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With this, Kerstin Krause Madrid is investing in future clients, in other words what is<br />
trying to do is to create loyal customers to the brand by the use of its own products, putting<br />
an emphasis on how to secure customers since an early age at an early stage. The brand<br />
on one hand would to create its cache and image with its couture collection and on the<br />
other hand, it would to achieve a flowing revenue throughout the children’s line and thus<br />
with it auto-financing any other brand projects and collections leading to the brands<br />
gradual expansion.
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