Work experience report Marta Maillet Tapias

Adding to the uniqueness of the product, the designs have an influence of the “Latina”
woman - vibrant, active, colourful, playful, feminine, warmth - due to the designer’s time
spent abroad in Mexico and Spain. This influences the designs and is portrayed when it
comes to colours, silhouettes, shapes, details…etc.
: Our type of product goes hand in hand with the women Kerstin
Krause Madrid identifies as a target group. The brand targets women between 35 and
above – in this case the age range is a factor that does not exclude them from being clients.
The Kerstin Krause Madrid woman can be said to be an ideal of woman, without a fixed
silhouette nor perfect measures, thus respecting the individuality and particularities of
each. There are three characteristic features of the Kerstin Krause Madrid Woman that
makes her stand out among the other: her individuality, femininity and style.
Moreover, her wardrobe is functional, comfortable and practical; the one of an active
woman who implements her style through clothing day by day feeling beautiful and
confident with a feminine-modern yet flattering look. Another key perspective of the
KKM woman is that clothing is at her service and not the other way around having her
priorities clear.