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To conclude we can say that Kerstin Krause Madrid at this stage of expansion would<br />
benefit with these implementations: the use of the prism model and the moodboards as it<br />
would have a great and positive impact on its design process. It would create a necessary<br />
internal structure in these times of expansion. Thus, it is easier for Kerstin Krause Madrid<br />
to expand into the creation of new products.<br />
Therefore, the proposal of launching a pret-a-porter children’s wear line goes hand in<br />
hand with the new implementations to the brand’s design process methodology. As by<br />
the implementation of these, the design process will be more effective and it can even<br />
contribute to a better launch of the children’s wear line, having greater chances of being<br />
successful from the first moment. By launching this new pret-a-porter line, Kerstin<br />
Krause Madrid would acquire new customers with a potential chance of loyalty to the<br />
brand. Moreover all this, without compromising the already existing women couture line.
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