The logistics mall and an intelligent transport<br />

management system. This system accepts transport requests<br />

via an interface and then distributes them among the vehicles,“<br />

software project manager Manuel Ehrlich explains.<br />

www.google.de/maps<br />

Contact<br />

Logata Digital Solutions GmbH<br />

Contact person: Andreas Trautmann<br />

Mallinckrodtstr. 320 ∙ 44147 Dortmund ∙ Germany<br />

Tel.: +49 231 / 5 88 30 11<br />

Fax: +49 231 / 5 88 30 14<br />

Email: andreas.trautmann@linogistix.com<br />

www.logata.com<br />

Because of the Industry 4.0 strategy, LinogistiX was merged<br />

with Logata that was then renamed into Logata Digital Solutions GmbH.


42 43<br />

workstation to the other within one manufacturing network.<br />

An Internet of Things control system makes that<br />

possible. It receives transport requests from the cloud and<br />

distributes them among the <strong>individual</strong> vehicles. Intelligent<br />

sensors then ensure that the robots independently reach the<br />

desired destination – while using the same transport routes<br />

as the employees.<br />

Lanfer Automation<br />

once again certified<br />

The company Lanfer Automation GmbH & Co. KG is again<br />

certified for Siemens Solution Partner Automation Drives.<br />

Expert know-how and excellent knowledge of the sector:<br />

This is what Lanfer Automation repeatedly showed after<br />

successfully passing the examination in different programme<br />

modules.<br />

Self-organised machines and workstations <strong>individual</strong>ly<br />

request all parts needed, which makes central sequence planning<br />

no longer complex and time-consuming, as it works<br />

automatically. “If there are any changes, the system will automatically<br />

make a new plan. You do no longer have to plan<br />

in advance, as the software coordinates itself and thus takes<br />

the planning effort off your shoulders,” Christian Prasse of the<br />

Fraunhofer Institute for Material Flow and Logistics summarizes.<br />

Besides, all data are highly available and safely stored<br />

in the cloud.<br />

Guido Faßbender<br />

Managing director<br />

Jonas Selting<br />

Apprentice Electronics Technician<br />

for Automation Technology<br />

Solution Partners – your first choice for first-class <strong>solutions</strong>.<br />

In industrial environments, you can rely on globally<br />

qualified solution providers of Siemens products and<br />

services in automation and drive technology that are Siemens<br />

Solution Partner Automation certified. These selected<br />

system integrators stand for future-safe, customized<br />

<strong>solutions</strong> of highest quality – <strong>solutions</strong> that will contribute<br />

to a sustainable improvement of your competitiveness.<br />

Lanfer Automation is very proud to still be a certified partner<br />

of Siemens in Germany.<br />

The presentation<br />

at the 2015 Hannover Messe<br />

It was one of the highlights of this year’s trade fair that<br />

took place under the slogan “Integrated Industry – Join the<br />

Network”. At the exhibition stand of the Federal Ministry for<br />

Economic Affairs and Energy, the project participants presented<br />

a simulation that showed the SMART FACE project<br />

in operation. Even though it is still nothing but a research<br />

project and even though SMART FACE is not yet used in<br />

companies, this project is a ground-breaking step towards<br />

Industry 4.0 and shows what will be possible in future.<br />

Photo credits: LinogistiX GmbH, www.smartfactoryplanning.de<br />

Contact<br />

Stefan Lanfer<br />

Apprentice Electronics Technician<br />

for Automation Technology<br />

Lanfer Automation GmbH & Co. KG<br />

Managing director: Guido Faßbender<br />

Hoher Weg 13 ∙ 46325 Borken-Weseke ∙ Germany<br />

Tel.: +49 28 62 / 913 171<br />

Fax: +49 28 62 / 91 36 00<br />

Email: automation@lanfer.de<br />

www.google.de/maps<br />

www.lanfer-automation.de<br />

Lanfer Automation GmbH & Co. KG is a<br />

subsidiary of Logata Digital Solutions.


44 45<br />

« News from<br />

Lanfer Automation GmbH & Co. KG »<br />

for it to be able to handle specific tasks. This promises valuable<br />

synergy effects for everyone,“ Hermann-Josef Raatgering explains.<br />

„Our aim is to gradually expand the network to support<br />

as many companies as possible in realizing their automation<br />

tasks,“ Evelyn Decker adds. It is planned to install a demo robot<br />

cell for developments and demonstrations together with<br />

academic experts and <strong>individual</strong> network partners at the future<br />

location of the ARC, the economic centre WZG in Gronau.<br />

« Welcome,<br />

Guido Faßbender »<br />

Jan-Hendrick Schöttler<br />

Project manager CAD<br />

« Robotics support network for SMEs –<br />

Lanfer Automation one of the first cooperation<br />

partners »<br />

With a meeting of interested companies and<br />

consultative research partners in spring, the<br />

activities in the new Centre of Automation<br />

and Robotics (ARC) have again picked up<br />

speed.<br />

The ARC is developed by project manager Evelyn Decker in<br />

cooperation with the innovation consultant of the Economic<br />

Development Agency WFG Hermann-Josef Raatgering and is<br />

supposed to be initiator and <strong>solutions</strong> provider for small and<br />

medium-sized companies in the district of Borken. The ARC offers<br />

those companies an extensive range of support measures<br />

for the implementation of robotics and general automation<br />

technology. “Some members of the network are already using<br />

handling and welding robots and some of them see the need<br />

Since 1st May 2015,<br />

Guido Faßbender has<br />

been the new head<br />

of Lanfer Automation<br />

GmbH & Co KG. After<br />

25 years of work as the<br />

managing director, Alfred<br />

Lanfer decided to<br />

resign from his position.<br />

Together with his family,<br />

the 50-year old<br />

graduate engineer for<br />

automation technology<br />

Guido Faßbender lives in Neuss am Rhein. He is looking<br />

forward to „the possibility to get to know each other, the active<br />

exchange with employees and colleagues, as well as to a good<br />

cooperation.“<br />

We wish Mr Faßbender every success for his new tasks!<br />

Markus Dünne<br />

Project manager Automation,<br />

SPS programmer & GLT<br />

Björn Voßkamp<br />

Chief erector, electronics technician for<br />

automation technology


46 47<br />

« Lanfer Automation: With SMART<br />

FACE at the Hannover Messe trade fair »<br />

for the 4th Industrial Revolution and ready to offer future<br />

Industry 4.0 <strong>solutions</strong>.<br />

For more information on SMART FACE see:<br />

www.smartfactoryplanning.de/projekt/aktuelles.html<br />

« Help us shape the future »<br />

We would like to expand our team and are looking for:<br />

Lanfer Automation is known for practical <strong>solutions</strong> in<br />

the field of industrial automation and innovative development<br />

projects, such as the technical responsibility in<br />

the research projects „THINGtelligence“ or „Hub2Move“. At<br />

the joint stand of the Federal Ministry of Economics at<br />

this year‘s Hannover Messe trade fair, Lanfer Automation<br />

presented the project „SMART FACE“ together with the research<br />

partners. They made clear that they are prepared<br />

« New tasks: Kathrin Spaan<br />

goes to Weseke »<br />

Since June, Kathrin<br />

Spaan has been<br />

supporting the<br />

team of Lanfer Automation<br />

located in<br />

Borken-Weseke. Before,<br />

Kathrin Spaan<br />

worked as a commercial<br />

manager for<br />

wm.mediapro, where<br />

she successfully<br />

implemented some<br />

value-added measures.<br />

„I‘m looking<br />

forward to having a<br />

completely new area of responsibility and thus to growing<br />

professionally,“ Mrs Spaan says.<br />

Kathrin Spaan is working in the controlling department<br />

of Lanfer Automation, where she makes use of<br />

her experiences.<br />

Lanfer Automation is looking for people whose skills and commitment<br />

pave new ways to the future.<br />

Guided by the principle „Automatically the best solution“, Lanfer<br />

offers its employees an exciting and challenging job in a<br />

friendly atmosphere. You will work in a modern, expanding<br />

company that stands out for strong innovation. You will enjoy<br />

excellent working conditions, while working independently<br />

and having the possibility to be creative within your area of<br />

responsibility.<br />

www.google.de/maps<br />

Contact<br />

• Chief erectors<br />

• Electricians/Electronics technicians<br />

• Programmers SW technology<br />

• Dual Bachelor degree programme for Applied<br />

Electrical Engineering<br />

We are looking forward to your application, for more<br />

information see:<br />

www.lanfer-automation.de/unternehmen/karriere<br />

Photo credits: Lanfer Automation GmbH & Co. KG<br />

Lanfer Automation GmbH & Co. KG<br />

Managing director: Guido Faßbender<br />

Hoher Weg 13 ∙ 46325 Borken-Weseke • Germany<br />

Tel.: +49 28 62 / 91 31 19<br />

Fax: +49 28 62 / 91 36 00<br />

Email: automation@lanfer.de<br />

www.lanfer-automation.de<br />

Lanfer Automation GmbH & Co. KG is a<br />

subsidiary of Logata Digital Solutions.


48 49<br />

« eWatch: LogAgency offers<br />

customers transparency »<br />

▶ What happens with my data and when? eWatch gives customers an insight<br />

T<br />

he company LogAgency located in Dortmund focuses<br />

on secure digital business processes. “We<br />

receive data from our customers and process and<br />

transmit it later – it’s thus clear that the customers<br />

also want to know what happens with their data,” managing<br />

director Christian Rybak explains.<br />

Added value for customers<br />

The customers can log in to the web portal “eWatch”<br />

with secure access. This is where their data is stored and<br />

where they have the possibility to filter which information<br />

they would like to get. Rybak: “You can, for instance, filter<br />

by date, supplier or number. This ensures that our customers<br />

quickly get the information requested.” The added<br />

value is thus evident. On the one hand, the customers can<br />

verify whether the invoiced services have already been<br />

carried out. However, what’s even more interesting is that<br />

they also gain direct insight when something’s not running<br />

smoothly. If there is, for instance, a delay in delivery,<br />

you can immediately check when LogAgency processed<br />

the order and when the vendor received it. “In this way, a<br />

time-consuming error search is no longer necessary. With<br />

only a view clicks, you’ll get full insight. With that, we provide<br />

full transparency, which is also why our customers trust<br />

us completely,” Rybak says.<br />

eWatch as a bachelor thesis<br />

This tool was developed by one of Rybak’s students who<br />

also works as a lecturer. Raphael Baginski wrote his Bachelor<br />

thesis about this topic and established eWatch. “Since<br />

1st June 2015, he has also been a part of the LogAgency<br />

team and at the moment, he is writing his master thesis,”<br />

Christian Rybak says.<br />

Photo credits: www.fotolia.de<br />

Contact<br />

www.google.de/maps<br />

Logata Digital Solutions GmbH<br />

Contact person: Christian Rybak<br />

Mallinckrodtstr. 320 ∙ 44147 Dortmund ∙ Germany<br />

Tel.: +49 231 / 8 78 00 80<br />

Fax: +49 231 /87 80 08 10<br />

Email: c.ryback@logagency.de<br />

www.logata.com.de<br />

Because of the Industry 4.0 strategy, LogAgency was merged<br />

with Logata that was then renamed into Logata Digital Solutions GmbH.


50 51<br />

« Even more security for data exchange:<br />

LogAgency offers electronic invoice<br />

exchange in ZUGFeRD format »<br />

▶ ZUGfeRD: secure, reliable and universal<br />

from these sectors are fully satisfied.” In the B2B sector, too,<br />

the response is increasingly positive. Even though the acceptance<br />

increases significantly, ZUGFeRD is not yet established<br />

in this sector according to Rybak.<br />

ZUGFeRD: Universally compatible<br />

The ZUGFeRD format contains clearly defined rules for<br />

the implementation of structured XML data. The format<br />

determines that all components of an invoice such as sender,<br />

invoice date, invoice number and amounts are always<br />

stored in the same specified field of the XML document.<br />

This guarantees a compatibility of ZUGFeRD invoices with<br />

all invoice-processing softwares. The XML format defined<br />

by ZUGFeRD is based on the international UN/CEFACT<br />

standard – which is why you can also use ZUGFeRD invoices<br />

for international invoicing.<br />

XML data embedded in a pdf file<br />

yet, it also offers extended possibilities for the use and processing<br />

thanks to the “invisible” XML data contained. “ZUG-<br />

FeRD is another standardised and easy to implement solution<br />

for the creation and processing of electronic invoices,”<br />

managing director Christian Rybak summarises.<br />

▶ XML data are embedded in a pdf file<br />

An invoice created in the ZUGFeRD format consists of a<br />

pdf file that serves as a visualisation and a container for the<br />

machine-readable, structured XML data. These XML data<br />

are linked to the pdf file as an annex. This allows you to<br />

use a ZUGFeRD conform invoice as a standard pdf file and<br />

Photo credits: www.thinkstockphotos.de Monkey Business Images, vinnstock<br />

Since January, LogAgency has also been offering a<br />

SaaS-based solution for the creation, receipt and<br />

further processing of electronic invoices in the<br />

ZUGFeRD format – in addition to the already existing<br />

<strong>solutions</strong> for electronic invoicing.<br />

ZUGFeRD stands for “Central User Guide of the Forum<br />

for Electronic Invoicing in Germany” and is a standard developed<br />

by the forum for electronic invoicing in Germany<br />

that contains a uniform data format for the exchange of<br />

structured data. “Since 2010, LogAgency has been involved<br />

in the development of the ZUGFeRD standard,” the managing<br />

director of LogAgency Christian Rybak explains. This<br />

standard is developed to contribute to the process optimisation<br />

in the field of invoice processing and to allow for<br />

a fast, comfortable and easy electronic invoice exchange<br />

between companies, public administration and consumers.<br />

Rybak: “The introduction of such a standard has not<br />

only been forced by the federal government in recent years,<br />

but also requested by public institutions, municipalities<br />

and ministries. This is where ZUGFeRD is used; it has<br />

clearly established itself in the market and our customers<br />

www.google.de/maps<br />

Contact<br />

Logata Digital Solutions GmbH<br />

Contact person: Christian Rybak<br />

Mallinckrodtstr. 320 ∙ 44147 Dortmund ∙ Germany<br />

Tel.: +49 231 / 87 00 80<br />

Fax: +49 231 / 87 80 08 10<br />

Email: c.ryback@logagency.de<br />

www.logata.de<br />

Because of the Industry 4.0 strategy, LogAgency was merged<br />

with Logata that was then renamed into Logata Digital Solutions GmbH.


52 53<br />

« Le‘Mac -<br />

22 storeys equipped by LEBO »<br />

It‘s probably one of the most award-winning building<br />

projects that have been realised in Kenya in recent years:<br />

Le‘Mac. A vision. The skyscraper of the decade, according to<br />

the website. The door producer LEBO from Bocholt equips<br />

the entire construction project with its products.


R<br />

R<br />

54 55<br />

▶ Le‘Mac - a magnificent building in the centre of Nairobi<br />

Andreas Rogall<br />

Manager<br />

Katrin Klein-Schmeink<br />

Apprentice as industrial management<br />

assistant<br />

Mareen Egeling<br />

Apprentice as industrial management<br />

assistant<br />

At the end of July, 1,125 high-quality door elements<br />

and handles in different versions were<br />

shipped from Rotterdam to Kenya. „In August,<br />

the doors reached their destination where they<br />

are currently installed,“ manager Burkhard Hessing explains.<br />

The first occupancy is planned for the end of 2015 and the<br />

beginning of 2016.<br />

Visitors from Kenya<br />

In 2013, Burkhard Hessing could already establish first contact<br />

with the investors from England and Kenya. „At that time,<br />

LEBO was represented at the largest construction trade fair<br />

in the Middle East, the Big 5 in Dubai. Here, we had first conversations<br />

about the projects in Nairobi,“ says Hessing. The<br />

investors of Le‘Mac are not only responsible for the finances.<br />

They also play an important part in the planning of the building<br />

they invest in. This means that bathrooms were personally<br />

selected in Germany, while the matching tiles were<br />

ordered in Spain, for example. The African investor also had<br />

a close look on the quality of the indoor elements in Bocholt<br />

and chose the design himself. The LEBO team from Bocholt<br />

supported him in the perfect adaptation of the technical<br />

components to the requirements on site.<br />

Cedric-Leon Decreßin<br />

Apprentice as wood mechanic<br />

Niklas Große-Vehne<br />

Apprentice as wood mechanic


R<br />

R<br />

56 57<br />

It‘s the first time that the doors will bear a label. Hessing:<br />

„There will be small plates in the frame rebates with „LEBO<br />

Germany” written on them. In this way, we won‘t just<br />

spread our products, but also our name around the world.“<br />

▶ Wellness right on your doorstep<br />

Le‘Mac - a skyscraper in Nairobi<br />

„Setting new<br />

impulses“: Burkhard<br />

Hessing joins the<br />

management board<br />

of LEBO<br />

For more than two years, Burkhard Hessing has been working<br />

as the export manager of Lebo GmbH. After 14 years<br />

of work in a company in Südlohn in the woodworking<br />

industry, the 46-year old father of two sons came to Bocholt<br />

on 1st May 2013. In summer 2015, the man from<br />

Stadtlohn became part of the management beside Maximilian<br />

Löhr.<br />

According to Burkhard Hessing, there’s currently a real<br />

building boom in Kenya. “This is also why there are many<br />

foreigners in Kenya, as well as in the country’s biggest city<br />

Nairobi. An apartment complex like Le’Mac offers highest<br />

standards of living and everything you need is just around<br />

the corner,” says Hessing. The building is 22 storeys high<br />

and has a lot to offer apart from the luxury apartments<br />

on the eighth to the twentieth floor: four underground<br />

parking levels, stores, a café on the ground floor and a<br />

“Sky Club” on the 21st and 22nd floor. Here you can find<br />

restaurants, a swimming pool, a fitness studio, as well as a<br />

wellness and spa area.<br />

With that, Le’Mac forms a great contrast to the local way of<br />

living in East Africa and surely is an incomparable building<br />

project.<br />

However, he will also continue to work for the export department:<br />

„One of the goals I personally want to achieve<br />

is the internationalisation of the company,“ Burkhard Hessing<br />

explains. Moreover, he wants to continue the successful<br />

development of the last years.<br />

Photo credits: Lebo GmbH<br />

Contact<br />

We wish Mr Hessing every success for his new task.<br />

www.google.de/maps<br />

Lebo GmbH<br />

Management: Maximilian Löhr (chairman of the<br />

board), Burkhard Hessing, Andreas Rogall<br />

Händelstraße 15 • 46395 Bocholt • Germany<br />

Tel.: +49 28 71 / 9 50 31 00<br />

Fax: +49 28 71 / 9 50 31 09<br />

Email: mail@lebo.de<br />

www.lebo.de


R<br />

R<br />

58 59<br />

« Istanbul: An apartment building<br />

equipped with LEBO doors »<br />

▶ Pashador: A large-scale project in istanbul<br />

▶ All apartments are equipped with LEBO doors<br />

In these days, “Pashador” – an apartment building in Istanbul<br />

– is getting ready for occupation. “Since the end<br />

of 2013, we have been working together with a Turkish<br />

building contractor who wants to realise own building<br />

projects together with us and who is also interested in selling<br />

our high-quality door elements as an importer to additional<br />

customers,” manager Burkhard Hessing explains.


R<br />

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60 61<br />

▶ 1,300 doors were fitted in Istanbul<br />

Andreas Rogall: A new<br />

manager of LEBO<br />

Sebastian Tenbrock<br />

Machine operator Homag<br />

Since May 1st 2015, the graduate engineer for mechanical<br />

engineering and production technology Andreas Rogall<br />

has been working as a works manager at Lebo GmbH in Bocholt.<br />

Before he changed the sector and gained a foothold<br />

in the door manufacturing industry, the 47-year old qualified<br />

engineer had been working in the car industry for<br />

twenty years. “As the works manager, I had the task to successfully<br />

establish a production system similar to the ones<br />

used in the automotive industry,” Andreas Rogall explains<br />

and adds: “For my job at LEBO, I hope that the different departments<br />

will work closely together as a team. Moreover, I<br />

hope for the right mix of expertise and new ideas.”<br />

Since 1st September, Andreas Rogall has joined the management<br />

board and now manages Lebo GmbH together<br />

with Maximilian Löhr and Burkhard Hessing.<br />

The company <strong>LB</strong> GmbH wishes Mr Rogall every success for<br />

this new task.<br />

The first joint project<br />

is called “Pashador”<br />

The construction project includes retail stores, food<br />

shops, restaurants and penthouses above the rooftops<br />

of the city. “We delivered 1,300 white doors. Throughout<br />

the entire construction phase, there was a show apartment<br />

next to the building to show the exact room arrangement<br />

of the apartments.<br />

www.google.de/maps<br />

Photo credits: Lebo GmbH<br />

Contact<br />

Lebo GmbH<br />

Marcel Dekrmanji<br />

Special area employee<br />

(DCT)<br />

Alexander Overbeck<br />

Apprentice in wholesale and foreign trade<br />

Management: Maximilian Löhr (chairman of the<br />

board), Burkhard Hessing, Andreas Rogall<br />

Händelstraße 15 • 46395 Bocholt • Germany<br />

Tel.: +49 28 71 / 9 50 31 00<br />

Fax: +49 28 71 / 9 50 31 09<br />

Email: mail@lebo.de<br />

www.lebo.de


R<br />

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62 63<br />

« Interesting discussions, fine food and<br />

entertainment for the little ones:<br />

The summer party of LEBO »<br />

« The drilling line: a documentation »<br />

▶ A relaxed atmosphere at LEBO in Bocholt<br />

▶ You could also treat yourself to some fine food<br />

▶ Goal wall shooting and a bouncy castle<br />

Summer temperatures, the smell of grilled meat<br />

and small groups having animated discussions –<br />

this is how you can best describe this year‘s LEBO<br />

summer party on the premises on Händelstraße<br />

was like. „Every two years, we invite our employees and their<br />

families to a summer party, if possible,“ explains Karoline<br />

Wolf from the marketing department of LEBO. „During the<br />

daily business, you mainly stay in your department which is<br />

why you often don‘t know what the others are actually doing<br />

to make LEBO what it is today: a modern company that<br />

belongs to the leading door manufacturers of the industry.<br />

The summer party offers our employees the possibility to<br />

learn more about the company,“ Wolf continues. While the<br />

kids were playing on the bouncy castle and at the goal wall,<br />

the adults had the possibility to make a guided tour around<br />

the company.<br />

Who actually<br />

does what?<br />

Every day, you spend much of your time at work and every<br />

day, you meet the same people without knowing what<br />

they are actually doing. „The summer party can also help<br />

to establish contacts and to get to know each other – also<br />

across departments. „It‘s easy to get into conversation in a<br />

relaxed atmosphere with a cold beer at hand and grilled<br />

specialties,“ Wolf says.<br />

LEBO’s production halls were already upgraded at<br />

the beginning of this year. A new, more modern,<br />

more efficient and more precise drilling line was<br />

bought. The drilling line had been preassembled<br />

at the manufacturer’s site, before one piece after the other<br />

was mounted and finally put into operation in Bocholt.<br />

“The drilling line is a huge investment and an important<br />

www.google.de/maps<br />

Contact<br />

step of this year. This is why we asked wm.mediapro for<br />

a documentation that captures this milestone,” marketing<br />

manager Karoline Wolf says. You can see the respective video<br />

when clicking on the picture. More information on<br />

the drilling line can also be found in the first issue of <strong>LB</strong><br />

<strong>Plus</strong>.<br />

Photo credits: wm.mediapro GmbH<br />

Lebo GmbH<br />

Management: Maximilian Löhr (chairman of the<br />

board), Burkhard Hessing, Andreas Rogall<br />

Händelstraße 15 • 46395 Bocholt • Germany<br />

Tel.: +49 28 71 / 9 50 31 00<br />

Fax: +49 28 71 / 9 50 31 09<br />

Email: mail@lebo.de<br />

www.lebo.de


64 65<br />

« 1 Project - 3 Films»<br />

▶ Clean and with a clear message: The first film about the mall<br />

For your information:<br />

the logistics mall<br />

The logistics mall is the first independent software as a<br />

service (in short: SaaS) cloud platform for logistics IT –<br />

away from expensive and inflexible in-house <strong>solutions</strong><br />

and to a cloud-based use of the logistics mall. The logistics<br />

mall allows its users to flexibly and exactly map<br />

their business processes.<br />

The logistics mall brings together software and service<br />

providers as well as users in a virtual marketplace. After<br />

the customization, the user only pays for what he really<br />

uses - without initial investments in the infrastructure<br />

required and always based on the latest technologies.<br />

Existing web applications can be easily adapted for the<br />

use in the logistics mall. To guarantee compatibility and<br />

quality, Logata GmbH offers software providers every<br />

support required, such as templates or programming<br />

examples.<br />

Film Nr.1<br />

wm.mediapro realises logistics mall films and<br />

thus shows its comprehensive range of services.<br />

When the managing director of Logata Dirk Meyer contacted<br />

the film-makers, he already had several films in his mind<br />

that show how the mall works, what advantages it offers<br />

and on what innovative processes this virtual marketplace<br />

is based. „We didn‘t want the film to be unexceptional. I had<br />

films in mind that not only deliver the contents, but also get<br />

stuck in your mind. Films that work alone, but that can also<br />

be used in the context of presentations and lectures to optimally<br />

explain the matter,“ Dirk Meyer says.<br />

Project team: mall<br />

IBrainstorming - one of the most important processes,<br />

where the production of powerful films is required and an<br />

essential part of a film-maker’s work. „We intensively studied<br />

the topic first to make sure that we become creative<br />

and get good ideas. Understanding the mall as well<br />

as its advantages and special qualities is essential for the<br />

As a virtual marketplace for logistics software and services,<br />

the logistics mall ensures that applications can<br />

already communicate with each other today. With<br />

standardised business objects we make sure that applications<br />

do not remain isolated. In future, it will also<br />

be possible to use atomic process modules to create<br />

<strong>individual</strong> process chains with the help of the Logistics<br />

Process Designer (LPD).<br />

For more information see: www.logistics-mall.com


66 67<br />

development of a good film,“ production manager Peter<br />

Wecking explains. The team consisting of him, Torsten<br />

Hänsch and Niklas Bußmann spent several hours in the<br />

conference room, where they developed and discarded<br />

ideas before thinking in another direction while always<br />

focusing on the requirements of the customer – with success.<br />

„We wanted the first film to get stuck in the peoples‘<br />

minds. Good, powerful images, a distinctive voice and<br />

the message: We take many things for granted. We often<br />

don‘t realise what clever ideas it takes to get simple things<br />

working. We put all of that into a clear film and build a<br />

bridge to the mall,“ explains Torsten Hänsch who wrote<br />

the text for the professional speaker and put together the<br />

matching images, sounds and music. Here, we have only<br />

delivered the idea, the framework. The images were taken<br />

from a provider of stock images,“ Hänsch explains.<br />

Animation: The BUS system<br />

While the project team was developing the first film,<br />

another group was already working on an animation that<br />

should explain the BUS system as the basis of the mall:<br />

film 2. The animation clearly shows how the mall works.<br />

Individual elements, such as the user portal in which all<br />

customer information is stored, and the selected software<br />

packages obviously exchange information through the<br />

gateway. „The aim of this project was to make something<br />

purely virtual visible and comprehensible. I have chosen<br />

▶Acting, tracking and animations: Film 3<br />

▶ An animation explains the BUS system<br />

Film Nr.3<br />

Film Nr.2<br />

clear forms and the movement of the <strong>individual</strong> elements<br />

shows the variability,“ explains Frederik Syberg who created<br />

the animation. In combination with good music and<br />

an off-text in plain language written by Torsten Hänsch,<br />

he created a one-minute film. „I‘m very satisfied with the<br />

result. This animated film allows you to quickly and easily<br />

explain how the system works,“ says Meyer.<br />

Actors wanted: Film 3<br />

The shooting of the third film of the project also required<br />

standard camera equipment, light and actors. „The basic<br />

idea for this film came from our customer Dirk Meyer.<br />

He wanted to show the difference between daily business<br />

operations done with the mall and those done without.<br />

On the basis of this idea, we then developed the script<br />

in close cooperation. So in fact, we wanted to have two<br />

similar films in one – the first one without the mall and<br />

the second one with the mall,“ production manager Peter<br />

Wecking explains. They have been working on the script<br />

for weeks, and in close cooperation with the marketing<br />

manager of <strong>LB</strong> GmbH Emilia Balda who accompanied the<br />

shooting. The film was shot at different locations within<br />

the group of companies. Employees took over the role of<br />

actors and had to be briefed accordingly. This huge effort<br />

usually cannot be seen in the film afterwards. Moreover,


68 69<br />

the shooting locations were prepared and everything had<br />

to be in the right place – from the biro through to the<br />

crease in the shirt nothing was left to chance. The crew set<br />

the lights, operated camera and sliders for camera movement<br />

while also monitoring the shots on a screen.<br />

▶ Easy and fast information<br />

After two days of shooting, they had everything in the<br />

can. Each scene was repeatedly shot – the position of the<br />

camera was repeatedly changed to make sure that they<br />

can choose the perfect shoot and switch the perspective<br />

during one scene in the post production. „This is how the<br />

final version of the film was developed in a few days – and<br />

without a speaker,“ production manager Peter Wecking<br />

explains. „In the post production, Torsten Hänsch, Niklas<br />

Bußmann and Thomas Reiser added carefully selected<br />

music and integrated important keywords in a modern<br />

way using tracking,“ Wecking says.<br />

The films in action<br />

„I‘ve already used the films for presentations. They make<br />

it easier for me to explain the matter in an interesting, comprehensible<br />

and modern way. Moreover, the films have<br />

gone down well with my target audience so far,“ Dirk Meyer<br />

sums up.<br />

For the wm.mediapro team, large projects that rope in the<br />

entire team and that often last several months always represent<br />

an interesting challenge. Wecking: „It was just great to<br />

have the possibility to approach a subject with three different<br />

kinds of films. This allows you to show your skills.“<br />

Contact<br />

Photo credits: Screenshot „Young girl with balloon“: www.istockphoto.com;<br />

VIA Films/wm.mediapro GmbH<br />

www.google.de/maps<br />

wm.mediapro GmbH<br />

Managing director: Ann-Kathrin Löhr<br />

Schlavenhorst 88a ∙ 46395 Bocholt • Germany<br />

Tel.: +49 1 73 / 2 82 71 34<br />

Email: ann-kathrin.loehr@wm-mediapro.de<br />

www.wm-mediapro.de


70 71<br />

« wm.mediapro accompanies<br />

start of Fehrenkötter test »<br />

About the Company:<br />

▶ Joachim Fehrenkötter<br />

The forwarder Fehrenkötter is carrying out a longterm<br />

test with seven different long-distance trucks.<br />

A camera crew of wm.mediapro GmbH was also<br />

present for the kick-off. Managing partner Joachim<br />

Fehrenkötter and production editor Torsten Hänsch told us<br />

what those tests are about and how the cooperation between<br />

Fehrenkötter Transport & Logistik and wm.mediapro<br />

was like.<br />

<strong>LB</strong> <strong>Plus</strong>: Mr Fehrenkötter, why do you regularly carry out<br />

such consumption tests?<br />

Joachim Fehrenkötter: The tests help us to see which product<br />

of different commercial vehicle manufacturers meets<br />

the requirements of our fleet. Each fleet manager is of course<br />

convinced of „his own“ brand and every commercial vehicle<br />

▶ Torsten Hänsch<br />

manufacturer surely focuses on the advantages of the own<br />

and the disadvantages of other brands. Those tests give us<br />

a neutral position to decide on what vehicles suit our fleet<br />

best. This is really exciting, but also requires a lot of work.<br />

<strong>LB</strong> <strong>Plus</strong>: How were wm.mediapro and thus the moving<br />

images integrated into this test?<br />

Joachim Fehrenkötter: The test included a separate comparison<br />

of fuel consumption. Here, it was very important for us to<br />

capture the meticulous work and to have it available for future<br />

presentations.<br />

<strong>LB</strong> <strong>Plus</strong>: Were there any special challenges during the<br />

shooting, Mr Hänsch?<br />

Torsten Hänsch: Beside some takes on the company grounds,<br />

we also wanted to film the trucks on the road.<br />

As one of the leading agricultural machinery and vehicle<br />

logistician in Europe, Fehrenkötter Transport &<br />

Logistik GmbH is working for most of the manufacturers<br />

and sales companies of agricultural engineering,<br />

transporters and trailers throughout Europe. Beside<br />

specialised industry <strong>solutions</strong> for agricultural machinery<br />

transports, vehicle transports and special transports,<br />

we offer a large number of logistics services<br />

that range from interim storage to the outsourcing<br />

of complete departments. As a second main pillar,<br />

Fehrenkötter Personaldienstleistungen GmbH has<br />

been offering its customers reliable personnel placement<br />

and temporary employment <strong>solutions</strong> since<br />

2002. The family business founded in 1929 employs<br />

about 600 employees. Apart from the headquarters in<br />

Landbergen, Münsterland, the company has subsidiaries<br />

in Nürtingen (Baden-Württemberg), Gütersloh,<br />

Ibbenbüren Warendorf and Senden. Our fleet consists<br />

of 180 own trucks for the transport of loads as well<br />

as agricultural machinery and vehicles of all kinds. At<br />

peak times, we use a further 150 vehicles from external<br />

carriers for our customers.<br />

www.fehrenkoetter.de<br />

Fehrenkötter Transport & Logistik GmbH


72 73<br />

We had already known the test track in the run-up to the test<br />

and so we had looked for positions along the route where we<br />

could film the trucks best. Every minute counted and so we<br />

had to quickly set up the camera to be ready when the vehicles<br />

arrived and to quickly pack it away and change the position<br />

afterwards. Filming the weighing and filling up of the vehicles<br />

on the company grounds required our full concentration, too,<br />

because you cannot just repeat a filling process for the camera.<br />

<strong>LB</strong> <strong>Plus</strong>: Why do you think moving images are important<br />

and helpful?<br />

Joachim Fehrenkötter: Humans are visual learners. The saying<br />

„A picture is worth a thousand words“ speaks for itself.<br />

Commercial vehicles in particular have many emotional aspects<br />

that we wanted to emphasize with powerful images<br />

by wm.mediapro.<br />

Torsten Hänsch: The right camera set-up, a beautiful incidence<br />

of light, precise cutting and the right music to underline<br />

the facts - this is how we brought out the emotional<br />

aspects during the postproduction.<br />

<strong>LB</strong> <strong>Plus</strong>: How did the cooperation with wm.mediapro begin?<br />

Joachim Fehrenkötter: wm.mediapro GmbH supports<br />

the DocStop project, a project that offers medical assistance<br />

during transport operations. I‘m the chairman of the<br />

association behind DocStop. This is how we got in contact.<br />

During the shooting of the DocStop image film, we<br />

were impressed by the professionalism and friendliness of<br />

the team.<br />

▶ Another project wm.mediapro is involved in: DocStop<br />

▶ Ready to be tested: The trucks on the company grounds<br />

<strong>LB</strong> <strong>Plus</strong>: Do you plan other joint projects?<br />

Joachim Fehrenkötter: After DocStop, this test and a joint<br />

film project with wm.mediapro and Daimler, we definitely<br />

want to make a film about our driver‘s handbook.<br />

We believe that new drivers will rather watch the complete<br />

film than reading our 50-page handbook.<br />

<strong>LB</strong> <strong>Plus</strong>: Thank you very much.<br />

Photo credits: Fehrenkötter/wm.mediapro GmbH<br />

Contact<br />

www.google.de/maps<br />

wm.mediapro GmbH<br />

Managing director: Ann-Kathrin Löhr<br />

Schlavenhorst 88a ∙ 46395 Bocholt<br />

Tel.: +49 1 73 / 2 82 71 34<br />

Email: ann-kathrin.loehr@wm-mediapro.de<br />

www.wm-mediapro.de


1951<br />

74 75<br />

« The early years: From a one-man business<br />

to a freight forwarding company »<br />

1952<br />

1955<br />

1951 - 1958<br />

the building rather resembled a small shed,” Löhr describes. He<br />

talks about the nucleus of the company.<br />

The successful development continued and soon the first<br />

transhipment facilities were built on a leased area of the German<br />

Federal Railway. Opposite to the Siemens premises, a small<br />

office building of 60 square metres and a transhipment point of<br />

approximately 300 square metres were created. Here, you can<br />

still find one of the logistics locations of the group of companies.<br />

“There also was an end-loading ramp that was not only used for<br />

day-to-day operations, but also for loading cattle when a circus<br />

came into town or when there was a funfair. At that time, the<br />

animals were still brought from one place to the other by train,”<br />

Hans-Wilhelm Löhr explains.<br />

1956<br />

1958<br />

We meet Hans-Wilhelm Löhr,<br />

shareholder of <strong>LB</strong> GmbH and eldest<br />

son of the company founder<br />

Hans-Hubert Löhr, in his office on<br />

Gut Baarking where the headquarters of the group<br />

are located. Today, more than 800 employees are<br />

working for the company.<br />

In 1951, Hans-Hubert Löhr started the business<br />

as a one-man operation. “In the early stages, the<br />

company was run by my father alone. He did the<br />

first businesses from the private flat of my grandfather,”<br />

Hans-Wilhelm Löhr explains. There was for<br />

instance a customer who posted a shipment of<br />

500 kg and the company founder then organised<br />

his partners and contacts by phone to get the delivery<br />

to its destination.<br />

One year after the foundation of his company<br />

called Westmünsterland Spedition, Hans-Hubert<br />

Löhr already took on his first employee.<br />

1955 – the first registered office<br />

During the first years, the number of employees<br />

continued to grow. Business was doing well. “The<br />

desk in my grandfather’s flat had soon become<br />

too small and so my father rented the first offices<br />

where the goods depot of Bocholt was located later.<br />

At that time, there was no dispatch facility and<br />

The late 1950s – 40 employees<br />

and the “Villa Hügel”<br />

In 1956, during the time of the bourgeois-democratic revolution<br />

in Hungary, many Hungarians who fled from the unrest<br />

in their home country came to Bocholt. “They lived in a camp<br />

in the city forest,” Löhr remembers. “They were really nice guys<br />

that I also knew from school.” At that time, Hans-Hubert Löhr<br />

bought an office cabin from the former VW factory that had<br />

stood in Peenemünde on the Baltic Sea before. The previously<br />

built office building had already become too small. Among the<br />

refugees, there were many well-trained engineers, architects and<br />

craftsman who were hired on the spot to rebuild the office cabin<br />

in Bocholt. Löhr: “I can clearly remember it. The new building<br />

was made of wood, painted white and stood on a tiny hill. There<br />

were roses planted all around it and many people called the<br />

house “Villa Hügel”.” In 1958, Hans-Hubert Löhr already employed<br />

40 people and the first wagon of break bulk cargo went from<br />

Bocholt to Hamburg.<br />

Photo credit: <strong>LB</strong> GmbH archive


76 77<br />

« One day in the life of... »<br />

... Maike Schmeing and Vanessa Aders, apprentices<br />

Eight o’clock<br />

08:00 a.m. – Each working day of Maike and Vanessa starts<br />

with a look into the mailbox. “On some days, we do have<br />

a lot of emails. The mails are read and answered as fast as<br />

possible,” explains Maike who is also responsible for the<br />

email inbox of her department.<br />

08:30 a.m. – It’s time for Vanessa to deal with the key figures<br />

of the day. Each day, the apprentice determines those<br />

guide values and makes them available for the employees.<br />

Half past eight<br />

Nine o’clock<br />

09:00 a.m. – Each day at nine o’clock, the employees and<br />

apprentices meet for the “Office Floor”. “The employees of<br />

the sales and administration department meet in a central<br />

conference room to discuss single processes and problems<br />

that may have come up and to find possible <strong>solutions</strong>,”<br />

Vanessa explains.<br />

Maike Schmeing and Vanessa Aders are apprentices at Lanfer Systemhaus. Maike started her apprenticeship in<br />

August 2014, Vanessa one year before in August 2013. Since they started their apprenticeships, both of them<br />

have supported the single departments of the IT service provider. When they have completed their apprenticeships,<br />

they’ll be office management assistants.<br />

“During our apprenticeship, we go through all departments, ranging from internal sales, via financial accounting<br />

through to administration. In this way, we get to know each field of work, which helps us to better assess our<br />

strengths and personal preferences,” explains Vanessa Aders who, in the last year of training, feels most at home in<br />

the administrative department. “I have already been working in the internal sales department and I’m keen to know<br />

how it will be like in the other departments,” Maike Schmeing says. Twice a week, the two are in school and when<br />

they are in the apprenticing company, there’s a lot to do for them. We spent a day with the apprentices.<br />

Half past nine<br />

09:30 a.m. – Most of the morning, Maike deals with everything<br />

important for the internal sales department. She<br />

writes quotations, updates Excel lists to ensure a perfect<br />

overview in all areas and she is also responsible for order<br />

creation – everything in close consultation with her trainer<br />

Peter Zimmermann. In the office next-door, Vanessa prepares<br />

bills to be made out using the respective accounting<br />

programme and deals with the post of the day. Before her<br />

lunch break, Vanessa also proves and assigns purchase invoices.


78 79<br />

▶ In 2016, Vanessa Aders will<br />

complete her apprenticeship<br />

▶ The apprenticeship of Maike<br />

Schmeing ends in summer 2017<br />

Three o’clock<br />

03:00 p.m. – Manager Peter Tiemann asked Maike for her<br />

assistance. “This is just one reason why the morning maintenance<br />

of the Excel lists is so important. With the data collected,<br />

I can provide the sales department with all comparative<br />

figures – which I will list now,” Maike says and sets to work.<br />

Quarter past four<br />

04:15 p.m. – Before Maike and Vanessa can call it a day, they<br />

take care of the outgoing mail and bring all verified invoices<br />

to the financial accounting department. “The financial accounting<br />

department is on the floor above, which is also<br />

where all outgoing mail is collected. We always take turns<br />

doing this,” Vanessa explains and adds with a smile: “Today,<br />

it’s Maike’s turn.”<br />

One o’clock<br />

01:00 p.m. – In the early afternoon, Maike is busy ordering<br />

goods. “The services provided by Lanfer Systemhaus also include<br />

the setting up of complete workplaces. Ranging from<br />

computers via printers through to mice, the customer gets<br />

everything from our company,” the apprentice explains.<br />

At the same time, Vanessa heads off to the Open Innovation<br />

Center. The so-called OIC offers a multifunctional conference<br />

room with a wall consisting of nine high-resolution<br />

screens. “The OIC is located on Gut Baarking – in the headquarters<br />

of <strong>LB</strong> GmbH – which is only a few minutes walk from<br />

our offices on Schlavenhorst,” Vanessa explains. As soon as<br />

she has arrived, she prepares the room for a meeting: She<br />

moves and sets the tables, makes some coffee and organises<br />

some other drinks. Vanessa: “The meeting will start right<br />

away, which is why I’ll also switch on the PC and prepare the<br />

wall for the presentation.”<br />

Half past four<br />

Contact<br />

Lanfer Systemhaus GmbH & Co. KG<br />

04:30 p.m. – Time to go home. After all tasks of the day are<br />

done, the two leave the office and go home.<br />

Apprentices: Vanessa Aders & Maike Schmeing<br />

Schlavenhorst 88a • 46395 Bocholt • Germany<br />

Tel.: +49 28 71 / 2 34 63 17 • Tel.: +49 28 71 / 2 34 63 15<br />

Email: vanessa.aders@lanfer-systemhaus.de • maike.schmeing@lanfer-systemhaus.de<br />

www.lanfer-systemhaus.de<br />

Photo credits: Torsten Hänsch


80<br />

« Imprint »<br />

It’s all in the mix –<br />

we know the recipe<br />

Head of Marketing Editor Graphic Artist<br />

Emilia Balda<br />

Tel.: 0 28 71 / 2 34 63 53<br />

Fax: 0 28 71 /23 46 43 53<br />

E-Mail: emilia.balda@logata.com<br />

Lisa Fastring<br />

Tel.: +49 28 71 / 23 82 03 20<br />

Fax: +49 28 71 /2 19 27 99 93<br />

Email: lisa.fastring@wm-mediapro.de<br />

Louisa Kampshoff<br />

Tel.: 0 28 71 / 2 34 63 56<br />

Fax: 0 28 71 / 23 46 43 56<br />

E-Mail: louisa.kampshoff@logata.com<br />

Publisher:<br />

Editors:<br />

Head of Marketing:<br />

Editor:<br />

Graphic Artist:<br />

Pictures:<br />

Logata GmbH<br />

Hans-Wilhelm Löhr,<br />

Matthias Löhr (v.i.S.d.P.)<br />

Emilia Balda<br />

Lisa Fastring<br />

Louisa Kampshoff<br />

detailed photo credits can<br />

be found in the corresponding<br />

article<br />

Logata Digital Solutions GmbH<br />

Schlavenhorst 88a<br />

46395 Bocholt • Germany<br />

Tel.: 0 28 71 / 2 34 63 50<br />

Fax: 0 28 71 / 23 46 43 50<br />

E-Mail: emilia.balda@logata.com<br />

www.logata.com<br />

The diverse team

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