Work experience report Marta Maillet Tapias

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What could also be an advantage to Kerstin Krause Madrid is that we too suggest a fixed methodology within the design process. Meaning that for instance independently of the inspiration, theme…etc. of the collection at the end of the process we have fixed outcomes, in this case would be mood boards. With the making of moodboards, the brand creates a very important and visual internal tool for the company. A tool that becomes the starting point of any collection and that is later in the process, a reference point. It is a tool that itself requires a process when making, research, theme selection, compiling the research…etc. But, it is this process that later makes the mood board such a strong statement of the concept/ theme. As what the mood board does is to visualize the message and content in a clear and visual language that speaks for itself. Therefore, it would an advantage for the brand’s design process, as it creates a stable and concrete ground for any collection to be built upon. It can help you see which themes can be good foundations for future collections and adding to that at Kerstin Krause Madrid it would contribute with stability in the design process and a methodology can be applied to any future collections and lines, result of the brands expansion. Kerstin Krause Madrid’s always-present aim has been to maintain a constant process of innovation and creation therefore; it is always among the brand’s purposes to develop new products that respond to the continuous demands of the market. Therefore a solution to the question: How can acquire future customers with a pret-a-porter line without compromising the already women couture line? Can be launching a pret-a-porter children’s wear line- this new line would put in practice the implementations of the fixed design methodology of the moodboards and the implementation of the prism model to the collection building of the line. We can ask why a children’s line, the strategy behind this children’s wear line would be introducing the products since an early stage to the customer, and thus familiarizing since an early age with the brand. They with time will get familiar, comfortable and used to dressing Kerstin Kruse Madrid. Thus, at least from a theoretical point of view we expect a percentage of these children to become settled and loyal customers in the future. Nowadays many luxury brands for instance: Gucci, Chloé, Blumarine, Dior…etc expand into a kids wear collection and junior collection in order captivate the clients for the future. By doing this, the DNA of the brands –including Kerstin Krause Madrid- does not change as these new customers are the younger generation of the brand’s target group.
To further, answer the question of why a children’s line, we need to mention the current collaboration of Kerstin Krause – the head designer- with Florence fancy, an American brand for whom now she is designing children’s wear. Florence Fancy is an American brand located in New York, placed at BergdofGoodman. The brand features clothing for specific occasions, focusing on the art of dressing children beautifully. Based on Kerstin Krause’s successful collaboration with Florence Fancy one could ask: wouldn’t it be possible to do something of her own related to the children’s wear and her brand Kerstin Krause Madrid. Thus, the head designer can contribute with her background knowledge and previous <strong>experience</strong>s of working with children’s wear in her brand’s immersion to this new market.
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Work experience report Marta Maillet Tapias

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