Work experience report Marta Maillet Tapias

During these five years,
has been growing like a new
born into the world of fashion. It has since then been taking “baby” steps and growing
towards the aim of creating a successful women`s wear brand.
Up to the present, it has grown its infrastructure, network, identity… establishing itself
as a brand outwards to the public and also within, setting up fixed collections per year
A/W – S/S and identifying a clear design style for its clothing. It has been reaffirming
itself, its DNA, with every collection, to its target group with every garment.
With the time, the brand has faced challenges that all small companies and brands have
had to deal with; reaching out to the customer, the communication outwards and inwards,
limited budgets – that in some cases can even compromise the design choices-…etc.