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Kerstin Krause Madrid since the beginning has seen that the women’s market is a though<br />
market, hostile waters, as you are sailing in a sea of competition, with a high rivalry<br />
between the brands.<br />
Therefore any brand, has to find a niche a “something” that makes them stand out, be<br />
different and at the same time offer a product (or service) that is different and attractive<br />
to the customer.<br />
Thus the brand, Kerstin Krause Madrid, is going against the flow on the idea of how<br />
fashion is portrayed. The brand wants to create a concept of “slow fashion”, a concept<br />
based on good quality, exclusivity and bets for a feminine but yet modern design. With<br />
this concept, it has created clothing aimed mostly for special occasions and events, where<br />
in these scenarios the expenses can be greater. Thereby establishing a really specific and<br />
concrete target group to which Kerstin Krause Madrid wants to stick to.
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