Marketo-DG2DA

PART IV: DIGITAL AD LANDING PAGES
LANDING PAGE DESIGN
Err on the side of simplicity with your landing page design. Use your design layout carefully—the
wrong design for your audience can immediately detract from the offer and the conversion. Simply
put: design can have a polarizing effect!
Consider including the following
design elements in your
landing pages:
• Company name and logo
• Banner image or heading
• A “hero” shot of the offer
• A clear CTA
• Social sharing buttons (optional)
Take a look at the landing page
from the company DoorDash. This
landing page appears after you click
on one of its Facebook ads. The
landing page is highly visual, it
includes the company name and
logo, it has a heading that states
“Your favorite local restaurants
delivered to you”, and it has a very
clear CTA—“Enter your address to
find restaurants near you”.
Removing Navigation
It may be tempting to include your
main navigation links on your landing
pages. You might think to yourself, “If
they don’t like this offer, they’ll be
able to find something else on my
website”. However, navigation links
often add too many choices that can
actually distract from your main CTA.
In eye-tracking studies, it’s been
found that navigation panels draw
attention away from your offer.
Remember that your main goal
might not be to have your buyers
visit your website. Instead, you want
them to convert for a particular ad
and campaign. After they convert,
feel free to send your buyers
additional information—just don’t
muddy the waters when it comes to
your initial interaction.
DoorDash Landing Page Design
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