Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Adding to the uniqueness of the product, the designs have an influence of the “Latina”<br />
woman - vibrant, active, colourful, playful, feminine, warmth - due to the designer’s time<br />
spent abroad in Mexico and Spain. This influences the designs and is portrayed when it<br />
comes to colours, silhouettes, shapes, details…etc.<br />
: Our type of product goes hand in hand with the women Kerstin<br />
Krause Madrid identifies as a target group. The brand targets women between 35 and<br />
above – in this case the age range is a factor that does not exclude them from being clients.<br />
The Kerstin Krause Madrid woman can be said to be an ideal of woman, without a fixed<br />
silhouette nor perfect measures, thus respecting the individuality and particularities of<br />
each. There are three characteristic features of the Kerstin Krause Madrid Woman that<br />
makes her stand out among the other: her individuality, femininity and style.<br />
Moreover, her wardrobe is functional, comfortable and practical; the one of an active<br />
woman who implements her style through clothing day by day feeling beautiful and<br />
confident with a feminine-modern yet flattering look. Another key perspective of the<br />
KKM woman is that clothing is at her service and not the other way around having her<br />
priorities clear.