Marketo-DG2DA
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PART V: AD TARGETING<br />
AUDIENCE-FOCUSED TARGETING<br />
Retargeting<br />
Targeting via retargeting means<br />
that your ads display to<br />
customers who have already<br />
visited your site. This differs from<br />
remarketing, because the<br />
customer has not gotten as far in<br />
the consideration or purchase<br />
process as a customer with<br />
something in their shopping cart.<br />
Instead of marketing something<br />
you know they are interested in,<br />
you might try numerous offers to<br />
drive them back to your site.<br />
A customer that you retarget<br />
continues to other sites across<br />
the internet, and your ads display<br />
to them.<br />
In this example, the retargeting ad<br />
directs the customer back to the<br />
site with a call-to-action to shop,<br />
a promotion, and an image.<br />
Retargeting on Facebook<br />
Retargeting ads remind customers<br />
not only of the products they<br />
looked at, but also of your brand.<br />
The goal is to drive them back to<br />
your site to complete an action,<br />
such as a purchase. It’s a very<br />
powerful way for advertisers to<br />
deliver the right message to the<br />
right person at the right time.
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