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During these five years,<br />
has been growing like a new<br />
born into the world of fashion. It has since then been taking “baby” steps and growing<br />
towards the aim of creating a successful women`s wear brand.<br />
Up to the present, it has grown its infrastructure, network, identity… establishing itself<br />
as a brand outwards to the public and also within, setting up fixed collections per year<br />
A/W – S/S and identifying a clear design style for its clothing. It has been reaffirming<br />
itself, its DNA, with every collection, to its target group with every garment.<br />
With the time, the brand has faced challenges that all small companies and brands have<br />
had to deal with; reaching out to the customer, the communication outwards and inwards,<br />
limited budgets – that in some cases can even compromise the design choices-…etc.